Fashion Genius Collects Stars - Chapter 104



Only Noblemtl

Episode 104 Sowing

Although I had ambitious plans to make a masterpiece, the path to that goal was actually very long and arduous.

We’ve had our fair share of fame, but… Is there an abyss that we can’t cross with that kind of fame?

It’s very simple.

How much would a T-shirt cost if it were a luxury brand like Gucci or Dior, which we all know by name?

Everyone who knows knows this, but I didn’t know this until I entered the industry.

Gucci, Dior, it was a story from another world.

To conclude, if it’s a bit cheap, it’s over 700,000 won, and if it’s a bit expensive, it’s over 1.2 million won.

Just a t-shirt.

I’m talking about the kind of T-shirt that you can buy at the market for 5,000 won.

Does that mean that the fabric or craftsmanship is overwhelmingly superior?

Not really.

If you consider the pure production cost, including the cost of fabric and handwork, it would probably come to around 10,000 won per piece.

If you keep sucking, the neck will stretch out, and the vagina will collapse and become saggy.

Just because it’s luxury doesn’t mean NASA researchers are making clothes out of titanium.

Of course, the unique texture, color, and tailoring are different, but even considering all that, there is no value that exceeds one million won.

Even if I were to simply buy the highest quality fabric and have the best tailor in Korea make a T-shirt with everything tailored to the highest standard, 300,000 won would be more than enough.

This is the cost of custom-made, hand-made products.

If we mass produce it, it’ll be at least ten times cheaper here.

so,

The price of luxury clothing is not simply determined by quality.

The images that are engraved in people’s heads. The fantasies, the longings. These are all reflected in the price tag.

There is a reason why they say that luxury brands do not sell clothes, but sell illusions.

There is no way could just enter this market.

Let’s say we sell a T-shirt for 700,000 won.

Who would buy that?

Even if he was a die-hard nationalist, the moment he saw our 700,000 won T-shirt, he would definitely hit his neck with the six-letter word!

Wouldn’t anyone buy it even if it were 300,000 won, let alone 700,000 won?

Should we lower the price further then?

Wouldn’t you buy it for around 100,000 won?

But that was ambiguous. We had already decided to pursue a luxury brand.

We are even collaborating with right now.

And the cheapest clothes from start at 3 million won.

On one side they sell 100,000 won t-shirts, while on the other side they sell high-end clothes starting at 3 million won?

‘That’s weird… … .’

So I just took off the t-shirt.

‘It’s FW season clothes anyway, so what’s the use of having something like a t-shirt?’

Instead, I added clothes to my collection that were a bit more expensive but still forgivable.

Jackets, shirts, sweaters, cardigans, coats, and various pants.

Clothes that start at a minimum of 500,000 won and are expensive, but can be considered normal even if they cost over 1 million won.

I wanted to start with these and plant some seeds in people’s minds.

needs to instill the idea that expensive clothes are natural and worth it.

Slowly, but deeply.

* * *

Contrary to Dongwook’s expectations, no crowds gathered.

But still, customers continued to come in and show interest.

“Huh? ? When did it open?”

As it became a hot topic, customers who saw our sign while passing by didn’t just pass by.

Everyone came in once to look at what clothes there were.

Some people were indifferent.

“It’s not bad… … . There’s nothing that really stands out.”

The designs I chose this time weren’t in a style that really stood out.

In some ways, it’s a safe and boring style.

When customers come to a department store and spend money, they think they should buy clothes that stand out and say, “These are nice clothes!” Our clothes did not fit the tastes of customers.

“Isn’t that coat nice? It’s a collaboration with .”

“Oh! That’s good? How much is this… … . 7 million won? Crazy.”

Of course, those people showed great interest in the clothes that were a collaboration with .

Because those were clothes that were designed with the intention of making it obvious that they were expensive clothes.

This is truly a design you won’t see anywhere else.

Just the coat that the customer was wearing was inspired by oriental designs, and it was very wide and fastened with strings instead of buttons. When fastened with strings, the clothes naturally wrinkled and showed beautiful draping. The outer fabric was made of the highest quality cashmere and the lining was made of silk with a pattern.

Clothes that just scream ‘I have a lot of money’.

But the price was an issue.

Even for customers who are willing to spend up to 1 million won, a price of over 7 million won is considered too much.

But this actually feels a bit unfair.

The main branch is selling the same clothes for 10 million won.

In the first place, it is a high-end store that only caters to the super rich.

We are selling it for 7 million won after cutting it down. This was possible because gave us a lot of freedom to decide the price.

So when they said it was expensive, I felt a little disappointed.

Are there any luxury clothes in the world that are cheaper when bought in Korea?

The rule is that luxury goods become very expensive when they are brought into our country!

But I had no obligation to understand such circumstances for my guests, so I had no choice but to swallow my anger.

As a countermeasure, I would get incredibly excited when a customer who knew something came in.

“Huh? This is 7 million won? Wow! Why is it so cheap? Isn’t this worth over 10 million won in the US?”

A customer in his late 30s cheering while holding the same coat.

A smile naturally appears on my face.

I approached Sasha and spoke to her.

“That’s right. It was hard negotiating the price. Mr. Allison Pelley has a very different temper.”

Then stars appeared in the guest’s eyes.

“Wow! This is really great. I always felt bad because the same products were more expensive in our country.”

“I put a lot of effort into making sure more people can wear good clothes. I put a lot of effort into designing these kids this time.”

At those words, the guest looked at me again and his eyes grew wide.

“Huh? By the way… Designer Lee Yong-won?”

“yes.”

“Wow! I’m a fan!”

I felt like my spirits would soar even higher if the guest recognized me like that.

After taking pictures together, introducing clothes, and finally selling the clothes and paying the bill, I felt a little stupid.

‘what?’

Suddenly, memories of my time in Dongdaemun flashed through my mind.

At that time, I had to run around like crazy, selling clothes until my mouth smelled like smoke, dealing with the customers who kept pouring in without a break.

The sales that can be seen after just a few hours are in the 10 million units.

But who was that guest just now… … .

We just chatted happily, recommended a few clothes, laughed and listened to compliments, and then slowly paid the bill.

But the sales recorded that way were 15 million won.

Is this a department store?

Is this the power of luxury?

My body was trembling.

I think I’m going to get addicted.

Oh, that won’t work.

If you get addicted to this convenience, you’ll never be able to sell clothes like you used to!

I felt a bit guilty.

One day, I will have to make and sell clothes that more people can easily wear to fulfill Dongwook’s dream, but I felt like something big would happen if I got used to these ridiculous sales.

So, when there were fewer customers and I had some free time, I quickly called Dongwook.

brother.

Destroy the demon inside me!

And Dongwook hyung’s first words were these.

– Yongwon.

“Yeah, bro.”

– Should we just… …sell only luxury goods for the rest of our lives?

Aah.

My brother was already possessed by Satan.

“Wake up, bro! Don’t forget your dreams!”

– Oh, oh. Right. Right. I think I went crazy for a moment.

“Don’t worry, bro. When we grow up and go back to being a mass-market brand… … we won’t be doing any direct sales or standing at the counter.”

– Oh, right?

“Yeah! Have you ever seen the Uniqlo CEO standing at the counter and paying the bill?”

– Yeah, that’s right. Yeah.

“So. Let’s work hard.”

– Yeah, you too, good work.

Judging from the atmosphere, it seemed like sales were going well over there too.

But the criteria for good sales were completely different from before.

The days of having to constantly calculate and greet guests seemed like a dream.

Nowadays, one or two people just come and go from the store every five minutes.

Then, every 15 minutes or so, someone would buy one or two and leave.

Such a leisurely pattern.

Yet sales continued to increase steadily.

I somehow felt like the joy I had when I first started selling clothes was coming back to me.

“Wow! Where is this fabric from? The pattern is really unique.”

“Oh. That. It might be a little unfamiliar. We imported it directly from India… … .”

Because there was enough room to talk to each and every guest.

“Customer, try this on too.”

“Oh? This. It looks like an ordinary shirt, but when you put it on, the silhouette is different.”

“Right? The concept for this new product is something that catches your eye without you even realizing it.”

“That’s true. The color is a mysterious color between blue and green… … .”

“I had a hard time finding that fabric too.”

I am so happy when guests recognize the points I designed.

“Wow! I’ll take this. I have narrow shoulders so I had a lot of trouble, but this is perfect!”

“We did a lot of research to make sure that people with different body types could wear it. I’m glad it suits you well.”

“Really! The best! It was good in Dongdaemun, but it’s even better now?”

“Huh? You came to Dongdaemun too?”

“Of course! I was a little worried because they said they would raise the price after the department store came in… …. If it’s this quality, I totally welcome it! I totally welcome it! Look at the stitching, look how meticulous it is. It fits perfectly.”

“Oh. You even know how to sew… … .”

“Isn’t it touching?”

“Eight! 10% discount for customers!”

“Whoa!”

Yeah. Isn’t this what business should be like?

Of course I know.

Because it’s the beginning, it’s possible for me to come out and communicate like this, but as time goes by, this will become difficult.

but,

Still, I enjoyed this moment very much.

After finishing my first day of work, I ran straight to the newly opened store in Gangnam.

Because our office was there too.

Baek Dong-soo and Dong-wook were already sitting and waiting for me.

“How was it, bro?”

“How were you?”

We deliberately did not share sales figures for this moment.

I made a V sign and shouted.

“Sales reached 50 million won!”

To be honest, 30 million won of this was sales from .

The sales were made thanks to wealthy customers who originally liked coming to buy the new collection.

Even without that, it’s still 20 million won.

It’s by no means a small number.

“What about your brother?”

“We… … 70 million won!”

That’s 120 million combined!

We ran towards each other at the same time and hugged each other.

“I’m telling you, this is really amazing. Customers definitely come here and there, but how can sales be like this?”

“That’s what I mean.”

“But this sales figure needs to be maintained… … .”

That was the problem.

Sales were good, but could it be that it was an open market?

Since customers weren’t flocking in droves, even a slight decrease in the number of customers would inevitably lead to a sharp drop in sales.

Will this momentum be maintained?

Could it get any bigger?

Although there was still that feeling of anxiety in a corner of my heart,

“Anyway, today is beef!”

We put our arms around each other and ran out to eat beef.