Producer with no Regrets - Chapter 812



Only Noblemtl

Episode 812. Main Character (In My World) (3)

Horizontal Enter listing.

It was a year of running towards this.

As an executive producer, Sungpil has successively succeeded with Woo Hyo-min, Waypercent, Chaotic Energy, and Girls’ League.

Behind the scenes, Hong Gyu-heon and Han Gu-in have been fighting a different battle.

‘What is listing?’

This is when a company can issue stocks to secure funds.

People buy stocks because they believe in the value of the company. Companies sell stocks to raise cash, which allows them to be more proactive and enterprising than before.

First of all, it is good for a company to have a high stock price because it can sell its stocks and get more cash.

‘Garo Enter’s goal is to go public.’

But it’s not just a simple listing.

As with any company, Hong Gyu-heon and Han Gu-in wanted to be listed at the highest possible stock price.

Institutional investors are the ones who initially determine the stock price.

Of course, since institutions have more money than the general public, they can buy a lot, and since they are investment experts, the fact that they have been involved also guarantees reliability.

When a company goes public, it trembles and says this to institutional investors, almost as if making a confession:

‘Rain, will you buy it for me at a high price…?’

But even if you just go up on stage one day and say that, there’s no way you’ll get good results.

Didn’t confession originally mean confirming love? The process leading up to confession is important.

Hong Gyu-heon met with key figures at a securities firm and asked them, to put it simply, how best to confess.

To hear the conditions they want, the situation they desire, the state in which they will accept Garoenter’s confession.

‘How can we get many institutions to want to buy our stock in large quantities and at high prices?’

What they said was always similar.

‘Well, honestly, I think the K-pop entertainment bubble is over now… … .’

‘What are you talking about, engine?’

K-pop is gaining global popularity.

The pinnacle was WTP.

Koreans were skeptical of the absurd news they were telling, asking, “Is it real?” But as brilliant records continued to be set that were impossible to disbelieve, everyone wanted to get involved in this festival.

This is literally a lethal dose of patriotism.

People were buying up entertainment stocks like crazy, celebrating the unstoppable growth of K-pop.

And WTP went into hiatus.

‘The party is over, is that it…?’

The growth of the boy group that had been making money has stagnated. When WTP, which had been breaking the ceiling, disappeared, the ceiling was no longer broken.

A fierce competition ensued.

Girl groups, starting with KARA and Girls’ League, are continuing to set records…

‘Those are records that all boy groups broke 5 years ago.’

People try to predict the future from history. And now, people are trying to predict the future of girl groups from the history of boy groups.

Although Caius and the Girls’ League are certainly out of the norm, their growth will also come to an end.

So, the stock market people ask this:

‘What makes Garo Enter better than KS Enter?’

Can you break KS Entertainment and become a game changer?

Everyone says the K-pop bubble is bursting, the party is over.

Those who hold the money have become more conservative.

Hong Gyu-heon told Sung-pil about this. People are right. Even if we do well, we’ll just end up slipping into the gaps between the three major entertainment companies.

The bubble will burst soon, so wouldn’t it be better to compromise at an appropriate level?

Seongpil then went wild (really wild).

‘It’s not the ceiling yet! It will grow more than twice as much as it is now!’

I asked him why he thought that.

‘I just know! It may sound weird, but it’s true! If you don’t believe me, trust me! I’m with the Girls’ League… . . . ‘

Okay, I get the general idea.

‘Don’t worry. Girls’ League will reach the top of girl groups. It’s not the top of an aquarium that doesn’t change. Girls’ League will create a higher sky and sit on the clouds above it.’

Seongpil declared confidently.

The talk among money movers that the ‘bubble is over’ is nothing but a guess. He said he would personally increase the pie in this market.

Yes, that’s right.

That is the right way.

Overcoming all difficulties, killing the Heavenly Demon, ascending to the immortal realm, and becoming a constellation in the sky.

With this, Garo Enter will become the second entertainment company in history to create a miracle.

Of course, Hong Gyu-heon also trusts Seong-pil. He has no choice but to trust him because of what he has accomplished.

But… …I just folded my arms and sat still.

‘Yeah, I trust Director Park. Then, break that ceiling as fast as possible. We need to raise funds by getting the maximum number of bids.’

Can’t you say that?

If Seongpil’s battlefield is in the middle of a battlefield where bullets are flying, Hong Gyuheon’s battlefield is behind the front lines where those bullets are supplied.

Seongpil moves in his own way, and Hong Gyuheon moves in his own way. In the end, she pulled out the family’s report.

“Let’s get involved with KS Entertainment.”

Hong Gyu-heon wanted to give KS Entertainment Chairman Moon Gyu-wan a kiss if he could.

Some say that Garo Enter grew by sucking the blood of KS Enter and Caius.

Well, I admit it.

The rivalry between the Girls’ League and Caius has dramatically reduced the promotional costs of Garo Enter. No, it has gone beyond reducing them and created value that was not there before.

Even though KS Enter is trying to kill Garo Enter, they will win in the end.

The other side also drew their swords and struck, so Hong Gyu-heon has no shame anymore. He will suck everything out of you.

“That… … .”

Kang Ji-hye of the public relations team expressed her discomfort at Hong Gyu-heon’s order.

“I feel like I’m starting to feel more and more tired… … .”

The surprising fact is that the rivalry and confrontation between the Girls’ League and Caius did not arise spontaneously.

No, it may have arisen spontaneously, but it was not natural for it to be maintained.

The Garo Enter PR team has been unleashing dogs to create discord between the Girls’ League and the KARA fandom.

So that the fame of one side, mainly that of Caius, would also benefit the Girls’ League.

The work culminated in ‘Song for People’, which finally brought an end to the long-standing rivalry. The Girls’ League stood on equal or higher ground than Caius.

“Even among the people, there is a growing atmosphere of self-purification of articles that excessively compare them to Caius… … .”

“Then what should we do?”

“yes?”

“How do you get attention?”

“Well, wouldn’t it be okay if we just spread the word? Our Soviet Union has come that far… … .”

Kang Ji-hye is also a fan of the Girls’ League and supports them. So now she wants to break free from the shackles of Caius and go her own way.

Hong Gyu-heon shook his head at him.

“Wisdom, our Wisdom. How can someone who is (or isn’t) the head of the public relations team be this short-sighted?”

“yes?”

“Even if the people are enlightened, they won’t be youths.”

If the people were liberated by ‘Song for the People’, the youth were the opposite.

Those who desperately protect Caius repeat this phrase whenever the name Girls’ League comes up.

‘Yeah~ Even so, Girls’ League is ranked 2nd in girl group initial sales~’

There is an old saying that goes like this.

The world only remembers the number one.

I don’t remember second place.

no.

The second place is remembered by the first place. The first place, who fought harder than anyone else, is remembered for a long time.

That’s what Caius did.

The first place goes beyond remembering the second place and puts them on the death list, waiting for the day to kill them with bloodshot eyes. That is one of the reasons why the confrontation between the Girls’ League and Caius still exerts great influence on the stone plate.

“To outsiders, this is still an unfinished fight.”

“Then, should we let the dogs loose again and have them bite us?”

“Hmm… … .”

I’m very tired, huh…

“Well, I guess our kids’ fans are the ones who do fandoms to be happy. It’s not right for us to start fights and tire them out.”

“Oh, that’s right! As expected from the boss!”

“Isn’t there a way to bring a fresh twist to the conflict between the Girls’ League and Caius?”

“You haven’t given up yet… … .”

give up?

Why are you giving this up?

In any sport or entertainment industry, the most lucrative thing is rivalries.

Humans unconsciously perceive the world as a structure of opposition and dualism. Therefore, the opposition between two forces is the cognitive structure that is easiest for humans to understand.

Good and evil, strong and weak, heaven and earth.

The most basic of entertainment basics… … .

“……okay.”

The answer is out.

When Hong Gyu-heon’s eyes caught her attention, Kang Ji-hye felt goosebumps. Those eyes were not those of dogs releasing dogs, but of a human releasing a pack of hunting dogs.

“The goal is to promote our company, right? Director Han, right?”

Han Gu-in was trembling in fear after seeing Hong Gyu-heon pressuring Kang Ji-hye. He nodded his head tremblingly.

“To sum it up, we are selling illusions. We are targeting institutional investors, but the ones we really need to show off to are the general public.”

Institutional investors buy about 80% of the shares in the initial public offering. They hope to make a profit.

How to make a profit.

The stock price just needs to rise above the initial public offering price.

Then how will the stock price rise?

If people buy it at a higher price than the current stock price, it goes up.

Who would do that?

They are ants.

“The horizontal enter must be seen as a golden egg that will hit the jackpot. How to do that… … .”

They’re blowing their trumpets until people’s ears burst.

Well, let me give you an example.

Girls’ Generation enters Billboard Hot 100!

Girls’ League American Music Awards Invitation!

Girls’ League Spotify reaches 20 million monthly listeners!

Global listener count exceeds 100 million!

Music video reaches 100 million views in 24 hours!

The strongest, unparalleled! The one and only girl group!

“If we do this, people will… … .”

Huh? What is this? It gets more advanced than this?

Entertainment stocks are more about the company’s image than what it actually earns?

Do you make a lot of money?

Huh? You’re going to earn more?

“Everyone is blind so they will buy it.”

People are buying Garo Enter stocks like crazy. Then institutional investors say, “We’ll eat well” and sell.

Stock price decline.

Ants are crying, institutional investors are laughing. Rescue requests will be in full swing, saying, “There are people on which floor!”

In any case, it is the completion of a world where only the horizontal enters that secured funds and the institutional investors who saw the profit are happy.

“So what’s important is that the public sees the potential for growth. The illusion that it will grow further. Isn’t there a keyword that the PR team has set?”

“Oh, yes. We plan to continue publishing articles with the two keywords ‘small and medium-sized planning companies’ and ‘large planning companies’… … .”

People will recognize just these two words and understand that Garo Enter is making the leap from a ‘small and medium-sized agency’ to a ‘large agency.’

Focusing on keywords that are as memorable as possible for the public is a basic journalistic skill.

And better than keywords are images.

“Compared to KS Entertainment… … .”

It makes people recognize the small office building of Garo Enter and the splendid building of KS Enter by crossing them.

Success is imprinted in images. That is the image of ‘growth’ that the PR team conveys to the public.

“That’s it.”

Hong Gyu-heon snapped his fingers.

“If the rivalry between the Girls’ League and Caius is tiring, let’s expand it.”

“Expansion?”

Kang Ji-hye blinked as if she was wondering what he meant. She scanned the simple interior of the Garo Enter conference room with her eyes… … .

“Don’t protest with your eyes.”

“That, the framing I was talking about is something that happens in the future rather than now… … .”

In the first place, how can horizontal enter be compared to KS enter?

The Girls’ League and Kaius are… …the right weight class. The miraculous producer named Sungpil made them that way.

But horizontal enter and KS enter?

“We can barely release four albums a year, but they release over 40 albums a year. The volume of the buildings would be hundreds of times different.”

“Why are you so physically approaching me? And what’s wrong with our building… … .”

“Don’t you remember how you reacted when the Girls’ League first started being compared to Caius? You were just treated like idiots. That’s going to happen again.”

“What, do we really have to stick together as companies? We have idols.”

“… …Idol?”

“There’s Hyomin, and there’s also WayPercent and Chaotic Energy that will come out in the future.”

Yes, this is a story from long before Seongpil left for Japan.

This plan came out of Hong Gyu-heon’s mouth on a hot and humid summer day, when the cicadas had not yet crawled out of the ground.

Seongpil’s plan to ‘prove Garo Enter’s producing ability to the world’, which was to produce four consecutive songs, was transformed into a specific weapon at that point.

“You are right. If an ant were to shake its fist at an elephant, everyone would just laugh at it.”

But what if you prepare the stage?

He places ants and elephants on stage, shines a spotlight on them, calls the audience together, and gives them opera glasses.

Look, watch carefully how strong the ants are.

Then the staff goes around the audience and collects the money. Who will win? Surprisingly, there are people who bet on Ant just because they are on the same stage.

“Entertainment is a world of images and illusions.”

Hong Gyu-heon wants to create a fantasy.

“As if Garo Enter really has the ability to fight KS Enter.”

Hong Gyu-heon stood up resolutely, like a lord who had resolved to go to war. If she had a sword in her hand, she would have cut off the corner of the table like Sun Quan.

Instead, she patted the table with her palm.

“The stage is the HPT Music Awards.”

A modern-day altar where all the stars of K-pop gather.

“It just needs to be a very small production. I’ll show a scene where idols from Garo Enter and idols from KS Enter face each other as enemies.”

“… … How?”

Are you going to put all the idols from Garo Enter on stage and challenge the idols from KS Enter to a dance competition?

“Location, location.”

“Where is it?”

“There’s a waiting area for idols. It’s a place higher than the floor in front of the stage. It’s a place where you sit on glass chairs and applaud when your seniors and juniors sing. There, KS Entertainment idols and our kids will sit facing each other.”

“… … !”

Kang Ji-hye immediately imagined the scene. It was so powerful in terms of imagery.

Girls’ League, Woo Hyo-min, Waypercent, Chaotic Energy.

They face the history of KS Entertainment.

Caius, PTR-17, Byes, Butes, and Darkest.

Entertainment is a world of images.

The public watching the scene will be thrilled beyond what Kang Ji-hye can imagine.

The girl group war between Girls’ League and KARA will escalate into a fight between companies.

“It would be the icing on the cake if there was a special stage where the Girls’ League and Kaius could be compared.”

“Oh, I see! After all, if you just match the numbers, they’ll look similar! But how?”

Usually, the waiting seats for idols do not have a face-to-face format. In some cases, tables are set up like the waiting seats for acting awards.

Realistically, it is unlikely that the awards ceremony organizers will accommodate the demands of a small company like Garo Enter.

“I wish I could create that image, but would you break with the conventions of the past and do it?”

“I have a way.”

* * *

Hong Gyu-heon called.

“Sister.”

With Hong Yeon-Hyeon, CEO of Sisyphus, who produces the HPT Music Awards.

“Hey, brother.”

To Hong Moon-heon, president of HPT Media, which hosts the HPT Music Awards.

“that is…….”

This is a story about the time when Woo Hyo-min was working as an emergency rescue worker for love.

“Can I ask you a favor… … ?”

It was summer.