Money Likes Me Too - Chapter 27



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Episode 27.

It was Maxton Studios’ biggest crisis.

‘Isn’t this really how we’re going to fail?’

Director Jeong Hyeon-moon has had a decent career as a commercial film director. In particular, his previous work, the historical fantasy , achieved good results, exceeding 5 million at the box office.

After that, I became confident.

was a screenplay that took several years to make. It received favorable reviews. Everyone who saw it expected the film to do well.

That is, if only it could be made.

‘The production cost is a bit high. I estimate that it will have to break even at 7 million, but how easy is that?’

‘It’s fun. It’s fun, but director, can’t you just change the scenario a little bit? Then I think it’ll be easier to confirm.’

JD, Sharon, Ticketbox. The top three major companies in the industry all responded in this way.

Just close your eyes and turn it over?

It’s not about pride. If you fail, there’s no such thing. Just as I was about to say these words, I got a call from an unknown number.

– This is Coco I&M. Director, could you spare some time for me?

Cocoa? That cocoa?

“We can have a meeting, but where are you?”

– It’s cocoa.

“So that cocoa······.”

– Oh, I guess you don’t understand if I say it like this. Mr. Kang Si-Hyeon, CEO of Cocoa Labs, wants to meet with me. Can you set a date for me?

ah.

“Hey, CEO Kang Si-Hyeon?”

– Is that all explained now? Can we set a date?

I was speechless in shock, but the other end of the line was businesslike. It made a strange ticking sound.

“Yes, yes. Yes. Yes.”

Jeong Hyeon-mun shouted as if squeezing his vocal cords.

I don’t know for sure, but I had a feeling that this was an opportunity. In my experience, those feelings are usually right.

A few days later, Jeong Hyeon-mun headed to Hwapyeong. His heart was pounding.

“Nice to meet you. I’m Kang Si-Hyeon.”

“Oh, it’s such an honor to meet you. My name is Director Jeong Hyeon-moon.”

We exchanged greetings.

“I read the script. It was very impressive. And the spectacular naval battle, even when I read it in writing, I thought, ‘This is it.’”

“Thank you. Thank you.”

I bowed my head several times.

“How much does it usually cost to do something like this? It looks like it would cost a lot.”

I knew it would turn out like this.

I thought it would work out well, but it was as expected.

Eventually, it started with, “This can’t go on like this. I wish they would touch up the scenario a bit.” Then it continued with, “We need to reduce the CG. We need to cut down on the production cost.” It was a build-up I’ve experienced many times.

But he hasn’t given up hope yet.

“It will cost some money.”

He answered cautiously.

“So how much?”

“Well, I haven’t calculated it exactly.”

“You don’t have to be exact. Just say something like, “It will cost this much,” or “This much is needed.” That’s all you have to say. Surely you wouldn’t have come here without doing that calculation, right?”

Kang Si-hyeon’s eyes lit up. They were extremely clear.

‘It’ll cost at least 10 billion.’

Jeong Hyeon-mun felt slightly guilty. It was really the minimum estimate. If he had been greedy, he could have easily spent more than 15 billion.

But now was not the time to be greedy. His homework was to figure out how to turn it around and get an OK by cutting it down a little.

I had to say something.

It’s a hurdle I have to overcome someday. I finally opened my lips.

“One seven······.”

I was about to cut it in half just in case.

“What? 70 billion?”

The words were cut in half.

70 billion? What on earth is this? Jung Hyun-moon was confused. He tried to say 7 billion, but the other party struck first with ten times the amount.

This wasn’t planned. I was taken aback.

“No, no. Not to that extent.”

It was hastily cleaned up.

“sure?”

“Only about 7 billion······. Of course, it could cost more in the future, but for now, let’s focus on getting started······.”

He was talking nonsense.

“You say 7 billion is enough?”

But the other person had a look on their face that said it was a pity it wasn’t 70 billion. They smacked their lips. It was an incomprehensible reaction.

“Not just that. Anyway, that’s it. And it’s not an exact amount either.”

“Are you saying it could increase further?”

“Oh, that’s right······. Oh, no. That’s not what I meant!”

I almost admitted it. It was a strange feeling. The investor was actually increasing the investment amount, and I was trying to reduce the investment amount.

“If it can be extended, fine. Let’s sign the contract as is.”

Kang Si-hyeon nodded to Song Yu-hwa. She, who had been silent until now, took out some documents and placed them on the table.

“Please read it carefully and sign it.”

He opened his mouth again.

“Please take good care of me, Director Jung Hyun-moon. Please do your best until comes out. And don’t worry about money. For more detailed information, please talk to President Song Yu-hwa and the staff at Coco I&M here.”

***

The contracts for both films have ended. Now only Song Yu-hwa’s role remains.

‘Just spend the money wisely and that’ll be enough.’

The beginning is half the battle. I had no doubt that the board that started with 7 billion would eventually reach at least 14 billion. The same goes for . Both felt good. If only it could fail like this.

I opened the newspaper.

? CocoaTalk subscribers exceed 30 million······ 40 million just around the corner, ‘If you add Japan’s CocoaTalk (20 million), will it already surpass the population of South Korea?’ Amazing achievement.

? Baedal’s people, monthly orders already exceed 1 million······ Undisputed No. 1 in the industry, ‘Tongtong Delivery, all late-night snackers, get out of the way!’

‘The further you go, the harder it gets.’

Nothing was going right here.

“Can I come in?”

Team leader Han Jang-soo came in. He was holding a bunch of documents in his hands. It was something I had asked him to do.

He was sweating in the winter weather.

“It’s not that I’m not saying that, Team Leader Han, you really need to exercise.”

“Do you see it that way, sir?”

“Yes. Sweating in this winter weather is a thing.”

“Isn’t sweating because the CEO makes you work that much?” Team leader Han’s eyes narrowed. He pretended not to see.

“I brought all the documents you mentioned.”

He said in a subdued voice.

“Thank you.”

“But you know.”

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It seemed like he had a lot to say. He shrugged his shoulders, indicating that it was okay to talk.

“Do you really have to go this far? No matter what the work is, I just can’t understand why it has to be this way······.”

“It has to be done like this.”

“still······.”

“Team Leader Han, haven’t you seen me before? I’ve always done this. You probably know the results. Why are you asking me now?”

He became dumbfounded by my fastball.

“No matter what, this······.”

‘You’ve crossed a line!’ The eyes were saying this.

‘If you intend to cross the line, then cross the line. If you don’t intend to cross the line, then should you cross the line?’ That’s what I thought.

If you can’t cross the mountain, just cross the line.

“Let’s see. Then.”

I took out a piece of paper from the pile. I felt like a foolish man lifting a shovel to move a mountain.

***

At that time, Chairman Lee Chung-jae of the Help Center was also facing the chief secretary in front of a pile of documents.

“Is it okay if I say something presumptuous?”

“If you’re going to do it anyway, then do it.”

“Do you really have to do this? I’m fine, but I’m worried that my employees might get upset.”

The advice was bitter to the ears. Lee Chung-jae was able to accept it. Instead of getting angry, he asked the chief secretary.

“Do you remember what Cocoa Kang Si-Hyeon said before?”

He nodded at the soft voice. It was a story that he brought up whenever he had the chance. He couldn’t forget it because he had heard it a hundred times, even with exaggeration.

“Then you remember what that means, right?”

“Of course, Mr. Chairman.”

“Kang Si-hyeon warned Lee Chung-jae, ‘Help can find substitutes anywhere, so don’t overestimate yourself.’ I take that to heart. I think it’s natural for a company with a substitute to fail, even if that substitute is better. Therefore, help should be a service that has no substitutes. Do you understand?”

There was no answer.

“A few years ago, Mate merged with Emforce, and recently ended its portal service. Portal Hayan also ended its long-standing Hoytel service that had been going on since the PC communication era. The portal war that had been going on for a few years was also reaching its end. The consolidation and disintegration of small portals that combined together account for less than 1% of the market share has begun.”

“······.”

“Right now, Kang Si-hyeon is probably struggling with a pile of documents. Looking for food. That’s what scares me.”

The chief secretary asked while looking at the documents.

“Because of that······.”

“Yes, that’s right.”

Lee Chung-jae nodded. It was an expression of affirmation.

“If we delay any longer, the only places left will be foreign portals, Yoohoo! and Google Korea. We need to act quickly. We need to be cool-headed but warm-hearted. The answer is aggressive M&A that is one step ahead.”

After he finished speaking, he took out a document from the pile.

“You’re lucky.”

A smile appeared on his lips.

“yes?”

“The document that just happened to fall into my hands is Dream Wizard. It’s a place with a market share of less than 0.1%. Should we start looking for a solution here?”

His eyes sparkled and shone. They were clear eyes.

Kang Si-hyeon’s words echoed in Lee Chung-jae’s mind.

‘You have to eat Korea, which has advertising search patents like Overture, and Might, which has killer content like Cyworld and MateOn, and you have to eat them all! That’s how it should be.’

The memory was slightly (or significantly) distorted, although Lee Chung-jae was completely unaware of it.

‘Kang Si-hyeon, what are you going to do now?’

He thought.

***

‘My ears feel strangely ticklish?’

I felt like someone was talking to me. It was subtly unpleasant.

“Why? Have you given up on the idea?”

“no.”

“······.”

“Do you speak as if you really want me to give up?”

One team leader waved his hand. I didn’t pursue it any further. In the meantime, I made a decision. I handed him the profile I was looking at.

“I think this person would be good.”

“who······.”

He had been trailing off, but his expression changed when he looked at the documents.

“Are you a crazy singer?”

It was a look of astonishment.

“I’m sorry to say this, but I have to tell you this. I couldn’t stop you from investing in movies, but I really want to talk about this. The crazy trend has already passed 10 years ago. It’s a bad choice. I want to stop you.”

Who doesn’t know that something is out of style? That’s why they do it.

“You’ve been saying that all along, but don’t try to test my judgment, Team Leader Han.”

He said it firmly.

“Please convey my intentions to CEO Song Yu-hwa of Coco I&M. To prepare for the celebrity management business. If necessary, you can establish a subsidiary. The condition is that this person must be made into one of our people. This is not a request. This is an order.”

Team leader Han let out a sigh he had been holding back as he closed the door to the office and came out.

“I don’t know what this is.”

Sat down.

“What happened again?”

“Do you understand, Jinju?”

Even though he was careful not to overhear, he was so angry that he couldn’t hide what was inside.

“As far as investing in movies, I understand. You can see it as a hobby for rich people. It could be possible. I don’t know for sure. But isn’t celebrity management really crossing the line?”

Won Jin-ju just listened.

“No, that’s fine. Let’s say it’s fine. But this······.”

“Who said that?”

“Jinju, see it with your own eyes.”

I handed over my profile.

“I would understand if you said you were buying Cyworld. But Cyworld is really······.”

Won Jin-ju grabbed the end of the sentence and asked.

“Team Leader, have you heard the news?”

“What’s the news?”

“Speaking of Cyworld, there’s a rumor that the help center is really interested in Cyworld. I don’t understand. When did Cyworld’s popularity drop?”

‘Is that lie true?’ he began to ask.

The saying that Cyworld is better than Cyworld was something I said without thinking. When I thought about it, my heart sank.

I think it would have been a real headache if this chaos had really broken out on Cyworld.

It was a service that had already been dead for a long time. It was so big that the price was ridiculously high. The maintenance costs might even be higher than the sales. Just thinking about it made me dizzy.

I’d rather use Sai than Cyworld. Wouldn’t it cost less?

“And you know what?”

The pearl was fluttering.

“What do you know?”

A team leader responded in a voice that was still a little strained.

“Fashion comes and goes. It’s not unpopular right now, but I wonder when the next big opportunity will come.”

So what? Are you saying you’re going to enter the US market or something?

I was about to shoot him down, but I stopped myself. Even though I said that, I was also a fan of Sai. If I felt better thinking that way, then I thought that wouldn’t be so bad.

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