I Became a Food Developer in Another World - Chapter 47
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A bottle of cola costs 10 silver. 5 million glasses, converted into money, would be 500,000 gold.
It may seem like a small amount, but this was the sales revenue from cola sold only in the capital, not throughout the empire.
‘If we look at the entire empire, it must have sold at least twenty times as much.’
The empire was a country with a huge land mass.
There were twelve large cities ruled by Duke Gonghou, and there were also small territories and autonomous regions for the Suin people.
If you include the amount supplied to the military, it is expected that the amount earned will easily be close to 10 million gold.
‘Sales are higher than expected.’
The aftereffects of the advertisement were significant, but the fact that Volitour’s ‘Cola Bear’ makeup spread throughout the empire via crystal balls had a major impact.
The fact that the Cola Bear actually existed set the empire’s people into a cola frenzy.
‘Now we can even produce canned cola.’
Just because you build a factory doesn’t mean you can start producing canned cola right away.
The initial costs of ‘automating’ the process of extracting aluminum from minerals to making cans are not small.
However, the increase in sales of this cola helped cover the cost.
So far so good.
‘The problem is that the atmosphere of the other magic towers is ominous… … .’
My brow furrowed.
There are many giant magic towers on the continent, not just the White Magic Tower.
12th floor.
They have built a solid stronghold of their own by monopolizing various magical items such as ‘magic tools’, ‘magic books’, and ‘potions’, which are much more expensive than processed foods.
The ’12 Towers’ that used to be like that began to perceive the White Tower as a nuisance.
Some people have started to include the White Tower among the 12 Towers, calling it the ’13th Tower’.
The 12 Towers could not just sit by and watch this.
Because they do not acknowledge the existence of challengers to their stronghold.
It’s quiet now, but you never know when or how it might disturb you.
There was a need to secure liquid funds in case of an emergency.
And if you take into account the processed foods you want to make –
“Senior! Are you listening?!”
Aria’s voice broke my thoughts.
“Five million glasses! Five million glasses!”
“Oh, I heard that too-”
“What are you doing? Hurry up and grab a cola! Let’s have a toast!”
Aria poured a lot of cola into a cold beer mug and held it out to me.
Before I knew it, everyone was looking at me with glasses full of cola.
“Heh, hehe, hehe.”
Ranya was holding a beer mug the size of her face in her hand, laughing hysterically.
“The toast will be given by the death penalty.”
Zion looks happy.
“Congratulations, Yuri.”
Ciel smiles brightly and offers his congratulations.
‘This must be right.’
I chuckled and accepted the cola glass Aria offered me.
Now was the time to celebrate the achievement. It was not too late to think about it later. But before the toast.
“Mr. Volleytour, this is a guarantee.”
I gave Volitour a check for 200,000 gold, guaranteed by the Imperial Bank.
“With it, you can buy anything anywhere in the empire.”
“… … Krug, so it’s currency.”
“Yes.”
200,000 gold for one assist was certainly a significant sum, but it was a drop in the bucket compared to the value of the Volitour.
Because he was a living cola bear.
“And this is a cola that was released to fit Mr. Volitor’s body type.”
I pointed to the table.
There was a giant 3L Coke bottle there.
Also known as ‘Bolicola’.
The ‘3L Cola’ was a specially made Coke bottle to fit the size of the Volleyball Tour.
“Krrrrrrr!”
Volitour seemed more delighted with a giant bottle of cola than with the huge sum of 200,000 gold.
Only after I lifted the bottle of cola and went to Bolitour did I open my mouth.
“Thank you. You all worked really hard. Cheers!”
The sound of clear glass echoed through the rooftop.
*
They say bad things happen along with good things.
It was around the time I was preparing to start full-scale canned beverage production that things started to break out.
“It’s a new drink called ‘Cora’ that was released today at the top of Liden.”
“It’s the same.”
“Yes, it looks so similar that it’s ridiculous, only the taste is different. Isn’t this too much?”
The cola Aria brought was identical to cola in color and packaging, like a twin.
A counterfeit version of cola has appeared.
The problem was that there were more than one or two counterfeit products like this.
Although not as good as the drink Aria brought, similar imitations of cola were still being mass-produced.
Coke, collard greens, colaco, nola nuca… … just listing them all gives me a headache.
‘Even if the world is different, are people the same?’
Like the previous Pringles sell-out crisis, and the current counterfeit Coke crisis.
These were all things that had happened in a previous life.
However, those historical events were being repeated in the same way in this world.
“You’re not going to just leave it like this, are you?”
“well.”
I felt this way even with Pringles, but this world lacks institutional mechanisms related to food.
In this world, it was common for the royal family or those in power to inform others about right and wrong.
but…….
“Let’s just leave it alone. There’s no point in stirring it up.”
Even in the past world, there were numerous attempts to prevent counterfeiting.
But counterfeit products have always existed, making such attempts pointless.
Counterfeiting is not something that can be stopped just by blocking it.
‘I have no intention of stopping it.’
I don’t see the emergence of such counterfeit products as entirely a bad thing.
If there are more of these, we will be able to produce a wider variety of drinks.
“This Cora, it tastes different from cola, but it’s still delicious.”
It was a well-made drink, although it was a bit disappointing that it lacked aftertaste and carbonation.
Aria looked dumbfounded at my reaction.
“I put so much thought into bringing it here, so why are you praising a fake?”
The corners of his eyes were raised, and his face looked very poisonous.
‘That makes sense.’
That’s understandable, because the person who worked harder than anyone else to increase Coke’s sales this month was Aria.
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Inviting VIPs to a preview, decorating the Volley Tour with cola bears… … .
‘The event of putting cola on a snowman was also Aria’s idea.’
Even now, there were many cans of cola stuck in the snowman in the square. People had stuck them there so that Volleyball Tour could drink them.
After working so hard to promote and increase sales, counterfeit products started to appear and take the blame.
If you weren’t angry, you weren’t human.
“Don’t worry, I have no intention of letting go.”
Aria was delighted.
“Have you figured out a way to stop it?”
“no.”
“… … .”
The expression disappeared from Aria’s face.
If I even joked, my head would probably get swallowed by the cola bottle before I could get rid of the fake.
I quickly got to the point.
“We have to try another way.”
Even in the advanced world of the previous life, it was a counterfeit that could not be stopped.
So, the premise of preventing counterfeit products is flawed from the start.
Because the guys who make counterfeit products are the ones who make them on purpose.
They are not the kind of people who won’t make something just because you tell them not to.
therefore.
“You just have to create a bottle that no one can imitate.”
Even if you touch it in a dark place, you can be sure that it is cola.
“Is it possible to create such a bottle?”
“It is possible.”
It’s not that it’s possible, it’s that it already exists.
Because that’s what Coca-Cola’s famous ‘contour bottle’ was like.
*
There are three major symbols that represent Coca-Cola.
‘Polar bear, Santa Claus, contour bottle.’
If polar bears and Santa Claus put Coca-Cola on the global map, the contour bottle made Coca-Cola unique.
The cola bottle that older men often refer to as a ‘cola bottle body’ is actually a contour bottle.
A bottle featuring a convex curve inspired by the cocoa bean and fine vertical lines on the exterior.
This unique design was not only difficult to imitate, but was also ‘patentable’.
I don’t know if it was luxury or vanity, but many of the other world’s nobles wanted to show off their aesthetic sense.
What would happen if such nobles saw the contour disease?
‘I’m going crazy.’
Because the first non-human consumer good to grace the cover of Time magazine was the Contour Bottle.
‘There’s no need to waste magic stones on something like this.’
I sketched the rough outline of the contour bottle and showed it to Dorian.
“What an interesting shape.”
Dorian, after seeing my sketch, after some trial and error created a bottle that was very similar to the contour bottle from his previous life.
And the prototype of the contour bottle thus created was introduced to the nobles of the patent office.
“…What is this thing’s name?”
“It’s contour disease.”
“Contour bottle…!”
As expected, the reaction was explosive.
“Look at these graceful curves. Doesn’t it look like the back of a dragon?”
“The fine grooves on the surface seem to have been designed to allow one to identify the bottle even when held in a dark place.”
“The handle line is thin so it’s easy to hold.”
“I feel like I want to drink it for some reason.”
The older nobles were amazed and gave many reasons for their admiration.
Of course, the contour bottle was the bottle that Coca-Cola put a lot of effort into creating.
Anyone with an eye for art cannot just pass this by.
“Great! I’ll patent this contour bottle.”
“thank you.”
The president of the Imperial Arts Association banged his gavel and a patent for the Coke bottle was applied for.
It was the first time in this world that a beverage container was recognized for its artistic value.
*
“This is cola.”
“Oh, it tastes strange somehow. Was it Nuka?”
The development of the ‘contour bottle’ played a major role in differentiating original cola from its imitations.
Because contour disease is a disease that can be distinguished by touch alone even in the dark of night.
We can’t stop counterfeit products, but we can now tell the difference between counterfeit and genuine products.
But even with all the difference, problems still remained.
“People think that ‘Pure Cola’ is a new product developed by our company.”
Pure Cola.
Among the imitations of cola, this product was particularly popular among the people of the empire.
I knew about it because Aria had mentioned it a few times.
however.
“Blue?”
“Because counterfeit products weren’t selling well, we started going our own way.”
So, what we’re saying is that we’re highlighting our product in blue, contrasting with the red color of our cola.
Just like any cola from a previous life.
And after drinking Pure Cola, I couldn’t help but keep my mouth shut.
‘No, this is just a fab.’
That’s right.
The taste of Pure Cola was almost identical to the taste of Pepsi I had in my past life.
“… … .”
As we blocked counterfeit products, competitors emerged.
*
Meanwhile, at that time, in the capital’s square.
“… … Krrrr.”
Volitor was happily enjoying the cola that the imperial people were putting on the snowman.
“Mr. Cola Bear! Please drink this too!”
“Mine too!”
Adults and children surrounded Bolitour and were reaching out for his Coke.
“… … Kreuk, get in line.”
Volleyball Tour was now confused about whether his own identity was White Bear or Collar Bear.
No, he recognized himself as a white bear and a cola bear.
Today, too, I was having a great time rolling around in the snow with the people of the empire.
Suddenly, a peculiar bottle of cola stuck in a snowman caught Volitor’s eye.
“… … .”
There was a blue bottle stuck in there that I had never seen before.
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