The 3th Generation of the Chaebol Wants to Live Quietly - Chapter 1156



Only Noblemtl

1156.

Chairman Choi Yong-wook flinched at the thought that all of this could have been his own misunderstanding.

Only then did I come to my senses.

If there was a reason, the reaction of grandson Choi Min-hyeok was not entirely bad.

Actually, the performance of the KMP-02A model was not good.

After offering a seat to Chairman Choi Yong-wook, Director Choi Min-hyeok frowned at Vice Chairman Choi Moon-kyung, who was sitting next to him, and then ignored her for the time being.

“It’s not something else, it’s because of IPS-LCD. LC Electronics and Osung Electronics developed it, but the yield is not good.”

Vice Chairman Choi Moon-kyung surprisingly kept her mouth shut and her ears pricked up.

This was the first time I had heard of this information.

Especially hearing the situation through the mouth of my nephew, Director Choi Min-hyeok.

Although he hated his nephew, Director Choi Min-hyeok, he now acknowledged his abilities.

So I listened carefully.

Chairman Choi Yong-wook just glanced at the sight and clicked his tongue.

“I thought it was already in mass production?”

“That’s what the media reported. But in reality, that’s not the case. Both companies had a lot of defects because they were mass-producing the products for the first time.”

I wasn’t talking about simple defects.

It meant a defect that appeared once use began, even though there was no problem during mass production.

And there was no way Chairman Choi Yong-wook didn’t know that.

“… Are you saying that if I sell it, I might hear complaints?”

“Yes. There were still a few features in development there. We thought it would take a few more years to be exact. It was difficult to sustain the deficit during that period.”

“It’s a deficit… … .”

Only then did Chairman Choi Yong-wook realize, “Oh no!” He was conscious of his nephew, Director Choi Min-hyeok’s achievements and was mistaken in thinking that he could do anything.

But that can’t be the case.

Even if your first business goes well, you never know what your second business will be like.

In fact, the probability of failure was very high.

That’s what Chairman Choi Yong-wook is worried about.

“… Please tell me more.”

“… There’s nothing special. If I had just talked to Director Jang, it would have only led to a pointless argument. I couldn’t necessarily help finish it off.”

“That’s not a very pleasant story. Doubting the capabilities of our KM Group.”

“Do you say that even after looking at the restructuring of affiliates?”

Chairman Choi Yong-wook has so far reorganized more than 20 affiliated companies.

He was separately briefed on why the affiliates failed during the process.

With that level of capability, I couldn’t be confident about the success of SLT-MP3.

“…Do you really have to say it that way?”

“Because I want to make it clear. To be honest, I don’t want to be treated well and get scolded.”

Only then did Chairman Choi Yong-wook realize that he had been hasty. He had recently heard too many stories from people around him about the new corporation Plims.

It was true that he was also unusually excited.

When I heard that my grandson, Director Choi Min-hyeok, was doing something, I thought to myself, “Plims.”

“… I guess I was a bit hasty. I’m sorry. I got too motivated and became greedy.”

Chairman Choi Yong-wook surprisingly bowed his head to his grandson, Director Choi Min-hyeok.

It was his own fault.

But there was still something I wanted to say.

“But the product came out like this. I tried it myself and there were absolutely no defects.”

Director Choi Min-hyeok stared blankly at the SLT-MP3 handed over by Chairman Choi Yong-wook and let out a hollow laugh. Although he had leaked the information, he had no idea that this item would already be in Chairman Choi Yong-wook’s hands.

‘Every major company knows this now.’

It seems that noise marketing was a real success.

Now, everyone, you and I, were going to rush into this LCD mobile industry.

This is not limited to domestic companies, and foreign companies including Sony are no exception.

‘… Fortunately, we have already purchased all the key patents related to wireless LAN and antennas.’

Vice Chairman Choi Moon-kyung was delighted, unaware of Director Choi Min-hyeok’s true feelings.

It was a natural thing for him.

However, Director Choi Min-hyeok was rather delighted. SLT-MP3 is the real thing that he is showing. If this is successful, all MP3 companies in the world will be hanging on.

‘Even the components used in the SLT-MP3 can be a huge hit.’

He thought that this place was more important than he thought.

Because information will also flow to Salomon Brothers through Vice President Choi Moon-kyung.

In the end, I explained to Chairman Choi Yong-wook the risks and limitations of the product so that he could understand them.

Specifically.

Fortunately, the effort paid off.

Vice President Choi Moon-kyung just listened silently and intently without asking a single question.

He was excited to get this information to Salomon Brothers quickly.

And Director Choi Min-hyeok smiled meaningfully while looking into Vice Chairman Choi Moon-kyung’s eyes.

‘In the end, I guess I just have to wait. No, I need help with the detailed information.’

***

“Wow, this is truly amazing.”

After listening to Director Choi Min-hyeok’s explanation attentively, Vice President Choi Moon-kyung went straight to Salomon Brothers.

But Senior Vice President Kim Hyeon-woo already knew.

“I already know.”

“This is the real deal!”

“well.”

Senior Vice President Kim Hyeon-woo was not sure about that part.

The reason is that the results of KMP-2A are not good.

There was another, more fundamental reason.

“Now everyone is jumping into MP3s, but it’s not necessarily a good thing. In the end, it’s just a move that fills Director Choi Min-hyeok’s wallet.”

“Because of the patent fees?”

“Yes. First, in order to mass-produce MP3s, we need to negotiate a patent with KM Electronics. The conditions vary depending on the company, but whether we like it or not, we have to pay the cost.”

“… That guy Minhyuk must be making a lot of money.”

“Do you only earn a lot? I just drink it without doing anything.”

“… Are you saying that SLT-MP3 is the same?”

Senior Vice President Kim Hyun-woo brought the disassembled parts of the SLT-MP3 and showed them to us. He pointed out each chip, including the CPU, inside it.

The absurd thing is that this is all related to Director Choi Min-hyeok.

“… This Gorilla Glass was the most absurd. When former CEO Choi Min-hyeok purchased the shares of Cheoning, we didn’t know the reason. Now, it’s finally been revealed.”

“… … .”

Vice Chairman Choi Moon-kyung looked at Secretary Kwon Jae-hong as she examined each part.

Secretary Kwon Jae-hong was also surprised, his eyes wide open.

But it wasn’t his fault.

Among the KM Group, the only affiliate that is related to electronic products is KM Electronics.

Since KM Electronics was handed over to Director Choi Min-hyeok, it was difficult to analyze it properly.

Moreover, SLT-MP3 was a product developed by Sehan Information.

It was difficult to get my hands on it up to here.

Vice President Choi Moon-kyung thought about it for a moment and then ended up sighing.

“… Minhyuk is the only one making money from all this work.”

“… Yes. Actually, that’s the problem.”

Senior Vice President Kim Hyun-woo frowned. He couldn’t shake the feeling that he was stuck in a swamp. He felt that his review of the SLT-MP3 would be helpful to Director Choi Min-hyeok.

Vice President Choi Moon-kyung asked with a serious face.

“What did Director Derek Morgan say?”

“…he put all the responsibility on me.”

“Hmm.”

Only then did Vice President Choi Moon-kyung glance at Senior Vice President Kim Hyeon-woo.

Fortunately, Senior Vice President Kim Hyeon-woo had lost a lot of weight and now looked only slightly overweight.

It wasn’t the pig it was when it was at KM Electronics.

He thought about it deeply for a moment, but he still couldn’t figure out Director Choi Min-hyeok’s intentions.

“… What do you plan to do?”

“… First of all, we are continuing to meet with Sehan Information and its partners. Since Director Choi Min-hyeok swallowed their results at a cheap price, it seems like there will be a problem.”

“… I see. Hmm, please let me know what information you’re working on. I’ll help you with anything you need. Even if it means mobilizing other groups, not just our KM group.”

“thank you.”

However, Senior Vice President Kim Hyeon-woo’s complexion was not as good as expected.

He couldn’t understand Director Choi Min-hyeok’s intentions at all.

‘It’s a business idea that could be done independently, so why did they bring in companies like Sehan Information?’

***

Senior Vice President Kim Hyeon-woo never took his eyes off Sehan Information.

But he couldn’t figure it out and was wavering.

It was a pity for Director Choi Min-hyeok. He wanted Senior Vice President Kim Hyeon-woo to work harder.

‘Because there’s plenty of time.’

I would rather focus on Sehan Electronics.

Because sales have already started.

‘… It’s really fast. And not bad.’

It was a strength of small and medium-sized businesses.

First of all, when you do it, you just do it.

This was possible because the scale of Sehan Information was incomparable to that of Oseong Electronics.

Chief Ahn Moon-won focused on MP3s, taking Director Choi Min-hyeok as his role model. He focused on selecting MP3-related multimedia devices.

He even shook off his obsession with MP3 and MPEG-2 patents.

Instead, the topic he thought of was.

It is a saying that the one who reads the market flow first wins.

Although I was doing this with Director Choi Min-hyeok on my back, I didn’t necessarily show off my pride.

The initial batch of 50,000 SLT-MP3 units was released to the market.

A patch antenna was applied here.

It was a stroke of genius when developing the early antenna types to make two versions available for common use.

The advertisement also used the B plan, which was created just in case.

Distribution utilized Sehan Information’s unique distribution network.

After that, I looked at the market reaction.

It wasn’t that I was just sharpening my senses.

Chief Cheon Seon-gu, a close associate of Senior Vice President Kim Hyeon-woo, also came to Yongsan to check the sales status of SLT-MP3.

He was slightly surprised.

A crowd of young people came looking for the SLT-MP3.

The reason was very simple.

It was because of the defense game.

[Ah, this is SLT-MP3.]

To be exact, it was thanks to Senior Vice President Kim Hyeon-woo running around that someone posted something on the PC bulletin board. And even a photo.

It was the result of noise marketing.

[The real thing is much better than the pictures posted on the PC communication bulletin board.]

[I’m a little surprised that it can be made like this.]

It was natural.

Even the existing MP3s had a lot of different things attached to them, so the design was a bit awkward.

But the SLT-MP3 was a little different. You could do everything with just one touch of the LCD.

Moreover, the OS was no joke.

[What the heck is this?]

[I don’t know. It seems a bit different from PC.]

[They said it was their own OS. To be exact, it was an OS made by KM Electronics.]

[KM Electronics? Director Choi Min-hyeok’s KM Electronics? Could it be that KM Electronics also makes OS?]

[I don’t think it’s a PC OS. It’s hard to compare it to Windows 95. But it seems okay for a mobile device like this.]

A rambling story.

Of course, we were talking about MP3s.

To be exact, I came out to buy an MP3 player and then I saw this thing.

I played the defense game just out of curiosity.

That’s understandable, since what’s up there is an early beta version.

Chief Eugene Sik also didn’t want to upload it. He honestly thought it was too much to do because of the game’s completion level. However, he had no choice because of Director Choi Min-hyeok’s instructions.

Director Choi Min-hyeok thought that this was sufficient.

And it actually worked.

[Kill me?!]

[I don’t know about anything else, but the graphics are amazing.]

[This touch screen is made of Gorilla Glass. So even if you scratch it with a knife, it won’t get scratched at all!]

The first person who bought the SLT-MP3 product was obsessed with advertising the product.

Because it’s that okay.

The biggest thing was, of course, the design.

It was amazing how smooth it was, like a spaceship from a science fiction movie.

Even though the device was equipped with wireless LAN, the antenna was not visible.

So the young people were excited.

Even older people have seen this sight when they come to Yongsan to buy electronics.

I thought it wouldn’t be a bad idea to buy one for the kids as a gift.

Of course, the price is very expensive at 600,000 won.

But the luxurious design really shined.

Manager Cheon Seon-gu made a bitter expression when he saw the expected sight, but ended up buying one himself. He intended to check what the difference was between the product he had obtained through unofficial channels and the other products.

But he smiled happily only after he bought it and opened the package.

‘This is totally a game console. It seems much better than Nintendo… … .’