Fashion Genius Collects Stars - Chapter 122



Only Noblemtl

Episode 122 Luxury

Sales of began to fluctuate.

Some days it suddenly increases a lot, and some days it increases only a little.

There was no difference between weekdays and weekends.

Same old Monday.

Same old Saturday.

Even when comparing the same days of the week, the difference in sales was significant. The difference was more than double, and was close to triple.

Why are sales fluctuating like this?

It wasn’t difficult at all to figure out why.

Because our sales were directly proportional to the number of views on the videos that Lee Hwi-ya uploaded.

Among the customers who come to visit, there were many who said they really enjoy watching YouTube.

Whenever Lee Hwi-ya went out of the office, he would always be caught and made to sign autographs and take pictures for a long time before returning.

It was no different for me.

“I really enjoy watching you make clothes.”

“I came after watching YouTube!”

“Do you see this? The clothes introduced in this video. I came to buy these!”

There were so many kind and hospitable guests.

Although sales are still fluctuating depending on the number of views of Lee Hwi-ya’s videos, I have a feeling that if continues to grow at this rate, sales will continue to increase and stabilize.

Our growth has been remarkable.

So I felt a sense of crisis.

“Brother. Don’t you think this will be a problem?”

To my question, Dongwook nodded heavily.

“This is definitely a problem. We definitely need to prepare for this.”

Lee Hwi-ya and Baek Dong-soo opened their eyes wide at our serious atmosphere.

“Huh? Business is going well, so why are you so serious?”

Baek Dong-soo came forward and asked, and Lee Hwi-ya was seen pricking up his ears behind him.

I looked at those two and sighed.

“These days, we have more and more friendly guests.”

“Yeah. That’s good.”

I shook my head at his words.

“Dong-su, have you ever felt something like that?”

“what?”

“How do you feel when you occasionally meet a picky, rude, or unfriendly customer?”

“How is it? It’s really ugly. Everyone says it’s good, but who are you…?”

“That’s it!”

I extended my finger and poked the guy in the chest!

Baek Dong-soo blinked as if he didn’t know, then said, “Ah!”

“Oh, that’s right. That was a close call.”

“therefore.”

Then, confusion entered Lee Hwi-ya’s eyes.

It seemed like he was suffering from the fact that he was the only one who couldn’t understand.

I explained it to her kindly.

“I worry that customers will flock to us, they will be so friendly to us, and we will get so used to it that we will start to take it for granted. That’s what I worry about.”

“ah!”

An exclamation mark lit up in Lee Hwi-ya’s eyes.

If she had ever aspired to be a celebrity, she would know.

How scary public opinion is.

Her face became serious.

“This is definitely going to be a problem… … .”

“Yes. There is no obligation for guests to be kind to us. It would be nice if everyone were kind, but there are some who can be picky and sometimes rude… … If we get used to it like this, we might end up looking down on guests.”

As I said this, I thought of cases where successful restaurants would end up sinking amid controversy.

The number of guests increases. The favors pour in. It becomes natural.

As the number of customers increases, the workload increases and you become irritated. Eventually, you start treating the customers rudely.

Then, when he greets a slightly rude guest, he overreacts and causes controversy.

I felt creepy just thinking about it.

“Our doesn’t have the strength to endure such controversy yet.”

Dongwook hyung immediately agreed.

“I don’t have the strength to do that.”

That’s right.

As he quickly became famous through various issues, he could be thrown into the abyss in an instant if controversy arose.

Popularity is such a double-edged sword.

Dongwook said with a bitter smile.

“The brands that can handle such controversies without a problem are the real luxury brands.”

We all had to nod our heads at these words.

Since we sell clothes directly, we couldn’t help but know how much guts these so-called luxury brands have in their business.

They used to do things that defy our common sense without any hesitation.

The common story of going to work dressed shabbily and being ignored by the staff was nothing more than a joke.

How could something like that be dismissed as a problem with the character of one employee? However, there were many cases where the store’s rules were oppressive to customers.

A typical example is the rule that requires you to enter your personal information when entering a luxury goods store. If you come to buy something worth hundreds of millions or tens of millions of won, you have to hand over your personal information and show your ID to be allowed entry.

That’s not all. There have been cases where people paid in advance for out-of-stock items and then went to pick them up, only to be told that the price had gone up and that they would have to pay the difference.

Even after waiting in line to enter the store, there were times when I had to get in line again to buy something else because each salesperson could only sell me one item.

But what was surprising was that even in this way, brands called luxury brands hit record highs in sales every year.

In some places, people protest if a restaurant raises its prices by just 500 won, but in the world of luxury goods, everyone does the same even if prices are raised by several hundred thousand won every year.

It was a very unfortunate thing, but looking at it another way, you could say that this was the true destructive power of a luxury product.

Even if they do that, their sales actually increase.

This meant that luxury goods had already completely established themselves in people’s minds as ‘items of value.’

Just as gold, which is just a yellow stone, has become ingrained in people’s perception as ‘currency’ itself, luxury goods have also become completely ingrained in people’s perception.

This was the difference between real luxury brands and our .

Our was so weak that it could be embroiled in controversy in an instant if just one employee was rude, let alone the tyranny of such luxury brands.

Of course, since what we have built up over the years is by no means small, I believe that there will still be a core group that will support us even in the midst of controversy… … but in the end, the reality is that it is far from enough to compare with the luxury goods that people buy while cursing at them.

So this time is bound to be extremely dangerous.

The point where you start to get intoxicated by the ever-increasing number of customers and the pouring compliments.

At this point, without realizing how precious the customer is, a strange feeling fills my shoulders.

We had to be careful about this.

Dongwook said in a serious tone.

“I can’t stand that. It’s not just because our is easily embroiled in controversy right now. I also really hate the way so-called luxury brands treat their customers. I think I’m going to get hives.”

As he spoke, he seemed to be getting angry, and his stiff bandit beard trembled.

but.

I really thought it wouldn’t suit Dongwook’s personality.

Isn’t his dream to create a brand that makes people quickly become interested in fashion with easier and better clothes?

From that perspective, the high-handed attitude of luxury brands was bound to be a contradiction.

“Of course I admit it. The more difficult it is to buy a luxury product, the more its value increases. But there is a limit to that. In the end, the customer is the customer, and we are the ones providing the service. We can be picky about quantity and price, but we cannot tolerate the service itself being like that.”

At those words, everyone, including me, Baek Dong-soo, and Lee Hwi-ya, nodded.

Dongwook, who confirmed that their wills were united as one, stroked his beard and muttered.

“Okay. So what should we do? We need to start creating a good culture from now on. Do you have any ideas?”

Then, Lee Hwi-ya quickly raised his hand and said.

“Wouldn’t it be okay if we educate our employees well? We should establish a clear manual and make sure they respond properly according to that manual.”

Then Dong-su quickly chimed in.

“That’s right. If you go to Everland or something, there are a lot of people there, but everyone is friendly. Even if it’s a soulless kindness, if you do it strictly as planned, wouldn’t it seem more exciting and lively?”

Dongwook nodded.

“That’s right. Employee training. Manuals. They all seem good. It would be good to create some kind of culture like the amusement park employees. But is there anything else besides that?”

Dongwook hyung looked a little anxious.

They were more thorough in their staff training. This was a given. It seemed like they were thinking of ways to put a wedge in there.

“Hmm… … . It’s something else.”

I stroked my chin.

It wasn’t just me. Everyone groaned and fell into thought.

Staff training. That’s the most basic thing, but are there any other ways to add to it?

“brother.”

“Yeah, Yongwon. Is something on your mind?”

“The point is that we, and our employees, may look down on our guests. That’s the crux of the problem.”

“yes?”

“And the reason why we become like that is because we have so many guests coming and we are used to everyone being kind to us.”

“Is that so?”

“But if you think about it differently, it could be something like this.”

I spoke with confidence to Dongwook, who asked with his eyes what that was.

“What good is having a lot of customers? It’s not like I’m losing money.”

“ah……?”

“Usually luxury stores provide incentives to their sales staff.”

“yes.”

“So, even if you are kind to the big customers, there is no need to be kind to all the mediocre customers.”

“yes……?”

“So what if we changed that? Instead of incentivizing sales, we evaluated the service itself and gave incentives.”

“oh…….”

“Even if they don’t make any sales, we regularly reward employees who treat customers well according to the manual. On the other hand, we quickly fire employees who don’t follow the manual well.”

“… … Is it good?”

“Yes. So let’s do as Dong-su said. It’s like coming to an amusement park, so visiting our store itself becomes a special experience.”

Dongwook hyung was lost in thought.

And then he smiled brightly.

“I think it’s good. Of course, since we aim for luxury, there are many things we need to improve. For example, we need to be careful not to increase the number of customers who come in just to look around without buying anything. First of all, it’s important to create an environment where people who want to buy things can look around comfortably.”

“Is that so?”

“Okay. I’ll try to flesh that out.”

Dongwook said cheerfully. Then he met my eyes.

“Then, our designer, Lee Yong-won, think about how to expand our weight class. Think about how to make it a true luxury store where sales continue to increase even if there is controversy.”

Those words gave me a flash of thought.

“Brother! That’s what I’m saying.”

I picked a date.

The school zone will return in three days.

The results of the efforts made since the are finally being revealed.

And I was pretty confident about that.

“If School Zone makes a comeback this time, I guarantee it… … there’ll be a huge response, right?”

“Yes. You worked so hard. But that was just a temporary issue… ”

“So! How about taking advantage of this opportunity to plan a new collaboration product?”

“Collabo?”

“Yeah. The collaboration with was good. This time, we’re collaborating with School Zone.”

“Oh? What kind of product do you want?”

“What the heck?”

I pretended to tuck something under my arm.

Then an exclamation mark appeared in Dongwook’s eyes.

So you figured it out?

Dongwook and I shouted at the same time.

“handbag!”

“It’s a handbag!”

Why are luxury goods expensive?

That’s because it’s expensive to resell.

So, what are the best luxury items to resell?

This was my answer.