God of Corporate Hunting - Chapter 265



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◈ Episode 265: Ambev Brew (2)

When Nam Woon-myung returned to the office after going out on business, Yoon Se-bin was waiting for him.

Since he had been meeting with her regularly after becoming a director at Korea Asset Management, Nam Woon-myung naturally sat down with her.

Secretary Cho Ha-neul said as she placed a can of coffee in front of me.

“Director Nam is always busy.”

“Everyone is like that. I guess Representative Yoon is busier?”

“Wasn’t that the case with other Mega people? Especially with Cheol-ho… what was it?”

“Oh, are you Han Hye-rin?”

“Yes, that person. You two always play together?”

When Shin Chul-ho is in the office, he is often seen with Han Hye-rin. That must have looked unpleasant in Jo Ha-neul’s eyes.

“I’m working. That’s because Mr. Cheol-ho is a shooter.”

“Will it look like I’m playing to other people?”

It seems like Jo Ha-neul has feelings for Shin Cheol-ho.

When Nam Woon-myung looked at Yun Se-bin while comforting Jo Ha-neul, he saw a worried look on her face.

As Jo Ha-neul stepped back, Yoon Se-bin opened her mouth.

“I guess you’ve been busy?”

“We have gathered the executives of the Bukseong Group.”

“Ah! That was today.”

“The assembled CEOs were nervous… They were all worried about the group splitting up. In fact, they’ve already split up… But later on, they’ll either disband or become loosely united.”

“Did you achieve your goal?”

“I guess so?”

Nam Woon-myeong said that he succeeded in instilling a sense of alertness in the heads of affiliated companies with the appearance of Joo Do-hee.

“That’s all?”

“No. I had some unexpected income.”

Nam Woon-myeong mentioned Yoon Se-hyeok’s attendance. He invited Yoon Se-hyeok to the meeting as the president of Bukseong Card. He thought there was a 50/50 chance that he would come, but he ended up coming.

With Yoon Se-hyuk here, there are side benefits.

“What were you talking about?”

“No, I guess they’re just working hard to collect information behind the scenes?”

“Are you checking to see if you can run to Chairman Hyeonjae Seop?”

“Yes. It is an opportunity for Yoon Se-hyuk to show his loyalty.”

Yoon Se-hyeok, who had been in a slump since the accident at the Bukseong Market listing, is slowly making moves again.

If it’s Yoon Se-hyeok, he’ll tell Hyun Jae-seop what was discussed at the meeting. What will Hyun Jae-seop do now?

In one way or another, they will be considering a fight over the group’s management rights. Naturally, Nam Woon-myung is ready to respond.

“That’s why we have to use Yoon Se-hyuk. If he has the time, he can leak contrary information.”

“I will do so. I will follow Mr. Unmyeon’s wishes regarding the Bukseong Group issue.”

Yoon Se-bin is a strong ally.

“According to current predictions, Hyun-Seop will attempt a showdown over one of his affiliates.”

“That kind of affiliate? Bukseong Chemical Energy?”

“The first civil war was about Bukseong Construction, the second civil war was about Bukseong Distribution, and the third was… Do you have any ideas?”

Yoon Se-bin responded with a smile. It means that he got the feeling.

“I guess I should start preparing now.”

“CSK also needs to be prepared.”

“To CSK?”

“The bigger the board, the better it is for us. It can’t hurt to prepare.”

After this final battle, the Bukseong Group will change in some way.

After finishing the plan, Nam Yun-myeong asked.

“But why did you come looking for me?”

“Oh! Do you know a company called Ambev Brew?”

“If you don’t know that company, you’re a spy.”

Ambebrew was founded in the 14th century as a Belgian beer company. It took on the appearance of a modern beer company in the early 20th century and emerged on the world stage in the 1980s through mergers and acquisitions of competitors.

Since then, it has continued to merge with large beer companies from various countries, including a Korean beer company. In the 2000s, it merged with a large Brazilian brewery and an American beer company to become the world’s largest beer company, Ambev Brew.

It is a multinational corporation that has virtually achieved unification of the beer industry, currently occupying 25% of the global beer market.

Not only does it control half of the domestic beer market, but it also leaves a deep mark in the history of private equity funds by being involved in two mergers and acquisitions of beer companies during the financial crisis.

“Does Mr. Destiny like beer too?”

Come to think of it, I think I drank wine with Yoon Se-bin more often than beer.

“I drink it sometimes. When my boss nags me.”

She pouts at the blunt answer that the boss is Yoon Se-bin, not Park Won-tae.

“When did I say I would go! Anyway, I got a call from Ambebrew.”

“Why all of a sudden there?”

“I received an inquiry asking if there were any intention of a merger or acquisition.”

Ambev Blue is a large company that is often at the center of mergers and acquisitions. I am suspicious of the company’s intentions when it suddenly proposes a sale.

“What company?”

Currently, Ambev Brew has subsidiaries in 23 countries around the world and owns a total of 200 beer brands. The market capitalization is approximately 150 trillion won. What a proposal from such a huge company.

“Corona beer.”

Nam Yun-myeong frowned.

I think I’ve heard of it… … But why is it called Corona? When I think of Corona, the first thing that comes to mind is a virus that was once prevalent worldwide.

“It’s the largest beer company in Mexico. It’s the number one beer brand in the U.S. imported beer market. But as you can see, because the name is Corona… Rumors started to spread around the world that people would never drink Corona beer, and because of that, their image fell into ruin.”

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I figured out what was going on.

Beer is a luxury food and many brands compete. However, sales have plummeted due to issues other than quality. And it is a problem that is not easy to recover.

“The company is having a hard time right now.”

“Yes. I think Ambevbreu is planning to acquire another Chinese beer company. Of course, this is top secret, and I have investigated this secretly. So I think they are going to sell Corona beer to raise funds.”

Sell ​​off a company that is in financial trouble and merge with another company. The sold company is later reacquired when sales recover and growth potential is shown.

This is the method that Ambevbru mainly used when growing to its current size.

It is obvious that sales of Corona beer are slowing down, and it is understandable that Ambev Brew is trying to overcome this by selling it.

In fact, Ambev Brew’s stock price has also fallen sharply in recent years. It has suffered a blow to sales and net income, which has led to a loss of funds for M&A.

“Would you like to take it?”

“What if the brand image declines in an instant?”

When the factor that caused the value to decrease disappears, sales will return to their original level.

There is no doubt about the taste of the beer or the beer production capacity. The only question is whether the Corona brand will survive in the future and whether the global beer market will grow.

Yoon Se-bin also had a hard time making a decision because it is difficult to predict the Mexican beer market and it is questionable whether the company will be able to recover its lost market share in the United States, its main export market.

A question suddenly occurred to Nam Woon-myung.

“But why did they contact us?”

“I don’t know. I guess they asked if there was any room for investment because there was a rumor that CSK had recovered. They said it doesn’t matter whether it’s Korea Asset Management or CSK.”

There was something suspicious about it.

Although it has made a name for itself with the CSK acquisition, it is not yet a famous private equity fund that receives inquiries like this.

Maybe it was rejected by other major private equity funds.

Anyway, it doesn’t matter. CSK is also a company that other private equity funds have not been able to enter. Buying such companies and returning them to their original state is Nam Woon-myung’s long-term strategy.

“Let’s negotiate.”

Nam Yun-myeong expressed a positive opinion.

Yoon Se-bin smiled brightly.

“I knew it. We’re going to America together, right?”

The growth of the beer market and the insolvency of its companies can be determined by looking into the future.

Yoon Se-bin and I went on a business trip to the United States. This time, it was to a beer company.

* * *

Hyunseop Hyun spoke with Avery Grant, Vice President of KR Investment Group.

“Korea Asset Management has finally shown its teeth. We can’t just sit back and do nothing. Will KR Investment Group support you?”

[Of course. What are you going to do?]

“Of course, it has to be tied with money. Up until now, our Bukseong has been entangled here and there and has not been able to find a way out, but I am confident if KR Investment Group helps.”

Excessive confidence cannot draw the support of the other person, and excessive concern can cause the other person to hesitate in making a decision. So you have to be able to persuade them within the appropriate range. It is not difficult to deceive a young woman who is still inexperienced.

[Okay, we’ll join the operation. So how are we going to get the group back?]

“The company that currently holds the majority of affiliated company stocks is Bukseong Life Insurance. Its share within the Bukseong Group is also large. Let’s have a go at Bukseong Life Insurance. What do you think?”

[Okay. Then we will slowly get started on the work.]

“Are you working straight ahead?”

[That’s not possible. That’s a bad idea. We should start by weakening the opponent’s power. Don’t worry, we’ll take care of that part.]

“I’ll wait. Let’s start with the basics first.”

Hyunseop hung up the phone.

KR Investment Group has declared its support.

It would be difficult for him to deal with Hyunjae Eun, who has Korea Asset Management on his back, but it would be different if he had KR Investment Group behind him.

This is our last chance! We must give it our all to decide the outcome. So that no more rebellion occurs.

I will transfer my stocks to KR Investment Group and secure funds to slowly purchase Bukseong Life Insurance stocks starting today. Since I have informed you of the company that will be involved in the war, KR Investment Group will also take care of the work.

The largest shareholder of Bukseong Life is Joo Do-hee’s Bukseong Cultural Foundation, but he also owns some shares in Bukseong Chemical Energy, which is currently in his hands.

This is the basis for Hyunseop’s expectation of victory.

“I need money now… My share is already mortgaged and all that’s left is….”

I racked my brain, but it wasn’t enough.

Suddenly, I thought of Tesla, which supplies batteries to Bukseong Chemical Energy. According to rumors, the company must be sitting on a pile of cash.

“I should ask Tesla to lend me some money.”

We will mobilize Bukseong Chemical Energy to buy up Bukseong Life Insurance stocks in all directions and use this as a basis for a fight. Since the enemy’s system is not yet solid, it will not be difficult to reclaim it.

If you push it with money and then apply pressure from the political world… … .

Of course, we will apply pressure in a different way than last time.

Hyun-Seop Hyun inspected the civil war that would occur at Bukseong Life.

This time I won’t give up.

Suddenly, Hyun-Seop remembered why KR Investment Group was helping him.

When we met last time, she spoke confidently.

There is a bad relationship between Korea Asset Management and Mega Asset Management. He also evaluated those two places as being tasty.

The current Korea Asset Management and Mega Asset Management are definitely fat pigs.

The best outcome would be if KR Investment Group swallows up the two asset management companies and regains control of the Bukseong Group affiliates.

Conversely, wouldn’t the KR investment group be interested in Bukseong?

“That’s difficult.”

Hyunjae Seop burst into laughter.

Korea Asset Management is intertwined with the Bukseong Group in many ways, and even their children are in agreement with it, so they were able to deal a blow to the Bukseong Group. On the other hand, KR Investment Group has no ties to the Bukseong Group.

That is why even if he shows his teeth later, he cannot harm the North Star.

“Let’s first borrow their power and take care of the enemy… and then think about what to do next. Even if it’s the KR Investment Group, they don’t have the power to take down Bukseong on their own.”

Hyunseop Hyeon has put his concerns to rest.

I need to buy Bukseong Life Insurance stocks quickly.

He called in Chief Kim Hak-yong. From now on, we must face the battle with a new mindset.

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