I Picked Up a Dimensional Travel Machine: Wizard - Chapter 68



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Functional Beverage Market (1)
“Is it tomorrow now?”

“Yes. Tomorrow, with massive advertising, it will be released simultaneously in 30 countries around the world. All preparations are complete. Starting tomorrow, people around the world will experience a sensation.”

“How effective is it?”

“Assuming you drink one 360ml can a day, you can break down about 2~5kg of fat in a month. In the final commercialization stage, we changed the concentration to a little weaker and the taste to a stronger one. After all, rapid weight changes can be dangerous.”

“2~5kg. There’s a lot of variation?”

“Yes. After all, each person’s constitution is slightly different. The proportion will vary depending on the current body condition, that is, the body fat percentage. However, no matter how high the body fat percentage is, it is difficult to gain more than 5 kg. At the current concentration.”

“There’s no such thing as the yo-yo effect, right?”

“Yes. Not at all. Also, body fat percentage does not go down below a certain level. Even if the purpose is to lower body fat percentage for beauty, a certain amount of body fat is necessary for people to live.

It’s really amazing. Even though it’s a herbal medicine-based ‘tea’-like drink, I don’t understand why it’s not effective when you drink more than 10 liters a month, as if there’s a set monthly limit. It really creates the best body condition (fat).”

“So if a slim person drinks it, it won’t be effective?”

“Yes. It’s just enough to prevent weight gain, I guess. That’s it.”

“It’s perfect. Thank you for your hard work.”

“Anyway, tomorrow. As of May 1, 2015, our drinks are sold in about 30 countries around the world. In about 1~2 months, they will be sold in about 100 countries.”

“If it goes as expected, how much will the sales be?”

“At least 20% of the beverage market in the next year. Sales of $120 billion (KRW 132 trillion) are expected. And this is the minimum according to our analysis. The maximum is 43%. Analysis has shown that up to $258 billion (KRW 283 trillion) is possible.”

“That’s amazing. Even if the estimate is only 30%, which is in the middle, that’s 180 billion dollars (198 trillion won). What about the operating profit margin?”

“Assuming 30%, operating profit is 162 billion dollars (178 trillion won). 10% of sales is enough for cost of sales. 11% at 20%. If it exceeds 40%, it goes down to 9%.”

“It’s really like ‘swimming while holding onto the ground.’”

“Haha. Besides, this is a figure that comes from depreciating the cost of purchasing the farm as cost of sales over 5 years. After 5 years, it drops even further.”

“It’s scary. How much money can they make from just this one thing? Even without antibiotics, MF Pharmaceuticals has become a company worth at least $1.62 trillion (KRW 1,780 trillion) just from this one thing.”

“All of this is thanks to the mysterious tea called ‘Shapremin’ that Lord Levy gave me. This tea itself contains magical and mystical ingredients.”

‘That’s magic. Hehehe.’

“And with the current technology on Earth, it is impossible to create and synthesize it through a chemical structure. If MF Pharmaceuticals were to go public, the market capitalization formula of around 10 times the operating profit, which is usually estimated on average, would be significantly different.

Moreover, this is a monopoly. The period of time wasted for patent approval is less than one year, so it is completely protected for 19 years. Of course, we don’t know whether another company will be able to reveal the secret of this saffremin after 19 years.

Of course, we are taking thorough precautions against the Shapremin farm. Of course, it is unknown whether other companies may find out some special growth method(?) that we do not know about in other regions.”

“There’s no way to solve that on Earth. Ah~!. There’s one thing that’s bothering me, but it’s not official. Well, let’s just ignore that.”

As the CEO of MF Pharmaceuticals Neomi Kale boasted, the beverage market was hit with a huge shock.

Starting May 1, 2015, the advertisement was aired extensively on broadcast stations in over 30 countries around the world.

An innovative drink that prevents you from gaining weight just by drinking it!

A diet drink that effectively reduces unnecessary body fat without side effects!!

A mysterious drink that efficiently removes only supersaturated fat from other areas without touching the important fat(?) at all!!!

A revolutionary diet drink that has passed patents and FDA review!!!!

Naturally, the first reactions came from women and obese patients.

I started drinking it with a hopeful mind because it was talked about so much on TV, but later on, it became more popular because of its refreshing taste rather than its efficacy.

If you’re going to drink a beverage for its taste anyway, wouldn’t it be natural to drink one that’s also good for your health?

The drink is not bitter or tasteless like herbal medicine.

The beverage market is starting to take off with the launch of ‘Shapremin Beverage’ by MF Pharmaceuticals.

Opinions were mixed, ranging from “This is a great fraud” to “This is a revolutionary idea that tastes good and is good for your health.”

The media covered this phenomenon extensively.

This media and consumer interest led to explosive sales growth. For the first month or so, the reaction was simply, ‘What a strange drink.’

However, after a month, the verification results showed that the body fat percentage had really decreased.

Almost all people have seen the effects and have proven it through social media and other means.

An obesity hospital in Colorado, USA, even recommended this drink to patients as if it were medicine.

Even those who opposed the product, saying that it was ineffective and that it was just a lie from MF Pharmaceuticals, were surprised and bewildered by the fact that the weight loss was somewhat surprising, even though it was not the desired target weight loss due to insufficient essential dosage.

Everything went smoothly after that.

Sales, which had been at just 1-2%, began to increase rapidly after a month, and after three months, they surpassed 10% of the market share.

As time went by, the market share continued to increase without end.

The existing beverage market was shaken greatly and was nervous about the emergence of a new powerhouse.

Of course, there are drinks that look similar to others, as well as drinks that are exaggerated in terms of their similar effects.

A flood of imitation drinks have been released.

There were many of them, especially in China.

But nowhere else has a drink been offered that is quite like MF Pharmaceuticals, or even remotely similar to it.

Pharmaceutical and beverage companies around the world are in chaos.

Of course, it is patented, but there are many ways to cleverly avoid patents and release it.

However, no matter how many drinks were purchased, analyzed, and studied, it was impossible to synthesize a new substance that exhibited that function.

“This is a herbal ingredient. Furthermore, it is impossible to chemically synthesize it. The only way to extract the ingredient is to farm it in large quantities like MF Pharmaceuticals.”

“Can I get a sample?”

“They are showing tight security, but they can’t protect the entire area. They suffered heavy damage, but they were able to obtain three bunkers.”

“Haha. Okay. Good job. So does that mean we can analyze this ingredient more clearly?”

“First, let’s try growing these three bundles of grass(?) that we obtained with difficulty. Rumor has it that this innovative new substance is extracted not from the tea leaves or stems, but from the ‘fruit’ that appears after 5-6 months. So it seems like it will take some time until it bears fruit. The samples we obtained are only 2 months old.”

“Okay. Okay. It’s just a race against time anyway. Put all your effort into the sample research. You absolutely cannot fail~!!”

“Yes. Of course. This sample acquisition operation caused not only casualties but also significant financial losses. I will show you the results. Don’t worry.”

“Yes. If you succeed in this task, I will naturally promote you to the head of the research lab. I will bet my life on it.”

“yes~!”

No matter how thoroughly MF Pharmaceuticals defends the ‘Shapremin Farm’, it is impossible to catch all the thieves with one hand.

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We have fenced the farm and installed advanced security devices, but we are still suffering damage.

A gunfight even broke out.

Anyway, I couldn’t stop everyone who took the damage and quickly snatched it away and ran away.

Since time is so short, it is difficult to prevent them from quickly breaking through the fence and pulling out 1-2 plants, even if they cannot be harvested in large quantities.

MF Pharmaceuticals did not just sit back and do nothing either.

As the existing iron ‘mesh’ type fence was frequently cut by a cutter in a short period of time of 1 to 2 minutes, another fence was built on the outside of the fence. The number of guard posts was also increased. The cost of cutting edge equipment was also increased.

However, as the beverage market share increases, the number of thieves also increases.

Eventually, Neom Kale began construction on a concrete barrier outside the double-mesh fence.

Although they haven’t covered everything yet, they’ve already erected a 5-meter high concrete barrier that covers about a third of the area.

They say that although they have poured in money without sparing any effort, it will take another 3 to 4 months.

Even during the construction, thieves were caught.

Even construction workers ran away after pulling out the saffron grass.

As Neomi watched the sales trends of Shapremin drinks, it took more time to expand the farm.

But even this was only a hasty attempt to turn things around.

Sales skyrocketed and people all over the world went wild.

Nowadays, even people who are not fat drink this drink habitually.

It helps you lose weight, but it also prevents you from gaining weight on your own.

A new world has opened up for those who have had a hard time maintaining a slim figure by holding back on eating whatever they wanted.

Anything you want to eat. Especially something high in calories and ‘dead-end’ for your body. Anything is fine.

You just need to drink this drink consistently.

Thanks to this, the increase in sales at the night food market has become a hot topic.

In any case, in this situation, it was impossible to provide a smooth supply with only the existing (primary) large farms in Pennsylvania.

Although it has not even been 6 months yet, it already has a market share of 20%.

The original estimate was 10% at 6 months, and 20% around the end of the year.

That analysis was wrong.

If it exceeds 20% for primary farms, there will be problems in securing materials.

The original plan was to review the situation at the six-month mark (10%) and consider additional farms, but circumstances have changed significantly.

This has made securing additional farms more urgent.

Fortunately, the saffron plant grows to a size where its fruit can be extracted in about six months.

The weather doesn’t have much of an impact either.

It can grow well even in the Great Plains, the largest agricultural area in the United States, where annual rainfall is only 500ml.

Right now, we really need to prepare for a market share of 40-50% or more.

The size of the secondary farm area in the Great Plains region, which Neomi is risking its life for, was 250,000 hectares.

This is 2,500㎢.

It is about 50km wide and 50km long.

2,500㎢ is approximately 620,000 acres.

The average purchase price of a farm in the United States is about $10,000 per acre, so the cost of purchasing the farm alone is at least $6.2 billion.

It will cost about 7 billion dollars (7.7 trillion won) including the cost of the military.

But the farmers are being bold.

If things go smoothly as they are now, it could show a market share of around 30% to 40% and generate sales of 240 billion dollars (264 trillion won).

So $70 to $100 billion was no problem.

Rather, it was difficult to find a single, large farm that suited our tastes.

Existing farm owners also knew about the sensation of ‘Shapremin drink’ and so they raised the farm fees with courage.

An enraged Neomi began reviewing locations other than the United States.

There are still security issues, and the goal is to expand influence within the United States, so we decided to push ahead even if it is a little more expensive.

Honestly, I wouldn’t mind paying double.

Now is a fight against time.

In the end, I bought it for about $21,000 per acre.

Instead, we chose an area that was easy for us to manage, and ultimately purchased a farm of about 2,500 square kilometers by combining five farms of a more appropriate size, as it was so large.

$13 billion (14.3 trillion won).

The first farm prepared was worth 1 billion dollars.

100,000 acres (ac). 404㎢. It is 20km long and wide.

An additional 50 km (2,500㎢) was added here.

Min-gi became a landowner.

The cost of purchasing additional farms could not be covered by the sales of MF Pharmaceutical’s ‘Shapremin Beverage’, which were just beginning to rise, so a small portion of MF Energy’s shares were sold.

Sold 30 million shares, worth $13 billion.

Thanks to this, MF Energy’s stake fell to 83.93%.

It was a shame to the point of tears, but now is the time to invest in MF Pharmaceuticals.

– Ring ring ring ring. Ring ring ring.

– Hello. Father?

– Yeah, you punk. You went to America and haven’t heard from me since. Are you still alive?

– I’m sorry. I have so much to do, like studying.

– That indifferent guy.

– I’m sorry. But what’s going on?

– Ah~ I’m going to the US next week. I’m going on business. Luckily, the place I’m going to do business is New York. I’ll make time to go to Boston, so let’s see my indifferent son’s face.

– Yes, I understand.

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