I Became a Food Developer in Another World - Chapter 28
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The empire was a society with an underdeveloped food culture.
There was no attempt to develop it because of the asceticism pursued by the church in the past.
Since food culture did not develop, the meals were naturally tasteless, and few people wanted to eat such tasteless meals.
The slimness of the imperial people was not a choice but a phenomenon.
‘Processed foods’ appeared in a society where such a food culture had not developed.
The advent of processed foods awakened the desire for ‘delicacy’ among the people of the empire, and various cuisines began to emerge.
As there was more to eat, it was natural for the once slim imperial people to gain weight.
Since the launch of cola, the obesity rate among people has been gradually increasing.
The obesity rate, which had been quietly rising, began to rise rapidly starting with ramen, and then exploded with Wyvern Chicken.
The problem was that it blew up in the wrong direction.
【Adele, the handsome fat young man】
【Poor but blessed】
As fatness became a symbol of wealth, books glorifying fatness began to proliferate throughout imperial society.
The nobles walked around with their bellies exposed, as if showing off how much chicken they ate, and they were proud of it.
As the nobles followed suit, the commoners followed suit, causing the empire’s obesity rate to soar.
“Which is more fattening, Pringles or ramen?”
“Why eat those things? Chicken is the answer.”
“It doesn’t matter what you eat. It’s the quantity that matters, not the quality.”
As cheap but fattening processed foods became popular, consumption of ramen noodles more than doubled.
The people of the empire began to study how to gain weight, and the trend of being ashamed of being thin also emerged at this time.
“I’m too embarrassed to go outside.”
There are a lot of plump people, so if you mix in with them, you will end up looking shabby.
This in turn led to the development of food culture, and stores enjoyed increased sales and were happy.
A virtuous cycle continued in which everyone was happy, from livestock farmers and distributors to store owners.
However, there were some who took this phenomenon negatively.
“… the people of the empire are getting fatter by the day.”
“The rumor that gaining weight is healthy is spreading like an established fact.”
“Ouch, this is a big problem.”
They were the officials of the Ministry of Magic, the brains of the Empire.
While gaining weight was generally accepted as a good thing in the world, the Ministry of Magic was well aware that this was a misconception.
That’s because the empire was a country where the 1% elite led the remaining 99%.
Those Ministry officials who fell into that 1% were well aware that statistically, gaining weight caused a number of problems.
But no matter how much they talked about it, the people of the Empire would not listen to the Ministry of Magic.
As I said, they were only 1% of the vast majority of the empire’s population.
In an imperial society where the loudest voice becomes the truth, there were not many who were willing to listen to the voices of the 1%.
And unfortunately for the Ministry of Magic, there were many nobles in the Empire who were loud but lacked common sense.
The fashions of the empire were dictated by these vocal aristocrats.
The problem is that if you can’t speak, you wouldn’t know, but usually if your voice is loud, you speak well.
─If you don’t eat chicken, you can live longer, but then there’s no reason to live longer.
Although it was a shocking and outrageous statement from the Ministry of Magic, it was met with enthusiastic support from the people of the Empire.
It was a time when being fat meant being sturdy and a measure of success.
And of course, various adult diseases began to follow.
*
The ‘obesity fever’ that had begun to spread throughout the empire also spread to its origin, the White Tower.
Of course, since Matap was a holy place where intellectuals of the time gathered, obesity did not spread, but the severity of the situation was palpable.
“This is not good.”
“Should I care?”
“Originally, there wouldn’t be any.”
I shook my head at Ranya’s question.
It was none of my concern whether the empire was rife with obesity or food shortages.
The obesity epidemic was a disaster caused by the ‘processed foods’ that I spread, but it was the fault of those who ate too much, not the fault of those who made them.
If you were to consider moral responsibility, I would have nothing to say, but I was not a gentleman enough to care about such things.
but.
“This is a problem because sparks will fly.”
“Sparks?”
Lagna, who was lying on the sofa eating Pringles, tilted her head.
“If we die from eating it, who will we blame? We will blame Matap.”
“Seo, would you really go that far?”
“I will do it.”
As a wizard who only studied magic while stuck in the magic tower, Lanya was ignorant of the ways of the world.
But I have seen many times in my past and present lives how illogical people can be.
There is a similar anecdote from a previous life called the ‘Hot Coffee Incident’.
This is the case of an American grandmother who suffered burns all over her body after spilling hot coffee on her knees, and sued the company that made the hot coffee.
Since then, hot coffee has come to have a warning label that says, “Be careful, it’s hot.”
Of course, this anecdote was not solely the grandmother’s fault, as the company that made the hot coffee did not maintain the proper temperature and was negligent in providing compensation after the fact.
The argument was that this story could also be applied to the White Tower.
If someone is wrong about obesity, the arrow will be pointed at the White Tower that created processed foods.
If we were to be free from those arrows, we should have prepared at least some ‘warning statements’ about obesity.
therefore…….
“Let’s shoot a commercial.”
“advertisement?”
“Yes, it’s a diet commercial.”
It was also essential to create advertising media to effectively promote new processed foods that would be released in the future.
Because I couldn’t keep going around promoting products and selling them forever.
*
The advertising I think of was the promotion through ‘video’ that was often used in the world of the previous life.
There is no TV in this world, but there is a similar ‘crystal ball’.
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What if we rented out that crystal ball to the taverns of the empire and streamed the video through it?
‘The ultimate advertisement.’
Previous processed foods required a lot of time and effort to promote compared to their impact.
Even back in the days of Pringles, didn’t they have to go through the trouble of bribing the Third Prince to take advantage of Thanksgiving?
All of these complicated procedures can be solved with just one correction.
Of course, it wouldn’t cost a penny to install crystal balls in the taverns of the empire…
“If there’s anything you need, please let me know, I’ll be happy to help you with anything.”
A man in robes eased my worries.
He was an official from the Ministry of Magic, one of the three major administrative agencies of the empire.
The Ministry of Magic had one purpose in coming to see me.
“Are you asking me to help improve the public’s awareness of ‘obesity’?”
“Yes, if Yuri could help me, it would definitely be of great help.”
The Ministry of Magic was in a state of panic due to the ‘obesity epidemic’ sweeping the Empire.
In fact, the Ministry of Magic has made several attempts to curb this obesity epidemic.
From regulations that only allow oil to be used once a week to ‘bans’ that prohibit eating chicken.
But the Ministry of Magic found itself in a difficult position as they were unable to curb the obesity epidemic despite their best efforts.
The work was spread out in a large amount of time, but when there were no results, it was impossible to ignore it.
The Ministry of Magic was currently on high alert, as the worst-case scenario could have resulted in the Minister of Magic taking off his clothes.
In the midst of all this, the last one the Ministry of Magic reached out to was our White Tower.
Although I say it myself, I have become a ‘cultural power’ that exerts considerable influence in the empire.
Moreover, he was the founder of processed foods, which was the starting point of the obesity craze.
It was no wonder that the Ministry of Magic came to me in desperation.
So what I mean is,
‘This is an opportunity to legally loot the national treasury.’
The minister is about to take off his clothes, so how can the national treasury handle it?
“If it’s okay for me to do it my way, I’ll take on the task.”
“thank you!”
The shadowy face of the bureaucrat brightened.
*
The Ministry of Magic’s attempts to address obesity were fundamentally flawed.
Even if we ban fried chicken and limit oil, the obesity epidemic will not subside unless people’s perception of ‘obesity’ changes.
Obesity has become such a positive image that the phrase ‘cool fat young man’ is a recent trend.
They say that eating delicious chicken will make you a ‘cool young man’, but this was just an invincible cheat key.
Nothing like a ban on sex could stop people from pursuing their dreams of becoming great young men.
‘We need to instill the awareness that obesity is bad so that things can change even a little.’
Of course, shouting that dieting was good like the Ministry of Magic did wouldn’t change anything.
What was needed here was not someone shouting that dieting was good, but a ‘vanguard’ that would diet on my behalf.
‘You need a role model.’
There is a movie called Top Gun Maverick.
It was a film made to promote the military as the number of people enlisting in the military in the United States was decreasing.
In fact, after the movie aired, the U.S. Air Force enlistment rate miraculously increased by 270%.
In other words, what was needed to quell the obesity epidemic was not a ban on eating, but a diet vanguard.
An ordinary citizen that everyone can empathize with.
*
Evan was an ordinary, plump young man who loved to eat.
Evan, who had admired being a knight since childhood, received an offer from the White Tower one day.
It was an outrageous condition that he would train as a knight in exchange for appearing in the Sujeong-gu.
And not from an ordinary family, but from the Duchy of Gertz, famous as the home of the Wyvern!
Evan, who accepted the conditions with a pounding heart and visited the White Tower, was greeted by a young man with a neat appearance.
“Nice to meet you, Evan.”
“Hey, is it true that I can receive knight training?”
“Yes, you may have the opportunity in the Duchy of Gertz. If you agree to have your training displayed in the taverns of the Empire.”
“I will do it!”
Evan shouted with great enthusiasm.
The desire to become a knight stirred within me.
“great.”
The young man smiled with satisfaction and stood up from his seat, removing the cloth covering one shelf.
“!”
Evan’s eyes widened.
The shelves that appeared when the curtain was lifted were piled high from bottom to top with Evan’s favorite foods, including Pringles, ramen, chicken, and green onion pancakes.
“Let’s eat first.”
The young man kindly poured water for the ramen into the cooking pot and dissolved the red soup.
“Let’s lose weight later.”
Gulp.
Evan swallowed dry saliva as the ramen broth was bubbling away.
“Can I eat whatever I want?”
“Yes, you can eat as much as you want.”
As soon as permission was given, Evan quickly picked out whatever he saw on the shelf.
Pajeon, chicken, ramen, cola, eggs… …
The empty table was instantly filled with food.
“thank you for this food.”
Evan checked that the ramen was cooked properly and cracked an egg on top.
“Hoo, hoo-!”
Evan’s face brightened with happiness as he took a large spoonful of ramen, blew on it to cool it down, and put it in his mouth.
“Hmm.”
Evan nodded while tearing open the chicken leg and eating it.
Evan, who was taking off his outerwear as if he was feeling stuffy, was continuing his full meal, and the crystal ball on the wall was reflecting it.
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