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God of Corporate Hunting - Chapter 267

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◈ Episode 267 Ambebrew (4)

According to Grant, when he met Assur in Silicon Valley, his investment plans were derailed by the influence of Korea Asset Management.

So I feel sorry that Everly has such bad feelings towards Korea Asset Management.

Up until this point, Nam Woon Myung had expected it, so it wasn’t surprising.

“I analyzed Korea Asset Management and Mega Asset Management. The two companies also rose thanks to CSK and Vectorfly.”

Here, analysis literally means conducting a background check.

When you research, you will see amazing returns and growth potential for private equity funds.

“How was it?”

Yoon Se-bin asked calmly.

“It was amazing. The process of gradually expanding the investment area was interesting.”

Grant was honest.

Grant, who had been praising Korea Asset Management’s investments for a while, got to the point.

“I checked the recent investment reports of the two management companies and they seem to be heavily linked to the Bukseong Group. And not in a good way, but in a bad way. It is not uncommon for private equity funds to join in order to improve the management structure of conglomerates, but the current relationship between the Bukseong Group and Korea Asset Management does not seem to be smooth.”

It’s natural since they’re fighting each other.

Grant glanced at them.

“There’s a lot to eat in Buksung, right?”

Private equity funds don’t move unless they have something to eat. Grant’s question strangely caught them off guard.

Yoon Se-bin answered with a smile.

“Not much.”

“So… Since Bukseong is so big, wouldn’t it be burdensome for Goryeo Asset Management to engage in an all-out war? What if we unite?”

It means that we should attack together, bring down the North Castle, and take advantage of it.

In fact, it was a tempting offer to Nam Woon-myung as well.

It’s surprising that the KR investment group noticed his intentions, let alone decided to collaborate.

If the KR Investment Group and Korea Asset Management consortium join forces to attack Bukseong, even Bukseong will have no choice but to raise its hand.

“There probably won’t be that much to eat?”

“We have enough Bukseong Chemical Energy. You can take care of the other affiliates.”

The biggest company! I saw the greed of KR Investment Group.

“Where will you use Bukseong Chemical Energy?”

“We have to sell it at a high price. To Tesla.”

Nam Yun-myeong was shocked by their plan.

Realistically, this is not possible, as most electric car manufacturers do not internalize their batteries.

Currently, among the major electric vehicle manufacturers, only one Chinese company produces its own batteries.

That means it is less realistic, but it is also difficult to guarantee this. If economies of scale are achieved, it may develop into a self-affiliated vertical structure.

In any case, it was not attractive from a business perspective, and I was not attracted to his revenge.

“I refuse.”

Nam Woon-myung made the decision in place of Yun Se-bin. In matters involving the North, his decision takes priority.

Grant urged again.

“Wouldn’t it be much easier for you to succeed if you joined us?”

“Because results aren’t the only thing that matters.”

Grant looked back at Avery.

Everly watched with an interested expression and finally opened her mouth.

“I knew it. I didn’t think you’d be driven by numbers alone. Anyway, it’s a shame. We could have been friends.”

Her tone conveyed a warning that from now on she would be an enemy.

“Does that mean we are enemies?”

“We’ve been enemies since we met in front of Ashur. But I’m a soft-spoken person… I always keep the door open. If you have a hard time dealing with Bukseong, please contact me.”

Nam Woon-myung noticed that Everly’s last words were directed at him.

In his view, Everly still held hostility towards Yoon Se-bin.

“I’m going now.”

Nam Woon-myung left KR Investment Group together with Yoon Se-bin.

* * *

Even after entering the hotel, the two put their heads together and analyzed the proposals from Ambevbru and KR Investment Group.

“Something seems strange?”

Yoon Se-bin seemed to feel similarly.

“I don’t think these two requests are separate.”

“There is no connection at all?”

“It just so happens that the offer came at the same time. Avery knew we were in New York. He probably got information about the negotiations with Ambevrew.”

“I guess so.”

“So, isn’t there an ulterior motive?”

Nam Woon-myung deliberated over the Korea Asset Management Consortium, Bukseong Group, Ambev Brew, and KR Investment Group.

The North Star is their enemy and Ambevbru is a simple business transaction. The identity of the KR Investment Group is questionable whether it is an enemy or an ally.

If we are allies, today’s proposal is well-intentioned and there is no reason to hesitate. But what if we are enemies?

In business, you have to assume the worst.

A smile slowly appeared on Nam Woon-myung’s lips.

“Avery is coveting the North Star.”

“is it so?”

“I probably would have contacted Chairman Hyeon-seop as well.”

Nam Woon-myeong could roughly guess the movements of the KR Investment Group.

If you join forces with them and attack the North Star, you can easily gain profits. It’s like putting a spoon in a bowl of rice that’s already been prepared.

On the other hand, if they refuse, KR Investment Group can stick to Bukseong and disrupt their strategy. In the process, they can make profits from Bukseong. They can also harass them as they have bad ties with them.

In fact, from the perspective of the KR investment group, it is a flower-playing group.

“Then, you might end up having to fight us? Wouldn’t that be burdensome for the KR Investment Group?”

Yun Se-bin was not accustomed to deadly strategies, so he had a hard time understanding his opinions.

“The key is money. Whoever has more money can exert pressure on their opponents.”

“That’s true. We have CSK behind us, so it will be difficult for KR Investment Group to do anything carelessly…….”

“CSK is not easy to intervene in yet. It is in the normalization phase.”

Yoon Se-bin, who had been thinking for a moment, opened his mouth wide.

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“Ambevbrew’s proposal is also related to the KR investment group?”

“Yes, 100%.”

In Nam Woon-myung’s judgment, Ambevbru was not an enemy force, but it was certain that he had received funding from the KR Investment Group.

It is unlikely that Ambevbru knows about Korea’s Korea Asset Management and proposes a takeover.

Perhaps they initially asked KR Investment Group to take over as a model. KR Investment Group introduced Korea Asset Management.

“Why did it have to be us?”

“They are trying to dry up our funds. It would cost us $2 billion to acquire Modelo. That would weaken our ability to deal with the North Star Group.”

Two billion dollars is not a small amount of money.

“But it’s still an attractive company as a model, isn’t it?”

“Because Ambev Brew was also willing to sell, we set conditions that would make the sale possible.”

“So the takeover itself isn’t that bad?”

“Yes. Ah!”

Nam Woon-myung searched for Corona beer as a sudden thought occurred to him.

The value of the Modelo is the value of the Mexican domestic market plus sales in North America. It was said that the sluggish sales in the US were the decisive reason for releasing the Modelo… … .

After searching, I found out that Constell Brands holds the rights to import and sell Corona beer in the United States.

Nam Woon-myung, who was checking the shareholder composition of Constell Brands, frowned slightly.

“As expected, KR Investment Group is included among the major investors of Constell Brands.”

The conspiracy of the KR investment group has been properly portrayed.

If the KR investment group pressures the sales company, Constell Brands, to reduce sales of Corona beer, the value of the beer company they acquired will plummet. A situation may arise where additional investment is needed.

In other words, with the over 2 trillion won in money that was spent on acquiring the model tied up, it is naturally impossible to properly fight against Bukseong.

“I guess Avery expected us to reject his offer.”

“Of course. We are not the ones who would allow someone to get into the game we created for free.”

Now that we understand Everley’s true intentions, we should not take over the model.

“Shall we fold it?”

Yun Se-bin was lost in thought at Nam Woon-myung’s question.

The acquisition was too cheap to pass up, and the follow-up would be difficult to handle.

Yoon Se-bin sighed and became lost in thought.

“$2 billion is the price at which Ambev Brew acquired Modelo. The company has grown significantly since then, but it was sold at a low price due to the parent company’s financial difficulties. If the current status is maintained for two years after the acquisition, the company can receive double the amount. It’s too much to give up….”

“Then let’s take over. If the Korea Asset Management Consortium and CSK take over together, there will be little burden.”

Nam Yun-myeong made the conclusion on her behalf.

“Yes, I understand.”

“However, since Ambevbru tried to deceive us, we cannot just buy it.”

As KR Investment Group and Ambev Brew are stepping into the game, they need to look for more substance.

* * *

This time, I called the New York branch manager.

As with last time, the Ambevbrew side was attended by CEO Bart Gent and five executives, so the conference room was filled with employees from both sides.

The fact that Nam Un-myeong brought along a worker means that the contract signing is imminent.

Gent smiled broadly, seeming pleased.

“Have you decided?”

“Of course.”

“As you know, the sale price of $2 billion and the two accompanying clauses are absolutely non-negotiable.”

As soon as we met, Hent hammered home the deal, as if he expected to negotiate the sale price.

Nam Yun-myeong waved his hand.

“No, we will follow what you said. But we also need safety measures.”

“What is it?”

Gent asked, frowning.

“Was KR Investment Group involved in this transaction?”

Ghent’s complexion changed dramatically.

I think you hit the nail on the head.

“It is true that we first commissioned the KR Investment Group. Then it was passed on to you. However, the actual contract and the KR Investment Group have absolutely nothing to do with each other.”

“Does it matter?”

“yes?”

“KR Investment Group is the major shareholder of Constell Brands, which holds the rights to sell Corona beer in the United States.”

“That has nothing to do with this deal…….”

“If KR Investment Group interferes with the sale of Corona beer, the value of the model we acquired will drop significantly. Is that right?”

Gent, who had been pondering for a moment, nodded.

“So, if Constell Brands’ interference is confirmed, the resulting decrease in value should be compensated by Ambevbrew. What do you think?”

“that…….”

“Isn’t Ambev Brew also a shareholder of Constell Brands? That shouldn’t be a difficult request, should it?”

It took a long time for Gent to agree to the logical argument.

“Okay, then. Is that all?”

“No, there’s one more thing.”

“What is it?”

“Ambebe Brew is also doing beer business in Korea, right? Are you selling that business to us as well?”

Even Gent was at a loss for words at the unexpected offer.

“I hope you can sell it at a reasonable price like the model. For us, it will be much more stable if we run two businesses at the same time.”

There was a brief pause in the conversation.

Korean beer companies, which control half of the domestic beer market, also have high growth potential.

Nam Woon-myung confirmed the fate of the domestic beer company executives last night and concluded that high growth will be maintained for the time being. So there is no reason not to acquire the domestic beer company.

Ambebrew also had a positive outlook for the Korean beer market, so instead of selling the Korean beer company, they tried to sell Modelo in Mexico.

“Wouldn’t it be better for Ambev Brew, which is in a financial crisis, to secure more cash?”

At Namunmyeong’s urging, Hent was left with no words to make excuses.

Gent asked with a sigh.

“So how much would you like to buy it for?”

“I think this amount would be enough for what Ambevrew bought in the past?”

The amount at that time was $5.8 billion.

Suddenly, they bought a Korean beer company.

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