The 4th Generation Chaebol YouTuber - The 4th Generation Chaebol YouTuber chapter 98

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“hello.”

Two days later, Hyeon-min arranged to meet Hyeon-wook Ko again.

What was unusual about this meeting was the fact that Ko Hyun-seok was not present.

Instead, Hyunmin with a smiling face joined us.

The atmosphere from the gathering members is very good.

“huh. I wanted to treat you once. And I wanted to have a meeting about the future direction.”

“yes. thank you. It’s been a while since I’ve been here.”

I smiled and looked around.

The place to meet was the L Group office building, where they had been frequenting for inheritance negotiations.

“huh. I was thinking about where to go, but Hyunmin came up with an idea.”

“oh.”

I looked at Hyeonmin, who was smiling with a proud expression.

“We eat here often. I like going to restaurants, but I think I’d prefer dining on business trips in the company building.”

“Business trip dining. nice!”

I laughed and nodded my head at Hyunmin’s words.

In other words, Hyunmin measured the angle for the ＜Something No One Does＞ channel video will come out.

Attending a dining event where the family of the head of a conglomerate directs business trips from the office building.

How can this be ‘anyone can do’?

“I’m glad you like it.”

Go Hyun-wook smiled.

“yes. That’s really good. I am already looking forward to it.”

“huh. Let’s drink tea and talk enough, then let’s eat.”

4 p.m. It’s definitely early for dinner.

We were gathered in the same private lounge that was filmed with Hyunmin at the forefront during our last visit.

“If there is time left after the talk, I’ll give you a tour of a few places like last time.”

Hyunmin laughed and said.

“good. Then the sauna I saw last time.”

“sauna? Didn’t you include it in the video last time?”

“At that time, I only took pictures of the appearance. This time, I’m actually going to do a sauna and take a first-person shot.”

“Puhahahaha. okay. Then we should finish the meeting quickly.”

Hyunmin laughed.

It’s called ‘conversation’. It’s a bit grandiose, but it wasn’t particularly wrong.

“First of all, thank you for supporting us at this L Electronics shareholders’ meeting.”

Go Hyun-wook took a sip of tea and said.

“ah. no. Last time L Motors was the same, and this time L Electronics was the same. I just chose the one I liked better of both visions.”

Moving on to a serious topic, I also answered with a smile on my face.

“is it. But thanks for balancing it out anyway.”

From Ko Hyun-wook’s point of view, if the management rights of L Electronics are taken away, it is the end.

If this happened, it would have been imprinted on people that the trend had changed, and even L Life would have automatically passed on to Ko Hyeon-se.

Now, the battle for L Life, which has the biggest pie, has gone into a fog where you can’t see the immediate future.

I didn’t support Ko Hyun-wook for that reason at all, but anyway, the box office blast of my channel led to the L Life stockholders’ meeting.

“okay. In fact, this time over there, the picture was framed a little wrong.”

The vision Ko Hyeon-se presented was this.

– Since Samsung is monopolizing the domestic Android market due to LG’s withdrawal of mobile phones, there are already problems, so let’s advance into the mobile phone industry.

In a word, it was ‘advancing into the mobile industry’.

It was Go Se-hyeok who came out with an enterprising vision to pioneer a new genre at L Motors the other day and saw a special effect.

This time, driving the momentum, I declared ‘advancing into mobile’, but not only me, but quite a few shareholders were turned away.

‘It’s true that Samsung swears as soon as LG disappears, but do you think LG withdrew for no reason?’

In a word, it means ‘going too far’.

This was the opinion of the majority of shareholders, and that was reflected in the election.

On the other hand, Koh Hyun-wook’s vision was as follows.

– This time, there are a few products that no one expected but hit the jackpot. Small OLED TV. This has been very welcomed by gamers. And what’s even more surprising is the monitor on wheels. I never thought this would go viral like this.

Ko Hyeon-wook, after taking his luck like this, concluded as follows.

– No matter how cutting-edge technology developers and producers create, they never know if it will sell well. Now is the era of viral marketing. We will create a new demand for electronic products from customers through SNS, YouTube, etc.!

To be honest, at this point, isn’t it a love call for me?

Both Ko Hyeon-se and Ko Hyeon-wook put forward a vision to actively introduce the mobile environment and platform economy.

But this time, Ko Hyeon-wook was much more realistic.

“I especially liked that example. A small OLED monitor and a monitor on wheels.”

I organized it like this, recalling the scene at the shareholders’ meeting.

“yes. It’s actually quite a surprise in the industry. OLED monitors should be made large. A portable monitor should fit in a pocket or bag. It’s a complete blow to this grammar.”

“Both were heavily promoted on YouTube. If it wasn’t for YouTube, both products would probably have gone out of business without seeing the light of day.”

Ko Hyeon-wook and Ko Hyeon-min took turns talking.

“that’s right. There’s definitely something like that. Are you actively introducing that into L-electronic marketing now?”

“hmm. So, this time, I have something to suggest to Hyun-joon.”

“oh.”

I felt a sense of deja vu at Go Hyeon-wook’s words.

Because it was similar to what Ko Hyeon-se said to me on the cruise.

“Which one?”

I asked carefully.

“I talked to Hyunmin.”

Go Hyun-wook slowly opened his mouth.

“yes.”

“There are many rare electronic products in the world?”

“Yes.”

“And among them, there are products that will suddenly become popular if brought into Korea.”

“that’s right. Depending on the marketing, you can’t predict how the jackpot will explode.”

I nodded at Go Hyeon-wook’s words.

“huh. that’s right. It wasn’t all about making things first and then promoting them. Especially on the YouTube platform.”

Goh Hyun-wook said.

what? Is the story interesting here too?

For some reason, looking at the product that is being talked about, it is not the atmosphere that will say, ‘So, as a shareholder of L Electronics products, please promote it on YouTube diligently with a sense of responsibility’.

“That means… .”

“huh. This time, L Group is trying to deviate from sharing the original pie, as was the case with the three existing home appliance companies.”

“Right. You talked about that at the shareholders’ meeting.”

“hmm. that’s right. But let me be more specific.”

Go Hyeon-wook spoke with ease.

A different kind of proficiency from Go Hyeon-se’s ambition was felt in Ko Hyeon-wook.

“In fact, the products that the three home appliance companies have made so far are almost the same. It was only a matter of going into the mobile business or not.”

“Isn’t the fact that the L Group didn’t enter the mobile business was evaluated as a godsend after LG withdrew from the mobile phone business?”

I asked.

“hahahaha. that’s right. But, it goes further than that. Not only mobile, but now the products made by the three home appliance companies are quite different from each other. We, L Electronics, are the first to declare that.”

“hmm.”

It’s a compelling story.

“So, in the future, L Electronics decided to create a department that monitors domestic inventions with brilliant ideas and various experimental products pouring out from around the world.”

“oh. That’s nice. Is it different from the R&D team?”

“huh. When it comes to technology development, the R&D team is creating a department that conducts demand research in a different way than before.”

“And that’s where communication and collaboration with YouTubers become very important.”

Hyunmin intervened.

“I see.”

Hyunmin nodded his head.

I could get a rough idea of what was going on in these people’s heads.

“So that’s what I mean.”

Hyeon-min looked at Go Hyeon-wook for his understanding and continued.

“huh.”

“The department will collect novelty products from all over the world, including Korea. I’ll show that on a regular basis in ＜What No One’s Doing＞. Among them, make a video of something you might think is ‘YouTube Gak’.”

“You mean you’re not asking them to make a video after deciding on an item?”

“huh. no. Do you think you will refuse?”

Hyunmin laughed and said.

“uh. I know.”

Ko Hyeon-se had roughly expected that much.

As a prefectural citizen who knew me well, it might have been a fact that he could understand.

“If you look at the items and say you want to make a video, I will rent them for free. And, if there is something you want to include in the video, ask us. Then I will rescue you as soon as possible.”

After all, if this happens, I will not be advertising for L Electronics, just like I did for L Motors.

Rather, it serves to create demand for the genre of things these companies will make.

This isn’t an advertisement, but it definitely has an advertising effect.

‘What the hell am I supposed to do with this? I think it’s a different concept than viral.’

I majored in media communication, so I didn’t know whether this term existed or not.

“great. That’s a pretty good idea. If only a few specific conditions are met, we can do it together.”

“ah. thank you.”

Koh Hyun-wook said with a nice smile on his face.

“Ah, one condition that comes to mind right now.”

I said, extending my index finger.

“What?”

“I developed a good invention on YouTube, what would you do if it was a small business patent?”

“huh? What to do… .”

Ko Hyeon-wook could not grasp the gist of the question.

“There are many cases in which large corporations steal patents from small and medium-sized enterprises. If I helped L Group steal technology from small and medium-sized businesses by filming YouTube for no reason, I can’t do that.”

“ah… .”

Hyunmin narrowed his eyes and looked at his older brother.

“Our L Group didn’t do that… .”

Ko Hyeon-wook was about to say this, but shut his mouth.

I’m not going to say that I didn’t.

“There is not a single Korean conglomerate that did not steal a patent from a small-to-medium-sized company. As far as I know, the L Group has gone up in gossip about it a few times.”

“hmm. I can’t say that there was no such practice in my father’s time.”

Seeing Ko Hyeon-wook admit it like that, I definitely felt that my status within L Group had risen.

“This conversation isn’t being recorded right now, is it?”

Ko Hyun-wook asked me.

“yes. They are all turned off now.”

I answered right away.

“huh. There are such suspicious cases in my father’s time. But now the time has come to not be able to do that. Our L Group has now decided to declare a viral marketing strategy, so we should avoid bad things that can cause a boycott.”

Goh Hyun-wook said.

After all, Ko Hyeon-wook was seasoned.

That’s a good answer, even if I’m recording.

It’s like a gentle declaration that ‘There were cases when my father was suspicious, but I won’t do it from me.’

“good. I promise you that L Electronics will not steal technology like that. And by securing a clean image in such a place, I will aim for the marketing gains from it.”

“oh. That’s a good answer.”

I thought Ko Hyeon-wook was quite old-fashioned, but looking at the conversation so far, you know how to show a very sophisticated reaction?

And, I quickly found out why.

“Hyeonmin and Hyunjun, I think the two of them would get along well. Good luck you two.”

Ko Hyeon-wook opened his mouth with a gentle face.

“Oh, about that… .”

“huh. Hyunmin was also in the management this time. Now, the de facto CEO of L Electronics is Hyun-min.”

Indeed it is. L Electronics is Ko Hyeon-min, and L Life is Ko Hyeon-wook.

Are you thinking of doing a sibling division like this?

‘Then what about the other one?’