Era: Retired from the army at the beginning and returned home - Chapter 291 The sales quickly became popular

Coastal, a certain city.

“Comrade, what’s the matter with you? Others can buy this refrigerator, but why can’t I buy it? And I just bought it for 650 yuan.”

“I’m sorry, comrade, this is an activity held by our factory to benefit the people. If there is no purchase of tickets, it will only be sold to individuals. If an individual buys 20 yuan, he can take it home. From now on, he will give 20 yuan every month. That’s fine. But you need to provide your work unit and home address. As for you buying on behalf of your unit, you have to go to the supply and marketing cooperative to buy it and get a ticket.”

“Then~~can I personally pay for it? I don’t represent the company anymore.”

“That’s okay, but you also need to provide your home address. Our household only sells one, and we won’t sell more.”

“Okay, pay the full price and have one.”

“Okay, Wang Hu, register this comrade and issue a purchase ticket. Comrade, keep the purchase ticket. If there is something wrong with the quality of the refrigerator, even if it is paid directly, we will send someone within two and a half years. Repairs are free. But if it breaks, you need to register it with the supply and marketing cooperative and someone will come to repair it within half a month.”

In the venue next to the supply and marketing cooperative, there are dozens of refrigerators placed in the open air. They were all produced by Ngee Ann Automobile Factory, and they also had a brand name, which was more Sino-Chinese. The first refrigerator sold to the public in the country was Snowflake. Luo Cheng didn’t have the bad taste to cut off Hu’s name, so he simply called her Han Lu.

The sales scene is very lively, but there are even more people watching the excitement. After all, those who can afford to pay 20 per month must have a strong family. Therefore, there is a lot of excitement. For many people, this is the first time they have seen a refrigerator, but some knowledgeable people know that large hospitals and some special places have such things.

In addition, this kind of thing is available abroad. The price is not expensive, but if it is imported from abroad, you don’t have to think about it. You can’t buy it without thousands of dollars. As for imported things, you can’t just buy them easily these days if you have money.

The closer to the coastal area, the more overseas information is understood. Knowing that refrigerators are a thing, some people actually came to buy them. But more of them represent units.

If you bought it with full payment, if you don’t dress like a cadre, the person who bought it is most likely a unit or corporate purchaser. High-level technical workers are also potential purchasers, but it is difficult to tell who is a high-level technical worker from the appearance. But senior workers are generally not very young.

Refrigerator tickets are provided with the train. According to Luo Cheng, one hundred to two hundred tickets will be given out every time a city is visited, depending on the situation. Simply handing it over to the local top unit and then leaving it alone is definitely not enough. There are many cities in a province. Even if the car factory has thousands of units in stock, Luo Chengdu has accelerated the production line of refrigerators and even added some equipment.

Now Luo Cheng’s task for the refrigerator production line is 3,000 units a month, and any manpower needed will be transferred there first. But that means adding equipment appropriately and not adding an entire production line. Once the hot weather passes, the sales of this refrigerator will basically disappear. At most, some companies and units may buy some.

But if we increase the production line so that we can produce 5,000 refrigerators a month, we will definitely be able to sell them in a few more cities in the next few months. But once the season is over, what should we do? Let the factory stop half of its production, and let the workers in the refrigerator factory take half of the rest. We will definitely continue to produce and wait for mass shipments next year.

According to the sales season, refrigerators generally have an off-season of eight months. This means that we need to stock up on goods for eight months, and if we produce 5,000 units a month, we need 40,000 units in eight months. It will require a lot of funds, and the automobile factory cannot afford it. The main reason is that the 40,000 refrigerators have to find a large warehouse to store them.

In addition, refrigerators must be slowly accepted by everyone. For ordinary people, they are already expensive things, and yet you rush into the market with large quantities of goods. This will make some people who want to sell hesitate.

Luo Cheng plans to use hunger marketing next year to stir up the popularity of refrigerators and make everyone feel that even if you are rich, you may not be able to buy them if you are slow to sell them.

Moreover, the hunger marketing used by Luo Cheng is really hungry. If it is sold out, it will really be gone. It is simply to promote this product so that everyone can be proud to own a refrigerator. If you really want to make money, Luo Cheng will sell it to units and companies. But now the profit from hundreds of units is not as good as the profit from one car, which is not interesting.

“Hey, comrade, excuse me, you have a cigarette.”

“Master, what’s the matter with you?”

“I saw you buying that refrigerator just now. It’s like a square box. It costs 650 yuan. It’s worth it.”

“Oh, master, you don’t understand. I also know about this thing, but I don’t have 650 yuan to buy it. The boss asked me to buy this thing, and I have come here for the second time. Let me tell you this, If this thing is imported from abroad, no matter what brand it is, it will cost thousands of yuan. Originally, our company wanted to buy five units, but they don’t sell units here, so I had to buy it in my own name. The money is for the company, and the things are bought. I have to hand it in, but if it’s in my name, the company will give me a bonus of ten yuan when the time comes.”

“Well, this thing is really like what those people said. If you put food in it, it will freeze and it won’t go bad for several months.”

“It depends on how you use it, but you can put the fish, chickens, ducks, etc. you have killed into the freezer. Master, actually, if you are willing, I will give you six hundred and fifty yuan, and you can help me Buy another one and give me the refrigerator when the time comes, and I’ll give you another ten dollars.”

“Here~~, don’t they say you have to register your place to buy a refrigerator? One household can only buy one. If I bought it for your work, I won’t be able to buy it in the future.”

“Master, I think you are just a worker. If you have the money to buy a refrigerator, you might as well keep it for your retirement. Maybe they are just saying this temporarily, and there will be no restrictions in the future. For ten yuan, you can buy more than ten kilograms. Where’s the meat? How’s it going?”

“Why do you look down on workers? Look what this is.”

The comrade who just bought a refrigerator said that he was just a worker and should not buy this refrigerator. The old master was unhappy and took out an ID from his pocket to show the other party. This is true for workers, but there is also a distinction between workers.

“Seventh level blacksmith, hey, I’m sorry, I didn’t know you were always a master. But~~forget it, I won’t say more. Just say, I will give you ten yuan to help me buy a refrigerator, okay? . If you really want to buy it for yourself, just pretend I didn’t tell you.”

A seventh-level blacksmith earns more than 80 a month. I originally wanted to persuade the master to buy a bicycle and a sewing machine with the 650 yuan. As for the watch, I just carry it with me and don’t need to mention it. But it is not difficult for a seventh-level blacksmith to get a bicycle and a sewing machine.

To be honest, the old master was not willing to spend 650 to buy a refrigerator. But his grandson is getting married, and his partner’s family is in good condition. The old master’s son and grandson are both single generations, and they are very precious. My grandson has also joined the workforce, and there are three men in the family, all of whom are employed. Even though they are all workers, their families are really wealthy and they usually try their best to keep a low profile.

The old refrigerator maker planned to buy one as a gift to his grandson for his wedding. He had savings, but he was reluctant to spend 650 on it, but it felt quite relaxing to pay 20 a month.

“Forget it, comrade, you can find someone else to do this. I plan to buy a refrigerator myself for my grandson’s wedding.”

“Okay, Master, I’m very generous. I’m going to leave now. I still have to pay the work for the refrigerator I bought.”

People who buy refrigerators are gone, and there are policies and countermeasures. It is difficult for Luo Cheng to limit the purchase volume of units and enterprises. Aren’t you going to prevent companies from buying tickets without buying them? Just shake people off. If you know the situation of some people who cannot afford a refrigerator, just give them some benefits and ask them to help them buy it.

The old chef returned to the place where refrigerators were sold, registered the ID address according to the procedure, and bought a refrigerator for 20 yuan. I didn’t arrange for anyone to take me there, so I just tied a rope and carried it back.

Carrying the refrigerator on his back, he walked very slowly, and despite his age, the old master felt he had little strength. But he is a seventh-level blacksmith, and few ordinary young people may be able to compete with him in terms of strength.

The old master walked slowly just to show off. In ancient times, there were fishermen who caught big fish and passed through the house three times without entering. Today there is a master chef walking slowly with a refrigerator on his back.

I got to know many of the masters along the way. Whenever someone greeted me, the master would stay and chat with them, always talking about the expensive refrigerator.

It was obviously a ten-minute journey, but it took almost an hour to walk, and I got home just in time for dinner.

The old master lived in a large courtyard with three rooms and several neighbors. This man was still dozens of meters away from home, so he shouted to his family members to come out and help. All the neighbors came out to watch the fun.

When you buy a refrigerator, you can plug it in and use it. According to the salesperson, after moving the refrigerator, it is best to let it rest on the ground for a while before turning on the power.

Many neighbors in the courtyard also came out to watch the fun and wanted the master to show whether the refrigerator was as magical as he said.

The old master didn’t talk nonsense. Seeing that there were many children in the courtyard, he directly pulled a wire out of the room and turned on the electricity in front of everyone. Then let the child go home and fill a smaller cup with water. Today he treats everyone to sugar water popsicles. I went home and got some sugar.

The child stopped until there were popsicles to eat, but he didn’t take off yet. He quickly went home to get a cup to fill with drinkable water, and then took a chopstick and inserted it in the middle of the cup as requested.

The old chef opened the refrigerator and adjusted the settings according to what was explained when he bought it. There are three levels, low, medium and high. Low means that the temperature is lower enough to keep vegetables fresh. The mid-range is relatively cold, which is more suitable for ice drinks. It will not freeze but is very cold. The higher one means higher power consumption, but the lowest temperature can freeze.

At present, the refrigerator only has these three levels. Because it is a single-door refrigerator, it does not have the function of keeping fresh at the top and freezing at the bottom.

The old chef turned on the highest setting, and then asked everyone to eat, which took time to turn into popsicles. Therefore, the ice lasted for about two hours. During this period, I opened it several times and looked at it. I could feel that the temperature inside the refrigerator was getting colder and colder, but the water in the water cups did not freeze completely. The main reason was that the cups everyone held were actually not small.

Those children only played around the refrigerator for two hours and did not dare to go far, for fear that the master would not get it as soon as he promised.

After the ice is ready, the water in the cup turns to ice. If you hold the chopsticks stuck in the ice, you can’t pull them out. The ice and the cup are frozen together. You have to wait for the surface to melt a little before you can pull them out. .

I don’t want to put too much sugar, but it’s just a little sweet. Many children went outside to play with a large pile of ice cubes stuck in their chopsticks. A large piece of ice can be licked for a long time and is much stronger than ice cream. In hot coastal areas, having a homemade popsicle like this would really make you envious of other children who don’t have one.

This kind of scene did not happen in one place. Luo Cheng still underestimated the word “hidden wealth among the people”. Seeing that there are not many wealthy people around me, it would have been more troublesome to sell the refrigerator in the past. A city has hundreds of thousands or millions of people. Even if the proportion of wealthy people is low, the base is here. Plus local units and businesses.

A batch of refrigerators and air conditioners only costs about a thousand units. There are actually some petty bourgeoisie in every city. Bought the full price directly. There are also some veteran cadres who, in order not to occupy the purchasing quota, provide benefits to these senior leading cadres. Directly organize these people to go to the supply and marketing cooperative to “receive” refrigerators and air conditioners.

It was purchased in their own names and for the use of these senior leaders, but the money came from the work unit. This made the high school salesman selling refrigerators and air conditioners unable to refuse. Coupled with the fact that some people from the private sector with good wages came to buy, this group of people took home a lot of money in their twenties, unlike others who paid the full amount.

Anyway, the sales staff can’t tell whether it is an individual or someone else’s organization, so they can only sell according to the sales process. This creates the illusion that everyone who comes to buy seems to be an individual, so it feels like many people are rushing to buy. This also directly stimulated the emotions of other people who had not planned to buy a refrigerator.

Everyone is buying it, and they all say it’s good. It’s from a wealthy family, and a watch, sewing machine, etc. will be given as a wedding gift. How can I have a refrigerator at home that’s high-end? This refrigerator is on sale and you have to queue up to register, because the first batch of goods is going to be gone. The supply and marketing cooperative still has more than 150 refrigerators, but you need a ticket to purchase them.

The salesperson contacted the Ngee Ann Automobile Factory in time about the refrigerator sales. According to what they said, if possible, they felt that they could sell it if they brought in another batch of goods. However, abnormal purchases have also been reported, and it seems that many people purchase on behalf of units and enterprises.

Luo Cheng didn’t think about adding more goods. In fact, he could add more goods. There is still stock in the warehouse. The first batch sold now is originally in the hotter urban areas, and it has not yet been shipped to other areas for sale. If we increase the production line now and send the goods that will be sold in other cities to hot areas first, it will be possible for the factory to rush to work.

But there is no need. If you have that kind of energy, you might as well put your hands on the new cube car version 1.35, which is highly profitable and can be exported in exchange for goods.

Not only did Luo Cheng not add more goods, the team would have to stay there for a while anyway, since units and companies were looking for people to buy privately. Luo Cheng told them that they all had registered purchase addresses anyway. If the refrigerators were sold out, he would ask them to come to buy them back on purpose and add thirty yuan as a bonus. Of course, I mainly look for those with one-time payment to repurchase, and those with installments that require me to pay 20 per month. I feel that it is unlikely that I can help my employer to buy them.

These are bought for units and companies, and they will definitely not be repurchased for refrigerators, but the main reason is to disgust them. Luo Cheng didn’t know how much benefit these helpers would have, but Luo Cheng offered thirty, which was one month’s salary of an ordinary formal employee. It should be disgusting to people who buy it for their companies. If they find out that if they don’t buy it for their companies, they can earn 30 yuan for the entire refrigerator. I wonder if they will feel resentful towards their companies.

The fleet also needs to install air conditioners in units there and discuss procurement. There is a lot of seafood in coastal areas, but it is difficult to transport. There are no refrigerated trucks yet. But there are usually cold storages in the local area. If that doesn’t work, go to a meat joint factory. The meat joint factories in each region have their own cold storages. When you come back, buy a large amount of seafood, ask the meat joint factory for some ice cubes, and then Try to come back within two days.

The other thing is kelp, which is cheap in coastal areas and easy to store, so buy more of it. If you don’t need money, you can exchange it with food.

This refrigerator has been initially speculated, and the local supply and marketing cooperative has also taken care of it. In addition to the refrigerators that have issued tickets, they have also given them an additional quota of ten units for independent sale. The reason why employees of supply and marketing cooperatives are so popular in this era is because they have the opportunity to buy things that others cannot.

After ten indicators, Luo Cheng arranged for someone to announce it privately. Someone raised the price by 30 yuan to collect the refrigerator. These ten indicators are guaranteed to make the supply and marketing cooperatives happy. The more in-demand things, the better for the supply and marketing cooperatives.

As for malted milk, it is sold by supply and marketing cooperatives, but not everyone can buy it without a ticket. Don’t tell me that malted milk is not as good as milk powder, but you don’t even have the chance to drink it. Friends with supply and marketing cooperatives had to ask for help before they could buy it.

This refrigerator, you are so embarrassed that you are too embarrassed to come here and speak. There are people outside who are willing to pay more to buy it. The supply and marketing cooperative is a state-owned unit and cannot do such a thing, but it does not affect their assessment of the true value of the refrigerator.

Anyway, the supply and marketing cooperative is very polite to the high-activity people from Ngee Ann who sell refrigerators and air conditioners. They arrange for people to help boil the water every day.

A good start, really good. But once it gets hot, there are also troubles. Small units and enterprises look for people from below to compete with people who normally buy refrigerators, because they know that even if there are refrigerator tickets in the local area, it will not be their turn.

As for the people above, tell me where this refrigerator was produced and who is the local manager there, and then make a phone call, you have to give me some extra face.

Just like bicycles are produced in Hongcheng, but now at the Ngee Ann Automobile Factory, everyone will receive a bicycle purchase receipt. The city leaders over there have called Secretary Jiang. Regardless of whether the relationship is good or bad, the level of those who can call Secretary Jiang will not be too low. Give them some face. Ten channels and eight are not too few. Five hundred Never too much.

So Secretary Jiang had a special talk with Luo Cheng about this matter. Although some rules were difficult to state openly, they had always existed. Let Luo Cheng learn from bicycle factories or other factories. Generally, some bills must be reserved for local governments and provinces.

For example, if you give 500 purchase tickets or 1,000 tickets, and someone requests it, the higher-ups will issue them out based on the approximate proportion based on the tickets given by the car factory. Otherwise, if someone comes to ask for help from the local leaders, it is not good to refuse them directly. If they agree, they cannot ask for help. The leaders should just come to the automobile factory and talk about it.

Luo Cheng thinks so, mainly because the refrigerator has not been produced as planned and is a new civilian product in China. This production plan is not easy to report. Unlike vehicles, there is no such trouble because the production volume is planned locally. Purchase tickets for products within the plan are handed in, and naturally the local government will divide these purchase tickets reasonably. Whether it is a favor or a real allocation for local units does not need to be considered by the automobile factory.

Unless someone wants to buy it, it will be lower than the production volume of the car factory. Then the local government will ask the automobile factory to adjust the planned production volume. But currently, as long as it’s about vehicles, nothing can meet the demand.

(There are still five days left, and the monthly pass is still more than 200 short of reaching one thousand. If you have a monthly pass, you can give it to me. You don’t need to get it deliberately. If you exceed it, it is a waste)