I Picked Up a Dimensional Travel Machine: Wizard - Chapter 69



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Functional Beverage Market (2)
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“So, what is the solution to this crisis?”

“Let me start with the construction sector,” President Choi Hyeong-cheol continued.

The current state of the Gaya Group is very bad.

First of all, the construction industry, the group’s mainstay, has completely frozen over.

Among them, the worst recession that hit the apartment market for several years caused a cold wave in the market, leading to a surge in unsold units and drying up companies’ cash.

There was a gas leak accident that occurred at a petrochemical plant in Ulsan the year before last.

This accident affected workers at the factory, nearby residents, and workers at surrounding factories.

Unfortunately, the factory where the accident occurred was located right next to Gaya Group’s chemical plant.

Several workers at Gaya Chemical also collapsed and were injured due to this gas leak.

In addition, due to the emergency evacuation, Gaya Chemical failed to properly take safety measures, which led to a minor fire accident.

However, media reports were critical of the petrochemical plant that caused the gas leak and fire.

There is clearly a causal relationship and precedence, but Company A (SC Chemical) caused a gas leak, which in turn caused a fire at Company B (Gaya).

Such details were omitted and reports were made that accidents had occurred at two chemical plants.

The content was that even the surrounding residents suffered damage as a result.

As a result, SC Chemical and Gaya Chemical, which caused the problem, were labeled as the ‘axis of evil.’

No matter how much I protested, it couldn’t be reversed.

There, the factory was shut down and a detailed diagnosis was made as part of the government’s ‘showy’ fact-finding investigation.

Declining sales and market share were bonuses.

The reality of Gaya, whose construction and petrochemical divisions account for 64% of the group, was that the entire group was shaken.

Gaya Corporation, whose main business is commercial business, is doing pretty well, similar to previous years, but Gaya Corporation, Gaya Foods, and Gaya Distribution, which are included in the general commercial business, only account for 19% of the entire group.

The group’s ongoing crisis showed no sign of being resolved.

“…….We also need to change the focus of our construction. Our Gaya Construction focuses on apartments. However, our analysis shows that things are improving a little, but it seems that this situation will continue for another year or two. We need to slow down the progress of the seven development zones currently underway across the country and increase the proportion of plant projects. In order to do that, hh …

“Is it easy to increase it just by increasing it? Is it possible to do as we wish?”

“that is…”

“Is there a plant business tender notice recently? Is there anything good to eat?”

“Not yet. There are a few things I’ll try in the second half of the year.”

“What do you want me to do? You’re just going to waste time talking about focusing on other things until the economy improves.”

“…….”

“How about C&S?”

“Yes, Mr. Chairman. It is still at 80% of the 2013 level. The construction industry is taking a direct hit from the recession. There is no sign of it being resolved this year either.”

“hmm…..”

“……..”

“What about petrochemicals?”

“Fortunately, the petrochemical industry is recovering. However, it is still at 90-93% of the level before the accident. It seems that the aftereffects will continue until this year. It seems that it will be completely resolved next year.”

“Fortunately, Korea NCC has grown by about 5% compared to the previous year.”

“Polyfuture is similar to last year.”

“Director Lee. What about the group’s funds?”

“There are no major problems for the time being. However, due to the lack of funds for construction, other affiliates are not receiving funds on time, which is leading to a continuous decline in sales and market share. If we plan well, there will be no major problems, but if this situation continues, there may be some problems after the middle of next year. For now, we need to continue to operate an austerity budget and tighten our belts.”

“Okay, I understand. What else? Is there anything you want to say that will cheer you up?”

“I…..”

“Yeah. Food. President Jeong Jin-yeong (Min-ki’s father). Do you have anything to say?”

“This time, we are thinking of doing a joint bid between Gaya Food and Yutong.”

“Huh? Bidding? What? What kind of bidding is food and distribution?”

“Do you know the ‘Shapremin’ beverage that is currently popular all over the world? I heard they are accepting bids for the sales rights. They announced that in East Asia, they will not sell directly through the US MF but will have a general distributor. Up until now, various companies from each country have been clinging to them, but from now on, they are unifying the sales channels and will sign exclusive sales supply contracts for each country in Africa, East Asia, and Australia, excluding Europe, North America, South America, and Central Asia. The beverage, distribution, and sales sides of those countries are in chaos right now.”

“Um….what are the chances of that falling on us?”

“Well, honestly, I think it’s almost impossible. We are so small in size and lack financial resources. But we have no choice but to prepare diligently and try to bid. If we can seize that slim chance, it’s a chance for us to grow tremendously.”

“Well, it’s better than not trying at all.”

“So, what I’m saying is, I need some help with something.”

“What is it?”

“While researching for this bid, I came across some unexpected results. The company that is currently releasing the Shapremin beverage is not a beverage company, but a pharmaceutical company called MF Pharmaceuticals. However, this company is a subsidiary. The parent company that owns 100% of the shares is called MF Invest. The CEO of MF Invest is someone who has a connection with us.”

“Huh? Who are you?”

“This is a businessman and lawyer named Louis Sullivan who worked at our Gaya Group’s American branch.”

“Really? But that guy is the CEO of MF Invest?”

“Yes. He worked for our Gaya Group for about three years from 2009 to 2012. He left the company in 2012 and since then, he has established an investment company called MF Invest, which has been growing rapidly. Then, he acquired a small pharmaceutical company called ‘Raizen.’ He changed the company name and launched the Shapremin beverage, which is currently causing a sensation and shaking up the global beverage market.”

“So what is that help?”

“He’s a friend who used to work at the US branch of Gaya Construction. I wonder if there’s anyone among the construction workers that I can still contact. Since we’re in a very weak position, I thought I’d try to contact him as a last resort.”

“Hmm… Just a little. I guess there is a clue.”

“Yes. But I don’t have high expectations. It’s because American kids are very clear about how to make and break things.”

“Yeah. But at least try contacting him. President Choi Hyeong-cheol. Did you hear? Ask around and help me out.”

“all right.”

“Oh. How is Min-gi doing?”

“I haven’t seen you in a while because studying is so hard. So, when I go to the US for this bid, I plan to stop by Boston and meet you.”

“Yeah. Tell him I said hello. That rascal. Tell him to call me!”

“yes.”

“Anyway, you know we’re going through tough times right now, right? Everyone, please work harder in your assigned positions. Keep up the good work. The government is also going to take special measures to revitalize the construction market soon. If you just hold on a little longer, things will get better.”

“yes.”

“No. Who is this? Aren’t you President Jeong of Gaya Foods?”

“Ah~! Nice to meet you. It’s nice to meet you here.”

On a plane to New York, USA, President Jeong Jin-yeong of Gaya Foods met a not-so-welcoming person: President Shin Sung-wook of Lore Group.

The Lore Group is in a position that cannot be compared to Gaya, ranking in the top 5 among Korean conglomerates.

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Its main businesses are food and beverage, distribution, and oils, and it has over 70 affiliates, with the hotel acting as the holding company.

He is the youngest son of the conglomerate chairman and is in charge of Lore Beverage.

“Right. What’s going on in America?”

“Oh. I have something to do. I also want to take care of my son.”

“Ah. You said your son goes to Harvard, right? That grandson that Chairman Choi was so proud of.”

“Yes, that’s right.”

“Hmm… I see you’re flying first class, so I guess you’re going on business. Are you going by any chance for the Shapremin bid?”

“that is……”

“Hahaha. Then it would be a waste of effort. Our Lore Beverage will take this bid. In terms of distribution scale and financial power, there is no other beverage company in Korea that is as powerful as ours.”

“Well, I guess I’ll lose anyway. It’s just a sliver of hope.”

“Haha. Gaya beverage. No. Food. Anyway, I hope Gaya does well.”

“thank you.”

‘Damn. I can’t believe I met that unlucky guy here. Of all days, we’re leaving the country on the same day. There’s still a week left. Why are you leaving so quickly? I’m going to see my son, after all. If I had known this would happen, I would have come with the president of Gaya Distribution three days later. There’s nothing I can do. Tsk~’

The new president of Lore Beverage is slightly younger than President Jeong Jin-yeong by about 3 to 4 years.

However, he is the direct descendant of a top 5 conglomerate and the president of a flagship company of the group whose sales volume is incomparable to that of Gaya Foods.

Very pretentious and arrogant.

I’ve met him a few times at business gatherings, but I can’t really say anything about him, but he has a strong tendency to look down on me and be sarcastic, so he’s hard to get close to. In fact, I don’t like him.

But what can I do? Since I met him right away on a plane with no way to escape, I was stuck for 14 hours, feeling uncomfortable.

I guess I should just sleep.

I tried my best to avoid running into each other in places like hallways.

However, before parting ways after landing, he had no choice but to say goodbye, saying things like, “You’ve worked hard to get here, so it’s a waste of time,” or that he’s going to spend 4-5 days sightseeing with his lover in the eastern part of the United States.

After a round of ‘bragging’, he leaves again, salting the dishes.

‘Oh my~ What unlucky guy~!!’

But what can we do? It is a huge group with sales of Lore beverages alone reaching close to 8 trillion won.

Even if you add up all of Gaya’s affiliates, the asset value is around 20 trillion won, but Lore Group’s asset value is over 100 trillion won.

I can never show that I don’t like it.

At least they treat me like a human being because I am a ‘family member’ and not a professional manager.

I remember in the past, I was disgusted with the way simple employees were treated almost like servants.

It’s time to go meet my talented son, trying to forget about my awkwardness.

At the thought of going to meet his ‘good son’, who was the best in Korea and almost the best in the world, a smile appeared on President Jeong’s face without him knowing it.

“Father~!!”

“Oh my. My son~!”

“Oh my. Father. How old am I now, and you treat me like a baby?”

“Look at this kid. He’s grown up now, so he doesn’t even want to be hugged. He doesn’t even call me daddy?”

“Hahaha. If you live in America for a long time, that’s how it all becomes.”

“You bastard. But you’ll always be a kid to me. Well, you’ve become a bit more trustworthy these days.”

“What about food? Did you have lunch?”

“Yeah. I ate at the airport. Let’s have dinner together later.”

“Then, let’s go to my apartment first.”

“okay.”

……

……

“Yes? Why did you come here?”

“It’s a Shapremin drink. I said you came here because of the bid.”

“…. Ah~~!!”

“why?”

“no.”

‘Oh. Last time, the Neomi CEO said that major countries such as Europe and America would sell directly, and other countries would go with the concept of a general distributor. I just overheard it and didn’t think of it. Oh, my…’

“It’s definitely because it’s America, but the taste of steak is different. The atmosphere is also different from Korea.”

“That’s right. The portions are generous and the taste is good. And this is a hidden gem.”

“But is it possible to distribute Shapremin beverages through Gaya Foods and Gaya Distribution?”

“Well, I guess there’s nothing I can do about it. Things aren’t so great these days.”

This is an unfamiliar story to me, as I’ve been living in Korea without paying any attention to it these days.

“Yes? Why?”

“The Korean apartment market has been bad for the past few years. In addition, last year, there was a problem with the chemical industry that had been leading the industry. Anyway, I have been tightening my belt since last year. There is no clear solution. So, in a desperate attempt, the food and distribution companies are trying to join forces to challenge for the Korean distribution rights for the Shapremin beverage.”

“hmm……”

“Well, it’s not a big problem. So don’t think about anything else and just study hard. There’s also talk that special measures will be taken for the apartment market soon.”

“Yes, I understand.”

“Oh. Are you studying well? You should come here regularly during the vacation. Why don’t you come to Korea? The chairman asked me to say hello. You don’t call often these days, do you?”

“Ah. I’m a little busy. I have to study and I have some work to do.”

“Even though you can’t express it out loud, I think you’re really upset, so please call me. Okay?”

“yes.”

“And while I’m here, can I see your girlfriend?”

“Huh??? That… how do you know?”

“Then don’t you know? The son I sent abroad to study doesn’t come home even during the vacation. He doesn’t contact me much either. Then it’s obvious. He’s falling for a woman…”

“No. It’s not because of my real girlfriend. I’m just a little busy.”

“But you punk. It’s not like we can say anything to a fully grown adult having a girlfriend. Just don’t bring your kids. But who are you? Are you a Korean exchange student? Someone we know?”

“That’s….. ahahaha.”

“Anyway, I’ll be here for three days. Can you at least show me your face during that time? Is that okay?”

“Yes, it is possible. I will tell you, and we will meet tomorrow.”

“Okay. The steak is getting cold. Eat quickly.”

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