I Became a Food Developer in Another World - Chapter 48



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Kaylton, the developer of Pure Cola, was an alchemist at the Golden Tower.

Just as most alchemists show little interest in symbolic foods, neither did Keilton.

He tended to agree with the saying, “The alchemist who makes processed foods is someone who has sold his pride for money.”

But, ironically, the reason that Keilton created Pure Cola was because of ‘money’.

Kaylton, a poor alchemist who had been struggling financially, entered the processed food market to earn a living.

The reason he set his eyes on cola was because it seemed like the easiest way to make money.

And, ‘Pure Cola’, which Keilton created by imitating cola, gained unexpectedly great popularity.

Of course, if it were simply this, Pure Cola would have ended up as one of many derivatives of cola.

“Thank you for your hard work, Kaylton. This will make Pure Cola soar even higher.”

“Thank you, Ayla.”

Keilton expressed his gratitude to Youngae, who was sitting across from him.

She was a beauty with black hair that was rare in the empire and purple eyes that looked like they were inlaid with amethyst.

Ayla Evanail.

A nobleman of the city of wizards, ‘Union’, and a wizard of the ‘Blue Tower’, one of the 12 towers.

She was the ‘sponsor’ who brought Pure Cola to where it is today.

With Ayla’s support, Kaylton improved Pure Cola and was able to survive in the fiercely competitive imitation cola market.

In this way, Pure Cola has now broken away from imitation cola and is taking its own unique path.

The reason why Pure Cola’s color is blue also originated from the blue color of the ‘Blue Tower’, the magic tower of its sponsor, Ayla.

but…….

“Lord Ayla.”

“What is it?”

Watching Ayla tasting Pure Cola, Kaylton cautiously opened his mouth.

“Shouldn’t we improve Pure Cola a bit more? It’s better than Coke after all… …”

“I understand your concerns, but this is sufficient.”

Ayla shook her head.

She also knew well what Keilton’s concerns were.

Pure Cola is less carbonated and more bitter than Whitetop Cola, but it tastes sweeter.

There were even people who jokingly called Pure Cola “cola without the carbonation.”

It was not easy to change the minds of consumers who were accustomed to the taste of existing cola.

But Ayla thought differently.

“Whether it’s cola or pure cola, it’s all sugar water.”

As far as she knew, the contents of Pure Cola and Coke were 99% identical.

The story is that the 1% ‘secret ingredient’ of the White Tower’s cola has not been discovered, but it is there.

Ayla, who hails from the famous Cheongtap potion shop and has experience selling numerous magical items, knew that in such cases, what was important was not the contents but the ‘wrapping’.

Even if you just look at Pure Cola, it was the same.

“Would Pure Cola have survived if it hadn’t changed its color to blue?”

“Hmm, that must have been difficult.”

When the imperial people heard the word ‘red’, they only thought of the White Tower’s cola.

All other red colas failed because they could not shake off the image of being counterfeit.

If Pure Cola had not changed its color, it would have clearly gone down the same path as other counterfeit colas.

As Ayla said, most of the imitation colas had almost identical ingredients.

“The important thing is the packaging. How it appeals to consumers will determine sales.”

Ayla said.

“The White Tower is very good at it.”

Whitetop has always been vulgar in creating and selling its own ‘episodes’ whenever it releases a new processed food product.

During the ‘Tofu Incident’, they spread rumors that it was a legendary food that could only be found in the Elf Forest, and during the Guinness beer era, they even published a book using dwarves to advertise it as the ‘Viking’s beer’.

Didn’t this cola just use White Bear as its mascot?

‘This is the work of an expert.’

Ayla was certain that there was a specialist in the White Tower who was very skilled at selling things.

This was not an idea that could be created simply to sell something, but a marketing technique that was carried out under meticulous planning.

‘I don’t know who he is, but he’s a talented person I want.’

He was such a wasteful talent to be in the White Tower.

Ayla thought that if possible, she should recruit that expert to the Blue Tower.

“But would it be possible to pack it? I think the White Tower has already taken all of those.”

“Yes, it would be difficult.”

Ayla agreed with Keilton.

Because it was difficult for a latecomer to catch up with a leader.

‘The Cola Bear has now become an indispensable symbol of Coke.’

Even if Pure Cola were to release a mascot following the White Tower, the chances of it achieving the same success as Cola Bear were slim.

It was fortunate that he didn’t get torn to pieces by the bear.

Ayla was not an adventurer who would take chances on such unlikely things.

She was a sorceress who was guided by reason, not emotion. So… … .

“We are recruiting them.”

“Who are you talking about?”

“Who would it be? Of course it’s Cola Bear.”

“…yes?!”

“The symbol of cola is the cola bear, right?”

“Ha, but I wonder if it’s possible to include Cola Bear… … ”

“We have to make it possible.”

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Ayla smiled confidently.

“There is no one in this world who cannot be persuaded by showing sincerity.”

If there is, it is a lack of sincerity.

*

“… … Gulp, this doesn’t taste that good.”

Volley Tour ended up tipping the blue bottle.

Although the taste was similar, it was different from the cola taste that Volitiur knew.

To Bolitour, who has a delicate sense of taste, it made a big difference.

Above all, he had a special feeling for cola.

Not only did it improve the perception of the White Bear tribe, it was Cola that made him a friend to the people of the empire.

Choaaaak─

Volitour scattered the half-remaining Pure Cola.

The snowman hit by Pure Cola turned brown.

The bolitour was just an instinctive action taken because I didn’t want to drink.

However, the reaction of the imperial people to this was different.

“It’s a cola snowman!”

“Wow!”

The kids ran to the snowman soaked in Pure Cola.

There was even a child who flicked his tongue, saying he wanted to try it.

and.

“…uh?”

The child’s eyes widened as he licked the snowman.

“Oh, it’s delicious!”

“really!”

“Cola Bear made ice cola!”

Pure Cola, which was carelessly scattered by Volitiour, started to create a trend.

*

The iced cola recipe that Cola Bear had taught us(?) quickly became a trend in the capital.

“They say that even Cola Bear drinks Pure Cola by melting it in ice.”

“Iced pure cola, it would be good to drink in the summer.”

“Ugh, my throat feels like it’s freezing.”

People drank Pure Cola by catching snow falling from the sky or by crushing ice from Madonggo into small pieces.

As iced cola became popular, sales of pure cola increased.

Pure Cola developer Kaylton was amazed by the unexpected trend.

“Lady Ayla, was this the reason you sent Pure Cola to Cola Bear?”

“… That’s right. It’s according to plan.”

Ayla looked startled, but soon nodded calmly.

In fact, the popularity of iced cola was a variable that even Isla could not have predicted.

I just sent a bottle as a gift to Cola Bear to give him a taste of Pure Cola, but it ended up becoming a trend called Iced Cola.

‘I didn’t know Cola Bear was this smart.’

As soon as you saw Pure Cola, you thought about combining it with your eyes?

Although Ayla was taken aback by the unexpected idea, Cola Bear didn’t seem to dislike Pure Cola.

If they didn’t like it, they wouldn’t have created the new menu item called Ice Cola.

By now, the White Tower must have become like a portrait studio, right?

‘Haha, let’s go and check out some faces.’

Ayla, carrying a backpack, walked briskly like an excited princess.

*

It’s been a week since the iced cola craze.

During this time, sales of cola in the capital city have decreased by a whopping 25%.

“No, does this make sense?!”

Aria seemed completely unconvinced by the decline in cola sales.

Judging from the fact that he checks the statement of account, which he usually doesn’t even look at, once a day and complains to me.

“Ice Coke is just cola with ice in it.”

“yes?”

“But why do people drink it with Pure Cola? Our cola tastes better.”

“Well, that’s because Mr. Volitour said so.”

Volitor was the mascot of Coke.

Because of his one action of throwing away Pure Cola, people were drinking Pure Cola in their slushies.

“It’s only been a week. It’ll go away soon, so don’t worry too much.”

“That may be true, but….”

Aria couldn’t hide her anxiety.

It seemed like he couldn’t shake the thought that the sales of cola had dropped because of the event he organized, “Give cola to Cola Bear.”

But this was a wrong idea.

The decline in cola sales was expected from the moment competitors emerged.

Even if it wasn’t necessarily because of the slush, it was a natural phenomenon for Pure Cola’s market share to move.

‘Even so, the percentage may not be high.’

The story was that Pure Cola’s current surge in popularity was just a temporary sales hit riding on the slushie fad and would not last long.

But it is true that Pure Cola has become somewhat popular… … .

‘I guess I’ll have to press it once.’

It was time to launch ‘Canned Cola’ in earnest.

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