Era: Retired from the army at the beginning and returned home - Chapter 289 Take home twenty yuan for a refrigerator

In May, the weather has actually started to get hot. If you work and bask in the sun, it’s hot. If you don’t work, sit under a tree and feel the breeze and feel very comfortable. But when summer arrives in a month or two, it will be hot and late.

Refrigerators and air conditioners have been in production because the weather is still cool and even if they are sold, they cannot be sold. Moreover, this is a new product, and the price is not cheap. Rich people will definitely give priority to buying bicycles, watches, and sewing machines. Only then will we consider this issue. Therefore, for refrigerators, not only cannot they ask for tickets, but they cannot also be sold in a simple form.

As for air conditioners, they are currently only sold to enterprises and units, and also to the homes of some big leaders. They are directly distributed to the local government, which is easy to do. But air conditioners need to be installed, and the ones currently produced are window air conditioners, which require opening a window for installation. Unlike the hanging type, the hanging type only requires a hole to pass through the pipe. But we still need to develop switches and the like, and the price and cost are too high. Even if they are purchased by public institutions and enterprises, they may not be able to afford them at high prices. After all, this is something to enjoy.

Another point is that these two items are seasonal and sell better in hot weather. Especially air conditioners, which now have a cooling function, can only be sold in summer. As for refrigerators, rich people will buy them even in other seasons, but there are not many such people.

As for the sale of refrigerators and air conditioners this time, Luo Cheng is preparing to sell them nationwide. In May, it can actually start in some hot cities.

So Luo Cheng has contacted some schools, one is a technical secondary school, and these people will first recruit a group of people to learn how to install air conditioners. They do not need to install them themselves. For opening walls or removing windows, they can just find coolies to do it.

In addition, there are high school students, those who have no hope of going to college, but whose eloquence is good, let the school be accommodating, and if it is almost the same, let some graduate early. You must know that high school students are not guaranteed to be assigned, although they can find jobs, But not necessarily good. Moreover, it goes without saying that automobile factories now have great influence in the local area. For college students, if they do not consider leaving the province for development, automobile factories are the best choice.

In addition to shuttle buses, automobile factories are now also producing trucks at full capacity, either for sale or for their own use. If you rely on selling refrigerators directly to supply and marketing cooperatives, you can’t expect to clear out the inventory in the factory. The same goes for air conditioners. How many local companies are there and how many units are there? Some small factories whose profits are only a few thousand a year must be excluded.

Therefore, we must rely on our own transportation capabilities to lead people to sell. Of course, even if it is said to be sold nationwide, it is impossible to really spread the sales line across the country. We must first select some cities with good economies, big cities. Especially Tendo and Shijiucheng. If these two cities cannot sell in large quantities, then there is no need to think about other cities.

In order to maximize potential customers, Luo Cheng has been giving lectures to high school students every day recently, teaching them how to sell things. In fact, Luo Cheng doesn’t know how to sell, but one good thing about this era is that he has backward thinking and is particularly easy to trust others. Any trick can be very effective.

Luo Cheng’s trick is very simple. First of all, this is a refrigerator, a major appliance. The price is enough, and secondly, the price is too expensive for many people. Even if Luo Cheng’s price is set at 650, it is actually a headache at this price. A three-wheeled truck sells for 5,000, and the supply exceeds demand. (It’s not a tricycle. Many people in the comments still think it is a tricycle. You have seen some houses repairing leaks and the like, and they drove such a three-wheel truck. In fact, it is a small truck with one wheel missing.)

But the refrigerator only sells for 650, and one car can buy nearly eight refrigerators. However, Luocheng refrigerators are sold to ordinary people, and other companies and units cannot be allowed to purchase them. But if you didn’t want the products of the car factory to be influential in the eyes of ordinary people at the beginning. Luo Cheng can only sell refrigerators to local units and enterprises at first.

Luo Cheng teaches high school students not to teach them how to sell products door to door. Just ask them to clearly explain the sales policy when selling in other cities.

The first is this refrigerator. There are two payment methods. One is full payment, which is to pay directly. The other option is to pay monthly. As long as you pay 20 yuan a month, you can move the refrigerator home. But if you pay in installments, you must provide proof of employment and sign a contract.

In addition, there is another guarantee. Even if you use it for a month and find it difficult to use, it doesn’t matter. You don’t have to pay any money later, just return the refrigerator. Even if there are quality problems, go to the designated supply and marketing cooperative to guarantee repair or replacement.

For two and a half years, just give me 20 per month. And for twenty yuan, a single-worker family needs to support the elderly and the children. Even a fourth-level technician cannot afford it. What’s more, in an era when there aren’t many people with bicycles, even if this refrigerator is in installment form, some families who are not wealthy will not buy it.

But if a wealthy family takes a fancy to it and is reluctant to spend so much money, this method will make them very excited. Moreover, the car factory has promised that if you don’t want to use it, you can withdraw with the agreement at any time. As long as the refrigerator was not damaged by humans.

Every time you go to a city, in addition to the refrigerators you want to sell, you also need to keep a few units for sale in supply and marketing cooperatives, and cooperate with the local supply and marketing cooperatives to help collect the installment payments for the refrigerators every month. All you need to do is arrange a dedicated person. The car factory No wages are paid either. Every month when trucks come and go to deliver goods, some rice is given as assistance fee.

If you directly say that you give money, you will easily be accused of being capitalistic. It is better to give rice and just help each other. There is no question of who hires whom.

As long as he can sell it, Luo Cheng actually doesn’t worry about returns. Refrigerators are very difficult to break as long as the compressor doesn’t break. Even if someone only uses it for a few months in the summer, Luo Cheng doesn’t care and just treats it as a rental.

Moreover, Luo Cheng had already thought of a countermeasure. It was not that easy to get rid of the car factory. Luo Cheng was just the person who asked them to take the goods to temporary sales. There was no need to buy tickets to sell the refrigerators. It didn’t say that there was no need to go to the supply and marketing cooperative to buy a refrigerator.

If you use it for three or four months and want to quit in the summer, there will be no problem. But Luo Cheng will create a situation where it will be difficult to buy refrigerators, because Luo Cheng will not sell refrigerators to enterprises and local units in large quantities. Luo Cheng will issue enough tickets in one city to buy tickets, and stop selling them if they run out. Even if the car factory has a lot of refrigerators, they won’t sell them. After the season, the air conditioners can be stopped directly, and the production of refrigerators can be greatly reduced.

However, the normal situation is not to increase the production line just because sales are good in summer, but to maintain a certain output, maintain long-term inventory, and then sell out within a few months. As for inventory, we can also determine the approximate production volume per year based on the sales situation. We can produce more appropriately, and when selling, we can sell in a few more cities.

There is no one who specializes in business these days, and Luo Cheng doesn’t expect these people to shout or anything. When he gets to a place, he can just find the local supply and marketing cooperative. Generally, supply and marketing cooperatives are opened in places with a lot of traffic. When the time comes, set up a venue, put up a sign, and even directly ask the salesperson from the supply and marketing cooperative to help sell. Don’t give money. Salespeople are already paid. If they receive a salary and then charge you to help sell, it is against discipline. It’s still for food. Giving a bag of grain directly to the president of the supply and marketing cooperative is better than anything else.

Trucks are being produced at an accelerated pace. In addition to Tianhu and Sijiucheng, eight hotter coastal cities, such as Zhuhai in Guangdong, will be selected. There is one truck each for air conditioners and refrigerators, and they are equipped with technical secondary school students who have learned how to install them and high school students who have learned how to sell. The first group of people have already set off. There is no need to go to Sijiucheng yet. That is the north, no matter how big the market is , there are more wealthy residents there, but it’s still cool there, so you can go there in the second batch.

“Director Luo, if we sell things like this, it will take two and a half years to recoup the payment. In terms of costs, it will take more than a year to recover the money. This means that we have to keep the money for materials all the time.”

In the office, Director Zhang couldn’t figure out why Luo Cheng sold it like this. In fact, if you want to sell local units and enterprises, you can not only sell it at a high price, but also remit money directly. The current price of the refrigerator means that the compressor is produced by itself. Otherwise, let alone one year to recover the cost, it will take two years, and you will earn some processing fees.

Luo Cheng smiled, it was finally time for his future experiences to be reflected. Of course, he was actually betting that those who could really take away the refrigerator for twenty dollars would not really wait until two and a half years to fully repay the money.

But there are some things that Luo Cheng doesn’t want to tell Director Zhang so thoroughly, because he just has some summary of the concepts of later generations. Rather than comprehending it yourself. If I tell Director Zhang the reason now, I am afraid that Director Zhang will look at me strangely in the future.

“Our car factory can’t afford to spend one million dollars. The main reason is to let cities know about our products as soon as possible. Whether the refrigerator is good or not, we must not let others use it first. Twenty yuan, if it were replaced by you , this refrigerator is not produced in our factory, would you like to buy one and have a look.”

Director Zhang thought for a while, and his salary has recently increased to more than one hundred. To be honest, I couldn’t spend it at all. It wasn’t that I didn’t have anything I wanted to buy, but that I didn’t have enough corresponding bills.

In addition to the food that the automobile factory can purchase internally, even if you were the factory director, you could receive some additional subsidized food stamps. But his ration is actually the same as that of other workers. Just because he is the director of the factory, he does not have a higher ration than anyone else. This is the case for many leaders and cadres. The most they can get is more subsidies, and the subsidies are also limited.

If you want to help relatives or the like, you have to go to the pigeon market secretly to buy food. And without a receipt, twenty yuan is really nothing to spend in the pigeon market.

To be honest, for 20 yuan, you can bring a refrigerator to your home, and it will be very respectable for guests. Especially if there are children at home, homemade sugar popsicles can help the children show off in front of other children.

And after more than two and a half years, the refrigerator is completely my own. During this period, if you no longer want it, you can return it at any time.

“How about you buy me a 20-dollar car now, and I’ll sign a repayment agreement.”

Director Zhang nodded and smiled. Recently, he was only in charge of maintenance and construction land grant applications, but with the industrial zone, there won’t be any large areas of land needed in the short term. Moreover, a large area around the industrial zone is also included in the planned area of ​​the industrial zone. So he is basically only busy with maintenance work at the moment.

I often take the plumbers to do inspection work in the industrial area, and then take a break from busy work. I went to the poultry factory several times and went fishing on the river with the director there. As the water level rises, there are more fish, and it is often possible to catch a big fish.

Today’s fishermen don’t like to only like fishing but not eating fish. Many fishing enthusiasts in later generations did not eat the fish they caught, but gave them away to others. In fact, it was not that they did not eat, but that they ate too much and were not very interested in seeing the fish. If there are many fish caught by Director Zhang, they are basically pickled. But sometimes it will go bad if it is not marinated properly.

Moreover, the marinated fish tastes almost salty. If you keep this in the refrigerator, you can at least have fresh fish for several days. These days, the understanding of freshness is also different. In later generations, only those who are alive and killed can be called fresh. These days, anything that has not been pickled is considered fresh.

“Forget it, just like me, sign a trial agreement and each person will take one home. Just write a trial report every year. It is a performance test of the refrigerator. But if there is any problem, respond in time.”

Director Zhang shook his head and smiled. He didn’t know what to say to someone like Luo Cheng. I always like to use public affairs for personal gain in an upright way, but you can’t get tired of it.

At the beginning of the year, if I drive a commercial car to SH City, I can sell the car for more than 80,000 yuan. It was donated. He read the name of the donation. The reason was very simple. He saw that the person in charge of the institute was older and had to travel harder, so he specially donated a Demasi business cube car (still called a cube car in China) to a certain research institute. .

After Luo Cheng came back, his wife’s art troupe still only had an address and had not been formally established. Two more cars were donated, but this time it was a little more modest. It was just a three-wheeler, one of the several cars that Director Zhao brought when he came here. The other one is a 1.15 square car with glass installed. It can seat several people and is suitable for a fledgling art troupe.

The relationship behind it is actually Luo Cheng’s family unit. However, enterprise-to-unit donations are allowed in China. Unless other members of the car factory collectively oppose Luo Cheng’s donation and have a talk in the car factory, this is not allowed. But no one wanted to target Luo Cheng at all. Even if someone wanted to target Luo Cheng, such a thing would not be able to directly bring down a factory director. At most, he would be talked to and asked to restrain himself.

Since Luo Cheng said this, everyone has to sign an agreement if they go to try it out. Director Zhang knew that there was nothing to refuse, because if Luo Cheng was to do something like this, it would definitely not be just the two of them trying it out.

“Let’s do this, Director Zhang. I’ll find Factory Director Du later and ask him to draw up a trial list. Let’s take out fifty units for trial use and assign them to each department to select suitable people for trial use. Come and take a look at our It takes several years for the product to have problems. Triers must report back in time if problems arise.”

Sure enough, Director Zhang just thought of what Luo Cheng had done in the past. Since he wanted to take this refrigerator home, many people would share it. As soon as this idea came out, Luo Cheng implemented his idea. In order to save others from talking, I will give out fifty units at once. As for the allocation of these fifty units, at least half are decided by default, and for the sake of fairness, the other half must be submitted by people below who want to try it out. Then arrange a performance period of half a month or a few days. If you perform well, you can get the trial quota.

It is said to be a trial. At most, the refrigerator is in your home. It is not yours in name. The factory put the refrigerator in your home for trial use. But the trial method of this refrigerator is to see how long it can last, which means that it does not need to be scrapped or returned to the car factory. This is no different than giving you a refrigerator. If I really have to point out the difference, it is that you cannot resell it.

Luo Cheng successfully changed the topic. In fact, his sales method was based on a statement he had seen on the Internet. People in this era will worry about it in their hearts if they owe money to others. Every month I think about paying back the 20 yuan. I really have some savings at home, and I feel good about it after using the refrigerator. There is a high chance that I can pay back the fish in advance.

In future generations, if you are used to spending money in advance, you will be in debt even if you have money.

You won’t feel anything wrong when you first spend twenty to bring the refrigerator home, but after a few months, you will feel that way. And they won’t choose not to use it, because after a few months, they have already paid 680 yuan, and if they don’t want it, the money will be wasted. And if you wanted it, you would have spent more than five hundred to buy it.

On the other hand, there is a shortage of tickets for manufacturing refrigerators, letting everyone know that many units and companies want to buy refrigerators and it is difficult to buy them. This 650 yuan per unit is a good deal. This way they will be less likely to return the product.

Luo Cheng didn’t want them to return it, because it was only for summer use. Although he could collect a ‘rent’, the car factory was really slow to get the money back.

Luo Cheng didn’t want Director Zhang to know that he was testing human nature, because people who like to study human nature are generally very scary. But Luo Cheng is not a person who studies human nature. He only made such a sales method because of some opinions from later generations.