Fashion Genius Collects Stars - Chapter 103



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Episode 103 Open

meter.

In life, opportunities are always important.

Let’s say there’s a grandmother who has been quietly running a cheap and delicious restaurant in the same location for 30 years.

No matter how generous that old lady made it, the odds that it would still be a restaurant known only to the neighborhood people or small-time acquaintances after 40 or 50 years were overwhelmingly greater than the odds that it would not be.

Then, in the end, that old lady will remain just another ordinary neighborhood restaurant owner.

But what if some opportunity is given?

For example, if a famous influencer introduces something and it becomes a huge hit, or if she is featured on a TV show, the grandmother’s life will change at that moment.

First of all, customers from all over the country will flock here like crazy.

Grandma could either complain there and tell the customers to stop coming, or she could be ambitious and grow into a huge franchise.

Whether she wants it or not, the old lady is no longer just a grandmother running a small neighborhood restaurant, but is now receiving attention as the owner of one of the best value restaurants in South Korea.

That’s why this opportunity and issue were so important.

No matter how great a product is, if it doesn’t become a hot issue, it will be forgotten, and even if it’s a mediocre product, if it becomes a hot issue, it will become a huge hit for a short while.

In that sense, we at were so lucky that it felt like heaven was helping us.

What the heck is going on?

I stuck my tongue out and looked through YouTube and the community.

There, Allison Pelley’s interview was causing a huge stir.

To be honest, even though Allison Pelley is famous, none of her interviews were talked about in Korea.

Likewise, not many Koreans have searched for her Japanese interviews.

The news of the collaboration between and is also the same.

This was news that only a small number of wealthy people who were very interested in such things would have looked into, while the vast majority would have just frowned and passed over it, asking, “What is that?”

But when it took advantage of the big bait called nationalism, the situation changed completely.

The news of the collaboration between and , which no one was interested in, was discovered by everyone who looked into it on the Internet.

That’s not all.

They even cheered us on.

‘Jeong-jang! Show me ! Make the Japanese bastards’ noses flat!’

‘Lee Yong-won! There’s a Taegeukgi on your back! Never give up!’

‘You are the pride of Korea!’

Of course, no one told me this, but I felt like I was hearing these hallucinations every day.

I was taken aback.

How many brands have ever heard such encouragement and threats(?) from the public to be successful and sell a lot of stuff?

“Come on! Let’s row when the water comes in!”

Dongwook hyung was excited.

As soon as the sample came out, we quickly set up a production plan and finalized the lookbook shooting schedule.

And the model who will be our first step into luxury is, of course, Seong Jin-hee.

“I’ve been waiting for this day!”

Since being invited to Millie’s concert, Sung Jin-hee has become incredibly famous.

He was invited to talk shows overseas several times, and many pop stars sent him love calls asking him to feature in them.

Riding that momentum, he released his own album, which became quite a hit not only in Korea but also on Billboard.

Thanks to that, even though it’s only been a month, it’s now easy to see her face when I turn on the TV.

Even though she must have been very busy, she readily accepted my request to be her model.

On the day of filming.

Seong Jin-hee, who arrived at the filming location an hour early, stared blankly at the samples I had brought.

Instead of just blankly staring, I picked out one set and examined it carefully, looking at it in the mirror, touching it, turning it over, shaking it, etc.

A serious attitude, completely different from her usual light-hearted and lively personality.

Seong Jin-hee, who had been looking at the clothes for a long time, smiled brightly and said this.

“all right!”

“What?”

“What was the designer’s mindset when he created these clothes?”

“Huh? You understand that?”

“Yes. I think I know what kind of people would want to wear it….”

At that time, I just accepted those words and let it go.

Because it wasn’t the first or second time that Seong Jin-hee said something incomprehensible.

But, after filming started, I realized.

“Wow, shit… … That’s it!”

Then, the photographer, without taking his eyes off the camera, quietly agreed with what I said.

“It’s crazy. It’s crazy talent.”

Honestly, I don’t know.

I’m not an expert or anything.

Seong Jin-hee isn’t a professional model either.

I don’t know if the expressions and postures she shows now, the atmosphere she creates, are professionally great, truly great, or technically superior.

But one thing was certain.

‘It captures exactly what I was thinking… … .’

When she wore the original line of , she felt carefree and comfortable at the same time.

It’s just like sitting in a cafe. The way you look and the clothes you wear are somehow nice.

It’s hard to explain in words, but it’s a feeling that makes me keep looking at it.

On the other hand, when she wore the collaboration collection with , she was very aggressive.

It’s not that he was aggressive in the sense that he was angry and upset or anything… …. I mean, even when he was just standing there indifferently, he had this aura that made people feel oppressed.

Somehow, it felt like the world we lived in was different, and there was a nobility, wealth, elegance, charisma, and such that it seemed like I shouldn’t dare touch it.

The photographer spoke again as if talking to himself.

“This person is an actor. An actor. Not a model.”

I agree with that statement.

Seong Jin-hee, who can freely transform into any appearance.

It was already great, but… …. Did it take something away from the performance with Millif? This time, it was so overwhelming that it was hard to even breathe.

After the lookbook shoot, Allison Pelley and I had another call.

This lookbook shoot took place simultaneously in New York and Seoul.

With the same clothes, Allison Pelli shot the lookbook as Allison Pelli did, and we shot our own photos.

And we shared the results.

“It’s really great. Jinhee’s lookbook is full of sense, and the lookbook taken by Allison has its own unique, rich sensibility that is unique to .”

– … … .

I said that with genuine admiration, but Allison Pelley had no answer to my question.

“Excuse me. Mr. Ellison?”

– Damn it… … . What the heck?

“yes?”

What? What don’t you like?

– No. Why are things going so smoothly?!

“Huh?”

– No. We’re working on a schedule that doesn’t allow things to go smoothly like this. Just take the lookbook shoot. We find the location, concept, photographer, and model in a flash, and finish everything from the shoot to the final product in just two weeks. Does that make sense?

“… … Usually that doesn’t make sense, right?”

– That’s right! Isn’t it natural for there to be a problem in the middle and a delay? And why did the photos come out so well?

No. Why is this guy so angry?

“It’s a good thing… isn’t it?”

– It’s great! It’s so great! But… … . If I could do it like this, I wonder what I’ve been doing all this time… … . Damn.

“Isn’t it because I have the internal energy I’ve built up over time that I can do this?”

– … … Is that so?

“Yes. Anyway, is that okay? Mr. Allison too?”

– Phew. Yes. That’s really good. That, you said Genie, right? The singer who appeared as a guest on Millief.

“yes that’s right.”

– Please tell him I thank you too. It feels very different from the model I used in … … . This isn’t bad. I feel like it has greatly broadened my horizons.

Our lookbook, which even Allison Pelli acknowledged.

From then on, there was nothing rough.

has gradually released a new lookbook on its Instagram account, which has already surpassed 1 million followers.

The reaction was explosive.

– what?

– Wow. I have to buy this.

– Look at Jinhee’s expression… … . I’m possessed… … . Sister… … .

– Wow, man. I’m a man, and I don’t even see a men’s lookbook. I guess I should just wear women’s clothes.

– Okay. When will the next Lucifone model come out? I’m waiting breathlessly.

– This is a picture of the foreign model in and the Korean model in .

– Male models are Philia > Cop and Tiff. Female models are Cop and Tiff >> Philia.

– Where can I buy it?

A new log was added to the issue, and another log was placed on top of that.

Then, the campfire began to burn with the momentum of a forest fire.

Our , which was originally planned to be launched quietly and known only to those in the know, ended up receiving a lot of attention from many people.

Now, the important thing is no longer whether will succeed in transforming its image as a luxury brand.

A dark question from a Japanese reporter.

Ellison’s absolute confidence.

This was followed by the release of a highly completed lookbook.

This one-two straight punch completely shattered the image of Cop and Thief that it had previously held.

is no longer a brand where you can buy good quality and pretty everyday clothes at a reasonable price.

Now, there is only that challenges luxury brands.

Everyone wanted to establish itself as a successful luxury brand, and it had to be.

That way, we can teabagger Japan by saying, “What? Say that again! There are no luxury brands in Korea?”

What was once a vague wish began to take concrete form through the lookbook.

And finally,

The long-awaited opening day has arrived.

– Hey. Hey. Yongwon. How’s it going there?

“It’s the same here.”

I was guarding the store in Mirinae Department Store’s Myeongdong branch, and Dongwook was at the newly opened store in Gangnam.

The store opens at 10:30 am.

My brother started calling me at 10 o’clock, whining and fidgeting.

– No. There’s no one in line ahead of me? No. What’s going on? It looks like people will come running as soon as the door opens on the internet, but how come there’s not a single person in line… … .

“Do you think Open Run is something that anyone can do? We’re just a new brand that’s trying to challenge luxury brands. What’s the big deal about Open Run? … And how do I know if the people lining up in front of department stores will come to our store or Chanel?”

– Ah… … . That’s true, but… … .

“Okay. I’ll hang up now since the store is opening.”

– Hey, Yongwon!

I cut off Dongwook’s mournful voice without mercy and looked around the store.

Somehow, I felt deeply moved.

really…….

It’s been a year since you opened a store in a department store.

Even I was shocked,

“It’s 1% now.”

I made up my mind to do so. Like my friend Millief and my younger sister Minseo, who are heading far toward the sky. If I don’t want to lose to them, I just have to think of this as a step.

And finally.

It’s 10:30.

New store opens!