Fashion Genius Collects Stars - Chapter 115
Only Noblemtl
Episode 115 Exclusive YouTuber
In fact, Dongwook hyung had been thinking about YouTube for a long time.
No. Rather than simply thinking about YouTube, he always had concerns about all marketing methods to promote on the back of his head.
The reason he did so was simple.
“We have to see results before we die.”
Most of the brands that are called luxury brands have a very long history.
For example, Hermes, which has a history of nearly 200 years, started out as a horse saddle maker.
Hermes started out as a saddle maker, which was considered to be particularly strong and good quality among leather products, and expanded its scope to include daily necessities such as leather bags.
Chanel is also over 100 years old.
It originally started as a hat business.
Over a very long period of time, the company has accumulated know-how and reputation, gradually expanding its business and growing into the luxury fashion brand it is today.
What about us, on the other hand?
To be honest, it has no basis.
It’s only been a little over a year since I participated, and if you include the time when Dongwook hyung did it alone, it’s been 7 years.
How much longer will it take for us to be recognized as a true luxury brand?
How can we challenge the values created by 100 or 200 years of tradition?
The most reliable way was for us to grind out the same amount of time.
If we continue to make good clothes, in 100 or 200 years we will become a luxury brand that others will be proud of.
But human greed exists.
What would be the point of being recognized as a luxury item after both Dongwook and I are dead?
We wanted to be recognized like that while we were alive.
Even based on that, I had to create a popular brand that was easy and had a great sense, which was Dongwook’s dream, so I had to hurry up and do it.
So Dongwook kept dragging his worries around every day.
How can we make our name known and recognized all over the world in a short period of time, within 10 years at most?
In the midst of such concerns, YouTube was also reviewed.
You might think negatively, “What kind of luxury brand would promote itself on YouTube?”
After all, YouTube is not a medium that matches the sophistication of luxury goods.
Well, it’s something that luxury brands sometimes do, such as uploading well-made videos on YouTube that document the process of craftsmen making products.
But they don’t care about things like views.
Videos were also uploaded sporadically, once a month or once every two weeks.
It feels like they’re only showing the image they want to present to the public rather than showing consumers what they want to see.
But Dongwook’s idea of YouTube was completely different.
I wanted it to go viral on YouTube, and have tens or hundreds of thousands of people watch it… something like that.
That way, we can make our name known far and wide.
But what kind of place is YouTube?
Aren’t they the very definition of a ruthless wild being who must be armed with extreme aggro in order to suck up views?
When you think about it, you can’t help but be cautious.
If we try to create content that is interesting and funny, our brand image itself could have become cheap.
So Dongwook’s worries deepened.
It is difficult to catch up with other brands in the short term by doing things the way they do.
But there are reasons why others don’t use that method.
Dilemma.
A double-edged sword.
At that moment, Lee Hwi-ya appeared in front of us.
“You can do it!”
She answered confidently.
“I’m also preparing to run a YouTube channel as a side job, so I can film and edit videos!”
She appealed that she was a prepared talent.
I looked back and forth between her and Dongwook, then dragged Dongwook outside.
“Hyung. What are you talking about? You’ve been worrying so much about YouTube, and now you’re going to leave it up to someone you’ve never met before?”
Dongwook scratched his head.
“Yeah. I know. It might sound crazy. But… … it made me feel something.”
“Tingling? What’s tingling? If it was a matter that could be decided so spontaneously, it should have been decided a long time ago!”
“I know. I know. But, look. Mr. Lee Hwi-ya. Look at his face. Especially look at his eyes. Don’t you get it?”
“… … Well, she looks like an idol center. She was actually a trainee that I had high expectations for.”
“Yes. He’s a talented person who looks good and exudes a luxurious vibe. Are you going to entrust sales of products to someone like that?”
“No. No matter what, YouTube is too sudden.”
At my words, Dongwook touched his chin and bowed his head.
It seemed like he was thinking about it again.
Seriously.
Yeah. I should have thought about this seriously a long time ago. How can I just ask someone to do YouTube for me?
It was just then that I breathed a sigh of relief.
“also.”
“Really? Wasn’t it too sudden?”
“Let’s leave it to them.”
“what?”
Dongwook grabbed my shoulder tightly.
“I think this is a huge opportunity. When else would you have the chance to hire a visual idol center-level talent as your company’s exclusive YouTuber? He’s even full of passion! No, he’s full of loyalty!”
“You can’t do YouTube just with your face.”
“I feel so strong! I said I’m going to do it. Let’s just leave it to him for now, Yongwon.”
I was speechless.
Dongwook hyung’s eagle eyes.
When I saw that, my fighting spirit was instantly broken.
If you think about it, this guy was also a huge mood swinger.
It’s like that even though we started out as business partners in the first place.
Dongwook hyung almost immediately followed me and tried to persuade me to go into business with him as soon as I showed off my abilities.
He is the kind of person who, once he gets hooked, doesn’t pay attention to his surroundings.
As someone who had benefited from it, I couldn’t say anything more.
“Huh… … . Okay. Okay. Let’s leave it to him for now. Let him try it, but if it doesn’t work out, we’ll replace it right away?”
“Okay, okay.”
So, the hiring of Mr. Lee Hwi-ya was decided.
When I returned to the office, I was shocked!
Mr. Lee Hwi-ya was sitting stiffly on the sofa, his posture the same as when we left.
Put a lot of strength into both eyes.
It’s doubtful whether he even blinks.
Baek Dong-soo, crushed by that spirit, was alone and fidgeting in the corner of the office.
I slowly walked over to Mr. Lee Hwi-ya and sat down.
The sparkling eyes slowly follow me.
It seemed like she was holding her breath.
The tension she felt seemed to flow out like waves, wetting me.
“Mr. Lee Hwi-ya.”
“yes!”
“If it’s okay… … would you take charge of the YouTube channel for ?”
“It is an honor!”
She jumped up, grabbed my hand and shook it.
I sighed inwardly, shaking back and forth under her rough hands.
but,
“I will do my best!”
As if something was relieved,
As if I had shed an old burden,
After seeing a single sparkling drop of water at the corner of her eye, I felt my heart, which had been filled with confusion, calm down.
at least,
Because I could tell that she was very serious and that she put a lot of meaning into this.
“Let’s do our best.”
I said that, putting strength into the hands I held.
* * *
Lee Hwi-ya was a man of tremendous action power.
In the first place, it’s only natural since he found me by investigating on his own, right?
She was the type of person who didn’t need directions.
As soon as the hiring decision was made and the contract was signed with salary and incentives finalized, she took action.
First, I received approval from Dongwook for a list of equipment and a budget needed for YouTube activities, and then I wrote up an activity plan for the next three months and reported it to him.
As soon as Dongwook and I gave our approval, he immediately got his equipment ready and started making the video according to the plan he had set.
Should I take it for granted?
Her first target was me.
“… …You want me to make clothes?”
“yes!”
I sighed in the workshop at the back of the store.
Designing clothes and making samples, this work had become as familiar as breathing, but today the burden was weighing heavily on my chest.
“So… … you keep taking pictures from the side?”
“Yes! I don’t think so!”
This is driving me crazy.
Whenever I work, I usually do it alone at home.
But, with a camera shoved right next to me and staring intently, the burden felt new.
Glance.
When I looked back, Lee Hwi-ya suddenly turned his gaze somewhere else.
As if he told me not to worry about it.
As I turned my gaze back to the workbench, I felt her sharp gaze fixed on me again at the edge of my vision.
The gaze is stinging.
Glance.
Let’s turn our heads again and look. Lee Hwi-ya quickly turned his gaze elsewhere.
… … .
I care.
I care so much.
But what can I do?
I sighed and closed my eyes.
The clothes I designed this time were for next year’s S/S season.
As I always design under a rush, this time my goal was to make it in advance.
While working on the ‘School Zone Project’, I discovered many fabrics from all over the world that I had yet to try out, so my head was overflowing with ideas.
I thought about my ideal type while changing the conditions.
Images of someone’s ideal type in this world kept appearing and disappearing in my head.
When I opened my eyes again,
I didn’t care about Lee Hwi-ya anymore.
My hands grabbed the fabric without hesitation.
Square, square, square.
There is no need to draw a sketch. There is no need to attach fabric to a mannequin and create a three-dimensional pattern.
I have already seen it in my head, touched it with my hands, and even opened it.
In an instant, the fabric was cut and the pattern was built up.
My hands never stopped for a moment.
I turned the cut out pattern pieces over and over again, and sewed them together on a sewing machine to create the shape.
Lee Hwi-ya carefully approached the camera to capture the process as if he was treating a kitten.
At first, I didn’t even notice that her camera was coming up to me and taking pictures of my hands and my face.
She approached me with equal caution.
Then, at some point, when I noticed the camera again, I had already become accustomed to its presence without even realizing it.
I couldn’t feel the awkwardness or tension that I felt earlier.
I felt like her breathing and mine were in sync.
Just like the idols’ sharp dance moves, I made the clothes and she filmed the process.
It didn’t actually take long to produce a single sample.
My hands, which already knew the outcome, did not stop for a moment, and my hand movements, which had reached design level 7, were as smooth as those of a great warrior.
But because the entire process was done with such extreme concentration, I felt like I was making clothes next to Lee Hwi-ya for a very long time.
“after…….”
And when I finally put down the finished clothes, I realized.
Lee Hwi-ya wiped the sweat from her forehead, and she felt the same way as I did.
Somehow, in an instant, I felt like she had become intimate with me.
“It was amazing… … !”
I handed her the dress I had just made as her eyes sparkled and she exclaimed in admiration.
“Would you like to try it on? I’m sure it’ll fit well.”
It was originally made in her size.
Let’s also capture her trying it on in the video.
I’m a YouTuber who’s been hired by such a talented person, so it’d be a problem if only my ugly face showed up, right?
“Yes! I’ll try it on right away!”
As I watched her back as she headed to the changing room holding the one-piece dress, I began to wonder what kind of video would come out of it.
like that,
The youngest came in.