Became a CyberPunk Tycoon - Chapter 125



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Episode 125. Collapse (5)

In the sky, a light brighter than the sunlight was flashing.

“Ladies and gentlemen, I sincerely welcome you here today!”

People gathered. Numerous holograms and neon signs shook dizzily.

They created so many patterns over people’s heads that it seemed like an image to describe the term light pollution.

“and…….”

People looked up at the brilliant sky and celebrated their victory a few months ago.

Most of the people gathered on the road remembered that this was the place where they had fought.

Their unwavering will brought about a victory without guns and swords, and a new festival of hope opened on the road where the protest took place.

“All kinds of companies are gathered here… They’re the kind of guys who never do business at a loss, but aren’t they conducting biological experiments on us?”

“Advertisement, advertisement. Hansanwoo got involved again this time?”

A large number of food trucks were lining the streets like a wall. People were enjoying the festival and experiencing the ‘unexpected good luck’ that is very rare to find in this city.

“With Glotace implants, you can enjoy the ultimate taste when eating a ‘Rosinalta’ hamburger!”

A loud announcement was broadcast through the loudspeaker. It was somewhat noisy, but the people were already in an excited mood and did not pay attention to such trivial matters.

“Enjoy your free tasting here now, get a coupon, and find a store near you!”

The man who heard that called his friend who had visited the place with him.

“Come to think of it, didn’t you have a Rosinalter near your house?”

“It was there, but…….”

“Let’s go. I want a hamburger.”

The food in Stella City was mostly food that was basically ‘not suitable for humans to eat’.

The workers were in no position to discuss the taste of the food.

Most dishes are made without any consideration of how the food will make the person eating it feel when it touches the tongue, and the people of Stella City take this for granted.

Sanitation was also poor. It wasn’t even a big deal if wormy or mildly rotten food came out of the restaurant.

But Stella City’s food went beyond that, and was often made with ingredients that were ‘indigestible to humans.’

Even the most discerning person cannot get nutrition from eating cereal made from sawdust.

For people who had no choice but to eat such food, implants were not a luxury but a necessity.

“Let me just check your ID.”

“Here it is.”

The two men handed over their IDs without a second thought. After briefly checking their fingerprints and faces, the clerk immediately handed them a new hamburger and a simple medicine.

“Take this medicine with water and taste the hamburger after 3 minutes. When you think of this taste, remember the Rosinalta hamburger and the Glotace implant!”

“yes yes.”

“If you leave a review of the food, you will immediately receive a hamburger coupon, and 10 people will be entered into a raffle to receive free Glotace implants!”

But the taste-related part couldn’t be left out of that life-style implant. It wasn’t difficult to manipulate the brain to make certain ingredients stimulate the sense of taste, even if it was a bit crude and the results were awkward.

“Wow, isn’t this real meat? They sell this kind of thing at Rosinalter?”

“Have you really never eaten meat? It’s a substitute meat. But… I think this is okay.”

Rossinalter was a hamburger franchise and had a pricing policy that suited their consumer base.

Rather than focusing on minor issues like proper food or hygiene, they focused on somehow providing food at a lower price point.

“But whether it’s made from corn or soybeans, it still tastes like meat, right? And it smells good, too.”

“At least it doesn’t smell rotten… I guess they wouldn’t do something like that in a store?”

“I think it would be okay if you did half of this. I think I could eat only hamburgers for three meals a day.”

But now they had no choice but to devise a new strategy.

Hansan was the first to get involved. They came up with a new menu based on a ‘slightly’ advanced policy, and the ‘proper’ food they made sold like hotcakes.

The businessmen moved around to figure out the reason, and were soon able to figure out the cause.

“Let me see… The price seems a bit high. Can you pay it?”

“What’s wrong with this? How can I live without this much pleasure?”

Hansan forcibly raised the living standards of the workers, and the poor people immediately began spending the money in their pockets.

The entertainment options in Stella City were polarized. Those who earned just a little more money could not afford to pay for the pleasures offered to the wealthy.

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The workers basically lacked economic sense, and for them money was always a shortage, not something to be saved.

They instinctively tried to buy things they ‘originally enjoyed’: things that were created by the lower class and enjoyed by the lower class, without any corporate intervention.

Gambling, drugs, prostitutes, etc.

But there were more than a few workers whose circumstances had improved. With so many workers’ wallets now affluent, the balance between supply and demand was bound to collapse.

As police began to crack down on the drug trade, prices for illegal drugs skyrocketed.

They couldn’t accept the reality that they had to pay five times the price they used to for crappy medicine. And Hansan swept up that money first.

“Three minutes are over? It seems like the effect is starting to take effect. The smell has become more fragrant.”

“Then let’s go somewhere…….”

The two men, each taking a bite of a hamburger, looked at each other with expressions of astonishment.

As they savored the food slowly, they had to accept that it was surprisingly delicious.

“this…….”

“Isn’t it incredible?”

There were implants that controlled the sense of taste, but most of them only reduced disgust.

But this was perfect. The most delicious burger they had ever eaten in their lives was right there in their hands.

They devoured their burgers as if they were possessed. And the scene was watched by two men and women who did not fit in with the street.

“You eat well.”

The man smiled with satisfaction. But the woman standing next to him sighed with a frown on her face.

“No manners…….”

“Stop talking nonsense. If you don’t control your facial expressions, it will backfire.”

“Oh, you’re an expert. You must have a lot of experience selling trash to trash people.”

“Of course. He’s the one who makes money with that.”

The woman shook her head and then looked up at the man, who was a head taller than her.

“Did you come out because you were ordered to do so from above?”

The two men were successors to large corporations, but there was a reason why they showed up at such a ‘minor’ event.

If there is a successful company, other companies inevitably try to benchmark them and catch up with their strength. At the moment, the strong companies in Stella City were clearly in a weak state.

However, it was too difficult for the snobbish presidents to directly build a positive image among the citizens.

They wanted to take the easier route and sent their sons and daughters away instead of coming forward themselves.

“Well, this event… isn’t bad, but I don’t know why Hansan is holding this event. It doesn’t seem like there’s anything to gain.”

The woman tilted her head as if in doubt.

It’s not like Hansan has done something out of the ordinary for the first time or two, but this event was even more incomprehensible.

“Other companies have spent money, but it is nothing compared to what Hansan has spent. Even if the event is successful, Hansan will barely avoid a deficit.”

“Probably so.”

Even now, countless pieces of information were shaking here and there before their eyes.

Predicting how much an event would cost could not have been more difficult.

“Collaboration between companies is good for now, but… this is also to our benefit, not Hansan’s benefit. Hansan-.”

“Hansan is everyone’s competitor. That’s obvious.”

Hansan was a company notorious for its octopus-like management style, and no company could avoid competition with Hansan.

Whether it was shoes, electronics, implants, or weapons, no matter what product or service you provided, competition with Hansan was unavoidable.

“But Hansan arranged this cooperation without any hesitation.”

Just because they were people from other companies, they weren’t fools who ‘could benefit from cooperation but didn’t want to do it.’

There were already numerous problems intertwined between the two companies: conflicts between business partners, gangs, associates, and even employees.

Hansan used a somewhat rough method to mediate between them, and the companies that did not want to suffer any disadvantages had no choice but to join hands, leaving behind past feelings.

“You already know everything. I think that’s the point.”

“What do you mean?”

“Hansan doesn’t want to profit. That’s what I did to show it.”

The man looked at Hansan Tower with a bitter smile.

“To show off.”

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