I am a hero in the game - Chapter 436 The wool comes from raising the body

Activity 3: Get rid of the old and welcome the new (the third day)

On the third day of the New Year’s Day event, all players can go to the event NPC in the main city of Kaifeng to sign up for the event.

The activity is divided into two steps.

The first step: Players play the big battle.

At 10:00 in the morning on the third day.

All players can compete through bidding to play the role of NPC in the Removal of the Old and Welcome of the New event.

The bidding method uses recharge points as a means of bidding.

10 minutes before the event starts, the bidding ends and all bidding winners are determined.

Players who successfully bid will enter the event play interface 10 minutes before the start of the event to make gameplay arrangements.

Note: All bidders can design their own gameplay mode. After the layout is completed, other players will conduct strategies and obtain rewards.

All points earned from this auction will be used as rewards for this event and distributed.

After the event, all participating players will receive a statue of their main city for a period of one month.

Step 2: Big price reduction in the mall.

On the third day of the New Year’s Day event, the prices of all mall products will be reduced by 50%.

This event lasts for 1 hour, players are advised to hurry up and purchase.

At this time, Polaris Studio.

As the planner of this event, Hou Yan was secretly spying on the players’ reactions to the event.

Look at the players who can’t believe it and doubt their lives.

In particular, there are some players who say that Polaris is stupid.

Hou Yan can only say that you are still too young.

As the saying goes: the wool comes from the sheep!

As the planning team leader of Polaris Studio, Hou Yan understands this truth deeply and clearly.

The simplest principle of marketing is to make consumers feel that they are getting a big advantage.

Only then will they be happy and pay for you.

To use a popular saying on the Internet: You may make a profit, but I will never lose.

Like it is now.

Faced with the event announcement released by Polaris, many players said that Polaris Studio was crazy.

Hou Yan said: Haha!

Even if he is crazy, are all Polaris Studios also crazy?

This event only dared to be released after receiving the support of the majority of people in Polaris Studio.

Needless to say, the routines for the first two activities are the same.

Although the gameplay of the activities is different, the core is the same, which is to give out benefits to the players and let the players taste the benefits first.

But the third activity is more demanding.

Although their current focus is still on ordinary players.

But in the adult world, there is no such thing as an either/or trick.

He’s not a kid anymore, so of course he wants them all.

Therefore, Hou Yan’s positioning is very clear.

The first two activities are to take care of ordinary players, and they also really provide benefits to ordinary players.

The beginning of the third event is specially prepared for wealthy players.

For wealthy players, the last thing they lack is money.

So for wealthy players, the appeal of the first two activities is just that.

They don’t care about the little money at all.

Why do wealthy gamers play games?

Most wealthy players basically do it just to show off.

So what can satisfy the vanity of rich players? It’s a simple truth, you don’t have it and I have it.

So Hou Yan prepared the third activity for local tycoon players.

For this reason, Hou Yan also thought about it for a long time before coming up with this activity.

This cost him a lot of brain cells.

Although the event announcement stated that all points earned from the auction will be distributed as event rewards.

But you know, game coupons are not worth anything.

If you say he is worth money, he is worth money.

If you say he is worthless, he is just a string of codes.

The real money is obtained by Polaris, although they also provide in-game coupons.

But game points are the least valuable thing to Polaris.

Without players spending money to buy it, it’s really worthless.

Therefore, the main purpose of this event is that wealthy players spend money to buy the right to dominate the event and enjoy the pleasure of playing with the world.

Ordinary players participate in activities to obtain game points purchased by wealthy players.

First, it provides rich players with pleasure materials and a stage to show off.

Secondly, it also provides benefits to ordinary players in disguise.

Thirdly, their Polaris Studio can also reap a profit.

Kill three birds with one stone!

As for the big price reduction discount at the end, it is the highlight of this event.

It is also the most important link, the kind that is indispensable.

In the first two activities, players will receive a large number of welfare red envelopes.

There is also a third activity where players also receive a large number of game points.

It can be said that after the event, most players’ wallets will definitely be bulging.

This goes back to the saying, the wool comes from the sheep.

In the final mall, all props are discounted by 50% and half off. Obviously, a large number of players will buy the items.

At that time, many players will definitely spend money.

At this time, the expenses for those activities will naturally return to their North Star.

It may even encourage players to pay out of their own pockets, so don’t underestimate the allure of discounts.

After the event, players are sure to spend a lot of money in the game.

Definitely.

Because most of this money is not paid by the players themselves, but is obtained for free.

Especially this offer, there is a time limit.

What we are doing is hunger marketing, allowing players to buy, buy, buy without having time to think.

Opportunities will never be lost again, and opportunities will never come back again.

By then, their North Star Studio may have a lot more profits.

So during this event, Polaris did not go crazy, on the contrary, they were very calm.

They are a game studio, not a philanthropist.

Their essential purpose is to make money or profit.

It’s just that they are more tactful, their methods are gentler, and their methods are more subtle.

Can you say that they are not giving benefits to players?

They gave away real money, but how many of these players could control their hands?

At that time, the money will not be returned to the hands of their North Star.

The money is distributed from their hands to the players’ hands, and then from the players’ hands back to the hands of their Polaris Studio.

The money is still the same money, and in the end, the player’s own money may also be brought over.

Players got money, enjoyed the joy of unexpected money from the sky, and also enjoyed the joy of free prostitution in the mall.

Polaris Studio, on the other hand, has earned the goodwill of players and can also make a lot of profits.

Are you saying Polaris Studio is crazy?

Anyone who thinks Polaris Studios is crazy is really stupid.

And even if there are smart players who understand Polaris Studio’s methods, they cannot avoid the law of true fragrance.

Without him, it’s just food.

In other game studios, consumer props are launched one after another.

Polaris Studio took a different approach and played on people’s minds.

I will give money to the players first, and then take the money back.

The process is still the same process.

It’s just an intermediate method, it’s no longer straightforward buy, buy, buy.

Instead, it throws out temptations to attract players to consume.

But the end result is still the same.

It’s just that compared to the two, Polaris’ methods don’t seem so straightforward.

Polaris Studio: It all depends on the support of my colleagues. Thank you all for your hard work.

This chapter was actually written by Xiangzhou specifically to provide answers to [KingTen] book friends. Oops, another chapter is cluttered, haha. There is also the suggestion from the book friend A Hundred Years of Reading. Xiangzhou has also seen it and has modified it. I’m sorry that Xiangzhou didn’t think it through completely. Thank you all for your suggestions.