Fashion Genius Collects Stars - Chapter 66



Only Noblemtl

Episode 66 SS Season Open!

Capitalism has two faces.

The ordinary world where ordinary people live, going to work at a company, and receiving a set amount of money.

And the world of luxury in which the capitalists who own the company live.

Two worlds that exist within one society, yet shine with different colors, like mosaic pieces that do not mix.

Allison Pelley was clearly a second worlder.

Born in the United States, the pinnacle of capitalism, he inherited a fortune worth trillions of dollars from his parents who passed away in an accident.

She was born and raised in a world of luxury.

She knew the ecology of luxury better than anyone else, and as soon as she inherited the company, she launched premium products one after another and achieved tremendous success.

‘Queen of Luxury’

That’s the nickname given to Allison Pelley in America.

Millif Erethicia always found that a bit annoying.

Her friend, Allison, who had never been lacking and was always successful, always acted like she knew everything.

It was the same even then.

Aqualine, a seven-star hotel owned by Alison Pelley. Millie Eretishia, who was enjoying an aromatic massage at the spa located on a high-rise building overlooking the downtown area of ​​LA, frowned at Alison’s instruction.

“You’re going to leave all your stage costumes for this concert to Mr. Lee? Why did you make such a stupid choice? We at Philia could have done it for you?”

Philia.

A luxury brand owned by Allison Pelli, it was not as big or popular as brands like Chanel or Hermes, but it was actually more popular among the wealthy. The price was also expensive.

However, Millief Eretishia, who could be considered a close friend of Allison Pelley, did not have a strong feeling about the brand.

And Millif Erethicia is not one to hide her feelings.

“Philia. I just hated that name.”

“what?”

“You lied and said it came from the Greek word philia, meaning love?”

“… … .”

“I’m not a designer, so it’s ambiguous to put my name on it, but I do want to put my name on it. That’s why I named it Philia. Pelli. Philia. Do you think I don’t know that?”

“… … .”

“I don’t like it. It’s too self-conscious. It’s unsightly.”

“Huh. At my level, it’s okay to be a little self-conscious.”

“… … That’s not wrong, Allison. A person should be humble when things are going well, right?”

“We didn’t learn that at home.”

“Eww. That’s great.

The two lay still in silence for a while.

The ceiling is extremely high, perhaps three stories high. The windows are equally large. The sunlight streaming in through them passes through the water in the water tanks and bathtubs placed here and there, sparkling in all directions.

‘Anyway, your sense of luxury is incredible. How do you create such luxurious spaces?’

Looking around the spa, which was like a water temple, Millif Erethicia clicked her tongue again.

This is why the kid becomes so arrogant without limits.

Millif and Allison were basically best friends because they had similar guts and abilities, but their personalities were so polar opposites that they always bickered.

“So you’re really going to leave it to Mr. Lee? To an amateur with no achievements? Don’t you know how meaningful and important this concert is?”

Look. Look. Here we go again?

Lying in the spa, enjoying a pleasant aroma massage, Millie Ereticia frowned once again.

“Don’t talk nonsense to my friend. How can designer Lee Yong-won be an amateur?”

“Milliph. By industry standards, he’s an amateur.”

“Allison. Do you know how successful designer Lee Yong-won is in Korea right now?!”

“Ah. That video you sent me? I saw it too. It seems like you’re actively working and appearing on TV shows.”

“therefore!”

“But that’s broadcasting. As a designer, you have to compete with your own clothes.”

“You’re good at designing too!?”

“That’s not a stage costume. It’s not a luxury costume either.”

“You keep… … !”

“Milliph. Don’t get excited and look at reality. This is the age of luxury. It’s an age where even people who earn only 60 million won a year desire a 10 million won designer bag. But clothes for the general public? That’s what I mean when I say the world we live in is different. Why are you still so obsessed with Mr. Lee, who is at the bottom, when you live in the world of luxury?”

“You’re so stupid that you don’t know how much of a genius that guy is.”

“Yeah. I don’t know. I don’t know. If that guy sells clothes to hundreds of thousands of people in Korea as a mass brand, then I might look at it again. But… … . To be honest, right now, isn’t it just a neighborhood store-level business?”

Millif Erethicia kept her mouth shut.

No matter how much you argue, you can never convince a dullard who cannot recognize genius.

Instead, I ground my teeth inwardly.

‘Just wait and see, Allison. Our designer Lee Yong-won will show you exactly what a true genius looks like.’

Then he turned his attention away from Allison and closed his eyes.

The sunlight shining brightly.

Yeah, one spa was built really well.

* * *

The clothes are perfectly made.

But business isn’t just about products.

If you have a great product, you have to passionately and passionately tell your customers why your product is great and why they should buy it.

So I stood in front of the camera.

My heart was pounding.

I’ve been in front of the cameras many times already, and I’ve even appeared on big variety shows with dozens of cameras and famous celebrities.

I don’t think my heart has ever fluttered as much as it did today.

I’m happy to say that I poured everything I have into this SS collection of .

I can’t believe this moment is so exciting, thinking that the results will finally be revealed to the public in their entirety.

“Okay. Then let’s start filming!”

The YouTube director sent the signal.

This time, he was the person hired along with the editor.

has also been sharing various news through YouTube, but has never made any serious attempts to grow the channel.

But seeing that my father’s YouTube channel already had 100,000 subscribers, I started to think that maybe we should grow our YouTube channel a little more properly.

And this is the monumental first video.

as soon as,

I swallowed the last of my tension and opened my mouth, looking at the camera.

“Hello. I am designer Lee Yong-won. Today, I am here to introduce you to our new product!”

Under bright lights.

A camera watching me.

But my heart reaches out beyond, to the countless people in South Korea who might buy my clothes.

I introduced our new clothes one by one.

Like the concept of this new product, we have provided a way to easily select and match our clothes for many people who find clothes difficult and bothersome.

“Okay, Seong Jin-hee. Could you please help me out for a moment?”

“yes~!”

We called in Seong Jin-hee, who has become like our exclusive model, and I wore the men’s clothes while she wore the women’s clothes, and we meticulously taught her how to choose and wear them.

I hope more people will love fashion and be able to cherish and express themselves.

And then I thought,

The first batch of new products being selected this time is 150,000 pieces.

I don’t know if I’ll be able to sell all of this or not, but I don’t think that matters.

What matters is how high we fly and how many people recognize us. It’s transparent to see that.

* * *

The new product introduction video, which we worked hard to film, received quite a good response. It reached 150,000 views in just 3 days of upload!

If all these people bought the clothes, they would sell out and still have some left over.

In fact, it wasn’t possible with just our own efforts. It was possible because Chairman Kim Si-on and Seong Jin-hee, who are very active on YouTube, introduced our video on their channels and word of mouth spread.

Our YouTube channel has 130,000 subscribers, but the reality is that it is lacking.

When Dongwook hyung drew aggro with Millif Erethicia, most of the subscribers were ghosts who had just placed wards.

The actual number of views usually hovered around 5,000.

Well, I guess channels that occasionally post store news and clothing introductions aren’t fun.

But this video got quite a good response. It seems like my intention to approach people in an easy way was conveyed.

I appreciate it.

To express my gratitude, I went to work at the store for the first time in a long while on the first day of the SS season opening.

This was also an idea I suggested.

In order to educate the sales staff, provide fan service, and personally observe the reactions to my clothes, I decided to personally look at the customers’ clothes today.

And I planned to record the process on video and upload it to YouTube.

Of course, today we are operating on a reservation basis.

Up to 5 people per hour.

“Welcome!”

As soon as the opening time of 10 o’clock struck, customers who had made reservations came into the store smiling brightly.

“Wow! Designer Lee Yong-won is really great! I’m a real fan!”

“Hyung! I told you that I started getting interested in fashion after watching your videos?!”

Passionate guests who have already reached the maximum level of inner intimacy.

It was a little embarrassing for me when complete strangers approached me like close friends, but now I can accept it to some extent.

These days, sometimes when I’m walking down the street, people recognize me and ask to take a picture with me, so I guess I’ve gotten used to it to some extent…

But even in such a country, the occasional fanatic-like guests were a bit disconcerting.

“Designer Lee Yong-won… … ! I was really impressed after watching your videos… … ! I’ve never really been interested in fashion. I’m going to practice while watching your videos.”

“Thank you. Oh, and how about a t-shirt like this?”

“They’re so pretty! Give me all the colors!”

“yes?”

“Just. Give me everything that’s available as women’s clothing! By type, by color… … ! Since I don’t know much about fashion, I’ll just get them all and practice wearing them… … !”

Wow, that could be possible.

Are you buying this because you really need it? Or are you buying it because you’re a fan?

I feel grateful, but also embarrassed.

Of course, if customers sweep up all the new products like this, it will help our sales, but in fact, this is not why I came to the store today.

I really hope that people can take fashion lightly and find their own feelings and discover a new version of themselves without difficulty.

therefore.

“Customer. If you want to practice fashion, why don’t you start by learning how to spend rationally?”

“is it so?”

“Yes. First, choose the clothes you like the most. Or, choose a top that matches your complexion well.”

“Your complexion… … .”

“If you put it on your face like this, you’ll get a feel for it. This indie pink color, and this cream color… … and the sage color! What do you think?”

“Wow! The sage color somehow makes my face look brighter and better.”

“Right? We chose this new product in a variety of colors. So, I first found a color that suited me and matched it with pants, cardigans, etc.”

He guided each and every guest with sincerity.

What colors go well together? What kind of feeling did you have when designing this outfit?

The guests listened to my story with pleasure.

‘s sales staff also listened to my explanations and studied along with me.

As I was working hard, it was already 3 o’clock.

The guests who came this time were five foreign men and women.

Anyone who sees them can tell that they are high-energy young tourists, coming in while chatting loudly in English and chatting with each other.

But how did foreigners know about this and come here today?

I was surprised when I first saw foreign names on the reservation list.

Um… … But how do I give directions? Should I explain in English… …? I don’t speak English.

When I looked at Dongwook hyung with an embarrassed expression, he shook his head.

I looked at the sales staff just in case, and they shook their heads too.

Interpretation is impossible.

omg.

Then should I just do it with body language?

Anyway, thank you to all the precious guests who came to visit us.

I approached foreign guests with the determination to somehow guide them, even if it was only with hand gestures, footsteps, and a little English.

And you can hear clear Korean.

“Give me everything in this place, by size!”

Huh?

It felt like deja vu. I think there was a customer like this before? This time, he asked for all sizes, which was even more impressive… … .

Anyway, this kind of consumption was not what I wanted. I don’t know about other days, but on this day when I was at work, I wanted to recommend a style that would suit each and every person.

But the good news is that among those guests, there was someone who spoke Korean very well.

Are you a student studying abroad in our country?

“Excuse me, sir. Rather than buying everything like that, how about you take your time and choose clothes that fit you? I’ll help you!”

Then, a woman in the middle of the crowd of foreigners stepped forward.

And then he says this in simple English that I can understand.

“It’s okay. I have a lot of money. And I’m going to share this with the staff too.”

And then he takes off his sunglasses.

I almost screamed for a moment.

“Hey, Millie Eretisia?”

She smiled brightly and hugged me.

“Hello, Ma Fran. It’s so nice to see you again!”

No. Why are you here?!