Big Country Technology Starts with Mobile Phones - Chapter 133 Who are the people who buy pink?

While the surrounding computer manufacturers are still using the traditional black and thick molds, Nebula Technology has used new colors and its own computer molds.

As a new notebook manufacturer, it stands to reason that it is better to directly use the public model. First, it can reduce costs, and second, it can reduce risks.

However, Nebula Technology has always been unconventional, using molds designed by itself, and also opened a fully automatic assembly line.

Abandoning the foundry model can also effectively improve the quality control of Xingyu-Phantom. At the same time, Xingyu-Phantom will not be out of stock.

The purpose of making a product is to make money. The more you sell, the more you earn, and it can be updated quickly, so Liu Dalang doesn’t understand what his friends are doing.

Especially for some first-tier computer manufacturers, even if they are out of stock at the first launch, they have to pay a higher price to buy them. Even if the price is increased, they still can’t buy the goods.

Is this product made to make money, or is it just a PPT for consumers to see? Aren’t you bragging about your product? If you have the ability to sell goods!

In this case, Nebula Technology simply ended up disrupting the situation. In fact, not only Nebula Technology saw the benefits, but Xiaomi and Huawei also saw the benefits.

If they want to be ecological, they can never avoid productivity tools like computers. Compared with computers, tablets are really like small toys.

Whether it is a Nebula tablet, a Xiaomi Huawei tablet, or an iPad, it is a bit unrealistic to rely on them to achieve productivity.

Therefore, the positioning of Xingyu Tablet was very accurate from the beginning. As a small screen tablet that is easy to carry, it can replace mobile phones to a certain extent.

As for replacing a notebook, it is definitely impossible. No, Xingyu’s first thin and light notebook is here, and it comes in many colors.

The 2k LCD screen has an aspect ratio of 16:10 and global DC dimming. In fact, most LCD screens cannot function without DC dimming.

Some poor LCD screens will also flicker when PWM dimming is turned on at low brightness. The specific principle will not be explained in detail.

The advantage of producing the screen yourself is that the maximum brightness of the Xingyu-Phantom screen is excellent, exceeding 400nit, and the uniformity is very good.

After all, Xingyu’s target group is the good-looking people, and these people don’t value configurations. If you tell them about CPU, they might be disgusted.

Therefore, Nebula Technology simply spent more time on the appearance of the product when designing the product, as well as the screen and keyboard that you can directly feel when using it.

Ultra-high screen-to-body ratio, high-brightness, high-resolution screen, coupled with a distinct keyboard, outstanding appearance and thin and light feel…

This is enough. As for CPUs, hard drives, etc., Nebula Technology’s own memory and hard drives have entered trial production.

The CPU is officially co-designed by Loongson, but when Loongson will be commercially available to Nebula Technology requires detailed analysis of the specific situation.

At this stage, Nebula Technology still has its own molds, its own screens, and some accessories, which are better than some assembly plants.

Some computer manufacturers buy all the male molds and parts used in the molds, and even the production is done by OEMs. They only need to do system adjustments.

At least Nebulas OS has been forced into Xingyu-Phantom, which can be connected to other Nebulas devices and perform various cross-screen interconnection operations.

Moreover, Nebula mobile phones come standard with full-function NFC, so cross-screen interconnection is easier to operate and the overall smoothness is very high.

In terms of color matching, Xingyu-Phantom has four colors, inheriting the family color matching of Xingyu products: white frost, green mountain, pink and white, and sea blue.

The 13.3-inch screen is small, but extremely thin and light, with a simple solid color design, coupled with this year’s mainstream CPU, and cross-screen interconnection…

In addition, Nebula Technology has also come up with their specialty, high-refresh screen. The Xingyu-Phantom screen also has a 120hz variable refresh rate.

The most important thing is that the overall weight of Xingyu-Phantom is only 980 grams. As long as the price is right, there is no need to worry about the sales of Xingyu-Phantom.

After all, Nebula Technology is now different from when it first returned to China the year before last. Their offline channel network covers an increasingly wider area.

At that time, Nebula Technology doesn’t even need to do anything. It only needs to put the products on the display cabinets in the store, and it doesn’t even need to promote them.

After all, publicity is not a project they are responsible for. Obviously, Nebula Marketing Department and Dalang Marketing Department will be more effective in marketing publicity.

If you observe carefully, you will find that Nebula Technology actually does very few offline promotional activities. Their products are promoted online and sold offline.

The same is true for other mobile phone manufacturers, especially the spokesperson route taken by OV, which made the sales of Oppo R7 very hot throughout last year.

Liu Dalang once wanted to take this path, but later gave up decisively because he did not want to rely on spokespersons to sell mobile phones, but the product itself.

Facts have proved that spokespersons are not an important factor in determining sales. Even if Xingyu does not hire celebrities to endorse it, its single product sales are still very high.

Moreover, it has successfully stolen the limelight from the appearance design of OV and other companies. As the largest shipment of Nebula Technology, publicity naturally has to keep up.

There are not many leaks about the Xingyu mobile phone, but the thin and light Xingyu Phantom has just entered January, and several digital bloggers have released the news in advance:

“There will be another battle in March this year. The Xingyu thin and light notebook has entered mass production…”

This is Nebula Technology’s usual pattern, product news → Configuration news → Appearance picture news → Official confirmation → Determine the launch time.

After a set of processes, through the various publicity channels of Nebula Marketing Department, even if the popularity is not enough, it can be made up for through post-publicity.

As soon as the news of the product broke out, netizens were dumbfounded. The Xinghuo-Jhin press conference was just last month, and Xingyu will be released this month?

Wait, thin and light notebook?

“I’ll wipe it, laptop?”

“Nebula Technology has released a laptop? What’s going on? Has it started to cross borders?”

“I dare to buy a mobile phone from a computer manufacturer. Do you dare to buy a computer from a mobile phone manufacturer?”

“Who wants to buy your laptop? Where is Xingyu’s new mobile phone? What are its configurations?”

“I really like the appearance of Xingyu Ning, but isn’t the processor too rubbish?”

“Please, don’t use MediaTek. MediaTek’s ISP is not worthy of Xingyu!”

“Is the direction wrong?”

“Xingyu…computer?”

“???”

It has to be said that the news of Xingyu’s thin and light laptop shocked many Nebula users and netizens, but after the shock, they were a little confused.

What would happen if a mobile phone manufacturer, instead of making mobile phones properly, suddenly went to make computers? It seems like only Apple is doing this on the market, right?

It’s normal that they don’t understand. Nebula Technology wants to truly establish itself in the high-end market. If it only relies on mobile phones to do well, it can’t compete with Apple!

Nebula Technology’s high-end productivity tools must be developed. Xingyu-Phantom is just a test of the waters, and the real high-end notebooks are yet to come.

But this does not mean that Xingyu-Phantom is a junk computer. On the contrary, it uses the best accessories currently on the market in terms of hardware.

As long as the hardware is strong enough, the overall performance of Xingyu Phantom will not be bad, and thin and light laptops are different from gaming laptops, so adjustment is not that laborious.

Chosen 2 is a living example. It pays too much attention to appearance, but the performance is a mess. It is simply a shame for gaming laptops.

If it’s a Spark gaming laptop, Nebula Technology will naturally make some adjustments, but it’s not that troublesome for a thin and light laptop designed for entertainment and office use.

No matter how powerful Nebula Technology’s engineers are, they can’t solve all Windows problems out of thin air, and that’s not the selling point of the product.

What’s more, the adjustment of Xingyun Phantom itself is not bad. Even if Nebula Technology is making a thin and light notebook for the first time, it will not lose to the established computer manufacturers.

Regardless of whether Nebula users and netizens understand it or not, Xingyu thin and light notebooks are already on the way, and notebooks from Xiaomi and Huawei are also on the way.

Liu Dalang is not sure whether Xiaomi’s first laptop will be released with Xiaomi 5. Logically speaking, it should be in the second half of the year.

It also follows the path of high-performance thin and light notebooks, but in his impression, Xiaomi’s first laptop looks like Apple’s Mac Book Air.

To put it nicely, it’s a tribute to an idol, but to put it poorly, it feels a bit too much of a copycat. The key is that five years later, it’s still imitating Apple.

This is a bit unreasonable, right? If you just rely on blind imitation, you will only label your products as copycats, which cannot be washed away.

Of course, there is not much difference between Huawei notebooks and Xiaomi notebooks. They use the same public models, and later models with the same configuration are even more expensive.

Nebula Technology’s development strategy will be different from Huami’s. It will pay more attention to appearance design and know not to label its products as copycats.

However, Liu Dalang will not judge the behavior of friendly businessmen. After all, some of the exterior designs he gave Nebula Technology were also designed by friendly businessmen.

For example, crystal diamond technology, and later photochromism, electrochromism, etc. Although friends and businessmen have not yet designed the same model, Liu Dalang remembers it.

Therefore, he is also working hard to get rid of the shadow of these friends in the future products of Nebula Technology. Fortunately, Qu Xiangqun’s design ability is strong enough.

When he thought of this, Liu Dalang couldn’t help but sigh: “It’s great to have you here!”

Qu Xiangqun:? ? ?

Don’t come over here! !

After the product revelations successfully caused controversy, digital bloggers under the Nebula Marketing Department released leaks about the configuration of the Xingyu thin and light laptop.

From the configuration point of view, it is the configuration of this year’s mainstream high-performance thin and light notebooks. The highlight is the 13.3-inch high-scoring, high-brightness, and high-refresh screen.

As well as weighing less than 1 kilogram, once the overall configuration came out, some people who didn’t understand it before have now changed their ideas.

“It looks good!”

“2k high refresh rate? It’s pretty good!”

“Judging from the configuration alone, Nebula Technology is indeed serious about making laptops!”

“I just don’t know how to use it, but don’t get upset as soon as I use it…”

“Wait a minute, is this a picture of the appearance?”

Some netizens were surprised to find that in addition to the configuration leaks, digital bloggers also revealed four appearance pictures of Xingyu-Phantom.

It has the same color scheme as Xingyu mobile phones and tablets, and a question was raised in the revelation: “Who are the people who buy pink?”

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