Money Likes Me Too - Chapter 93



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Episode 93.

“Halftime commercial?”

Superbowl.

It refers to a match between the two conference winners of the NFL, an American football league, for the final game.

Of course, it is not well known in Korea.

But in America it’s different.

It is more popular than the MLB World Series and the NBA Finals. The comparison itself is humiliating. Wouldn’t it be easier to understand if I said that it is a festival watched by more people than the European Football Champions League finals that people all over the world are crazy about?

Over 100 million people are watching, one third of the population of the United States.

Since it is a half-time advertisement for such a game, the unit price is naturally high. It costs about 4 million dollars, or over 5 billion won, for 30 seconds.

But for me, it’s a little different.

‘It can be up to 90 seconds, so about 15 billion won?’

It doesn’t cost much. It’s cheap.

On the other hand, the promotional effect is incredibly outstanding.

They say global companies around the world are lining up to do halftime advertising. I don’t understand it. Forbes even analyzed that the advertising effect is nearly twice the budget.

“What do you think?”

Han Jang-su asked again.

“Do I really have to do this?”

“Of course! This is an advertisement that even our country’s Daewoo Motors and Sungsam Electronics cannot do, let alone the United States. If you can do it, you should do it.”

“Daehyun and Seongsam are different. They are manufacturing companies. Aren’t they companies that sell products overseas?”

“We sell it too. Cocoa Talk.”

‘I won’t sell it. It’s free.’

The story has become long.

“I guess the chairman doesn’t really want that.”

of course.

You can’t reap the benefits of 30 billion won by spending just 15 billion won. A little goes a long way. If you ignore it as a little, you’ll make money in an instant.

“But Mr. Chairman, you can’t refuse this.”

“What is it now?”

Are there still any left?

“This is a project that CEO Song Yu-hwa of Coco I&M is already pushing forward. Our singer Sai and MJS (Invincible Boys) have been invited to collaborate on the halftime show stage.”

what?

I was trying to avoid the dust and met the truth.

MJS has been showing ominous signs since last year, and recently started to wander around the Billboard charts.

[ MJS, Beats Justin Bieber to Win Billboard’s ‘TOP Social Artist Award’. ······ First Asian Singer! ]

[ American Music Awards (AMA), kneeling to MJS! Honor of receiving ‘Favorite Artist’ award. ······ I want to give all this glory to Cocoa! ]

“That’s ridiculous.”

“That makes sense.”

Han Jang-soo shook his head.

“You shouldn’t refuse this. No, even if you refuse, it won’t help. I’ve already promised to do it.”

Now no one listens to me. Lim Kyung-jun’s DNA has spread throughout the company. There’s nothing we can do.

“······Then, don’t spare any expense and spend it.”

“Yes, I will do that.”

I thought to myself.

‘If this continues, I might just end up doing an advertisement.’

In the end, the goddess of victory smiled on Han Jang-soo. Now, there was no one he could trust in the company.

Meanwhile, Han Jang-soo clenched his fists as he left the chairman’s office.

‘Okay! This is it!’

I met Lee Jong-suk yesterday. I got some advice on the spot.

‘Just do it. The chairman can’t say anything anyway.’

‘Is that really okay?’

‘Our representative Han, you still don’t know Chairman Kang.’

Lee Jong-suk clicked his tongue and told her that Kang Si-hyun would have no choice but to understand once she did it. He said that was how things had been done at KSH so far, and that he couldn’t tell her everything, but he told her to trust him.

So I did that. It worked.

“Director Cho.”

I returned to the office and immediately called Woongjin Cho, the head of the strategic planning office.

“Yes, sir.”

“Please call President Song and let him know that we can proceed as planned.”

“All right.”

There’s more to say.

“And then there’s our ad, SBCP.”

“SBCP? What is that······.”

Han Jang-soo added with a smile.

“The name of the project is Super Bowl Commercial Project (SBCP).”

You should have told me that in advance. How would I know if you just made it up? Jo Woong-jin’s expression hardened.

“Oh, did the chairman confirm it?”

“Don’t ask about that. Just proceed with my order.”

If a problem arose, Han Jang-soo was willing to take full responsibility for it.

‘SBCP, what the fuck. The name is perfect.’

It sounded like something that would burst out of Kang Si-hyeon’s mouth after the incident. It was the perfect name for such a project.

* * *

December 31, 2017, one day left in the new year.

“Chairman Kang!”

I came down to ‘Cafe Off Road’ after a long time. Owner Yeo Hyeon-jeong welcomed me.

“Why aren’t you coming down? I’ve been waiting for you.”

“Haha, I see.”

“As you mentioned last time, we are preparing to expand overseas. How can you be so thorough? Word of mouth has spread among everyone who has traveled to Switzerland.”

It looked like he was going to run towards me and hug me. I quickly pushed him away.

That’s what the lady said.

A few months ago, I got a call from Clyde Schwab. He said that the sub-conference center he was building in Davos, Switzerland, called the Cocoa Center, was completed. Cafe Off Road had also opened there.

‘It looks like things are going well?’

“What about Hyunseung?”

I asked.

“Please wait inside. Shall I call you?”

“No, no. I will go.”

It’s a year-end party with Nam Hyeon-seung, a delivery man who we always meet up for a beer at the end of the year. I couldn’t miss it this year either.

These days have been gloomy days.

The money was not decreasing, it was increasing continuously. Now I had to let go halfway. 100 trillion is that kind of money.

‘Surely big money is big money. When you see that no matter how much you spend, it doesn’t disappear.’

I took a sip of alcohol. It was to help me forget a little.

“Why are you drinking alone when you’re so proud?”

It was Nam Hyeonseung.

He sat down on the table and quickly filled my empty glass with beer. Then he filled his own glass.

“I heard you bought a baseball team?”

Those were his first words. I felt a little better when I remembered the money I had spent.

“That’s right.”

“Please tell me in advance. If there’s something like that. You know I’m a baseball fan. Fortunately, it’s not Dosan.”

“Then why don’t you buy one too? Or maybe you should just start your own business.”

He looked momentarily speechless at my words.

‘Oh, that’s right. I was talking to Kang Si-hyeon.’ I had seen that expression a few times before when we went to the same school.

“What about my topic, baseball team······.”

He drank his beer without finishing his sentence. The guy also had a gloomy expression.

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It seems like the guy also wants to buy a baseball team. But the staff are definitely trying to stop him.

‘Then don’t tell me.’

Of course, if I, as the major shareholder, support it, it will be easy to survive.

But I decided to stay quiet until the guy asked me to do it. A manager has to be firm about his intentions.

Time passed.

“What about my topic, baseball team······.”

It looks like he was upset because he’s already repeated that sound for the fifth time.

“Okay. Okay, I got it······.”

“If you have money, you can start a baseball team or something. Don’t you know our company’s situation right now? How easy it must have been for our company to look.”

“Does it look easy?”

“How easy must it have been for you to tell me to hand over the company to the 3rd group? Huh? You thieving bastards.”

A drunken conversation came out. What? Buying a delivery man for 3 trillion won?

I was so angry.

‘Whoever it is, are you kidding me? Right now.’

It’s not that I don’t buy it because I don’t want to buy it.

The delivery people are a bottomless pit. It’s for my exclusive use. There aren’t many opportunities to pour money like this. It’s not like I’m just making investments without any income.

But what?

Are you looking into my bottomless pit? I can’t forgive you.

“What does that mean?”

“You didn’t know. Well, you wouldn’t know. You don’t care about me.”

“Enough nagging, let’s hear the story first. Who gave you a three-year-old’s liver? Just tell me who it is, and I’ll give you a hard time.”

The guy was talking in a drunken voice. I met and talked with Nicola Zimmer, the CEO of Hero Delivery, the strongest delivery app in Europe, at several global conferences. We became friends because we had similar visions and similar interests.

The incident is said to have occurred last month.

At the meeting, he proposed that they take over the company completely, saying that he had been targeting Baedal Minjok for a while and that he would pay a total of 3 trillion won in Korean won.

‘Fuck, this is ridiculous.’

That can’t be. Even if I buy it, I’ll buy it.

“I will buy it.”

Nam Hyeon-seung waved his hand.

“I’ll buy the alcohol. I earn that much too.”

“No, not alcohol, anything else.”

I continued.

“Your company. The people of Baedal. I’m taking over completely. I couldn’t say anything until now, but now that it’s come to this, you should come under Cocoa. 3 trillion? I’ll double it to 6 trillion.”

The taste of alcohol suddenly became sweet.

There is a saying.

If money can’t solve the problem, think about whether you don’t have enough money. That’s what I want to tell Hero Delivery.

What, 3 trillion?

I can easily spend double or triple that amount.

“what?”

Nam Hyun-seung’s facial expression changed.

Kang Si-hyeon’s suggestion finally sobered me up.

“If you don’t like Article 6, should we raise it to Article 7?”

“······.”

“Count to ten. Decide.”

I looked into Kang Si-hyeon’s eyes. It had been a long time since I had seen such clear and peaceful eyes. They were the same eyes that had first come out when I saw the Baedal’s proposal and said I would invest.

In that moment he realized.

If we rashly reject it here, 7 trillion will become 8 trillion, and 8 trillion will become 9 trillion again. It’s the same as before.

Of course, you can leave it like that.

‘3 trillion is ridiculous, but the appropriate acquisition price is a little less than 7 trillion.’

What stopped his greed was his conscience, which remained even while he was drunk.

“good night.”

Eventually, I nodded.

“Okay, call.”

“Me too, Cole.”

“Bring me a napkin. Let’s sign before I change my mind.”

No, shouldn’t I be the one saying that?

For a moment, Nam Hyun-seung fell into the delusion that it was not he but Kang Si-hyeon who had hit the jackpot of 6 trillion won.

* * *

The year 2018 is the year of the dog.

Big news has been pouring into the IT industry since the new year.

[Domestic tech company’s unprecedented big deal! ······Cocoa bets 6 trillion to completely acquire Baedal’s People!]

[ ‘Baedal Nation’ changes its name after 10 years! ······ Now call it ‘Cocoa Delivery Nation’.]

The conversation progressed quickly.

There was no opposition.

Even though they did not have voting rights, the relationship between Cocoa and Baedal was no longer a simple investment company and investee company.

dripping.

“Come in.”

“This is Lee Jong-suk.”

KSH Holdings CEO Lee Jong-seok came in. My eyes narrowed.

“What’s happening today?”

Lee Jong-suk doesn’t even notice.

“As you said, I have drawn up a price estimate for the Hero Delivery acquisition. The market cap is approximately $7 billion, or about 8 trillion.”

“It doesn’t take long.”

“If you just say so, we will open a block deal window with Naspers, the largest shareholder of Hero Delivery.”

How dare you look down on the delivery service of a small alley store like that?

“Go ahead.”

I said firmly.

It’s time to show what Donchul is. The nation of cocoa delivery has already conquered the Korean market and is looking toward North America.

It’s time to plant our flag in Europe too, through Hero Delivery.

I found out too.

Foodora had dominated the three markets of France, Italy, and the Netherlands with its brand, but the prevailing view was that things were not going well. This was the result of Uber and Amazon entering the European market one after another.

So the guys turned their eyes to the Asian market.

The price was paid in reverse. Thanks to that, I was the only one who benefited.

“Oh, did you get a call?”

Lee Jong-suk suddenly brought up a different story.

“What kind of contact is this?”

I asked.

“Tricell Chairman Jeong Se-jin asked me. What is Chairman Kang’s schedule like these days?”

“Well, I don’t have any.”

“Director Lim probably forgot to tell you. This new… This guy’s been absent-minded lately.”

“What’s going on?”

Lee Jong-suk continued speaking.

“Didn’t you remember , which was a box office hit during Chuseok last year? It ended up surpassing 7 million this time. There’s a huge uproar because Trycell Entertainment hit a home run from its first at-bat.”

Yes, that’s right.

I can’t tell you how lucky I was. My judgment was right. I did a good job of passing it on to Trycell.

“But?”

“Chairman Jeong wants to meet you. Give and take. If you receive something, shouldn’t you give something back?”

No. Leave that one alone.

“What are you giving me?”

I asked cautiously.

“He won’t go into detail. He said he has someone he can introduce you to. Isn’t that the person who made and ? Director Bang Ho-jun. He really wants to meet you, Chairman. I think it’s probably about a new work, but I think it would be better to meet him and hear the details.”

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