Infinite Reincarnation – Arthur Hurt - Chapter 84



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Infinite Reincarnation – Arthur Hurt Chapter 84

17-War

Jarani asked.

“Then how should we make it public?”

Arthur answered.

“Let’s start with printing.”

What Arthur wanted to print was a sort of pamphlet explaining the concept of sweet addiction, recommending a standard sugar-free diet, and emphasizing the importance of physical activity.

Even if you don’t necessarily use the total care service, we will teach you how to overcome your addiction to sweets and lose weight on your own.

Zan blinked, surprised at the more radical method he had thought of.

“Are you trying to ruin the business now?”

“Even so, it won’t be ruined.”

“No, if I tell you all the know-how, who would use total care?”

“Have you ever thought that if you put into practice what you know, wouldn’t the world be a better place than it is now?”

At those words, Jaran was unable to respond, and Arthur continued speaking.

“We all know how to live properly and uprightly. Our parents, our pastors, and God have all taught us how to live. But most people can’t do that.”

Why? Because I don’t trust those advices, or even if I do, I’m not sincere, or even if I’m sincere, I don’t have the patience or luck to endure until the results come out.

Those who could put into practice what they knew were truly rare, because there were all sorts of internal and external obstacles that hindered their practice.

“We apologize to the young ladies who were unable to use the service and hand out the pamphlets. That alone will alleviate the complaints and eliminate the risk. We will prove that we did our best to serve them.”

Of course, competitors could emerge quickly due to the leak of know-how. However, that did not mean that Jaran’s total care was completely ruined. It was just that the expected profits were lowered.

Jaran nodded to Arthur’s explanation. He had decided to let go of his greed. Right now, survival was more important than profit.

“Okay. Don’t do it.”

Jaran hurriedly inquired about the printing house.

Arthur himself wrote the contents of the pamphlet, and while the printer was busy printing out the pamphlets, the eastern branch of the Mato Trading Company was increasingly bustling with servants sent from noble families.

“Oh, we got here first!”

“Let’s get in line!”

“Hey! What family are you from?!”

Fortunately, when the crowds became so large that they could no longer be handled, a pamphlet was published.

Jarani came forward and spoke to the errand boys from the noble family.

“Okay! Pay attention!”

He then expressed his gratitude for the support for the Total Care Service, and said that the Total Care Service will be provided on a first-come, first-served basis, in the order of contracts, and that he plans to expand manpower and facilities to provide faster service as soon as possible.

However, since we couldn’t just tell them to wait, we announced that we would be handing out a booklet containing the know-how of total care service as an apology for our lack of preparation.

Those who arrived a little late and had to wait a long time because their turn was late decided to at least receive a booklet instead, and Jaran received the name of the family from which it was received, as well as the confirmation signature of the errand boy.

It was Arthur’s idea. The list of families who received the booklet was soon to become a customer list.

When he received such advice from Arthur, Zarran stuck out his tongue inwardly. As a merchant dealing with nobles, the importance of customer information was so great that his mouth would hurt if he had to say it just once.

Anyway, as a result of distributing a booklet containing the weight loss know-how of Total Care Service, there was no noble in the capital who did not know about Total Care.

There were no negative reviews. The only regret was that reservations were too long to use the total care service.

But as you said, it was a luxury. Personally, I had a headache.

“The sugar merchants protested.”

“What did you say?”

“They say there is no such thing as sweet addiction.”

“Ahem… … .”

Since the Total Care Diet booklets were distributed, sugar consumption has plummeted.

This was because a rumor(?) spread that eating a lot of sugar would make you fat, and merchants selling sugar were suffering huge losses because of this.

Naturally, he came to protest to the mastermind behind it, Jaran. And among them was a merchant belonging to the Mato Trading Company, so Jaran, who had been trying to create his own faction within the Mato Trading Company, had made an enemy before he could even properly form a faction.

Arthur was also troubled by Jaran’s worries. Because he was in the same boat as him, Jaran’s downfall was a big blow to Arthur. Furthermore, even if Jaran were to fall, sugar consumption would not return to its original level. In order to do that, the concept of sweet addiction had to be destroyed first.

In other words, the most effective way to neutralize the power of the message of sweet addiction was to attack the messenger, which meant that attacks could begin against Arthur, the person who came up with the concept of sweet addiction.

There is probably no more effective way to deny our addiction to sweets than hearing the words, “I was wrong. That was a lie” from the very person who created the concept.

But that meant that everything Arthur had built up until then would crumble.

“It’s difficult.”

Total care service was a new type of business and there weren’t many merchants that could be linked.

At best, a grocer? But since they had to eat healthy, it was hard to make much profit. That meant it was hard to find comrades to protect the common interest.

Jarani asked.

“Tell the Queen the truth and ask for her help?”

“It will be useless.”

The Queen has already gotten what she wants: a reduction in sugar consumption.

Other than that, there was no other reason to praise and award Ananias Youngae for her total care service even before her diet was over.

In this situation, how could you appeal to the queen? You didn’t know what to offer in return, and even if you offered a large bribe, it was more likely that the sugar merchants would use you as a punching bag to bite rather than protect you. They could also offer bribes.

Arthur’s logic was more acceptable because he was someone who knew the physiology of the nobles.

Even if the queen didn’t let Total Care fail, there was a high possibility that Arthur and Jaran would make too many enemies in the process and suffer more than they could imagine. And they wouldn’t get anything in return for the hardship.

Arthur, who had been thinking for a moment, said to Jaran, who was sighing.

“Let’s move the battlefield.”

“Moving the battlefield?”

“In this situation, who knows what those who harbor resentment will do?”

They could use their gang to physically threaten or intimidate people, or they could use money to spread false rumors that Arthur or Jaran were frauds, damaging their reputation and credibility.

So Arthur felt the need to shorten the line.

“Let’s use the conference.”

“The academic conference?”

“I’m asking the academic community to conduct a large-scale study on sweet addiction.”

“Oh! If the results come out, it will be our victory.”

“That won’t do. Well, it’ll be hard to win anyway.”

“huh?”

Arthur’s words made Zarran look puzzled.

“If we commissioned a study on sweet addiction, the sugar traders would do the same.”

“ah!”

If you ask for research in a friendly direction, sugar merchants will ask for research in a negative direction, such as saying that there is no addiction to sweets or that the problem is not the amount of sugar consumed, but the amount of food consumed.

The devil is in the details. Any detailed debate about the truth or fiction of sweet addiction is likely to result in absurd conclusions.

There are many cases where people look at the finger when pointing at the moon.

“And what if the results turn out to be unfavorable for us?”

“We should also try to avoid that. In short, we should buy time even if it means making a mess of things. Time is on our side. Their power lies in selling sugar, but the higher-ups want the supply of sugar to decrease.”

That’s why, as time went by, the power of the sugar merchants was bound to decline. The power of the merchants comes from money, but the sugar merchants’ sales were falling.

So, when the sugar merchants felt that they had nothing to gain by attacking any more, the conflict could be resolved by appropriately adopting a conciliatory mood.

Arthur’s strategy was met with applause from those who grew up with him.

“Okay! Leave that to me!”

“For the first time in a while, I can focus on my main job.”

Arthur could not help but smile as he volunteered to do this.

Zan asked more scholars, including those he had invited to persuade Ananias Youngae, to conduct a large-scale study on sweet addiction. The profits from Total Care Service were enough to support their research.

Sugar merchants did not stay still either. When scholars commissioned by Jaran began to give academic presentations on the relationship between sugar, obesity, and sweet addiction, they also invited scholars to give academic presentations to refute their claims.

The conflict that began in early summer lasted until the fall harvest, when no one paid any attention to whether sugar was the cause of the addiction to sweets.

* * *

17-War

“Extra! Extra! The enemy has started a war! Extra!”

A boy carrying a bundle of newsletters ran around, throwing the papers as if he was distributing them. The atmosphere among the people walking around the square and market became chaotic.

Arthur also had a piece of news in his hand.

“Was it because of this?”

The newsletter contained the King’s declaration of war.

The level of provocation by the Kingdom of Jatra had gone too far, and with the authority bestowed upon them by the Divine Lord, he was determined to punish the Kingdom of Jatra and firmly establish the long-disputed territory of the Trava Basin as the territory of the Kingdom of Skara.

The news article blamed the Kingdom of Jatra for the war, but Arthur was convinced that the war was caused by the greed of the Pavlek royal family.

Arthur’s judgment was that the royal family’s intention to reduce luxuries and the outflow of gold and silver, such as the change in fashion from expensive dresses using foreign fabrics to relatively cheap dresses and the decrease in demand for sugar, was a preliminary step to raising military funds.

As the war issue arose, sugar traders found it difficult to attack Total Care.

Even though the war had broken out, rumors spread that the royal family was keeping a close eye on the extravagant nobles, so even without Total Care, sugar sales were not going to be as usual.

Even if they had succeeded in threatening the Mato Company and Total Care planners and made them publicize that sweet addiction was a lie, it would not have been able to create a ripple effect enough to restore sugar sales in a situation where the war was absorbing public attention.

For sugar merchants, it was a truly desperate situation.

At that time, the first person to reach out was Jaran.

The sugar merchant whom Jarani contacted for reconciliation was a merchant belonging to the same Mato Trading Company, and at first, Jarani thought that Jarani was making fun of him from a position of victory.

But after serious conversations, I came to believe that Jaran did not intentionally try to hurt sugar sales.

This belief was supported by efforts to improve relations with sugar merchants, which came about through the introduction of a new, sugar-sweetened version of Lidis Club snacks.

The idea was to sell the snacks from the Lidis Club separately if they became more popular in the future, and this vision was shared with sugar merchants through Jaran’s mouth, inspiring them. It was not just about attacking the concept of sweet addiction, but also about finding new consumption channels and methods.

“Arthur, I owe you another favor.”

“What’s your status? Aren’t we on the same boat?”