I Became a Food Developer in Another World - Chapter 46



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Humans are not the only race in this world.

Although the most numerous, humans are only one of many races.

There are many different races, including dwarves, elves, merfolk, druids, and dragons, and there are countless races whose true identities have not yet been revealed or are not well known.

The polar bear, or white bear, was also one of those lesser-known species.

Although it was called the guardian of the permafrost, it was considered nothing more than a legend, and the reality was that it was difficult to even see its true form unless you were a northerner.

Even I, when I first heard rumors about the existence of white bears, just laughed it off.

That’s understandable, since most of the similar races whose true identity is unclear are often revealed to be ‘ogres’.

Just as the yetis and other legendary creatures that were rumored in the previous life were actually ‘gorillas’, in this other world, that role was taken over by ‘ogres’.

So I thought it was something like a white ogre… … .

‘… … No, there really is a polar bear?’

What was surprising was that the polar bear was actually rational enough to have a conversation.

But white bear is a bear.

And the bear tears people apart.

That fact must not be forgotten.

I opened my mouth, guessing why the white bear I had encountered, ‘Bolitour’, had come to visit me.

“Um, I apologize for taking a video imitating White Bear in such a random way.”

It seemed highly likely that this polar bear had come to me because of a portrait rights issue.

“I apologize if it seemed strange.”

“… … No, it was fun.”

What the heck, are you laughing now?

‘You just laughed, didn’t you?’

Aria, who was sitting next to me, looked at me with that look, as if she had the same thought.

‘I think so?’

As expected, Bolitour looked at me with an expression of interest.

“Kurur, have you seen Sheila?”

“Shilayo?”

“… … refers to the light of the aurora that appears in your video.”

“ah.”

Are you talking about the Aurora?

I have never actually seen the Aurora.

I only saw it in videos on the internet or TV.

Because I never had the chance to see with my own eyes the phenomenon that only occurs at the extremes.

but.

‘If you saw it indirectly, you must have seen it.’

Or maybe it was just a bit tricky to explain how I knew about Aurora.

“Yes, I saw it.”

So that’s what I answered.

“… … Kru, then you are a warrior.”

“yes?”

“… … Kr, Silla is the emblem of Aurora. Seeing Silla is proof that you have been chosen.”

“… … .”

Aurora is a celestial phenomenon in which plasma particles emitted from the sun rub against the magnetic field of the atmosphere and emit light. That’s what I thought.

‘If I say something like that, I’ll get torn to pieces.’

It seems that the Aurora is something very sacred to the White Bear tribe.

That’s because to those who don’t know science, the aurora seems mysterious and magical, like a celestial light coming down from the sky.

Even in this world, it is said that it is very difficult for even the White Bear tribe living in the North Pole to see the Aurora.

It is said that seeing the Aurora is like being chosen by the Aurora.

Because of this, Bolitour had a huge misunderstanding.

“… … Oh, they put in a scene where we are chosen by Aurora. I was very, very happy.”

“I’m glad you liked it.”

So you’re saying it wasn’t because of portrait rights issues.

I was worried about what to do if it was a portrait rights issue, so I was quite relieved to find out that wasn’t the case.

By the way.

“Mr. Volleytour, how did you come across that video?”

What’s with the cola in your hand?

How did a bear living in the North Pole come to see the cola commercial that was only shown in the empire?

Volitour’s answer to my questions was amazing.

“… … Humans, kr, showed.”

“… Are you talking about humans?”

“… … Kru, that’s right. At first, he ran away leaving the cola behind.”

So, to summarize what Bolitour said, it was like this.

It is said that the imperial guards who first encountered Volitour threw down the cola they were holding and ran away.

This was a prank based on the Cola Bear advertisement, but the problem was that Bolitour really liked the Cola thrown to him by humans.

“… It was very, very delicious. I have never had such a tangy honey water in my life.”

Volitor shook the cola he was holding and poured it into his mouth in one go.

‘Was it true that bears like cola?’

I’ve heard of it.

Polar bears require a lot of calories to maintain their large size, so they prefer sweet foods.

Since sweetness means it contains a lot of calories, the story is that we evolved to like sweet tastes in order to consume calories effectively.

So the bear likes ‘honey’ and… … .

“Krrrr.”

Of course, I also really like cola.

In a previous life, there was even a superstition that if you encountered a bear on the street, you should give the bear the cola you were holding and run away.

That proverb was true in this world.

And then, it is said that one of the imperial guards, who noticed that Volitour liked Coke, mustered up the courage to show Volitour a Coke commercial.

‘What a crazy person… … ‘

It was an absurd story, but that was how Volitour came across the Coke advertisement.

“… … Kreuk, thanks to you, the perception of our White Bears in the Empire has improved.”

Until now, the Empire has been unilaterally hostile to White Bear.

Northerners say they have contact with the White Bear tribe, but to everyone else, the White Bear is a ‘monster’ that lives in the permafrost.

But this one cola commercial washed away that ‘monster’ image.

White Bear began to be recognized as a ‘beastman’ with true intelligence, rather than a monster.

“… … I express my gratitude.”

“No, I’m glad it helped.”

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“Krrrrr.”

Despite its huge size, Volitor was a gentle and articulate bear.

Because he was speaking human language, albeit awkwardly.

“Are all the other white bears like you, Volitour?”

“… … Kreuk, other species are different. I’m just more interested in humans.”

Volitor seemed to feel a great deal of regret that humans feared him.

Meanwhile, he never took the cola out of his mouth while he spoke.

As if it helped maintain reason.

“Eat.”

“……thanks.”

Volitor happily accepted the cola that Aria brought.

I, who had been quietly watching him, made a suggestion because he seemed more rational than I thought.

“Bolitour, don’t you want to get closer to humans?”

“… … ?”

A question arose in Bolitour’s eyes.

*

The empire was currently in the midst of a boom in advertising through crystal balls.

The other top companies started imitating the crystal ball advertisement that White Tower started.

And among them, the most popular advertisement recently was the ‘Cola Advertisement’.

“Kiya, a polar bear drinking cola? What on earth do you think of that?”

“Permafrost is truly a beautiful land.”

Polar bears, the aurora, and the unknown land of permafrost gave people the feeling of going on a journey to a mysterious world.

Above all, the fact that it was a landscape made of ‘magic’ was a novel experience for the people of the empire, as it was a method that had never been attempted before.

furthermore.

“Ugh, it’s cold, but should I have some cola?”

“Haha! I guess I should have a glass of cola with the polar bear too.”

The sight of polar bears drinking cola made the people of the empire reach for it even on cold winter days.

Cola is moving away from its traditional perception as a summer drink and is establishing itself as a drink that can be enjoyed in winter as well.

It was one winter day when snow was piling up so heavily.

“Wow! It’s a cola bear!”

“Krrrr… …”

A ‘Cola Bear’ appeared on a snow-covered street, wearing a red scarf and holding a Coke in one hand.

The children’s eyes sparkled, but the adults were startled.

“bear!?”

“omg!”

Unlike the children who had not lost their innocence, the adults knew that the Cola Bear was a figment of White Tower’s imagination.

“Don’t come near me!”

“Come back! Elin!”

The surprised adults tried to stop the children from running towards the cola bear, but it was already too late.

“iced coffee!”

“no……”

A blonde girl was jumping towards the cola bear. The bear picked the girl up as if it had been waiting for her. The adults turned their heads away as if they could not bear to look.

But the screams they were waiting for were not heard.

“Kyahahaha!”

“?”

The eyes of the adults who turned to the girl’s cheerful voice widened.

“Huh?”

“What, what is it?”

The cola bear was carrying a little girl on his shoulders.

“Let me ride too!”

“Wow… the fur is so fluffy!”

The children ran through the snowy field and were hugged by the white, fluffy fur of the cola bear.

Cola Bear stroked those children with his soft flesh.

“Is that really a cola bear?”

“Oh my god! Did that really exist?”

“Hey!”

“Me too! Let me join in!”

The adults, who realized that the bear that appeared late was the real Cola Bear, ran to Cola Bear despite their shame.

Everyone, adults and children alike, returned to their childhood and played with Cola Bear.

“Krrrr… …”

In an instant, the cola bear, ‘Bolitour’, became a popular star among the people of the empire.

In the middle of winter, when snow is falling heavily.

Volitour rolled his eyes with the people like that.

“Wow! It’s huge!”

A snowman in the shape of a bear, as big as a small building, sat in the middle of the square.

and.

“Sir! Here’s a cola!”

“I want to make a collage too!”

People were pouring cola into the giant ‘snow bear’.

Dozens, hundreds of cans of cola were stuck in the snow bear.

It was the moment when the polar bear became a symbol of ‘cola’ and ‘winter’.

Sales of cola, which had been stagnant, began to increase exponentially.

*

A month has passed since the Cola Bear advertisement spread across the empire via crystal balls.

It has been two weeks since the snow bear of Volitour was erected in the capital’s square.

Buying a Coke and putting it in a ‘snow bear’ became a meme in the capital, and Coke’s popularity grew to the point where sales were reminiscent of summer.

“Here are the cola sales figures for this month in the capital.”

Zion came in holding a Coke sales list.

Aria and Rania swallowed their breaths when they saw this.

I opened my eyes wide too.

“5 million cups were sold.”

5 million glasses. With a population of 200,000 people in the capital, that meant that the average monthly consumption of cola per person was a whopping 25 glasses.

therefore.

“We sold twice as much as we did during the peak summer season.”

It was a hit.

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