I Got the Almighty Tongue - Chapter 169
Only Noblemtl
169 Cooking Genius Streaming (2)
Kkaaa.
CEO Choi Gil-su is writhing in pain.
When he took office as president of American TV last year, he made a bold statement at a board meeting.
-Why are personal broadcasting platforms with unlimited growth potential, including our company, dying like this? It’s because we haven’t set the right direction. Now that I’m the CEO, this won’t happen again. I promise to grow by more than 50% every year.
A year later, the company hasn’t even achieved 20% growth, let alone 50%.
Of course, CEO Choi also had something to say.
VJs have a wrong idea about personal broadcasting. They misunderstand that one-person broadcasting, which is based on free and colorful content of an individual, is unregulated pirate broadcasting.
The most-watched broadcast last month was a national soccer match, although American TV did not purchase the rights.
Not only viewers but also VJs have little ethical awareness regarding copyright. So, American TV has been unable to move forward into the light, being criticized as ‘illegal broadcasting’ or ‘shady broadcasting.’
‘I can’t grow like this. I have to find a way…’
Ring ring ring.
“yes.”
-Sir, we have a business proposal from Shinsung Department Store. I think you should check it out.
“Shinsung Department Store? Bring it right now!”
Why would Shinsung, the number one department store chain, do this to them?
Choi Gil-su’s head is spinning.
The plan the employee brought was even more surprising.
We invite top chef Shin Je-hee to cook with high-quality ingredients from the department store. We broadcast this on the internet and communicate with viewers. From the spectacular stage to the famous MC… .
At this level, it is safe to say that it is on the scale of a public broadcast entertainment show. CEO Choi’s hands are trembling as he reads the plan.
‘This is a plan that can be done. It can go out into the open.’
Can they recruit Shin Je-hee? It’s impossible.
He also tried to get in on the recent cooking show trend by sending proposals to several chefs, but all the chefs with a good reputation were reluctant.
But who is Shin Je-hee?
It was like a dream come true to be able to recruit a chef who was at the top of his class in terms of popularity, career, skills, and star power on American TV.
This would have been possible because it was Shinsung Department Store. If they had not chosen a personal broadcasting platform, they would not have had the opportunity. Even though it is a small store, it is still the number one in the industry.
But he has his own job to do. There is no way a department store can know the tastes of Internet broadcast viewers.
If you film a promotional video and it isn’t fun, you’ll only be more disappointed.
Choi Gil-su ran to the main branch of the department store without even forgetting about manners.
“Please let us plan the promotional video! We’ll even pay for it.”
Don’t look at personal broadcasts as water.
The viewers here have no patience. If it’s not funny, they won’t watch even a minute.
We hired a broadcast writer to design the video.
A-class visuals with B-class sensibility.
This was the concept he requested from the filming crew.
The destructive power of the completed trailer was beyond imagination.
“Hahahahaha! What did I tell you? I said this would work!”
Now, all that’s left is for the original broadcast to be aired properly.
* * *
9 o’clock in the evening.
The department store’s food court would normally be quiet after closing time, but today was different.
“PD! Can I install the lights here?”
“It’s too close. There might be an accident, so move it a little further away. Instead, install a 5kW Fresnel.”
“Sir, isn’t this oven a new product that just came out?”
“What? Change it quickly!”
“Sir, can I leave the tomatoes here?”
“I told you to make them exposed in order of cost. Move them over there! Consider the color so they appear well on the screen.”
Gulp.
It was a huge set that did not fit the scale of a personal broadcast. Four cameras were also mobilized, and a filming crew the size of a public broadcasting entertainment show was deployed.
‘Will the server hold up?’
Pictures of the server crashing because it couldn’t handle the traffic flashed through CEO Choi’s mind.
‘Ah… no.’
He hurried back to the company and held a meeting with the server team.
* * *
Saturday at 2pm.
The department store food court was packed with more people than ever before.
On the left side of the stage, a fire pit and an oven were set up, and on the right side, various food ingredients were displayed nicely.
Groan, groan.
[Shin Jae-hee x Shinsung Department Store x America TV, The Greatest Cooking Show on Earth]
A colorful banner hangs behind the stage and a promotional video plays on a loop on a screen.
As Lee Han-young comes on stage, the customers filling the department store applaud.
Beep.
Clap clap clap.
“Thank you so much for coming. To the audience who came to the event and to the viewers watching on American TV, welcome to the greatest cooking show on earth.”
Wow.
“I’ve been hearing a lot of buzz around me about how much the event has become a hot topic. Today, I’ll give a special tasting opportunity to the person who came from the furthest place. Hands up, whoever came the furthest!”
“Daejeon!”
“Jeonju!”
“Busan!”
“Busan! I’ll remember your face. I’ll call you later when you taste it, so please be sure to try it before you go.”
“Yay!”
“He is the one who brought you all here from far away today.
Come to think of it, this person has never cooked live on TV before. I guess today is the first time. We will be inviting Chef Shin Je-hee.”
Wow.
Clap clap clap.
“Hello. This is Shin Je-hee. Thank you so much for coming. I also thank all the viewers who are watching on American TV.”
“We are monitoring in real time, and we heard that the number of viewers has now surpassed 20,000. Mr. Choi! Is that a lot? This is my first time doing internet broadcasting, so I don’t know what to expect.”
Representative Choi’s words are conveyed through Han-Young’s intercom.
“It is said that the number of simultaneous viewers for a single broadcast is the highest since its launch. It is still increasing.”
“Chef Shin! What are you planning to cook today?”
I looked around. It was my first time broadcasting online, but strangely, I wasn’t nervous.
Lee Han-young was doing a good job of hosting the show, but he seemed somewhat stiff. Perhaps it was because of his habit of filming in the studio, but he was not able to properly bring out the fun in his personal broadcast.
“Mr. Lee Han-young.”
“yes?”
“It’s not even on public airwaves, but it’s too stiff. Let’s not go by the script today.”
Through the meeting, the schedule for the dishes to be prepared today was roughly decided. This was a request from the department store, and the menu had to be planned around the ingredients they wanted to promote. However, I thought that if I did this, the show would be ruined.
“Huh? Are you serious?”
Lee Han-young was a comedian who graduated from Seoul Institute of the Arts. He had hosted hundreds of events and had countless instances of improvising for two or three hours without a script.
Today wasn’t that kind of minor event, but Shin Je-hee provoked him because she didn’t like something. Han-young clenched his teeth.
“Of course.”
“Even if you regret it, I won’t let you?”
“of course.”
“Everyone! Today, we will test Chef Shin Je-hee’s limits. I tell you that this is absolutely not a setup, this is 100% real. Do you agree?”
“Yes!”
“great!”
“Are you satisfied, American TV viewers?”
-ㅋㅋㅋㅋ What? Did you take some medicine? Why is everyone like this?
-Are you adapting too quickly?
-I thought it would be boring, but it’s suddenly fun. Would you do it if we asked you to?
-The viewer suddenly starts to gasp. How many broadcast rooms are there?
“I’m glad that everyone is happy. Okay, Chef Shin Je-hee! Today, there are people who came from far away, Daejeon, Jeonju, and Busan. Please make pasta for them. Where are you?”
“Over here!”
“Hands on!”
“What would you like to eat?”
“Carbonara!”
“Amatriciana!”
“Tomato seafood pasta.”
“If you make only three, it seems too little. I don’t think we can see the limits of the new chef with this. Please apply, American TV viewers.”
-Us too? LOL
-Neapolitan spaghetti?
-Fusilli?
-Is there any delicious pasta? I don’t know because I only eat convenience store lunch boxes.
-Everyone shut up. It’s embarrassing.
[CEO Kim gifted 100,000 star balloons.]
-Please give me Baked Ziti.
-This is crazy. Ten million won.
“Baked GT is here. Mr. Shin Chef! Is it okay? This is the first time I’ve heard of this pasta.”
“It’s a type of American oven-baked pasta. I’ve never made it before, but it’s no problem.”
“I have a feeling it’ll be easy to clear. Chef Shin?”
“yes.”
“Don’t you need an assistant?”
“It’s faster to do it alone.”
“I’m telling you this because I think it’s likely. I’d like to be your assistant here. Raise your hand.”
At Han-Young’s words, people here and there raised their hands and appealed to others. Most of them were women.
“Me!”
“I!”
“here!”
Han-Young quickly scanned the cast members who seemed like they would look good in the picture.
A woman wearing a mask and hat raises her hand. Even though only her eyes are visible, her beauty cannot be hidden. Her clothes do not fit the average person.
“Hey, the person wearing a hat and mask! Can I ask for your help?”
“Really? Yay!”
She comes out on stage, taking off her mask.
“It’s Lee Ye-yoon!”
“What! Why is Lee Ye-yoon here!”
-Is this a fabrication?
-Aren’t you just hitting on me?
-Is this shit-handed Lee Ye-yoon here?
“It was Lee Ye-yoon. I just happened to see her. I swear to you, this wasn’t planned. Please believe me.”
“Hello! This is Lee Ye-yoon. Actually, I had a schedule today, but I cancelled it and came. I’m a fan of Chef Shin.”
-I know lol
-You copied Shin Je-hee’s cooking on Instagram like that, lol
-Are you becoming a saint?
“Chef Shin Je-hee, you have to give Ye-yoon something to do too. Then I’ll start making four pastas now. 20 minutes should be enough, right? Start!”
As Han-Young finishes speaking, the timer starts to run.
Carbonara and Amatriciana have the same roots. They are Roman pastas made with basil and pecorino Romano.
Add penne, linguine, and spaghetti to boiling water. Ziti (tube-shaped pasta popular in the eastern part of the United States) is not imported into Korea. It would be a good idea to substitute it with rigatoni.
Let’s put all the noodles on. Ye-yoon is looking at me with blank eyes. For the show to be interesting, she has to play a role.
“Ye-yoon! Bring me the Italian sausages over there. And use a knife to cut off all the casings.”
“yes yes!”
Ye-yoon quickly came to her senses and went to get the sausages. In the meantime, I started cutting onions and celery.
Tata tata tata.
-You’re so fast. I can’t see your hands.
-Is it true that there are four kinds of pasta at once?
I glanced to the side and saw that Ye-yoon was not able to open the casing properly.
“Ms. Ye-yoon?”
“yes.”
She looks at me in surprise. The sausage is horribly damaged.
-What is that lol
-What is it? It’s a sandbag.
“Just lightly cut the sausage with a knife.”
She nods as I demonstrate skillfully.
“Please remove the casing and tear off the filling. We will stir-fry it with the meat later.”
“yes!”
Take out the celery and quickly prepare it to start stir-frying. Blanch the Italian tomatoes in water, peel them, and puree them in a blender. Add oregano and thyme to give them more flavor. Check the time and 5 minutes have passed.
Add tomato puree and fresh tomatoes to the pan and toss with the parsley. Add half-cooked noodles and cook until done. Season with salt and pepper and add grated Pecorino Romano cheese.
I also made a sauce for carbonara. After mixing the eggs and Pecorino Romano cheese well, pour the noodle water into the pan and drop the noodles in. Toss well with the basil, then pour in the sauce, turn off the heat, and mix well with the mantecaré.
Two pastas were brought out first.
“In less than 10 minutes, two were ready. The plating is a work of art.
“Okay! Those of you who requested Amatriciana and Carbonara earlier! Please taste them.”
Two people come out, each holding a fork, and stand in front of their pasta. A camera with a filter for cooking makes the pasta look even more appetizing.
-What is the visual?
-It looks really delicious.
-They’re on the plan.
-You came from far away, so you should at least do this much.
Gulp.
People around me also drooled at the sight of the pasta. It was two o’clock in the afternoon, but many people had not eaten lunch because they were waiting for the broadcast.
Two people roll the noodles with forks and put them in their mouths.
“Wow! Chew… No, I shouldn’t swear. This is truly out of this world.”
“This is no joke, it’s insanely delicious.”
Slurp.
The two people’s forking never ends.
-Hey! Share some.
-I’m so jealous.
-You look happy.
The camera angle shifts back to the stage.
Ye-yoon is frying the fillings from the minced beef and sausages together. When Je-hee pours wine on them, they catch fire.
“Oh my god!”
Ye-yoon is surprised.
“Don’t worry. You’re doing fine.”
“Really? I’m doing well, right?”
“you’re right.”
Now I have to get the remaining two pastas out in 10 minutes.
-What is this? I’m so nervous.
-If I give you a mission, will you accept it?
-I tried it lol
[Chorong sets a mission. Cook a T-bone steak within the remaining time. If successful, you will receive 10,000 star balloons.]
-I trust Chef Shin Je-heeㅋㅋㅋㅋ
“Ahhh! A viewer has given you a mission. Mr. Shin Chef! Can you make a T-bone steak within the remaining time?”
Jehee’s eyes waver.
-Are you the devil? I still have two pastas left, and I’m making a T-bone while I’m at it?
-Would it be possible if Ye-yoon helps a little?
-It can’t be done. It’s hard to cook T-bone. To cook it all the way inside, you have to do sous vide or reverse sear, but no matter what you do, it’s impossible to do it in that amount of time. He’s a chef.
“The crisis has finally arrived. Chef Shin Je-hee, who has two Michelin stars, will she give up now?”