I Became a Food Developer in Another World - Chapter 45



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Early cola was a ‘summer’ drink.

The drink that cools down the sweltering summer heat is cola.

A polar bear giving a cola to the hot sun, who is sweating profusely.

A young fan gave a cola to a runner who successfully completed a marathon…

A variety of advertisements targeting summer have been released.

However, this image of cola as a summer drink naturally had the side effect of selling cola only when it was hot.

─Why do you drink carbonated drinks in winter?

This was people’s perception of cola.

Even Coca-Cola could not avoid this image of cola.

Coca-Cola had to worry a lot about sales that went crazy in the summer but suddenly dropped in the winter.

And one of the solutions that came up was the ‘polar bear’.

An advertisement featuring a polar bear family drinking cola while looking up at the aurora in the night sky against the backdrop of a snowy, icy world.

Always ‘Coca-Cola’.

[I usually drink cola while watching movies in the cinema, and I thought that if polar bears could have a similar experience, it would be drinking cola while watching the aurora in the North Pole.]

The 30-second commercial, created by one designer’s imagination, became a huge hit, and people naturally started to think of ‘winter’ when they think of cola.

That’s how the image of the cola bear, which brainwashed people all over the world, was born.

“So why am I dressed up as a polar bear?”

Aria, wearing a polar bear costume with only her face exposed, looked extremely dissatisfied.

But this time, I had something to say.

“I wore it too.”

Because I, like Aria, was dressed up as a polar bear.

It’s not just me.

The owner of the magic tower, Lanya, and the second priest, Sion, who was dragged out without warning, were also wearing polar bear makeup.

“Death penalty, do I have to wear this?”

Zion moved his body around with an awkward expression, perhaps because the polar bear costume looked awkward.

“Can’t you just do it with magic?”

“Where can I find the money for that?”

It is not only difficult to express everything from one to ten with magic, but the magic stone cost for it is also not small.

I could cover it up with a costume, but I couldn’t afford to waste money on something like that.

“A swindler.”

I ignored Aria’s muttering and looked aside.

“What do you think, Dorian?”

“Hmm, not bad.”

Dorian nodded, stroking his thick beard.

“I think this will be enough.”

He was the designer who handcrafted the polar bear costume.

“Thank you.”

After receiving Dorian’s approval, we began practicing for the full-scale commercial filming.

“So how do you film commercials?”

Ranya, dressed up cutely in a polar bear costume, looked up at me and asked.

Our Lord Matap’s eyes sparkled as if he was very excited about the first commercial he was filming.

“Just sit still, look at the ceiling, and drink a cola.”

“… Huh? That’s it?”

“Yes, that will be enough.”

While Ranya looked disappointed at the trivial content, Aria tilted her head.

“Aren’t there any people? The ambassador has to come in.”

Having previously shot a hamburger commercial, she knew how important dialogue is in a commercial.

Because I was able to express in words what I couldn’t express in actions or what I wanted to emphasize.

but.

“It’s not necessary.”

That was the point of the polar bear ad.

I remembered an interview with the producer who made the polar bear commercial.

[If the commercial had been filled with dialogue, people would have stopped imagining it. We also tried to use only sound effects instead of voices for the sound.]

Advertising was no longer a foreign thing to the empire.

Starting with Baekmatop, many companies and businesses began advertising through Sujeong-gu.

And all those commercials were noisy, filled with a variety of sounds and dialogues.

The polar bear ad is an ad that uses them in reverse.

In contrast to the noisy advertisements, a quiet and tranquil production will grab people’s attention.

[I think it’s more important to take away than to add. If you try to include too much, you might not be able to properly convey what you want to say.]

An advertisement that focuses solely on ‘Cola’ and ‘The North Pole’, excluding everything else.

That was the essence of the Cola Bear ad, and its simplicity created an image that would not be easily forgotten in people’s memories even after decades had passed.

Of course, that doesn’t mean the polar bear sounds should be left out.

therefore.

“You can talk.”

Magic will take care of the details.

“Then let’s begin.”

As soon as I finished speaking, the magic stone embedded in the ceiling began to emit blue magic power.

*

Wheeing─

A dark night sky filled with stars that seem ready to pour down, and the aurora beyond it.

‘ah.’

Aria opened her eyes wide at the sudden appearance of the Arctic landscape.

The world built with magic created an amazing sense of life that was almost realistic.

and.

‘senior-‘

[Kur-]

Aria was startled by the sound coming from her mouth.

‘Huh?’

[Crunch?!]

Her voice had become that of a beast, scraping its vocal cords.

The polar bear costume that was visible to the naked eye had transformed into an actual polar bear, and she was walking on the snow on four legs instead of two.

Aria, realizing that filming had begun, quietly shut her mouth.

Crackle─. Crackle─.

Yuri moving forward while stepping on snow.

Aria, Lanya, and Zion followed.

Four polar bears walked beneath the beautifully shining Aurora.

Tsk!

At that moment, the sound of a cola being poured could be heard nearby.

Aria sat next to Yuri and they shared a Coke.

Aria looked up at the night sky while drinking cola and let out a soft exclamation of admiration.

‘and···’

[Cre…]

The waves of stars that filled the Arctic night sky were splendid and mysterious.

The galaxy of stars that looked like they would pour down at any moment was a wonder to Aria, who was trapped in the small world called Magic Tower.

And the aurora hanging on the night sky like a canvas.

It was as enchanting as a curtain of stars in the night sky.

It was a sight that made me exclaim in admiration even though I knew it was a sight created by magic.

‘beautiful.’

[Crunch.]

Aria quietly tilted her cola while looking up at Aurora.

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and.

“En-ju! Again.”

“Ah.”

The first shoot was refreshingly messy.

*

“Perfect.”

I nodded as I watched the advertisement for the cola in the crystal ball.

Not only was the video quality excellent, but the sound was also excellent, without missing anything.

It was as if a real polar bear family was drinking cola while enjoying the aurora.

It took a full two months for this video to come out.

From making props to creating backgrounds with magic, countless shots were taken until the best footage was chosen.

All three of them who shot the commercial together seemed satisfied with the result.

“Is this it?”

“Oh, now we just have to wait and see the reactions from the preview.”

Ranya tilted her head.

“Preview?”

“I need to see the reaction first before making it public.”

Advertising isn’t something that ends with just shooting a video.

A screening held to gauge public reaction before releasing it to the public is called a ‘preview’.

Even if I was satisfied, it might have looked different to the people of this world.

I was thinking of having a small, modest preview with only the magicians from our magic tower.

I definitely thought so.

however…….

─1 The princess enters.

“A new Coke commercial? I’m excited.”

“… … .”

“I’m looking forward to it.”

“Oh, yes.”

Third Prince Leon.

“long time no see.”

Saint Josephine winks.

In addition, many nobles, including Duke Gertz, visited the White Tower.

The newly built auditorium of the tower was busy preparing for the screening.

─Ah, hello! Come this way! Oh, me? I, I’m Matapju… …

The Lord of the Tower seemed preoccupied with dealing with the guests.

My small and humble premiere suddenly became the largest premiere in the empire.

“If you’re going to do it, do it right.”

It was Aria’s achievement to roll up her sleeves and step forward.

I didn’t hit that aria.

“good job.”

The board ended up being much bigger than I thought, but it was good as it was.

This will have a positive effect on the sales of the new ‘Canned Cola’ that will be produced in the future.

Of course, this was under the premise that the preview was successful… … .

“I hope it will be okay?”

“Why, do you think it won’t work?”

Even though she had opened the preview with confidence, Aria kept fidgeting with her hands and licking her lips.

That’s understandable, because the lineup of people who participated in the preview was just amazing.

Not only the First Princess and the Third Prince, but also the Duke, the Marquis, and even the ministers came.

There were far more people than Aria had originally planned.

As the situation grew so big, even Aria, no matter how confident she was, couldn’t help but feel uneasy.

“No, I think it might work… … ”

“Then that will work.”

I smiled and reassured Aria.

Of course, there was no guarantee that the cola commercial that was successful in the previous life would be equally successful in this world.

But it will work.

‘Of course, I worked so hard to film it.’

And so, the lights in the auditorium went out and the North Pole began to project onto the dark wall.

*

A pure white world where only a cluster of stars illuminates the landscape.

Ppoddeuk─ Ppoddeuk─

I can hear the sound of feet crunching on the snow.

[Krrrr-]

The cries of animals are heard one after another.

At first, the nobles were not clear about its identity.

Then, everyone’s eyes widened as they saw the animal appearing while stepping on the snow.

“……white bear?”

“oh.”

What appeared was a family of polar bears covered in fur as white as snow.

As if they were travelers being guided into a mystical world, the nobles quietly gazed at the polar bears and the Aurora with sparkling eyes.

Tsk!

[Cre…]

A polar bear family sitting under the night sky, drinking cola and looking up at the Northern Lights.

“… … .”

The video was only about 30 seconds long.

But when it was over, the nobles just sat there in silence.

and.

Clap clap─

“Amazing!”

“Advertising using magic? How innovative!”

Beginning with a small applause, cheers erupted here and there.

This was the first time an advertisement had been attempted that used magic for everything from the background to the characters.

Clap clap clap clap─!

All the nobles stood up and applauded.

Aria, who had been clasping her hands together as if praying, suddenly stood up as the applause filled the auditorium.

“Senior! This worked, right?!”

“… Huh? Huh. I guess so?”

“Gyaaaah!”

Aria screamed and hugged me tightly.

“Yuri! You succeeded!”

“Death penalty! This is awesome!”

Lanya and Sion also hugged me with joy.

I couldn’t help but laugh when I saw everyone so happy.

Even though it’s only a 30-second video, the three of them put a lot of effort into making it.

The sense of accomplishment must be indescribable, having prepared for two months with their own hands and achieved success.

It was the moment when Cola Bear took his first successful step into another world.

*

Not long after the preview ended successfully.

To be exact, it was about a week after the other world cola advertisement started.

“Kur, are you Yuri Grayott?”

A real polar bear came to me.

With a cola in one hand.

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