The 3th Generation of the Chaebol Wants to Live Quietly - Chapter 1158



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1158.

“And if we use the Apple board of directors to put a little pressure on Steven, he’ll think about something else. That’s enough to make Steven think about something else. After all, there are plenty of people who dislike Director Choi Min-hyeok.”

“… I’ll think about it.”

Director Derek Morgan delayed his decision, but it was as if he had already made up his mind. If he didn’t like it, he would have said so here.

‘It separates Director Choi Min-hyeok and Steven.’

***

Director Choi Min-hyeok was more preoccupied with other matters than Senior Vice President Kim Hyeon-woo. He was amazed by the hot air from the SLT-MP3.

He eventually visited the training center in person to check out the atmosphere of Eugene’s team.

[Viva!]

[Fuck, this is it!]

[Wow, I never imagined this kind of atmosphere would emerge!]

[When I was at Optis, I was just like a civil servant and did what I was told to do, so it wasn’t fun, but this place is really the best!]

It was a sense of accomplishment.

Especially when I was working, I couldn’t see the future.

I also wondered if this would actually be profitable in the future.

But I came to my senses only after seeing the actual results.

The atmosphere in Eugene’s team was quite intense.

That’s because the dungeon defense game they distributed was a huge hit.

Although the market demand was 100,000 units at the time, the atmosphere on PC communication bulletin boards was different.

I was confident that if this enthusiasm continued, an app market would emerge.

Paid apps that added some features to the free app received different responses.

The number of paid downloads is small now, but that number will increase in the future.

It seemed that the story about that part had already been confirmed by KM Electronics’ planning team.

Chief Bae Jong-dae had already arrived with an awkward expression on his face.

“The atmosphere looks good.”

Chief Bae Jong-dae also had a hard time hiding his excitement.

“I never imagined it would be like this. If it were downloaded just 10,000 times, it would make 100 million in sales.”

Sales 100 million.

It’s a paltry profit compared to KM Electronics’ sales.

However, if you consider the size of the app market, the situation may be a bit different.

As the market size increases, these sales will increase rapidly.

Manager Bae Jong-dae gave a report on the app market analysis to Manager Yoo Jin-sik.

That was the reason why Team Leader Eugene Sik was cheering.

Director Choi Min-hyeok glanced at Manager Yoo Jin-sik, who had just regained his senses.

Director Yoo Jin-sik also came to his senses when he saw Director Choi Min-hyeok in front of him.

“Oh, now I understand. What Director Choi Min-hyeok wants. I never imagined that this would be a business idea!”

Team leader Eugene Sik is excited.

That wasn’t all.

His team also cheered, but then bowed their heads at the sight of Director Choi Min-hyeok.

Their eyes looked completely different from a few days ago.

I was full of confidence about the future.

There is also a desire.

Director Choi Min-hyeok brought a chair and gestured for us to sit down.

“Are you thinking of becoming independent?”

Director Yoo Jin-sik was startled. He had never thought of it that way. He thought he was working under Director Choi Min-hyeok’s umbrella like he was now.

“yes?”

Director Choi Min-hyeok clicked his tongue. He felt once again the limitations of Director Yoo Jin-sik.

‘I wish I could be half as good as Senior Vice President Kim Hyeon-woo, but that’s difficult.’

“Since I joined KM Electronics, I have difficulty making quick decisions. KMP-02A is a typical example. Since we are a large company, our decision-making is slow.”

“That’s a bit… … .”

“Think about it carefully. It is much better for your future to be independent.”

“… I know that too. However, the reality I have seen is very different from the ideal.”

“We need to try to reduce the risk.”

“It is difficult for small and medium-sized businesses to grow large in Korea.”

Director Choi Min-hyeok stuck out his tongue.

“If you need capital, I can help.”

“… It’s not a capital issue. We also have to consider market conditions… … .”

“The app market is a bit different. You just create a program and upload it. Dungeon Defense is a good example. No one will interfere.”

“…still.”

Manager Eugene Sik is still hesitating.

The other team members also hesitated at the sudden suggestion.

After experiencing restructuring, everyone seemed hesitant.

Director Choi Min-hyeok stuck out his tongue.

“I’m not very greedy. Well, it’s still a bit premature, so let’s stop here. But think about it carefully. The app market is just beginning. It won’t end with SLT-MP3. Other companies will also develop LCD-type MP3s.”

“I understand that we will use the same platform and development tools. But won’t it take time? At least 2-3 years.”

Director Choi Min-hyeok nodded obediently.

“I can’t give you a specific time frame. But it will be faster than you think. So think about it. And Dungeon Defense is just the beginning. There are many ideas that can be used with it.”

“…yes.”

Vice President Yoo Jin-sik and the team members did not deny Director Choi Min-hyeok’s opinion. They came up with various ideas while creating Dungeon Defense.

He even had me work on a few small projects just in case.

I was starting to get the hang of it and liked it, but there were still a lot of things to worry about going forward.

Moreover, that didn’t get fixed either.

Only then did Director Choi Min-hyeok smile and hand over his corporate card.

“I’ll think about it later. This is a corporate card, so please use it for a company dinner today. There is no limit. Don’t forget to succeed today.”

“yes!”

Manager Yoo Jin-sik answered enthusiastically, and the other employees cheered.

Director Choi Min-hyeok stood up from his seat, satisfied with the sight.

‘It’s a bit disappointing, but it’s not a bad start. Manager Yoo Jin-sik will be my role model.’

***

Director Choi Min-hyeok was satisfied with the atmosphere of Yoo Jin-sik’s team and their performance.

There were some parts that were a bit lacking as it suddenly moved quickly in the final stages.

But the results weren’t bad.

Especially when it comes to evaluating dungeon defense games.

You could tell by looking at the posts on PC communication game bulletin boards.

Because everyone is looking for dungeon defense games for Windows.

In fact, if you just look at the sales volume, it may not be such a big deal.

However, considering the market size that will grow in the future, it cannot be seen that way.

‘Because it’s a kind of preemption.’

Director Choi Min-hyeok was more satisfied after looking at the results of the 19 other teams besides Yoo Jin-sik’s team.

The results were not bad, although there were some differences.

As Eugene’s team succeeded, other teams also moved quickly.

There was no need to pressure them.

Now he is taking care of himself.

You just need to help until the item stabilizes.

‘It would have been better to do it myself rather than outsource it.’

Especially the fact that he clung to it persistently even when his schedule suddenly changed.

It would have been difficult to do this if it weren’t for my own work.

Well, I couldn’t do this kind of business myself.

In that respect, the venture format was perfect.

However, because of the capital problem, I had to be careful about this and that.

Director Choi Min-hyeok thought that Senior Vice President Kim Hyeon-woo would recognize the value of this achievement.

In addition, he received a report that Director Derek Morgan and his party had suddenly left for the United States. It was a sudden move after having been in the country until now.

I thought it was 100% Senior Manager Kim Hyeon-woo’s doing.

However, once Director Derek Morgan went to the United States, it was difficult to track his movements.

I called Team Leader Jo Seong-don.

“Are you currently uploading other apps besides the one we are targeting?”

“Yes. Thanks to the attention that Team Leader Eugene Sik and the other teams received, the other team members among the trainees are also paying attention. It seems that they have only just come to know about this situation.”

“Really? Only 100,000 units have been sold so far. Has the atmosphere changed?”

Team Leader Jo Seong-don looked slightly excited. There was one thing he didn’t expect.

“PC communication bulletin boards are in chaos. Especially game bulletin boards. Thanks to the continued indirect promotion there, there is a lot of enthusiasm for SLT-MP3.”

“…I guess the universities are also very interested?”

“Yes, the supply is increasing rapidly, especially thanks to the free distribution of development tools to universities.”

Of course, the apps that are coming up now are of low quality.

Raising it haphazardly only caused confusion.

But the important thing is that this has led to a surge in interest in the SLT-MP3.

Thanks to that, other companies’ reactions were also different.

Team leader Jo Seong-don pointed that out.

“Especially considering the MPEG-2 patent fees, more than 50 companies are already rushing to LCD type MP3.”

Actually, this was important.

This wasn’t something KM Electronics could have done alone.

Many companies had to jump in.

Even these had to hit the jackpot.

In that sense, Eugene’s team has become a milestone.

Since Eugene’s team did it, they thought they could do it too.

This was the scenario that Director Choi Min-hyeok wanted. He took note of this point.

“Now that the water is in, let’s row. Let each company know that we will give a 50% discount on MPEG-2 royalties for LCD type MP3s.”

“…All right.”

“Oh, and keep a close eye on Salomon Brothers. You can see if there are any changes in the US, even if it’s difficult.”

“…yes.”

“Even so, we cannot ignore domestic affairs. If possible, try to do something to make this atmosphere burn brightly. It would be a good idea to use the Han-Young Daily.”

“…All right.”

***

A large article about the app industry appeared on the front page of the Han-Young Daily.

What they floated was not Director Choi Min-hyeok, but Sehan Information.

From Sehan Information’s perspective, it was rather a bewildering situation.

They originally targeted the Japanese market with the SLT-MP3.

About 20 games, including Dungeon Defense, were less complete than Nintendo games.

However, convenience, including graphic perfection, is ahead.

Considering this, I thought it was competitive compared to other Nintendo games.

After reading this article, Chairman Choi Yong-wook immediately called in Director Jang Seung-il.

Director Jang Seung-il was the first to stick out his tongue.

“I didn’t know the atmosphere would be like this.”

“PC communication game bulletin boards are in chaos. But does this mean anything?”

Director Jang Seung-il shook his head.

“It’s hard to compete with Nintendo now. But things will change in the future. Since Director Choi Min-hyeok has released development tools to universities for free, games will be released in droves. And there are even other utilities besides games.”

What he announced at the same time was the SLT-MP3 app service.

There were already over 100 games and utilities uploaded into it.

The level of completion was very low and it was completely useless.

It was more accurate to say that what college students created was more focused on ideas than anything else.

These are things that use cute ideas.

However, Director Jang Seung-il showed this example and the PC bulletin board evaluation.

Some of them had hundreds of comments.

Even the postings on the bulletin board didn’t stop.

New comments kept coming up.

Director Jang Seung-il also experienced this kind of atmosphere for the first time.

“… This is a phenomenon that has never happened before. Of course, PC communication bulletin boards are sometimes hot, but it has never been this hot as a furnace.”

“… So this is all just advertising.”

“Yes. It’s a new form of marketing. Moreover, the number of posts like this is increasing over time. Sometimes they are posted through articles.”

Public broadcasting news related to SLT-MP3 was also occasionally broadcast.

It was such an unprecedented phenomenon that it made the news.

Moreover, because the opponent was Sehan Information, there was also some pushing for more.

The intention was to turn things around at a time when the domestic economy was already in shambles and people were losing hope.

Director Jang Seung-il took note of that very point.

“You shouldn’t think about sales or profits right now. Instead, you should pay attention to the rapid growth of the app service market. As this market penetrates deeper into citizens’ lives, a new paradigm will be created.”