Coin Tycoon Also Goes to Work - Chapter 283
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Episode 283
Tesla and BMW were particularly cooperative with the Mate Alpha. However, surprisingly, the Korean automakers that launched the Mate Alpha and AX1 in India were stingy with the Mate Alpha.
‘You jointly researched the specifications of the AX1, but you’re stingy with the Mate Alpha. I don’t understand.’
The AX1, or Casper, was a light SUV that was so highly praised that even the President of Korea said he would drive it after retirement.
It is said that it was produced by Global Motors and has generated quite a lot of interest in India this time as well.
But then suddenly the situation changed.
“You’re saying it’s not produced in a factory in India?”
“That’s what it’s supposed to be. It’s just a brief concept car demonstration released by Global Motors, and it’s ultimately a light SUV targeting the domestic market.”
“That’s ridiculous. Then why did you take all this time? Didn’t you decide to take a commission on the infrastructure installed for the Indian market?”
I fell for the absurd trick of Korean automobiles.
The AX1 for export was being completely invalidated.
GGM said that they would produce for domestic consumption and export to India in parallel. However, in order to meet the expected price of 10 million won in the Indian market, the engine and all four wheels of the vehicle had to be removed, and GGM’s workforce had to work for free, not even half the salary, so they decided to release a model in Korea that had nothing to do with the Indian market.
Considering that India’s per capita GDP is around 2 to 3 million won, there were many who pointed out that the Indian market was nothing more than a place to boost one’s own stock price.
This was the part that I had raised the issue about in the first place.
‘Vice Chairman Jeong In-seok, who had said he was confident, ended up using such a trick.’
In the end, Casper was not produced locally in India, and only the models developed for the domestic market were released domestically.
In other words, it was no different from betraying the trust with Mate Alpha.
They advertised it so much as being for the Indian market, but they ended up changing their words and switching to domestic production.
“Local production means not only assembling the complete vehicle locally, but also producing the parts locally, which means the difference in manufacturing costs is huge. However, Casper has a similar silhouette to Venue, so the response is not bad.”
“Okay, I got it.”
After speaking to the local production manager of Mateka, I immediately called Vice President Jeong In-seok.
[Chairman Seo. What’s going on?]
“There is a lot of interest in the pseudonym Casper, and that’s only in Korea.”
[That’s what I was trying to explain.]
“All of the Mate Alpha’s transfer technology that goes into Casper will be nullified.”
[How can you suddenly do something like this?]
“I understand that Chairman Jeong carried out a process that was completely different from the original contract terms. Isn’t that right?”
[Because we decided that our sales strategy in the Indian market was not right…]
“In the end, Mate Alpha was sacrificed to raise its own stock price.”
There was a brief silence.
He pressed his throbbing temple with his right hand and held the phone to his ear with his left. His sharp eyes looked into space.
[I don’t know. If you look at the original text of the contract, Chairman Seo signed the entire contract regarding the overseas release in India and the domestic release. If you are looking into the specifications that incorporate the technology of Mate Alpha that goes into the Inspiration model…]
“We demand a full recall of Lane Keeping Assist, Drive Wise with virtual simulation, and Car Play. We thoroughly reviewed the contract with our legal team all night. You cleverly applied the Essential Trim to the domestic market by changing the name. In the end, rather than producing it in India and selling it in India for foreign markets, wasn’t it just a case of GGM only producing and demonstrating a concept car and only pursuing a domestic sales strategy by changing the name?”
[Even if they go to court, there is little chance that Mate Alpha will win. I have clearly given Chairman Seo several voting rights for the Smart Sense trim.]
Vice Chairman Jeong In-seok spoke as if he felt wronged.
[I clearly mentioned the domestic release.]
“Don’t define the whole situation by changing a few lines. Do you not know that this is just a preliminary work for stealing Mate Alpha’s technology? Before claiming innocence, you should think about your conscience first. There will be no more collaboration with Korean automobiles in the future.”
I hung up. The phone vibrated again. After that, it rang nonstop for several times.
But I didn’t receive it.
With clever puns and wordplay, consumer interest in the AX1 has already skyrocketed.
The Indian export strategy of AX1, which I had originally decided to participate in, was to have it as an experience before processing Mate Ka.
However, Korean automobile companies were trying to attract consumers by prioritizing large-scale collaboration with Mate Alpha for their AX1.
Even so, it is not possible to publicly criticize the inconvenience with Korean automobiles.
However, I was just a person who was using SNS.
‘Let’s try following Elon Musk’s method.’
As everyone knows, Elon Musk is also known as a social media believer. That means he is very serious about social media.
One of the ways he liked to do this was by making claims on social media.
In other words, rather than directly coming forward and disparaging a certain company in an interview, he expressed his displeasure in a very short summary on social media.
After much thought, I posted this on social media.
[NO, K-CAR]
* * *
“Does anyone know what the words on Seo Jeong-in’s SNS mean?”
“K-CAR? Is that a Korean car?”
“Why Korean cars?”
“What’s wrong with Korean cars?”
“Who would like a Korean car with a frame made of cooking foil? Isn’t that what Seo Jeong-in was aiming for?”
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“In countries like the US, if a problem arises, the company has to prove that there is no problem with the product, but in Korea, the consumer has to find out the problem themselves. Is this something that Korean cars have been doing for a day or two?”
“I was already going crazy because of the sound of Genesis iron grinding. This feels so good.”
From dawn, the enthusiasm of domestic and foreign car community members has been heating up.
“What kind of accidents happen when conditions are met? Are Korean car airbags real airbags? They’re worse than rubber.”
“Airbag failure has always been a problem with Korean cars.”
“Wasn’t there a recall of over 5,000 vehicles in the US before? Punitive fines, really lol.”
“MDPS torque sensor phenomenon? Sudden acceleration?”
“You probably bought a cheap product to save a few thousand won, but then safety issues arose?”
“The Ministry of Land, Infrastructure and Transport recommended a recall because there were serious defects, but Korean automobile companies said they didn’t like it, so they ordered a mandatory recall? LOL”
“Last year alone, 600,000 vehicles were recalled in the US and Canada. Didn’t you hit the nail on the head? I knew this would happen.”
The next morning.
Executive Director Sung came running in just after the stock market opened.
“Vice Chairman. The stock price of Korea Automobile has fallen by a whopping 6%. 6%!”
“There’s no need to make a fuss. It’ll all die down soon anyway.”
Vice Chairman Jeong In-seok’s expression hardened and became even colder.
‘That’s not even funny.’
“Have you seen Chairman Seo’s SNS?”
“My secretary showed it to me on my way to work this morning.”
“Shouldn’t we take some kind of action? As if Chairman Seo’s words were a signal, consumers are all rising up now.”
Jeong In-seok swallowed his hot anger at the back of his throat and said.
“I told you it’ll be quiet soon. Just wait and it’ll take care of itself, so don’t make a fuss.”
I thought it was just a slight acceleration of the decline that had already occurred due to the semiconductor crisis.
however.
The next day, Vice Chairman Jeong In-seok’s face instantly distorted as he saw the stock price of Korea Automobile Industry Corporation plummet by -6% once again.
“A class action lawsuit is being filed in the US over engine failure fires.”
“They say that the lawsuit against the refusal to compensate for the car fire incident is becoming more serious?”
“There was a consumer who had his car repaired three times within a month of purchase due to engine overheating that required the engine to turn off while driving or automatically shut off. The problem was not resolved even after the drastic measure of replacing the engine. The owner requested to exchange the car, but the request was refused. The news is currently being made because the person in charge threatened the victim that it would be useless to report it to the Consumer Protection Agency.”
“The stock price is plummeting again. Mr. Vice Chairman, what should we do?”
“Vice President.”
“Vice President?”
‘Stop, stop!’
Vice Chairman Jeong In-seok screamed inwardly.
Trying to think briefly about the contract issue with Seo Jeong-in was bringing about this result.
‘The self-imposed sanctions against Seo Jeong-in, who only pursued collaboration with Tesla without even thinking about the relationship with Korean automobiles, have led to this result.’
It was an overly complacent and narrow-minded decision.
Vice Chairman Jeong In-seok clenched his fist so hard that the veins bulged out.
And then again a day later.
“Mate Alpha, AX1 Lawsuit Enters with Korean Automobile”
Compared to the previous trading day, the stock price of Korea Automobile fell by a whopping 9.9% this time.
It was an unprecedented crash.
* * *
I decided to use SNS in a more productive way.
[Please choose a concept car from Mate Car. A total of 10 people will be selected and given a gift certificate.]
Mateka formed its own design team and came up with several designs.
We decided to break away from the stereotypical car exterior and interior and create a design that is a little more sleek and innovative.
“The Mate Roadster is so sleek. It’s like a BMW coupe.”
“It looks like Z4?”
“Make it quick. The ammunition is loaded.”
“The tail lamp and bumper design are really pretty. I will definitely buy it when it comes out.”
“You can see the innovation just by looking at the touchscreen.”
“I’m more concerned with safety than design.”
“I think whatever it is, it will be much better than Korean cars. Let’s make a K-electric car that is unique to Korea and make Tesla shut up.”
The response from consumers has been explosive. People are already lining up to make pre-orders.
It was in the afternoon that I met McGee and McKenny.
“We are going to launch a new app for Mate K. That is, an innovative app for Mate Ka. From pre-orders to checking specifications and even purchasing payments, we will handle everything with One Payroll.”
“We are planning to launch a pilot service that allows payments with Mate Coin. Take a look at the prototype.”
We quickly grasped the innovation trend and decided to start full-scale development for Mate Kaman’s production momentum, convenience, safety, and performance.
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