Fashion Genius Collects Stars - Chapter 117
Only Noblemtl
Episode 117 Disciple
In fact, the response to Lee Hwi-ya’s video was not bad.
She was neither a professional videographer nor a professional editor.
But as I was an idol trainee, I had a good sense of rhythm and more than anything, I had a deep affection for the way I made clothes.
The documentary-like videos she created were comfortable and moderately entertaining for anyone to watch, and had the magic of making people exclaim in admiration for no reason.
– Wow… … I can’t close my mouth. This is a real craftsman.
Someone was impressed by my hand movements in the video.
This was Lee Hwi-ya’s favorite type of comment.
“Hey… … . I see you’ve figured it out. If it becomes widely known that such an amazing person makes Cop & Tiff clothes, no one will be able to deny that Cop & Tiff is a luxury brand!”
However, such comments only accounted for about 20% of the total.
Instead,
– Could you make this play for 4 hours straight? The sound is so good… … .
There were quite a few people who focused on sound. This was also around 20%?
Honestly, it sounded good.
The sounds of rustling, cutting, and slapping fabric were edited to be realistic but not jarring.
I also used to play the playlist all the time when I was thinking about a new product because it felt like it helped me concentrate better.
You could tell she put a lot of thought into the sound.
But Lee Hwi-ya hated this type of comment the most.
“You have to see it with your own eyes to see how great it is! Just listen to the sound! Absolutely! Absolutely not making something like continuous playback!”
I always think about it, she has a strange stubbornness.
But the most common criticism was about editing.
– There’s something pleasurable about the editing here. There’s no background music, but it has a strange rhythm. The more I watch, the more I get sucked into it.
– Yeah, you make good videos.
– If you do this consistently, you’ll probably get a lot of subscribers?
In fact, there are surprisingly many videos on YouTube of people making things with their hands.
And compared to those, the video of me making clothes didn’t really have any merit.
Rather than cutting up flowing fabric to make dresses and shorts, there was more to see cutting up stiff, high-quality leather to sew bags and shoes.
Not only did the product itself look more luxurious, but the thick, stiff leather made it easier to see how the product was being made.
Not only that, the process of cutting, avoiding, gluing, edge coating, saddle stitching, a sturdy stitch unique to leather, with thick thread, driving nails, hammering… … the process of making leather was also much more dynamic.
So, if you were to watch a video of someone making something similar, it would be more interesting to watch a video of someone making leather goods than my video.
It seemed that Lee Hwi-ya had been worrying a lot about this part on his own.
The result was her editing hard work.
By cutting one piece into several cuts, the scene of cutting with scissors was made rhythmic. At the same time, the sound was also smoothly connected, making it pleasant to listen to.
The process of organizing the cut out patterns is also captured in an interesting way, and each process of sewing them on a sewing machine, handling and cutting the ends of the thread, and turning the joined fabric over is cut into small pieces and connected so that the work process is visible without being boring.
Almost half of the comments acknowledged that.
She also happily saw such comments.
“Still, the effort was worth it!”
As he did this, he smiled brightly, making his eyes, where dark circles had fallen, into crescent moon shapes.
On the other hand, there were very few comments mentioning her beauty.
– But who is trying on the clothes?
– Are you a model?
– It’s a face I’ve never seen before. Your smile is pretty.
Here and there.
I had to look for it on purpose to find it.
It had to be that way because the scene of her trying on clothes was only briefly shown at the end of the video.
It wasn’t even a photo that was taken with great care, but rather, she made movements that highlighted her clothes, such as spinning around in her seat or showing her side profile.
It was something that wasn’t very noticeable in the first place.
So that’s what I thought.
What if she styled herself properly and came to the forefront?
What if we could talk, show different expressions, and introduce our brand’s clothes and philosophy?
People will definitely like it better, I was sure of that.
Because her charm was so immense.
But it seemed like Lee Hwi-ya didn’t think that way.
“Of course. I’m pretty too! I know that. I’m pretty even among idol trainees. But, even so, I’m just an amateur. There are so many pretty girls in the real world. So, I’m just an ambiguous girl. I’m pretty among regular people, but I have ambiguous star quality.”
After fidgeting for a while, she finally seemed to have gathered her thoughts and spoke very clearly.
I was dumbfounded.
“Who said that?”
“yes?”
“Who said that? It’s ambiguous.”
“Uh. Um. Uh… … . That’s… … .”
She, who used to speak so clearly, became awkward again.
I somehow felt like I knew the answer without even hearing it.
Why did she come to me?
He was the one who came all the way here to thank me for bringing down Winnie.
He was a person who worked hard, changing his body.
I don’t know for sure, but I bet they’ve done a lot of things to you.
Because gaslighting is the best way to manipulate people. You must have heard all kinds of insults.
And those words are deeply embedded in the hearts of such bright, positive, and energetic people and never leave them.
As my thoughts reached that point, my resolve became more firm.
I felt like this was something I absolutely could not compromise on.
“Mr. Lee Hwi-ya.”
“yes yes?”
Lee Hwi-ya looked at me in confusion.
I usually call him ‘Mr. Hwi-ya,’ but when I called him ‘Mr. Lee Hwi-ya,’ including his last name, he looked very nervous.
But I spoke strictly without letting my expression soften.
“This is a work instruction. Mr. Lee Hwi-ya, personally analyze the successful YouTubers and take the lead.”
“Yes… …? Ha, but.”
“I said it was a work instruction.”
“… … .”
At the word ‘directive’, Lee Hwi-ya’s mouth closed like a clam.
But her eyes were shaking with anxiety.
“Ultimately, I think the most important thing on YouTube is the impression people make. Lee Hwi-ya should be the face of our .”
“That, that’s the designer!”
“I can’t just be on YouTube and not make clothes.”
“… … .”
“It’s okay if no videos are uploaded for about two weeks, so just prepare properly.”
Lee Hwi-ya bit his lip.
He seemed to be thinking hard about something with his shaking eyes, and then he spoke to me.
“Well, then. I think we need to separate the channels.”
“Channel?”
“Yes. Even though we are devising new marketing strategies… … . Still, we aim to be luxury brands. Which luxury brand in the world has an official YouTube account and shoots videos on YouTube?”
“hmm.”
That made sense.
It may help with topicality, but there’s no doubt that it may make you look a little off-topic.
“I’ve been worried lately, too. Because I upload videos too often. Luxury brands need to have a bit of a mysterious side. But when you upload 3 to 5 videos a week, it’s a bit weird.”
That was a problem I had been aware of from the beginning when I decided to do marketing through YouTube differently from others.
But, it is true that I am nervous.
Luxury is all about image, so if it gets the image of being too frivolous or desperate, it can be fatal.
“That’s why we’re creating a separate sub-channel! Something like .”
It’s a reasonable suggestion.
I nodded.
“Okay, let’s do that.”
Then, Lee Hwi-ya’s eyes began to sparkle again.
A look that seems to indicate that a good idea has just occurred to her.
She, who had calmed down a bit, started chattering cheerfully again.
“Well, then! By any chance! I’m really sorry… … . Could you please find someone to take pictures?”
“Photographer?”
“Yes. If I want to appear in the video myself, someone has to film it for me.”
It depends on the case. There are quite a few YouTubers who set up their cameras and film alone.
So it depends on what kind of picture she’s drawing.
“Did something come to mind?”
“That’s… … . I was thinking that it would be a good idea if I learned design from designer Lee Yong-won.”
“yes?”
It was something I could never have imagined.
I just thought about wearing the clothes I made and walking around, reviewing them, making images, and things like that… … and learning design?
“Yes! Anyway, since it’s a work order, I follow it, but no matter how much I think about it, there’s no way I’ll get views if I do it alone. That’s why I have to cling to the designer as much as possible. I show him how great he is by teaching me about design, and I show him how difficult it is by following his instructions.”
It seems like she still doesn’t have confidence in herself.
But this was a matter that would take time, so I couldn’t force it.
and……
It seemed like a surprisingly good concept. Learning design… … Through that, wouldn’t we be able to show our brand’s technology and design philosophy in a fun and easy way, without being too stiff?
“Okay! Then let’s do that.”
“Yes! I will try my best!”
Lee Hwi-ya clenched his fists and nodded.
* * *
After many twists and turns, the new sub-channel was given the long name of .
You could say that it’s a setting where Lee Hwi-ya, who came in as a designer intern, learns things through ups and downs.
And our first video, with our newly hired cameraman, was shot at Dongdaemun Market.
“Have you finished studying?”
To my question, Lee Hwi-ya nodded with wide eyes.
A newly hired cameraman captures the scene on camera.
“Okay. I don’t intend to teach you roughly. Since I’m teaching design, I’m going to teach you really well, so be alert.”
“Yes! It is an honor!”
What an honor.
Although I spoke strictly, I had no intention of teaching like a real professional.
However, I planned to teach just enough to cover the basics, so that people watching the video could gain some basic fashion knowledge.
“Today, we will be checking the assignment that was given to you a week ago. The basics of design start with materials. You must have studied the types of fabrics, so I will go around Dongdaemun and ask you questions about fabrics. Be prepared to get scolded if I don’t like your answers.”
“Yes! I’m ready! Please scold me!”
As always, the poses are really top notch.
I looked around.
In Dongdaemun Market, where fabric stores are densely located, countless fabrics are rolled up and stacked inside and outside the stores, and are also leaning against each other.
I reached out to the long piece of fabric that happened to be standing next to me.
“Okay, then guess what kind of fabric this is.”
Since it was just a pile of fabric, there was no description of what kind of fabric it was.
Although it has some very unique features, it shouldn’t be difficult to identify the type itself.
How difficult is this fabric?
It was a fabric that anyone who had ever bought clothes would know.
Light, stretchy and soft ‘chiffon fabric’.
Now, if you know the types of chiffon, you can show off your expertise. But for now, I thought I’d just get it right if I could just guess that it’s chiffon. I can explain the details.
When I thought about it like that, Lee Hwi-ya said.
“Huh? This is… … chiffon woven with silk? Isn’t this rare? These days, almost everything is woven with polyester… … .”
“uh?”
Do you know what thread was used?
“yes?”
Lee Hwi-ya and I looked at each other and blinked.