The Chaebol Who Flies From Space - Chapter 36



Only Noblemtl

36. New products

I was enjoying a vacation that wasn’t really a vacation in Miami, and then I suddenly returned home.

It was because of the export of Maehrt.

Scarcity comes from limiting the number of items made.

The moment a large number of consumers perceive a popular product as rare, the price of the product goes up dramatically.

The high price also serves to guarantee that the product is a luxury item that is not readily available.

Maehrt, who test-produced the Thousand Soldiers, did so.

Because it was not only not well-known but also extremely expensive, it was not sold domestically in the beginning.

Director Jeong, who was in charge more than anyone else, was worried.

“Sir, I’m worried that the price of alcohol might be too high.”

Director Jeong’s face, which was always confident, became half-dead in a few days. He felt a lot of pressure because Maehrt’s domestic sales were almost non-existent.

“If it doesn’t sell, just keep it in inventory. There’s nothing to worry about.”

Maehrt is already the universe’s best-seller, proven over countless years.

It means that it is an item that makes money even if you own it.

Later on, there will be many merchants who will buy the product from each other, store it for a long time, and then sell it at a high price.

As domestic sales were sluggish, exports were hastened.

We released a few bottles to China and Russia as a test, and the response came quickly.

Maehrt, which looks extraordinary from the exterior design that was carefully designed, was exported entirely to China and Russia with no domestic stock.

“It’s a shame. If it didn’t sell, I was just going to keep it.”

Finally, as I spoke while looking at the items being loaded onto the ship, Director Jeong gave an awkward laugh.

From his point of view, he had to show results by increasing sales in a short period of time.

To take the position of president of Maehrt Company.

“Now it’s time to wait for the results.”

“What are you waiting for! Thank you for your hard work. Congratulations, President Jeong.”

When I grabbed Director Jeong’s hand and called him president, a mixture of emotions crossed his face.

The Yangju section he led was as isolated as a duck egg in the Nakdong River and had difficulty integrating with other organizations.

I had to experience the hardships of being an illegitimate child at work, but now I have completely separated myself and found a place for myself.

The subordinates watching from the surrounding area also had faces with mixed emotions.

“Thank you. I will do my best in the future.”

“Please take good care of the smart farm you created in Jeongseon.”

As the automation process was completed on the farm in Jeongseon, Maehrt seedlings were transplanted. It was a state-of-the-art farm that did not require a lot of manpower even though the farm was very large.

In Korea, it is still very rare to invest a huge amount of money in creating smart farms.

I thought it might be the first time.

“I’ve heard that Maehrt has very demanding growing conditions, so I’m not sure if a large smart farm is necessary.”

It seemed like it would be enough to make it with artificial synthetic materials like now. It would cost a lot of money to grow Maehrt in a smart farm.

It was a saying that one knew only one thing and not two.

I felt the need to clearly convey my intentions to President Jeong Bok-gyu. If President Jeong clearly knows the will of the owner, it will be much easier for him to carry out his work in the future.

“Although it has not yet gained much recognition, Maehrt will grow into a world-class liquor in the future.”

President Jeong also agreed with what I said.

“That’s true. Once you taste it, it has a charm that you can never fathom.”

It wasn’t a drink that needed excessive marketing.

Once you drink it, anyone will immediately understand why this liquor is an expensive luxury item.

“Since it is an incredibly expensive liquor, it needs to have a history. Rather than simply being an expensive liquor, it needs to be known to people as a liquor with a story, and only then can it become a true luxury item. From now on, the CEO needs to take responsibility for that.”

Maehrt needed to be recognized as special from the raw materials. If you gradually tell the story one by one, there will be fewer complaints about the high price later.

As Maehrt’s name becomes known around the world, there is bound to be a backlash against its prices.

If you hear that it costs 10 million won per bottle, there must be more than one person who will be shocked.

So, we banned any advertising.

It must have been quite frustrating in the beginning, having to market solely through word of mouth.

“Exactly 10 years. What will Maehrt’s sales volume be like in 10 years? We need to increase sales through limited production. No matter how much we produce, don’t make more than 100,000 bottles a year.”

There are a lot of excuses, like a lack of water or a lack of materials. You should never produce more than a certain amount for various reasons.

President Jeong, unaware of the power of alcohol, laughed and accepted my words.

“When will that day come? If we sell 100,000 bottles, that’s 1 trillion won in sales. I hope that day comes even a day sooner.”

I stared blankly at President Jeong. He’s talking like this now without knowing what he’s talking about, but Director Jeong, no, President Jeong, will probably want to increase production later on. It’s definitely not easy to ignore the demands of consumers, especially powerful people, who demand that more alcohol be produced at a high price.

In the past, it was a drink that grandfathers and fathers would serve to their friends as a favor, but now it has become a precious drink that they themselves should enjoy a sip of every now and then when they feel good.

When the alcohol wore off, it put pressure on me.

Because it was so stir-fried, I made additional Maehrt. After giving plenty to my grandfather and father, the remaining Maehrt was aged for a long time in expensive oak barrels.

This was not for sale.

It was one of the processes of making history by recording what happened during the natural maturation of alcohol.

The Maehrt I’m creating now is still lacking compared to the original.

Occasionally, when I thought of it, I would take a sip and compare it to the original taste and aroma that remained in my memory, and write down what needed to be improved.

[Master, that’s not it. It’s just that when I think of alcohol, I want to drink Maehrt!]

Somewhere, an AI was talking nonsense, but it was absolutely not true.

This was just one part of the job.

***

Alcohol and perfume should never be combined.

If you think of perfume while drinking, you are disqualified, and vice versa. I put a lot of thought into making Time Shock.

TimeShock Spring, to be launched by Emma Brown, is a product that makes you feel the warmth and softness of a spring day.

Refined dried lavender petals are refined and mixed with natural extracts such as cypress pine extract and propolis, as well as specially formulated synthetic fragrances, in order according to the blending notes.

Natural flavorings, which make up most of the ingredients, are considerably industrialized, so they are expensive but not difficult to obtain.

The most important point of Time Shock was the synthetic fragrance.

It was the key ingredient that harmonized natural fragrances and gave Time Shock its unique, intense initial impact.

Naturally, the process of making the synthetic fragrance, which consists of five ingredients, was a closely guarded secret.

Even the Emma Brown perfumery did not provide specific recipes for synthetic fragrances.

Homemade Korean spices were treated with great care and safely arrived at the New Jersey factory via airplane.

The first product was created smoothly according to the mixing notes provided in advance.

“I told you to hurry up and come. You’ve been slacking off, so you know how much our schedule has been delayed!”

There were a lot of complaints about the fact that I was dragged to a perfume factory as if I was kidnapped as soon as I arrived at the New York airport. Jamie was right when he said that once you get hooked on one place, you can’t see anything else.

“What do you mean it’s late? There’s still time to release the product.”

There is a timetable for the release in early March, and it was very exciting.

“If you have the time, there are a lot of things to try when new products come out.”

“Emma is busy with her new fall designs. She’s so busy preparing new products for the London Collection that she can’t even sleep. How many hours a day does she sleep?”

The products that Emma will present at the London Collection in March are fall products. It is common to release new products in the collection six months earlier than the usual season. The collection in October presents spring and summer products.

It would be normal if she was busy preparing her collection in London and didn’t have time to come here and launch a new perfume.

“But don’t worry, I sleep for four hours a day. If I’m really tired, I take a nap for an hour. I’m still young, so I can handle it.”

“You said you had to go to London again today? How often do you go back and forth between London and New York?”

“Don’t worry, you can catch up on work that you missed on the plane.”

Who doesn’t know that? I’m worried that I might collapse from overwork like this.

“You said you cut the CFO? Was I right?”

“After looking into it, it really was just like Yongwon said.”

Emma acted as if nothing was wrong, but she had already heard that Evelyn Poet, Emma Brown’s CFO, had been fired.

On the surface, he held them responsible for the deterioration of the company’s financial structure, but his real intention was different.

Evelyn deliberately messed up the company’s finances in order to sell it.

I don’t know if I was supposed to get a huge sum of money after selling the company, but it’s now a pipe dream, because I paid off all my urgent debts by acquiring half of Emma Brown’s shares.

Anyway, Evelyn’s betrayal was a huge shock to Emma too.

A friend who had been close to him since before he started the company betrayed him for money.

It’s a betrayal by a friend.

It seems like it’s come to Emma’s attention pretty badly, but when you’re so busy, it feels like time for disappointment is a luxury.

As the financial problems within the company that had been plaguing Emma Brown were resolved, Emma’s pent-up creative urges began to kick into high gear.

She never spoke to him again about her former CFO, Evelyn.

Emma and Miller Gordon, the fragrance director, checked with me to make sure there were no issues with the products I was given.

“There is no problem with the prototype.”

Just like I wanted.

The exact product was created.

Emma was satisfied that the product came out as she had expected, and after going through various tests and finally giving me my OK, the factory started to run briskly.

The task of creating the product and deciding on the packaging and container to hold the perfume was also difficult.

Several drafts have already been submitted and it is said that all that is left to do is to choose one, but judging by the situation, it is by no means an easy task.

It didn’t seem like Emma, ​​the final decision maker, would give OK to it easily.

Miller Gordon seemed to want me to do the job with him, but he turned away coldly. My role was to make the perfume. I didn’t want to get involved in anything more than that.

I also left the New Jersey factory quickly, using the excuse of seeing Emma off as she left the country. I didn’t want to stay in the cave and get in trouble.

After seeing Emma off at New York Airport, I headed to Manhattan.

Now it was time to reorganize the investment positions of Ariel Investment Company.