Big Country Technology Starts with Mobile Phones - Chapter 116 High-End Battle

There are not many brands in the world that can master the hexagonal shape. In Liu Dalang’s impression, all mobile phone manufacturers that use hexagonal designs are in disgrace.

8848 is an exception. It cannot be said that it is cool or that it is developing well, but it has never encountered a crisis since its birth until the future.

Many people think that those who buy 8848 mobile phones are the nouveau riche, but this is not the case. They have snatched away a large number of Samsung high-end phone users.

From this point alone, Liu Dalang’s prejudice against this brand has been reduced a lot. They sell luxury goods and their starting point is different.

Therefore, he will not deliberately target the 8848 titanium mobile phone, but the target users of the Nebula flagship phone will have a certain overlap with the 8848 and Samsung.

As for Apple… Apple’s sales of high-end phones in the world are very high. This is a consensus, but it does not overlap with 8848 and Samsung users.

On the contrary, among the main consumers who buy Apple’s high-end machines, there will be more ordinary people with good family conditions, because its business attributes are not high.

But in terms of fluency, durability, and software ecology, Apple will have certain advantages. A mobile phone can be used for about three years.

Some Android phones can also be used for three years or more, but some cannot, such as several models of the Fire Dragon 810.

If the temperature is too high for a long time, it is easy to cause certain damage to the components inside the mobile phone, which will be quickly eliminated when new models are released in the next few years.

As soon as the 8848 press conference ended, it instantly caused a new trend in the mobile phone industry. It was the first time that many people knew that mobile phones could be used in this way.

Coupled with the advertisements that are played repeatedly on CCTV every day, the most impressive one is the sentence: an automatic alarm will occur when the human machine is separated by ten meters.

Coupled with a series of functions specially designed for business people, the 8848 mobile phone looks pretty good, and of course, the price is also very good.

The starting price is 9,999. After adding various personalized customizations, products and services, the price of an 8848 mobile phone exceeds 20,000. Is it worth it?

Everyone has a different answer. For some business people, it is definitely worth it, but for ordinary people, it is not worth it.

Of course, even if some people can afford it, they will not choose 8848. The aesthetics are not the same, and they do not need a mobile phone to complement it.

Ordinary people regard 8848 as an interesting thing. Do they think this mobile phone can be sold? In fact, it actually sold a lot.

According to survey data from the Nebula Technology Marketing Department, the initial sales volume of the 8848 titanium mobile phone was nearly 10,000 units, which does not seem to be high~

In fact, combined with its selling price, the first sales have exceeded 100 million. The founding team’s goal is very clear, and they are willing to be a “small but beautiful” mobile phone industry.

Different from 8848, Samsung, Apple, and Nebula Technology are not willing to be “small but beautiful”. Their ambitions are very big.

The emergence of 8848 seems to have fired the first shot in the high-end war. Samsung took the lead and started pre-heating promotions for Samsung note5.

Samsung S6 edge may not be business enough, but Samsung note5, including the entire note series, no consumer will think it is not business enough.

When Android was the most dominant and Apple emerged as an invincible player, only the first generation of Samsung note dared to compete with Apple in September.

At the same time, this is also the world’s first large-screen mobile phone. The 5.3-inch screen makes many people think that Samsung is too crazy and the size is too big!

Steve Jobs just said that 3.5 inches is the golden size for mobile phones. What does 5.3 inches mean? How could consumers accept such a big deal?

Unexpectedly, it became a big hit after it was launched. Not only did consumers accept the large size, they also said that the 5.3-inch large screen is fun to use.

Until later, mobile phone screens became larger and larger. It will be difficult to see small-screen flagships in the future market, and even Apple can’t stand it.

Although there are many small-screen mobile phone parties online, if mobile phone manufacturers really make small screens below 6 inches, they may not be able to sell them.

Another feature of Samsung’s note series is the S pen that comes with the phone. It should have been a super selling point, but it’s actually not.

Many consumers have never used the pen that comes with their mobile phone after buying it. Occasionally, when they take it out, they still think: What is this?

So in the future, the note series will disappear. It can be said that among the Android camp, Samsung note is the real note, let alone the others.

As soon as Samsung launched it, it immediately attracted a lot of attention. As this year’s top business flagship, Samsung note5 is very attractive.

Moreover, in various promotional copywriting, it is revealed that not just any brand, but any mobile phone can be called high-end.

8848 is a joke to them, including Rittal. They do not deny that some people like this type of product, but it is not good enough.

The sales volume of a Samsung mobile phone cannot be compared to 8848 in ten years. This is the gap, and this gap cannot be made up by external packaging.

Their goal is still Apple. As for Nebula Technology, the current Nebula Technology has no way to gain a foothold in the world. There is nothing to be afraid of.

There was no way. When Nebula Technology wanted to sell its products to developed countries, it encountered too much resistance, so it could only ship through some other means.

But in the Chinese market, Samsung wants to compete in the high-end market. In addition to facing Apple, it also has Nebula Technology, although they still don’t know what the Nebula flagship phone looks like.

Apple’s new products can be guessed at a glance, but Nebula Technology’s new products can’t be guessed at all. As the saying goes, the unknown is the most dangerous.

It’s a pity that Nebula Technology has done such a good job of keeping secrets that they worked hard to get some inaccurate information from the supply chain:

“Are they going to make a folding screen?”

“No, it’s already been done!”

“Damn it, how could they be so fast! It should be ours!”

“What should we do now? Our folding screen technology is not yet mature and we cannot get the first launch!”

“It doesn’t matter! Their chip performance is not good, and the folding screen is expensive! It’s not in the same price range, and users may not necessarily pay for it!”

“I see…”

Samsung executives never imagined that one day, their top flagships would be forced to sell more products based on price advantages.

This is simply humiliating to them, but there are not enough selling points and they want to raise the price. What if the users don’t pay?

On the other hand, Apple’s marketing and publicity is much simpler. With the IOS users accumulated over the years, publicity is effortless.

On the one hand, Apple is easy to use, and on the other hand, Apple has too many promoters in China. In addition to ordinary users, they also have public figures.

For example, entertainment stars, these stars don’t even need to advertise specifically, they just need to show up at the right place with their iPhones.

An accidental shot of a variety show, an interview outside the awards ceremony, a lottery at a star studio, the suffix of a personal account…

These things convey an idea to ordinary people invisibly. Apple is a high-end brand, and so many celebrities are using Apple mobile phones.

By inciting people’s comparison mentality in some ways, coupled with the pull of the Android camp, who can withstand a combination of punches?

It is undeniable that Apple’s mobile phones are indeed not bad, but Liu Dalang cannot make Apple have such an easy time this year if he is on the opposite side.

He still remembered that one day before the present, the company took a group of people to do charity activities and they came to a remote area.

There are three primary schools in a small town, each with less than 200 students. When some primary school students saw the mobile phone he used, they asked:

“Are you using an iPhone?”

“Apple? No!”

“Oh~ (disappointed)”

Liu Dalang didn’t know why at the time. Looking back now, Apple’s influence is simply too profound. Maybe even the old people in the mountains know it.

Maybe others don’t know it, but as a peer, he knows how difficult it is to defeat Apple. It depends not only on technology, but also on influence.

Some influences that have been deeply rooted in the consumption outlook of ordinary people are the most difficult to change. Nebula Technology is a latecomer and will only pay more.

Of course, Nebula Technology will not flaunt itself, nor will it bind Nebula products to some emotions. They must rely on their true strength!

Huawei may have thought so too, but at a certain stage it was suddenly tied to emotions, and it’s unclear who is behind the scenes.

These are none of Nebula Technology’s business for the time being. Now that the battle for the high-end mobile phone market has begun, they will never be timid.

Various revelations and gossips, coupled with the unceremonious bombardment from the big V group under Nebula Marketing Department, have focused the market focus on this place.

There are also some unknown trolls who have produced concept drawings of the Nebula flagship machine, which also include appearance patents that Nebula Technology has applied for.

Ordinary people can’t find these patents at all. Liu Dalang doesn’t know who is behind them, and he doesn’t want to know. These things don’t matter.

He has absolute confidence in his product, and the lowest version has lowered the cost and can compete with the Apple 6s Plus in terms of price.

Of course, the top-end version is 128GB. What the hell is the low-end 16GB version? What age does it still use 16GB?

The biggest upgrade is actually the upgrade of the RAM from 1GB to 2GB. Nebula OS also does not consume RAM, but the higher the RAM, the better the smoothness.

At the same time, it will last longer. Liu Dalang has no intention of squeezing out toothpaste. If he wants to win the market, he has to do something fierce.

In addition to the Nebula dual flagships, they will also prepare a new generation of Spark in the second half of the year, which is also very powerful in terms of configuration and will have a lower price.

This is lower because compared to Xingyu, Xinghuo has higher configuration and lower price. This has always been the tradition, while Xingyu is more versatile.

According to the original rhythm, Nebula Technology will be like other Android manufacturers, mid-range or flagship products will be updated twice a year, but now it is different.

The price of Xingyu-Ning is on the high side. If it is updated too quickly, the satisfaction of Nebula users will decrease. After all, no one wants their mobile phone to become an old model of the previous generation after only a few months of use.

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