A Genius Actor Who Brings Misfortune - Chapter 541
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The genius actor who brings misfortune (541)
Fashion isn’t just about tops and bottoms.
It’s closer to ‘what identity do you pursue’ rather than ‘what do you wear’.
And what about ‘fashion’ in my journey to find my identity?
‘You’re a troublemaker.’
Trends affect people more than we often imagine.
Many people say this.
I will live wearing the clothes I want, regardless of trends.
‘But what if most shopping malls only sell trendy items?’
That is not something that can be overcome by one’s own will.
We live in a society where it is becoming increasingly difficult to live wearing only ‘the clothes I want’.
So there is something that brands need to think about first.
‘The clothes I want’ as consumers think.
Exactly that… .
‘It’s to make people think that it’s our brand’s clothes.’
Well, if it’s not a mistake, that would be great.
Following this line of thought, the fashion brand ‘Rotavi’ selected Lee Yeon-jae, the most popular actress in Korea these days, as its representative model.
Of all the professions that are known for misleading people, is there one that is more appropriate as a role model?
In other words, there is only one advertising concept that Rotavi should have.
Rotabi just needs to make people want Lee Yeon-jae in the future.
‘Rotabi = Lee Yeon-jae.’
The goal is to maximize the appeal of the model Lee Yeon-jae to increase brand awareness and sales.
‘It’s not really a safe choice.’
Star marketing is a classic example of high risk, high return.
When advertising, there are times when we fall into the illusion that everything will be solved if we just use a model.
Lee Yeon-jae is a model that anyone can acknowledge.
However, if Lee Yeon-jae is exposed to negative issues, it will inevitably lead to damage to the brand.
But despite these limitations, CEO Rotabi made a bold decision.
It was decided to invest the value of the brand Rotavi in celebrity Lee Yeon-jae.
It wasn’t an easy decision.
In the first place, branding is a difficult task the more you do it.
But fortunately, CEO Rotabi and Lee Yeonjae… .
“Sir, I think it would be okay if I just showed you a little bit of the initial public image.”
“Oh, I disagree. Wouldn’t it be more satisfying to show everything at once rather than showing it in detail?”
“If we’re only going to do business for a year, that’s fine. But we have to look to the future.”
“But we can’t ignore people’s fatigue, Yeonjae.”
The two were the type who would go crazy and rush into difficult tasks.
As if to prove this, the discussion, or rather, the meeting between the two people had already lasted close to five hours.
Lee Yeon-jae and CEO Rotabi were happy.
That was a very fortunate fact.
But unfortunately… .
‘Save me… .’
Other employees who attended the meeting were on the verge of death.
* * *
‘Those guys aren’t crazy.’
‘Ha, my butt feels like it’s going to cramp up.’
The Rotabi staff felt exactly the same way as the Wooyeon Enter staff did in the early days.
‘What kind of kid is that?’
In the eyes of the Rotabi staff, Lee Yeon-jae was like that.
At first he was a great actor, then when we first started meeting he was like an old man, and now 5 hours into the meeting he is like this.
‘That’s crazy.’
By the way, Rotabi’s representative nickname is crazy girl.
The combination of a crazy woman and a crazy man produced the amazing result of a 5-hour continuous meeting.
“oh my.”
If Lee Yeon-jae had not stopped the meeting after checking the employees’ expressions, the Rotabi employees would have formed a union.
But he didn’t say, “Should we stop here?”; he said, “Should we take a break?”
‘Are you crazy???’
No, we’ve been talking for 5 hours, what more do you want to talk about?
What kind of break is this, you idiot. Take it easy.
All kinds of words rose above the employees’ expressions.
And fortunately enough, Lee Yeon-jae was an actor with an extraordinary talent for reading people’s expressions.
“Um, uh… Let’s end today’s meeting here.”
Yeah, that’s right.
‘If it weren’t for you, we would have opened a union, really.’
The Rotabi staff sighed in relief and put away their laptops.
No, that’s what I was trying to do.
“Huh? No. We still have a lot to talk about.”
If Representative Rotavi hadn’t said so.
“… … .”
The staff sat back down and thought.
‘hmm.’
We need to open a union.
* * *
“You look happy, actor.”
“Yes, I am very happy.”
“Haha, then shall we go home?”
“yes!”
As I raised my voice, Jinbae’s laughter grew louder.
I loved that moment when my brother’s low laughter grew deeper.
‘under.’
I’m so happy.
It’s really fun to talk to someone who’s good at their job.
The conversation with CEO Rotabi was incredibly entertaining.
‘The sunset is already here.’
The sun was definitely high in the sky when we found the Rotavi building.
‘Is it because we talk so much?’
My throat is a little dry.
After gulping down water from the water bottle without stopping, I immediately put on my seat belt.
Maybe it’s because Jinbae hyung kept talking to me so much for years that I got sick of it, but I’ve gotten into the habit of putting my seatbelt on as soon as I get in the car.
And then… .
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“Well done, actor.”
Jinbae’s low voice put my mind at ease.
I spoke coldly, hiding my feelings of exhaustion.
“I look cool.”
“Yes, it’s cool.”
“i know.”
The returning laughter was, as expected, pleasant to hear. Ha.
After meeting with a person who is good at his job, talking with someone I like was like heaven.
It was a time of pure happiness.
-jing.
If only I hadn’t gotten a call from Team Leader Woo.
“Yes, team leader.”
-Jinbae, is Yeonjae next to you?
“He’s right next to you. Should I switch to speaker?”
-Uh, please.
Jinbae, who was driving, switched his cell phone to speaker.
And I opened my mouth as I watched the car parked on the nearby road.
“What’s going on?”
-Well, that’s a bit tricky to say… .
Team Leader Woo’s words were muffled. Damn it.
‘If this person is like this, then it’s not usually a big deal.’
I felt an ominous premonition and urged Team Leader Woo.
“What’s wrong with me? Or with my family—”
– It’s not really a problem. It’s just a bit of an annoyance.
“What is that?”
-You have to go to a meeting this evening. I have something urgent to catch up on.
Team Leader Woo said that he received a meeting proposal from Rotavi’s competitor and currently the most successful fashion brand.
He said that it would be difficult to meet since the contract with Rotavi had already been completed, but that was a foreign brand with more power than Uyeon Enter.
Since they were people with enormous financial power, it seems that Team Leader Woo’s rejection was a big scratch on their pride.
After that, he continued to make absurd threats, and in the end, Team Leader Woo also lost.
-I think I should show my face just for the sake of courtesy. I’m sorry, Yeonjae.
“The team leader has nothing to apologize for. You have no manners, so why should the team leader apologize?”
– It was my job to solve this. I’m sorry I can’t do it.
Team Leader Woo’s voice on the other end of the phone was very low.
His pride also seemed to have been greatly damaged.
‘this.’
I just had to have one more dinner meeting anyway, but Team Leader Woo’s pride being crushed was a different matter.
‘He’s the best person I’ve ever seen.’
I didn’t want to see someone like that get discouraged.
I spoke in as calm a voice as possible.
“Don’t worry, Team Leader. I’ll take care of it.”
-You just have to show your face. Don’t feel any strange sense of duty, just say hello and come back.
“We’ll talk about that later. First, Team Leader, could you give me a list of people attending the meeting tonight?”
Team Leader Woo hung up the phone, saying he would leave a message.
In less than a minute, a list of everything I wanted to list arrived on my phone.
After sending it to Han Haram, he said a word.
“Brother, I need to take a nap.”
It was time to meet my hidden secret, the fog.
* * *
The global fashion brand ‘Bishir’ is one of the most powerful brands in existence.
Not only was Noah Patterson’s father a chief designer, but his family had a lot of power in Hollywood.
That means we can blackmail countless Hollywood celebrities into wearing our brand’s clothes.
Thanks to this operation, many celebrities were photographed by paparazzi wearing ‘Bishir’ clothes, and the brand also gained popularity.
It was a place with not-so-good management, so much so that people in the industry would cringe at the mere mention of the word “Bishir.”
‘But consumers have no way of knowing this.’
To them, it was a brand that was sensible, unique and cool.
What if a brand like that worked with Lee Yeon-jae?
‘It’s going to be a hit.’
The position of the Bishir management was that they could not afford to lose this valuable opportunity to a new brand.
That’s why I pushed to meet you even though we already had a contract.
In fact, in the same industry, this kind of behavior was considered rude and taboo.
Bishir’s position is that it doesn’t matter because he has enough capital to pay the deposit and bring in a model, but money doesn’t solve everything.
In a situation where there is even an article saying that Lee Yeon-jae signed a contract with Rotavi, if she cancels it and works with Bishir, consumers will also think that something is strange.
Then you think about it.
‘Oh, you fell for the money.’
Lee Yeon-jae’s image will be damaged, and this will naturally lead to negative reviews of Bishir.
It was an idea that even an elementary school student could come up with, but rich executives had no interest in it.
I just think that I need to meet a hot and successful model right now.
They forced themselves to meet, or rather showed up an hour later than the agreed time.
“(Hello. I am actress Lee Yeon-jae.)”
“(Haha, I’ve heard a lot about you. You’re such a hot actor, right?)”
It was the height of rudeness to just stick out my hand without even apologizing for being an hour late.
But Lee Yeon-jae’s expression was calm and gentle.
The executives smiled with even greater satisfaction at the sight of him.
‘That’s right. That’s how it should be for rich people.’
Even if you are a successful star, what can you do?
Even so, he’s just a clown begging for people’s attention.
‘This is perfect for our model.’
The executives sat down with even more confidence, as if they would listen to the advice.
But their satisfied smiles soon turned into puzzled looks.
“(What are you doing there?)”
This was because Lee Yeon-jae did not sit down and just stood there blankly.
He looked at the executives expressionlessly.
After a few seconds of quiet silence, his mouth slowly opened.
“(I guess you like massages.)”
“(huh?)”
“(When I looked at your personal card statement, there were a lot of massage shop payments. Oh, but the amount is a bit large for a simple massage… Isn’t it a massage?)”
“(……what?)”
The clown’s counterattack, which the management had ignored, has begun.
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