The Chaebol Who Flies From Space - Chapter 35



Only Noblemtl

35. Emma Brown (3)

As expected, Emma was more intoxicated by the scent than by the alcohol.

As the strong scent of flowers filled the fairly large conference room, Emma closed her eyes.

At night, I could see roses blooming beautifully.

Even the smallest differences that only those who are sensitive to scents can sense, Emma was completely intoxicated by the scent of Maehrt.

For a long time, Emma was so intoxicated by the strong scent she had never felt before that she couldn’t come to her senses. When she finally came to her senses, she opened her mouth with a look of bewilderment.

“Wow! This is my first time smelling this scent, but it’s incredibly strong and rich. How can it smell like this? I told you I’ve never heard of your name, but it turns out you’re a flavorist.”

The steering wheel is divided into two types.

Perfumers who make cosmetics, and flavorists who add fragrance to food.

Emma thought I was a flavorist, but I didn’t feel the need to correct her.

Negotiations for the equity acquisition went smoothly.

No, it happened so quickly that it was surprising.

After achieving success in high fashion, Emma next ventured into the perfume business to expand her company’s reach, but it failed miserably.

Finding a capable helmsman was as difficult as picking stars from the sky.

It is very rare to find a perfumer who can create high-quality perfumes.

The products her company made were just ordinary.

But the product I made was on a different level.

That’s no wonder, because it’s a universally successful product.

As soon as he signed the contract to acquire 51% of Emma Brown’s stake for $300 million, he started urging me to go to New York to launch a new product.

“We need to hurry up a little bit to launch the product in time for the spring season.”

I know I have to be busy getting things done, but preparation comes first.

“You can change the fragrance ingredients to make it suitable for spring. How did you make the perfume of the existing product?”

“It was made by outsourcing.”

“If you don’t have your own production facilities, then no need to worry. Just acquire a nearby company.”

“It’s not an exact match, but there’s a similar place in New Jersey.”

“How much money do you need?”

“The money from selling the shares is enough. There’s no need to start big, right?”

“I’ll go to New York next week to finalize the new acquisition and start making the product. The steering adjustments aren’t that hard and the preparations aren’t that complicated, so it shouldn’t take more than a week to produce.”

I tried to calm Emma down and send her back, as she was anxious to get the product out as soon as possible.

Even as he was returning, he took the perfume and Maehrt I had given him with him with great care.

“It’s not an exact match, but there’s a similar place in New Jersey.”

“How much money do you need?”

“The money from selling the shares is enough. There’s no need to start big, right?”

“I’ll go to New York next week to finalize the new acquisition and start building the product. The steering is not difficult and the preparation process is not complicated, so it won’t take more than a week to produce.”

I tried to calm Emma down and send her back, as she was anxious to get the product out as soon as possible.

Even as he was returning, he took the perfume and Maehrt I had given him with him with great care.

“Jamie, check this out! It’s the perfume the company is releasing this season.”

Jamie had a headache because of Emma, ​​who chased him from early in the morning and bragged about it.

Jamie had a hard time waking up every morning because of low blood pressure.

My head was also dizzy, maybe because of the champagne I drank yesterday.

Only after drinking the cold water did I come to my senses.

Emma, ​​who is obsessed with something, torments those around her regardless of time. As a famous designer who succeeded in haute couture at a young age, when Emma has something to focus on, she only looks at it.

“Well! You came here before I even woke up and woke me up so rudely. What’s got you so caught up in this, Emma?”

“This! The perfume made by the person you recommended.”

Jamie took the perfume Emma had given her and opened the lid.

As a famous actor working in Hollywood, Jamie has tried most of the world’s famous perfumes.

She tilted her head as she waved her hand and sniffed.

It was a scent I had never smelled before, but it was not unfamiliar.

And then, I felt a strong shock in my head.

“This is a dangerous product.”

“It’s dangerous?”

“Once this product comes out, there will be no reason to use any other perfume.”

“really?”

“I have no reason to lie.”

“If you say so, it is bound to succeed.”

Jamie was a tester and evaluator of Emma’s clothing. Every successful product Emma launched had Jamie’s approval.

“Yongwon made this? This is really annoying.”

“Why did Yongwon do something wrong?”

“Because you made such a great thing and didn’t give it to me first.”

“It’s true that I was wrong. Right! I decided to hand over half of the shares as you said. I’m no longer the owner.”

“That’s great. Now the troublesome financial problem has been solved. If there’s a problem with the company’s finances in the future, hand it over to Yongwon. I found out that Yongwon is incredibly rich.”

“You’re so rich? Did you inherit it?”

It was like buying half of the shares at once and inheriting a lot of wealth.

“No, it’s not that he inherited the fortune, it’s that he’s capable. He took over a failing company and turned it into a profit right away, and it seems he’s seeing huge profits. He’s expecting a profit of over 2 billion dollars this year.”

This was information confirmed by a friend who is an expert working at a famous investment firm.

It’s sad to doubt your friends, but isn’t that how life goes?

The world she lived in was by no means an easy place.

“Is a liquor company that profitable?”

“The luxury market is profitable. More than half of LVMH’s revenue comes from champagne and cognac.”

“LVMH. Yongwon also said the same thing. He said that if you take over the high-end liquor market, you will earn more than half of the profits.”

Emma didn’t know much about that industry, but it seemed like a very lucrative business.

“When will you release the perfume?”

“It’ll come out in the spring. I think it’ll sell like crazy once it comes out.”

“If that happens, the value of my company’s stock will go up considerably.”

Jamie also owned 5% of Emma’s company. After handing over the shares to Yongwon, Emma owned 35%, and the remaining 10% was divided among the employees.

The two sat leisurely on the living room sofa and drank coffee.

Emma’s face, which had not slept a wink at night, was full of life. Her future perfume sales strategies kept coming out of her mouth.

“I’ll start with Eau de Toilette to see how people react, then move on to Eau de Parfum and then Parfum.”

“Not bad. Your main customer base is young, so it’s a priority to raise awareness with products that are affordable.”

Emma’s expression brightened as she talked with Jamie.

***

The head of the management support division, who was in the middle of the process, once again checked the contents of the approval documents that had been submitted to him.

It was a document related to a corporation the president was establishing to create a new liquor.

The work to create a smart farm in Gangwon-do to grow thistle, an ingredient in alcohol, has been completed.

We were neutral on the need to create a separate corporation. The manufacturing plant was also completed and test production began.

There were also reports that a deal had been finalized to acquire a winery in Australia for $10 million.

After looking at the documents for a long time, I rubbed my tired eyes.

Sales at Toad F&B continue to increase.

Sales increased every month and operating profit also steadily accumulated.

By March, the company’s cash assets were approaching 1 trillion won. What to do with this had to be decided when the president returned from the United States.

While I was taking a short break, Park Seong-gyu, the head of the sales department, came to visit me without any prior notice.

“Dobon, did you get a call?”

“What kind of contact? Don’t be brief, be detailed.”

“I heard the CEO contacted me saying he was acquiring an American company?”

“I didn’t get any call saying the company was being acquired?”

“Then what happened? The contact I received was that they were acquiring half of the shares of a company called Emma Brown. Do you know what kind of company that is, Dobon?”

Director Park didn’t know, but Doojung, whose wife loved fashion, had a rough idea of ​​what kind of company it was.

“It’s a fashion company, and I heard that the clothes they make are popular in New York.”

“What’s with the sudden acquisition of a fashion company? It’s so out of the blue.”

“It’s a bit unexpected, but in Europe, it’s common for liquor companies to merge with luxury goods companies. The company that makes Louis Vuitton acquired the champagne company Chandon Moët and the cognac company Hennessy to create LVMH. The company that runs the Printemps department store also acquired Yves Saint Laurent.”

Director Park, who is interested in overseas M&A, gave some examples.

“But how could I not know that Dobon is holding on to the company’s funds?”

“You’re saying there’s no money coming out of Toad F&B. It looks like the CEO will be taking over with his own money.”

“Wow, that must be more than a few pennies. Is that possible with personal funds? How rich is our CEO? Does an investment company make that much money?”

The passerby burst into a light laugh.

Although I didn’t know the details, I had a rough idea of ​​how much money the CEO was managing.

“The amount of money the CEO is managing in the US is probably much more than you think. There shouldn’t be a problem if the CEO buys a company worth about 1 billion dollars with his own money. I was wondering why he suddenly created Holdings, but there was a reason.”

“Holdings? You’re creating a holding company?”

“The documents that were submitted to me included the creation of a holding company under the president’s instructions.”

“Then does Toad F&B belong there too?”

Director Park also cannot help but be sensitive about where the company belongs.

“That’s because all the shares the CEO owns will go there.”

“Then, the company that makes Toad F&B and Maehrt, as well as the newly acquired company, will all be placed under Holdings.”

“Nothing has changed. The company’s positions have just increased. Bringing people in from outside is not easy either.”

The basics are Toad F&B. People drafted from F&B will fill the positions of the subsidiary.

“It’s a really small group now. The previous president expanded the business too thoughtlessly, but the current president isn’t really interested in increasing the number of companies.”

“Who said what?”

“They are grumbling because the seats aren’t increasing.”

“I don’t know who did it, but don’t get close to them. No matter how many positions we have by taking over the company, we won’t let someone incompetent take a high position. Our CEO may seem easygoing on the outside, but he’s merciless if you get on his bad side.”

When it came to personnel matters, Chief Park Sung-gyu remembered the sharp appearance of Yong-won and smacked his lips.

This was a manpower that needed to be laid off when taking over the company, but it was passed over as the production facility was hastily expanded.

As time passes and production stabilizes, a wind of change is expected to blow.

It seemed like those who didn’t even know that and were talking nonsense were saying all sorts of things to the diffident Chief Park.

“By the way, Maehrt, that name is difficult. Anyway, have you decided on the people who will be going there?”

“We should assume that the entire Yangju area, including Director Jeong, has been taken over. Some have been brought in by scouting outside personnel.”

“Wow, that’s great. Director Jeong has been floating around the company for a while now, but will he finally settle down?”

The ambitiously launched whiskey division was relegated to importing famous whiskey from overseas as the competitiveness of whiskey made by the toads themselves declined.

Director Jeong, who was scouted from a famous whiskey distillery, has become popular.

“Maehrt······. It will probably grow enormously. Director Jeong will do a good job. The work of building the production plant has also been completed.”

“Really? Can I drink that alcohol with peace of mind now?”

“Easy? Stop talking nonsense. You know how much a bottle of that sells for, and you’re talking nonsense.”

“Is it expensive?”

“Director Jeong said that if one bottle doesn’t cost 10 million won, it won’t sell.”

“···. This is amazing.”

“Even now, people around me are clamoring for that drink.”

“Me too. They say that once you taste it, you can’t forget it. Everyone is clamoring for a bottle, so I guess I’ll have to give up.”

“The presidents also asked me to buy them drinks.”

“The chairman!”

The people that Chief Do refers to as chairman are Yongwon’s father and grandfather.

“Yeah, those two people are calling me to ask for drinks, but what power do I have? I don’t have enough to drink. I heard that the price of one bottle of alcohol is at least 10 million won, so I can’t drink with peace of mind anymore. I’m even holding onto the remaining alcohol.”

“It’s all chaos.”

“That must mean the alcohol tastes good. Just imagining how big it will become once we start selling Maehrt makes my whole body tingle.”

“Director Jeong, no, now I have to look good to President Jeong. If I want to make sales, I have to manage my connections, and it’s obvious how much of that alcohol I’ll be looking for. How embarrassing would it be if I couldn’t secure the quantity as the head of the sales department?”

It has become easier to obtain the product since the production facility has been completed and test production has begun, but considering the price, I feel it is a waste to drink it.

“Because of the price, we have to focus on exports.”

They changed the enforcement ordinance of the tax law so that exported goods would not be taxed.

The amount of goods diverted to domestic markets is decreasing due to the excise tax.

“Once you taste it, you’ll only come back for this.”

“It will become the most famous liquor made in Korea.”

“The name······. is Maehrt. Can’t I change it to another name?”

“What can I do if the boss insists that I do it that way? You should talk to him.”

“Will it work?”

“I will never change it.”