The Chaebol Who Flies From Space - Chapter 42



Only Noblemtl

42. Pour out advertising materials! (2)

[Master, don’t you like it?]

“I don’t know why, but doesn’t the last scene seem less compelling?”

[It does look a bit lacking. It shows the limitations of video technology. Even if I wanted to see the hands, it’s difficult to touch them because they’re analog.]

“There’s nothing I can do about it. If it was shot digitally, it would be different, but it would be a hassle to have to edit it twice.”

It’s okay to convert and fix what was shot in analog. If you want to send it back to TV, you have to convert it back to analog.

[The sales route is the problem. There are limitations to selling only at department stores as we do now.]

“So what should we do? We can’t even open a separate store like a specialized cosmetics company.”

[How about increasing your online sales? The market size is growing rapidly.]

“Isn’t the delivery wait too long?”

The US is a bit big. It took over a week to order and receive delivery. If you live in a remote area, it can take over ten days.

An impatient person like me will suffocate if I wait.

Amazon, in which I have acquired a large stake, is working hard to expand its delivery warehouses, so this problem will be solved over time.

[Not everyone is as impatient as the Master. Everyone who waits will buy it. You have to put up ground advertisements too. It would cost an additional $20 million to put up advertisements here and there.]

“I guess I’ll go in.”

[Isn’t the advertising fee execution too high compared to the sales?]

“It’s probably going to cost at least $100 million. We have to be prepared for that. We’re not advertising this one perfume. Emma Brown is a luxury American company, but in reality, it’s just a local company based in New York. We have to use this opportunity to make it a fashion company with national recognition. That’s why Emma was initially upset and showed signs of opposition, but now she’s keeping her mouth shut.”

[I see, you’re saying that you’re improving your corporate image through advertising.]

“Yes, they use perfume to create a corporate image. Sales in the fashion sector will probably increase significantly. Sales in the western region will increase significantly. If you compare the awareness of the company before and after the advertisement, the difference will be so great that it will be like heaven and earth. That is the biggest benefit. It is not something that can be remembered in people’s minds as a luxury product in a day or two. That is why history is necessary. If there is no history, you have to create it with money like the Americans do.”

Advertisements were invariably posted on prime time and popular TV programs on the three major networks and FOX.

I tried not to advertise on FOX, but Miller stubbornly tried to talk me out of it.

They say that Beverly Hills Kids, which is broadcast here, is a popular program or something.

I’ve heard that the series has been on the air for over 10 years and the ratings are okay, but the audience overlaps with Emma Brown’s main consumer base.

Anyway, they poured out TV commercials.

It was said that as soon as you turned on the TV, Time Shock commercials would appear.

I heard that the company’s recognition is rising.

Emma joined us just as she was finishing up a long day in London.

“The London Collection event went well. I heard good reviews.”

“Haha, that’s a given. That’s the kind of praise I deserve at any given time.”

Emma Brown, who sometimes showed dry stubbornness, also regained her composure. To that extent, Emma Brown’s work was highly evaluated during her stay in London.

The flashy and sexy designs were called the return of Gianni Versace, who died in 1997.

“Your schedule must have been tight. How about taking a break?”

“You’re still young, so it’s okay to rest. The real work starts now. You need to build up your strength to fight Angela in the future.”

“Why aren’t you on good terms with that person named Angela? Are you two rivals?”

“He’s just jealous of me. He’s not a competitor. If he doesn’t have the power of the family, he’s not my opponent.”

“I heard you’re from the Versace family?”

“Huh! I guess he didn’t like it because I was recognized by Uncle Ji. He used to bully me a lot when I was working at Versace. He was just jealous because he had no skills. I know how he was when I was in school.”

For a long time, Emma went on and on about Angela to me.

“How did the models who tried TimeShock react?”

“It was a hot topic in London too. They were talking about Time Shock. The models told me that this perfume was a huge success and all the models who tried it came to me and praised it. They usually scoff at perfumes. They all said it was fantastic.”

We vividly shared reviews from popular models we worked with.

“Harrods, the largest department store in the UK, has also shown interest. They contacted us after seeing our American advertisement. It would be difficult to enter the market directly because the product lineup has not been finalized yet.”

Emma was delighted that Harrods had responded. Certainly, as she became more famous in the US, more and more people began to recognize Emma Brown.

There were already people lining up to invest later, but Emma Brown was already my company.

Even though she was obviously tired after returning from a tough schedule, Emma didn’t stop working.

While I was taking care of the things that had piled up one by one, I couldn’t hide my anticipation for the Time Shock perfume.

As time passed, sales of perfume, which had been stagnant, also skyrocketed.

I bought them one by one out of curiosity as to what the heck they were and why they were advertised so expensively on TV.

It was rapidly encroaching on the market.

As the advertisement ran, sales gradually increased, and after a month, Time Shock started selling like crazy.

The sales speed was so fast that even Miller, the person in charge who was confident that he had sufficient inventory, was embarrassed.

From then on, the factory was running like crazy, but sales did not slow down at all.

As word of mouth spread, orders poured in from all over the world.

Even though the number of orders exceeded 1 million, the number of orders did not decrease. Although production facilities were hastily expanded, the product shortage situation did not go away for a while.

“Why on earth are these products selling so fast?”

“Middlemen are doing the selling. Since stores cannot place large orders, they seem to be buying large quantities through online sales.”

As the shortage of stock became more severe due to hoarding by retailers, resale prices also rose.

“How do you usually handle this situation?”

“It’s the sales company that’s turning a blind eye, but this is a really serious case. If this continues, we’ll inevitably suffer damage later on.”

The problem is that consumers’ complaints are directed at sales companies due to the increased resale prices.

“Let’s block online sales for the time being until we have sufficient inventory.”

“Resale prices will go up further. There are many consumers who cannot visit stores for various reasons.”

I thought about it, but I couldn’t help it even if I got scolded. Even buying the materials was risky.

“Let’s expand our own supply chain as quickly as possible.”

“Is that possible? It would take a long time.”

“We need to acquire cosmetics companies one by one.”

Miller washed his face dry with his hands at my suggestion. He looked gaunt from exhaustion, but now that the water was coming in, it was time to row.

“Damn, I guess I’ll have to move like crazy.”

It was sad to see Miller’s hair starting to recede little by little, but what needs to be done must be done.

“Let’s list the companies and acquire them.”

The flight time from Seoul to New York is over 14 hours. I also had to stop by and check on my business locations in Korea. I couldn’t just stay in New York, so I had to fly frequently.

Even though I was using first class, I felt uncomfortable, so I chartered a plane. The plane was a Gulfstream GV, and although I wasn’t satisfied with it, it was still okay to ride.

“How is it when you try it?”

Emma was the one who flew more miles than I did. When I told her I was chartering a plane, she complained that it was a waste of money. She would be shocked to learn that I was ordering and modifying a Boeing 747.

“It’s really comfortable. You can even hold meetings on the plane like this.”

“From now on, Emma will ride this.”

“This? It’s the plane that Yongwon contracted.”

I explained my situation to Emma, ​​who didn’t know English.

“I signed a long-term contract, but I already had a plane ordered. They said it could be delivered sooner than expected because of a customer who cancelled their order.”

“Oh my goodness! You can buy a private jet as easily as buying something from a local mart. But what model is it?”

“It’s a Boeing 747.”

Emma looked extremely surprised at what I said.

“You’re using that as your personal skill? It’s huge.”

“Because I like big planes.”

Emma shook her head with a tired expression.

“So that means I’ll be using this mostly from now on. That’s good. I’ll be going to LA a lot, and maybe Shanghai a lot if things go well.”

I asked Emma, ​​who I liked, something that suddenly occurred to me.

“Instead of renting the building that just came up in Beverly Hills, how about buying it? I can buy it and rent it out.”

“If the property doesn’t come up for sale often and you don’t feel the purchase cost is a problem, then it’s better to buy. Hmm, I feel really relieved because the owner is rich. I don’t have to feel any burden about buying an expensive building on Rodeo Drive.”

As the ad went out, Emma Brown’s brand image also improved significantly. When they opened a branch in the western region, they discussed buying the building. The Anderson family, who built the Beverly Hills Hotel, owned several properties in the Beverly Hills area.

This time, I decided to sell one of them, and I’m going to buy this one. It’s a 6,500 square meter, 180 pyeong building, and the price was 120 million dollars.

The company I founded bought the building and leased it to Emma Brown.

There was no need to worry about buying it because real estate prices would continue to rise in the long term.

“My brother-in-law’s fiancé said that he wanted to include Emma Brown in the development of Nanjingdonglu this time.”

Jang Yi-rin’s fiancée, Jo Hui-in, is the only daughter of Jo Myeong-chan, the CEO of Shanghai Distribution. She is the successor to a distribution company that owns five department stores and 25 large stores.

After studying fashion in France and returning, I opened a company in Shanghai called Haeun Trading. This time, I flew to Shanghai with Emma to open a branch in China.

If the story went well, there was even a plan to create a joint venture.

“I’ve never been to China before. What kind of city is Shanghai?”

“If Beijing is the center of Chinese politics, Shanghai should be considered the center of the economy. Shanghai is developing so quickly that the cityscape changes every time you go there.”

“Is it really that bad?”

“Yes, let’s get rid of the stereotype that China is an old and shabby city. Shanghai is a completely different place that you can’t call a Chinese city. Since the reform and opening up, southern cities like Shanghai and Shenzhen have been changing at an incredibly fast pace. As the economy develops, the consumer market is also growing, and the place where we bought half of the Time Shock we sold this time is here.”

Jo Hwi-in moved quickly and took charge of Time Shock’s distribution in China.

“1.45 million units were sold in the Chinese market alone.”

“To be exact, it’s 2.1 million. That includes the pre-orders.”

“How did it sell so well?”

“It was a big deal that we put out an advertisement giving birthday gifts to lovers. Even now, it is said to be the number one gift that young Chinese women want to receive on their birthdays.”

“Wow, that’s amazing. It must be quite an expensive price for young Chinese people.”

“That’s true. There are still many poor people, but the number of rich people is increasing. As the economy grows, the demand for haute couture also increases. As time goes by, China will become a battleground for the global luxury market. Many luxury companies have already established themselves there.”

The global luxury goods market grew at 8%, but China saw a steep consumption growth rate of over 30%.

There was no sign of the rate of increase slowing down.

“Drink this instead of coffee. It will be much less of a burden on your body.”

Once inspiration strikes, fashion designers often stay up all night to create a piece they like.