I Got the Almighty Tongue - Chapter 168



Only Noblemtl

168 Cooking Genius Streaming

“The Korean department store market has now reached maturity.

The department store industry, which has grown by more than 5% every year, has released its own analysis predicting that growth will stop at 2-3% starting this year. There are even experts who predict negative growth.

Now, rather than expanding the customer pool, it is time to find an incentive to retain existing customers and bring in customers from other companies to our department store.”

I am attending the Shinsung Department Store executive meeting at my sister’s request. Thanks to my sister’s consideration, I was able to recruit Manager Na, or rather, CEO Na, without any problems, so I couldn’t refuse her request.

There is no doubt about my sister’s ability as a manager. She was so sensitive to trends and had an excellent ability to read trends that she never gave up the industry leader position until the 2020s before I returned. She continues to speak in front of the executives and managers with a firm expression.

“But even in this situation, there is a sector that is growing explosively: the food sector.

Grocerants (a portmanteau of grocery and restaurant) will play a key role in differentiating department stores in the future.

The reason we are currently ahead is largely due to the fact that we exclusively supply high-end wines and food ingredients that are not distributed domestically through Libero to our department stores. However, this alone is not enough.”

She pauses for a moment and drinks some water.

“Royal is said to be planning to open a high-end sushiya (すしや * omakase) by inviting a Japanese chef from Ginza. Mirae Department Store has hired Jason Kwong, a star chef from Singapore. A casual dining restaurant will open there soon.

But what are you guys preparing? There hasn’t been any proposal submitted, so do you have no ideas?”

The atmosphere in the conference room becomes cold. The representatives and directors of each branch cough in vain and nod to each other.

“Chef Shin Je-hee?”

She suddenly calls me.

“yes?”

“Isn’t there a better way?”

“I totally agree with the opinion that grocerants are the future food of department stores.

We are also discussing opening a store in Shinsegae Department Store and Hundred Dishes, but since it is a restaurant targeting the common people, it is true that it does not fit with the premium image of a department store.

“It might generate some buzz, but it’s unlikely to have much of an impact on sales.”

“Then, can’t Segreto move in?”

This seems to have been the main point.

“It would be difficult. It doesn’t fit with the image of Segreto.

Restaurants located in department stores are under pressure to meet meal times. They have to follow the department store’s business hours, so there are many restrictions on preparing menus. This is not the direction we are pursuing.”

My sister’s expression darkens.

When Joohee launched Libero, Shinsung helped her a lot. Now, we have a mutually beneficial relationship, but it is true that her older sister played a big role in helping her establish herself in the industry.

At this point, I also have to pay off my debt.

“But it’s not like there’s no way.”

“Is there any way?”

“At Shinsung, we carry a variety of high-quality food ingredients. We have king crabs, lobsters, and sea urchins from Hokkaido, as well as the highest quality Korean beef and Wagyu. We also have prime beef, caviar, and a variety of cheeses and wines that you can only find here.”

“We only have raw, unprocessed truffles in our department store. We also carry Iberico Black Label.”

Most of these are food supplies that Joohee supplies. I want to do something for her business, too.

“These kinds of food have great potential. They can expand the customer base not only to the upper class but also to the middle class. In fact, this trend is spreading in the US and Europe. Why not try advertising it in a flashy way?”

“I think we’re doing enough through television and magazines.”

Large corporations still underestimate the potential of new media.

“That’s not all.”

“What else is there?”

“How about doing a cooking show live streamed on the Internet?

“I will decorate the stage and cook with ingredients from the department store. If you promote it so that not only VIPs but also the general public can attend, it will create a buzz.”

This was the kind of marketing Gordon Ramsay would enjoy in the future.

He uses the ingredients he promotes to cook various dishes in public places and communicates with the public. This can be considered an extremely sophisticated form of promotional event.

“ah···.”

My sister stares at me with her mouth open, seemingly at a loss for words.

“Why are you like that, sir?”

“Thank you so much. I didn’t know you would do this much for me.”

“Internet broadcasting is a platform that millions of viewers visit every day. In addition, it is more viewer-friendly than old media such as public broadcasting. There is almost no censorship, so you can do whatever you want. Since you can communicate with viewers in real time through chat, the public’s response will be much better.”

Actually, I thought it might be a little early.

The potential of Internet broadcasting has not yet been fully realized. However, it will not be a loss as it will allow us to become closer to new media than our competitors.

“You could also consider selling the menus you made on the cooking show in a pop-up store format at a restaurant. It would also be much easier to come up with promotional text. You could also attach recipes to the products and use them as a reference when creating a tasting corner.”

Suddenly, my older sister starts to pour out ideas as if her head is spinning. She really has a good business sense.

“The most important thing is communication. You can take requests for menu items on the spot, or you can have a raffle to let people taste the food. You can even have an online vote to decide what menu to make that day. The possibilities are endless.”

“I was worried because sales have been stagnant lately, but this plan is a relief.”

My older sister smiles brightly, as if she is satisfied.

“Director Jeong? Director Choi?”

“yes!”

“yes yes!”

“Please develop this plan properly and bring it to us.

Talk to all the internet broadcasting companies that are currently in service in the country and find the method that will give you the most exposure. The same goes for promotion. Find out about outsourcing production companies and produce something that is neat and tidy like a trailer for a blockbuster movie.

Since this is an event held via the Internet, let’s use the Internet to promote it as much as possible. If you can’t do it properly, there’s no reason for you to be sitting there, right?”

“Just leave it to me!”

“I am confident.”

The meeting was over in an instant. The executives who received the project rushed out of the meeting room.

As I sat down at the CEO’s office after being invited, my older sister personally brought me coffee.

“Thank you for accepting my stubbornness.”

“Thanks to you, I was able to recruit great talent.”

“Is there a reason you’re doing this for me? No matter how I look at it, it seems like too much of a favor.”

‘That’s because I owe you a lot in my past life.’

But I couldn’t say that.

“I received help from Minhyuk hyung when I was doing the G20. Joohee also benefited greatly from the president, so I should repay the favor. Don’t feel burdened.”

“Chef Shin has been kind to me since the first time we met. I won’t forget it. If there’s anything you need my help with, please let me know at any time.”

After finishing the meeting, I came out of the CEO’s office and saw employees waiting with a lot of shopping bags. Looking at the brands, I saw that they were luxury Italian suits and shoes.

“I told him that I hope the president will definitely accept it.”

He follows me to my car in the parking lot, puts my luggage neatly in the trunk, and turns back.

Since it wasn’t free, I decided to take it at ease.

* * *

[You are invited to Shin Je-hee’s cooking show. The magical dining experience he presents!]

The executives worked hard and within a few days, advertisements began to appear on various portals.

We also hired a famous CF director to shoot a promotional video.

I also became accustomed to the camera while working as a master chef, so I was able to skillfully create the images the director requested.

[What is Shin Je-hee’s cooking show? I heard it’s on American TV.]

└Is this the level of platform we play on?

└No! You came all the way to this shabby place lol

└When Shin Je-hee comes, does the president have to run out barefoot to greet her?

└It’s a show where only Hakkodas appear, but someone who was promoted by Fox TV is appearing. How much did they pay him?

└It seems to be a collaboration with Shinsung Department Store. Look at the sponsorship.

└Is this an invasion of the alleyway businesses by large corporations? The other BJs must have been in mourning that day.

└It seems like it will suck all the viewers inㄷㄷㄷ

└If you shoot a star wind, will Shin Je-hee react?

A large banner was hung in front of the department store, and Lee Han-young, a famous MC, was invited as the host because he was close to me. It was a marketing strategy that was truly lavish.

And the promotional video was released.

In a busy Seoul district, someone interviews citizens passing by.

[Which chef would you most like to meet?]

“It’s Shin Je-hee!”

“Shin Je-hee!”

“Of course it’s Shin Je-hee.”

[What comes to mind when you think of Shin Je-hee?]

“2 Michelin stars!”

“You are handsome.”

“Absolute taste?”

“Master Chef!”

[What dish would you like Shin Je-hee to make for you?]

“pasta!”

“Steak, right?”

“I like Korean food, so I like buchimgae.”

“I want to eat risotto made right in front of me.”

[Shin Je-hee]

My appearances on MasterChef are edited out and shown on the screen. My appearances on the fine dining special of SikSinRoad and The Tonight Show also pass by quickly.

[Michelin Guide Young Chef of the Year]

The screen switches and I’m in Segreto’s kitchen, cooking.

The screen shows the ingredients being tossed, wine poured, and flambéed in a flowing visual beauty worthy of a CF director.

Roll the finished pasta perfectly, place it on a plate, and finish by topping it with basil leaves using tweezers.

[#91 on The Restaurant’s World’s Best Restaurant list]

“The sauce is running! Do it again.”

“The customers who eat the food you ruined will never come back. Get your act together!”

“Yes! Chef!”

I am directing the chefs in the kitchen of the Segreto flagship store.

[Segreto, the owner chef of Michelin 2-star restaurant Shin Je-hee, comes to visit you.]

“Cut! Thank you for your hard work, Chef Shin Je-hee.”

The director calls cut and ends filming.

“Where is this being broadcast?”

I take a bottle of water from the staff and ask the director while drinking it. The AD next to me brings a portable fan to cool me down.

“It’s American TV.”

“So. Fox TV?”

“No. It’s American TV. It’s an internet broadcasting service available in Korea.”

“Huh? I thought it was an American public broadcast, so I accepted it.”

Silence falls on the set.

Bam.

One of the staff members drops her script. I look at her and she hiccupps.

Hib.

The screen goes black.

└Crazy lol I’m going crazy.

└What? Did the boss cheat?

└It’s not a scam. You said it correctly, American TV.

└I somehow thought that someone precious would come to the Hako platformㅋㅋㅋㅋ

└Guys, this is the setting. Calm down.

└Did the writer take medicine?

└Looking at Shin Je-hee’s expression, it doesn’t seem like it was set up?

└I really like this kind of B-grade sensibility. Shin Je-hee has a talent for entertainment.

└This gentleman has only ever been on public broadcasting, but he seems to lose his mind when he sees the chat window.

The promotional video became a cult hit and took the community by storm.