Fashion Genius Collects Stars - Chapter 98
Only Noblemtl
Episode 98: Returning Home
There are many different types of fashion in the world.
I’m not just talking about the type of clothing or the name of the style.
What I want to talk about now is the function of fashion.
Fashion. Clothes.
The most basic functions of such things can be said to be survival and etiquette.
To protect ourselves from the scorching sun and to withstand the bitter cold, we humans began to make and wear the first clothes.
And etiquette.
So that people can be recognized as people.
To be accepted as a member of the community.
We had to wear clothes that met the minimum standards.
Food, clothing, and shelter.
Isn’t that why clothes are ranked first on this list of three essential things for human survival?
So everyone started putting on clothes.
It was there that new functions of fashion began to be discovered.
To express my individuality that is different from others.
To show off one’s wealth.
To make me look more attractive.
To show authority.
Just for fun.
People have developed and worn clothes for all sorts of reasons.
And in modern society, which has become extremely affluent, fashion has had no choice but to diversify infinitely.
Some people still wear clothes only for survival and etiquette, while others wear clothes to explore the ‘beauty’ itself called fashion.
Although they are both called clothes, in reality, what they consume is no different from other items.
So what I’m trying to say is that it’s inevitable that clothing prices vary widely.
That’s what I wanted to say, that’s why I came here.
People who buy clothes for their most basic functions do not need to buy expensive clothes.
Cheap and durable clothes are the best.
On the other hand, people who view clothes as works of art are willing to open their wallets even if a single piece of clothing costs hundreds of millions of won.
And it was at this point that I began to ponder.
Where should our go?
Clothes that are easy to wear and stylish, while still being as reasonably priced as possible.
This was my business partner, Dongwook’s brother’s dream.
however,
But, you know.
It is said that they have currently received an offer to open a store in Mirinae Department Store… … .
It’s not like the items sold at department stores can be reasonably priced. It’s obvious that they’re ‘expensive’ by general standards.
So, what we should pursue in department stores had to be ‘luxury goods.’
A business that leaves huge margins with luxurious design and name value.
Clothing is a means to go beyond the basic functions of survival and etiquette, to satisfy aesthetic desires, to show off a certain amount of wealth, to show off one’s sense, and to indicate one’s social class.
From a business perspective and given the current rise in awareness of , we felt it was right to aim for a ‘luxury brand’.
But this is a path that does not fit Dongwook’s dream.
and…….
While I was searching for SNS posts related to , I came across one post.
– Ah… … . shouldn’t become too famous. Then it will become expensive.… … . Please. Please don’t raise the price, boss. It’s my favoriteㅜㅜㅜ
“after…….”
A sigh escapes me.
Then what should we do?
The easiest way is to create another brand.
Separating the luxury line from the mid- to low-priced line.
however,
Is that really the best… … ?
“ha…….”
Somehow my mind feels complicated,
Another sigh escapes.
Minseo, who was sitting next to me, looked back at me.
“Are you okay?”
Even though they are seats next to each other, they are not right next to each other. They are seats spaced out with an aisle between them. This is first class.
“Ah. Yeah. It’s okay. It’s okay.”
“Really?”
“huh.”
“I don’t think so… … . Don’t suffer alone and tell me. You might feel better after you talk.”
I saw Minseo.
I looked into the child’s dark, calm eyes.
This guy. Who is worried about whom?
“Minseo.”
“yes?”
“You. If something happens, don’t suffer alone. Tell me. I’ll help you somehow.”
Besisi-
A smile appeared on Minseo’s lips.
“I’ve already said it all.”
“No, you’re not. You’re not saying anything.”
Suddenly, a memory flashed through my head, and I spoke rudely without realizing it.
Although it happened several months ago, it is still vivid in my memory.
The day the School Zone kids appeared on her father’s YouTube broadcast, Minsu cried a lot.
And I heard various stories from Shizuka.
A variety show host who secretly favors Minseo, who is careful with her words to maintain the concept.
Sasaeng fan.
And, what kind of crazy guy is this, who would dare to hit on Minseo, a minor?
Looking back, I think the reason I tried to push myself to carry out the was probably because of the memories of that day.
However, Minseo tilted her head as if she had no idea.
“Yes? Me?”
“See how you pretend not to know? Radiation Winnie is such a nuisance.”
I heard everything from Hoshi Shizuka.
You say that your senior keeps asking you to eat with him or see a movie, sending you text messages, and it’s hard to refuse?
“ah…….”
Minseo then leaned back as if she finally understood. Then she let out a laugh.
“There was something like that, right? I forgot.”
“Aren’t you going to contact me anymore?”
“I’ll contact you… … . I’ll come. I came yesterday too.”
“what?”
“What, you just… … . You were sending me a selfie or something?”
“omg?”
“I quickly deleted the selfie I took of myself taking off my top at the pool without looking at it.”
“What’s the reply?”
“I couldn’t not do it because you’re my senior… … I just said, ‘It’s time to sleep… … Good night.’”
“So what about you? How are you?”
“Well, it’s a bit burdensome, but it’s okay. Maybe it’s because I’m abroad, but it wasn’t that burdensome.”
“I’m asking just in case… … . Actually, you like Winnie too… … .”
I couldn’t finish my sentence because Minseo was glaring at me.
“No, that’s not true.”
Could Minseo have a voice like that? It was a cold voice I had never heard before.
I felt a bit uneasy, so I continued speaking quickly.
“Yeah. That’s not true. Then. If I go back to Korea, it’ll be burdensome again.”
“… … Well, I guess so.”
“Yeah. Tell me something like that.”
Minseo looked at me silently.
“Speak. Feel free to do so. And if I can help, I will do whatever I can. If you are having a hard time alone, I will join forces with CEO Min Hee-sung to help. Winnie from Radiation. If that kid does anything weird, you must tell me.”
Minsu looked at me with her dark eyes and suddenly asked.
“Do you care?”
What kind of questions are these?
“Of course I care!”
“why?”
Black eyes blink. Blink, blink.
Why? Why do you care?
Well… … .
“I used to have a friend.”
“Friend? Suddenly?”
“Listen. That guy had a younger sister. They had a really bad relationship. He would always badmouth her to me. Then one day, a classmate of his made a dirty remark about his younger sister.”
“Swearing?”
“Yeah. It was a bit… … bad. But he heard it. Wow. That was the first time I saw him that angry. He just ran over and threw a punch at me.”
“and…….”
“That’s right. Even a younger sister who is on bad terms with someone would get angry if someone else did something to her, so what I’m saying is, if you’re having a hard time, Minseo, then of course I’m going to get upset.”
“Ah… … . Little sister… … .”
Minseo’s expression became a little complicated.
Now that I’ve finally said something embarrassing, I feel awkward.
Minsu was silent for a moment and then spoke to me.
“Then… … can I contact you more often?”
“No! But why? There must be something wrong!”
“No. That’s not it. I just… … . I was worried… … .”
“As expected! That Winnie! There’s something bothering you! Just say something! No matter how trivial it is.”
Minseo smiled.
“Yes. Okay. So. Don’t be surprised if I call you out of the blue. And don’t nag me about being busy.”
Minseo glances at me.
He seemed a bit nervous.
Well, it’s something to do with Winnie, who is a big name in the entertainment industry, so you might be nervous.
Considering the influence of that guy in the entertainment industry, this side can’t move easily either. If we’re not careful, Minseo could be at a disadvantage, so we need to keep in close contact with CEO Min Hee-sung and slowly resolve this issue.
I tried to ease Minseo’s tension by smiling lightly.
“Okay! Call me anytime. I’ll definitely pick up. But you know what? You have to work harder. You have to earn a lot of money and make me rich. Don’t you have to pay me for overtime?”
Minseo laughed at those words.
And he answered powerfully with bright eyes.
“Yes! I’ll make a lot of money!”
* * *
The plane finally landed at Incheon International Airport.
Three months after leaving Korea, we returned.
I said hello to the kids in the school zone and exited the gate first.
I glanced back and saw a cloud of fans from the school zone gathered in front of the gate.
As the school zone footage became a hot topic throughout the project period, the fans’ enthusiasm seemed to grow even hotter.
“Gyaaaah! It’s coming out!”
“Chae In-ah!”
“Minseo!”
“Han Min-ha!!!”
As the school zone finally exited the gate, both men and women screamed.
From the cannon-like camera, the flash went off.
Surprisingly, our children were seen leisurely greeting each other and leaving as if they were used to it.
That sight is both admirable and pitiful.
but,
Now it’s time for us to part ways for the time being and go our separate ways.
I took out my phone, held it to my ear, and walked across the airport.
“Yeah. Dongwook hyung. I’m here. Okay? No. I’ll go right now. Yeah, okay. I’m not tired.”
After a very long time, it was time to return to .
* * *
Suddenly.
After looking around the store for the first time in a while, I opened the office door at the back of the store.
Pitch-black darkness greeted me.
“Huh?”
what’s this.
“Is Yongwon here?”
“Yongwon! Come here and sit down!”
In the darkness, Dongwook and Dongsu were sitting gloomily.
No. What are you doing with all the lights turned off?
I sat down on the sofa, feeling a bit uneasy.
“What are you doing? Are you the children of darkness?”
“Haha. I prepared a PPT to show you when you come.”
“PPT?”
“Okay. Just take a look.”
As Dongwook fiddled with the remote control, a real PPT screen appeared on one wall.
Dongwook stood in front of him and started giving a passionate presentation, turning each page of the presentation materials.
“I got a call from Mirinae Department Store a while ago. They asked if I could open a store in the second half of the year.”
“oh?”
“Okay. So now it’s time to decide. We’re launching a luxury line of ! How about a working title for the luxury line? Upgrading cops and robbers to become gods and devils! That kind of concept!”
When I looked, I saw that Dongwook hyung had been making a lot of plans on his own.
God and Devil? Anyway, the luxury line is sent to department stores, and itself maintains its current direction.
However, since the current store space is a bit cramped, the store will be moved to Hongdae or Gangnam.
It was Dongwook who had already chosen a candidate site for the store relocation.
They were all buildings that looked good.
Although the anticipated expenses were large, we felt that our sales would be enough to cover them.
‘Certainly… … . Relocating the store is necessary.’
Everything is good. Thanks to Dongwook hyung’s solid planning, I think we’ll be able to move forward quickly.
but.
One thing.
There was one thing I wanted to convince my brother about.
“brother.”
“huh?”
“I thought about it too… … .”
“what?”
“… … Let’s give up on popular brands for the time being.”
“uh?”
“. Let’s make it a luxury brand. Chanel, Dior, Armani. Something like that.”
After much deliberation throughout the flight, this was the conclusion I finally came to.