I Picked Up a Dimensional Travel Machine: Wizard - Chapter 70



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Functional Beverage Market (3)
The next day, Min-ki brought Emilia out and introduced her to his father.

When I first saw Emilia, I was reminded of my father saying, ‘Oh, oh…’

I naturally thought he was dating a Korean student, but I was taken aback when a blonde Western woman, and a woman of incredible beauty, showed up.

Of course, when we were about to break up, he said he would take care of Emilia and gave me a ‘double thumbs up’ as we broke up.

I called Neomi in the car on the way back.

– Neomi.

– Yes, sir.

– This is the distribution rights for the Shapremin beverage that I reported last time.

– Yes. It is proceeding without a hitch. There are too many people attending, so we will proceed with East Asia in 3 days, Central Asia in 4 days, the Middle East in 5 days, and Australia and Africa in 6 days. However, China will be divided into 4. Africa will not be distributed by country, but by region…

– Ah. I don’t need anything else. Korea. What’s the situation in Korea?

– Yes? Yes. Korea. There are currently 5 companies wishing to bid. Lore Beverage, Korea Kakao Cola, Haesae Beverage, Dongwha Tsuka, Gaya Distribution (+ Food).

– Haven’t you heard from Invest’s CEO, Louis, about my background?

– Mr. Chairman, where are you from? I haven’t heard anything about it other than that it’s from Korea.

– Oh, man. Louis too. I am a descendant of the Korean Gaya Group. My grandmother’s older brother is the chairman of Gaya Group.

– Yes~??? Gaya Group is….. very small… How can the chairman….

– Anyway, my father, who is in charge of Gaya Foods, came here yesterday. He came to see my face and hope that I could get the ‘bidding right’. I heard that Gaya Group is not in a good state these days. So, what I’m saying is……… (omitted).

– Yes, I understand. Don’t worry. Of course we will take care of it.

– I will explain about MF later separately. Please keep quiet about my identity. There are no other problems, right?

– Of course. It’s a private bid. It’s up to us. We can just announce it as a negotiated contract.

– Anyway, please prepare accordingly. We will meet tomorrow after my father leaves for New York again and talk about the details. It will be around the afternoon.

– all right.

In the past, I studied abroad in the US without thinking much about it, and even now, with my Harvard study schedule, business, and magic research, I had no idea that the Gaya Group was struggling to survive even while implementing tight budgets.

It’s not like my father or mother or anyone else would show such feelings.

I feel a little sorry.

Now that I’ve settled down to a certain extent, it’s really no big deal to help Gaya out a little.

This is a matter of interest.

Well, now that you know, you can take care of it.

The only question is, ‘When should I tell others about the business I’ve started?’

It’s embarrassing to not say anything, and it’s also embarrassing to cry out loud when it’s not even at the level of a goal yet.

You’ll be really upset if you find out later…

First, we decided to give them the Korean distribution rights for Shapremin beverages to give them some breathing room, and then think about it.

Not long after I finished talking to Neomi, I received a call from MF Invest’s CEO, Lewis.

I received a call from an acquaintance who used to work at Gaya Group asking if someone from Gaya Group wanted to meet me and give me some work instructions.

Louis, because you know my relationship with the Gaya Group well, you can’t easily see the contact from ‘Gaya’, so you asked me right away. I just spoke to Neomi, so you two should discuss it well and hang up.

< >

“Director Kim. Did you find out? Why did the bidding conditions change only in Korea? And it was only a few days ago?”

“I looked into it from various angles, but I couldn’t find the exact reason. The only thing I heard was that the order came down from the top level, that is, from management.”

“Hmm…. While other places conduct a comprehensive evaluation of royalty amount, the applicant company’s distribution scale, funds, credit rating, sales, etc., why is it that only Korea is given such a huge amount of extra points for ‘credit rating’?”

“Well, is it because of the distrust of Korean companies? And after deciding on the final seller in today’s bid, they are going to negotiate the supply conditions individually again. It’s so different from other regions, so it’s a bit strange.”

“Well. Anyway, let’s just watch. How are the other places?”

“Everyone is confused. For now, Kakao Cola Korea is the biggest threat. After all, it is supported by Kakao Cola, an American corporation.”

“But wouldn’t Kakao Cola be penalized in order to increase its market share in Korea? Sales of a single product are large, and there are also conflicting aspects with Shapremin.”

“Well, we think so too. I wonder if there is a place that would follow our Lore beverages.”

“Is there a place where the bid amount (royalty rate and contract deposit) has been obtained?”

“No. It’s because it’s hidden so tightly.”

The bidding field was very large. There are more than 15 to 20 East Asian countries that are bidding today.

In addition, China is so large that they said they would divide the land into four sections and hold bidding.

So there are 20 to 25 regions with bidding rights.

In each region, there are at least three, and at most ten, officials gathered.

Each location was assigned a round table that could seat 8 to 9 people.

“Mr. Cho, what are our chances?”

Gaya Foods CEO Jeong Jin-yeong spoke to Gaya Distribution’s professional manager, CEO Cho.

“Well, it’s not that bad, is it? Our only hope, the meeting with MF Invest’s CEO, Louis Sullivan, was rejected. Well, that was our only hope. It’s a shame.”

“That’s right.”

“If I got a call from my last job where I worked for 3 years, I would have at least met them. Sigh.”

“The difference between then and now is like heaven and earth. Just looking at MF Pharmaceuticals alone, isn’t it already estimated that its value will exceed 1 trillion dollars (1,100 trillion won)? Because he is the CEO of a company that owns 100% of the shares of that company.”

“Anyway, it’s a shame. If we could just get the distribution rights for this beverage, our company would grow 5-fold or 10-fold. Right now, our Gaya Foods beverage market share is less than 1%. With this one thing, we could have secured at least 20-30%.”

“That’s right. Even if we don’t produce it ourselves, if we consider 30% as our margin, it would be similar to our own product market share of about 10%.”

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– Ladies and gentlemen. The announcement of the exclusive distribution rights for Shapremin beverages in the East Asia region will be made shortly. This bidding is a closed bidding, and the bidding conditions of other companies will not be disclosed. Also, as we have previously agreed, in the case of ‘South Korea’ in the East Asia region… (omitted)… Then. Based on the corporate evaluation report you submitted in advance and the ‘contract deposit and royalty distribution ratio’ you submitted today, we will comprehensively evaluate and select the final exclusive distribution rights holder. The announcement will begin soon. Company officials who are called by region, please move to the ‘contract progress room’ that has been separately prepared. Then…

……

……

– Next is the Northwest China region. The exclusive distributor is Heping Zhonghua Beverage. Congratulations.

……

……

– Next is the Republic of Korea. Exclusive distribution rights are…..

Representatives from five companies from South Korea waited nervously for the moderator’s announcement.

The public opinion is that Lore Beverage is the most popular, followed closely by Korea Kakao Cola and Haesae Beverage.

The original market share in Korea was around 31% for Lore Beverage, 17% for Kakao Cola, 10% for Haesae Beverage, 5% for Dongwha Tsuka, and 1% for Gaya Distribution.

Woongnyeo Foods (6%), ranked 4th, did not even apply for this bid due to recent financial problems.

– The exclusive distribution rights are….. Gaya Consortium (food + distribution). Congratulations.

“Huh? Huh? Huh… Wow~!!!”

“Mr. Jeong!! We did it.”

“Congratulations, boss!” Do, the managing director of Distribution, who was sitting with him, congratulates him.

“Haha. What the heck? We… we… did it.”

“Okay. First, please follow the instructions and go to the contract room.”

As the four members of the consortium left, the Korean beverage companies that remained in the bidding process erupted in anger.

“What the hell is going on? How can a ‘hot pants’ company like this exist? Is there some kind of ulterior motive behind this? Did they feed them money? What the hell is this?”

“Boss, your voice is too loud. Calm down. First, move to another seat and then…”

“Are you serious right now? It’s not Kakao Cola, it’s not a sea bream. It’s not a fairy tale. You have to go? Does that make sense? Where’s the person in charge? We have to look into this.”

“Sir. The asset value of MF Pharmaceuticals alone is at least $1 trillion. It is more than ten times that of our entire Lore Group. In addition, MF is currently in the process of becoming a multinational company. There is also MF Energy. MF Invest… It is not a place that we can easily approach. Calm down.”

“Ugh… Okay. Let’s go. Damn it~!!”

In this way, a distribution contract for Shapremin beverages was signed between MF Pharmaceuticals and Gaya Consortium (food + distribution).

“Huh? What did you say?”

“You said you would provide it at a 20% discount compared to other regions. You also proposed a lump sum of 100 billion won and a 10% sales royalty, right?”

“yes.”

“In the case of Lore, if you calculate that the Korean market share is 30%, it’s roughly 1 trillion won per year. If you calculate that you’ll keep about 20%, then you’ll have a margin of 600 billion won over 3 years. That’s why the contract lump sum was 300 billion won and the royalty was 5%. They said they’d only take the remaining 5%, which is 150 billion won.”

“ah….”

“Well, Lore must have meant to seize the market share and leave it in other sectors. Anyway, if you proceed as suggested, Gaya will do. Since we’ve given you a 20% discount, if you assume the margin is 40%, you’ll still have 30% left even after deducting 10% as royalties. That’s 900 billion won. Even if you deduct the 100 billion won contract fee, you’ll still have about 800 billion won left over three years. Congratulations.”

“Yes. Thank you. But why us…??”

“Honestly, this is what we want to ask. The conditions are so different from other places. Other places supply it for 0.8 dollars per 500ml bottle. But only in Korea, they are asking for it to be supplied for 0.64 dollars.”

“Do you know why that is?”

“There was a message from the CEO. Let’s see where it is. It says, ‘This is a precious relationship. I will have the opportunity to reveal the details later. For now, just be happy.’”

“I will gratefully accept the offer since it is offered on such good terms.”

“Then please review the contract. If there are no problems, can we proceed right away?”

“yes.”

– Ring ring ring ring. Ring ring ring.

– Oh. Okay. President Jeong. Okay.

– Yes, sir. Success! We won the bid.

– What? Hahaha. Alright. You worked hard~!! What happened?

– That’s right. We also wonder what’s going on… I think it’s because MF Invest’s CEO, Louis, gave us strength.

– Didn’t you say you couldn’t meet Representative Lewis? So you’re basically giving up.

– Yes. But. We got it. And the conditions are really good.

– What does that mean?

– I will report back to you later after I enter the country. Only Korea. No, only our conditions are very generous. If it is generous, it is extremely generous. If it continues like this, our margin will increase several times from the initial calculation.

– Really? Good. Alright. Anyway, come in and let’s talk.

– Yes. I think I can finish up some work here and catch a flight back home tomorrow.

– Yeah. Take care. You can take your time. By the way, have you met Min-ki?

– Of course. I’m doing well. Oh~! Well, I have something to tell you about Min-gi too. Anyway, I’ll be returning tomorrow. I’ll probably arrive the day after tomorrow morning.

– Okay. Okay. Good job~! You are a noble person. Good job.

(Breaking News) Shapremin Beverage! Domestic distribution rights awarded to Gaya Consortium (Food + Distribution)!

(Breaking News) Shapremin Beverage to occupy 20-40% of the Korean Beverage Market! Gaya Consortium Wins the Bid!

(Breaking News) Surprise! Shapremin beverage market taken over by Gaya, contrary to expectations. Sales of at least 1 trillion won secured!

(Breaking News) Gaya Foods & Distribution stock price skyrockets! How on earth did Gaya win the bid for Shapremin beverage?

(Breaking News) Gaya Special Privilege Controversy. 00 Official. “I don’t understand at all. The bidding conditions changed only for Korea the day before! Conspiracy…”

(Special Report) In-depth Analysis of Shapremin Distribution Rights Auction. Favors? Lobbying? Skills? Opposition from the Beverage Industry!

(Special Report) MF’s Shapremin distribution rights auction that is completely incomprehensible.

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