The Haunted Monster Actor - Chapter 95



Only Noblemtl

Episode 95

If yesterday and today are the same, it is no different from being dead.

In short, you must always pursue something different from others.

This is a phrase that Jeon Jeong-woo, a rookie advertising director who is quite popular these days, reads every night before going to bed.

This time, Jeon Jeong-woo, who was in charge of directing the commercial for Low Arts Sports, looked at the storyboard that had been revised all night and made a face as if he was not satisfied with something.

I ran my hand through my hair, which had become matted after not seeing anything for three days, and read the ‘catchphrase’ I had received from the advertiser.

“Every moment… is a sport?”

Just by listening to his tone, which seemed to be a question directed at someone, you could tell that he was not very fond of the catchphrase.

“I don’t understand it at all, I don’t understand it. Who on earth came up with such a ridiculous copy? This is… … too ordinary.”

Jeon Jeong-woo, who had just become a director in his second year after leaving the studio and becoming a freelancer, had great pride in his work, as expected of a young, new director.

For him, CF is the art of persuasion.

It is also media content that has the influence to change the public’s consumption and even influence culture within a short period of 15 seconds.

That is why he must always create something new that surpasses the existing one.

“… … It’s okay that this is an attempt to break away from the existing image of a sportswear specialty brand.”

Just like Nike, a famous overseas sports brand, is releasing office shoes, and Adidas is releasing a suit blazer.

I understand that this is a brand image advertisement that Low Arts Sports is trying to break away from existing categories.

but.

“How can you convince the public with a storyboard that is a patchwork of scenes that you’ve seen somewhere before? And the model is Kim Hyun-soo? It’s obvious what the selection criteria are. They must have roughly chosen from among the hottest stars recently.”

A flat storyboard with a grandiose copy that shows no concern for the advertiser.

What’s more problematic than the poor copy and storyboard is the model, Kim Hyun-soo.

I can list ten reasons why Hyunsoo Kim doesn’t fit in with this Low Arts Sports advertisement.

But the most important reason among them is… … .

‘Kim Hyun-soo has a commercial image that is insufficient to persuade the advertising’s most important core catchphrase, ‘Transition from sports to daily life.’

CF(Commercial Film).

As the word commercial film suggests, the image most required of models appearing in CFs is none other than a commercial image that matches the target and purpose of the advertisement.

And an actor’s image comes from the works they appear in.

Jeon Jeong-woo couldn’t find a connection between sports and daily life in any of Kim Hyun-soo’s filmography.

‘There are more than one or two things I don’t like about it.’

As an outsourced director hired by an agency, the only things he can change are those related to directing.

That was the reason why he couldn’t put down the storyboard with a nervous expression even after arriving at the scene.

‘… … Still, it’s my job to somehow produce the best results.’

No matter what, he trusted me and gave me the job despite my short career and lack of a representative career path.

It doesn’t matter whether it’s a budget compromise or whatever.

Jeon Jeong-woo had no intention of passing up any opportunity that came his way.

“Hello, Director. I am actor Kim Hyun-soo. I hope you have a nice day.”

“Yes! I’m director Jeon Jeong-woo. I’ve always been a fan of yours, and it’s an honor to meet you here on set.”

Jeon Jeong-woo’s words that he has always been a fan are not empty words.

Jeon Jeong-woo, who shed tears in the last episode of Nineties Dive where Ji-yu-han holds Oh-yul’s hand, was a fan and loyal viewer of Hyun-soo who has been watching the currently airing without fail.

His dislike of Hyun-soo was limited to work-related matters and had absolutely nothing to do with his fandom for ‘actor Kim Hyun-soo.’

As Jeon Jeong-woo greeted Hyun-soo with a warm heart as a fan rather than a director, at some point Lee Chae came to mind.

‘Huh? Actor Kim Hyun-soo… …was he originally this fit?’

It’s not just about physique.

There is a sense of strength in Hyun-soo’s eyes as he looks at her while shaking hands.

‘Isn’t this just different from the image I had in mind?’

As I said before, the first thing Jeon Jeong-woo keeps in mind when looking at a cast is their ‘commercial image.’

So, Jeon Jeong-woo has been looking back at the works that Kim Hyun-soo has appeared in and thinking about how to build his ‘commercial image’.

Lee Ji-woon, Lee Geon-hoo, Ji Yu-han, and even their appearances on currently airing variety shows.

Until just now, Jeon Jeong-woo had not found anything in ‘Actor Kim Hyun-soo’ that matched the brand image of ‘Loarts Sports’.

But now that he actually faces Kim Hyun-soo, in Jeon Jeong-woo’s head.

‘It feels like the scenes from the storyboard are coming to mind clearly.’

It was a kind of inspiration as a director, and Jeon Jeong-woo, who had greeted me as a fan, immediately turned into a director and continued the story.

“Have you seen the storyboard for today’s shoot?”

“Yes, Director. I have tried my best to familiarize myself with it, but… … I think there will be some shortcomings since this is my first commercial shoot. Please give me generous direction.”

As I watched Hyun-soo bow his head politely, I felt my hands holding the storyboard naturally tighten.

Because I felt embarrassed for a moment.

‘A young actor who is just beginning to gain popularity with his overwhelming acting skills built up over nearly 10 years of obscurity.’

Even such a person is the first to point out his shortcomings to a young director, and he, a director in his second year, was complaining about Contini and his commercial image before even starting.

‘I don’t know if my job as a director is to fill in those shortcomings.’

After a brief moment of reflection, Jeon Jeong-woo held out the storyboard he was holding toward Hyun-soo.

“Here is a continuity that includes additional production direction. It hasn’t changed much, but it might be helpful to read it until you’re ready to shoot.”

“thank you.”

Jeon Jeong-woo, whose face had suddenly become serious, immediately began to move to standby, and Hyun-soo sat down on a waiting chair placed on one side of the filming set and began reading the director’s cut storyboard.

‘The total video length is about 60 seconds.’

Advertisements that air on TV are 15 seconds long, but that doesn’t mean they’re only filmed for 15 seconds.

Basically, a 60-second director’s cut full version is completed, and a 15-second video is edited separately from that and broadcast.

‘There are six major divisions of gods according to location.’

Classroom, swimming pool, stage, subway, interview room, on bed.

Most of the scenes will be filmed on a large set in Digital Media City, where Hyun-soo has now arrived, and they will finally move to a location for the swimming pool scene to finish filming.

So, in a total of 60 seconds, Hyunsoo has to go to those six places wearing Lowarts’ clothes and shoes.

“I see, the director has put a lot of thought into it.”

As mentioned earlier, Hyunsoo, who had no experience shooting CFs, analyzed the commercial storyboard as if he were reading a script.

But unlike a script, which has a clear ‘narrative’, an advertising storyboard is just one line of copy.

‘I was worried about how to capture the specific flow of emotions every time the gods changed.’

The director’s cut storyboard submitted by Jeon Jeong-woo contained fragments of the characters’ emotions in the advertisement based on a ‘commercial image’.

‘I’m starting to get a clearer idea of ​​what to do.’

Hyunsoo, who was sitting on the chair like that, kept his eyes fixed on the storyboard and did not get up from his seat until the shooting preparations were complete.

“Actor Kim Hyun-soo! Please stand by!”

The first thing Hyunsoo did after getting up from his seat, changing his clothes, and standing in front of the camera was.

It was about releasing the ego that was controlling the emotions in the dream.

* * *

A quiet classroom where only the sound of pencils clicking can be heard.

While all the students were filling out their answer sheets, looking at their desks with blank expressions.

-Phew.

And then, a drop of sweat falls onto the classroom floor.

As the camera pans upward, we see Hyun-soo doing planks with his arms draped between desks.

Hyunsoo is seen with his eyes closed as if meditating, wearing only his top off, low-wat training pants and sneakers.

―… … Phew.

What appears to be a static scene at first glance begins to feel dynamic due to the trembling of Hyun-soo’s smooth, solid muscles.

As the strength in the arms drains, the muscle tremors become more dynamic and intense, until eventually the posture looks precarious as if it will collapse at any moment.

Dididindidindidin— dindindindindidindidin—

The bell rang and Hyunsoo opened his eyes.

A gaze so calm that it even feels bland.

‘Starting with Jang Ki-chun’s insensitivity.’

(The calm gaze soon flashes into a fierce yet confident gaze.)

Hyun-soo’s calm eyes begin to waver as he follows the text written in Jeon Jeong-woo’s director’s cut storyboard.

‘Mixing Kim Young-cheol’s fierce and strong self-confidence.’

In an instant, the atmosphere changed, and Hyunsoo jumped out of the classroom window and threw his whole body into the world.

A large swimming pool awaits you beneath it.

Just getting closer to the surface of the water with its blue waves surging like that.

‘The feeling of the tragedy of Lee Jun-hyeok sacrificing his life naturally wells up.’

with a plop!

Hyunsoo, who had dived like that, continued swimming while wearing a tight-fitting Lowarts swimsuit, and soon reached the end of the pool and climbed up the ladder to find… … .

The stage is filled with youth, with upbeat, up-to-date songs ringing out.

Hyunsoo, wearing a colorful Low Arts training suit and a hat, runs across the stage like ‘Jiyuhan’ and heads to the backstage where the curtains are drawn.

As I open the curtains and step inside, the first thing that catches my eye is the sight of office workers on their way to work filling the subway passage.

Hyunsoo, wearing a Lowarts running suit and running shoes, flew over the screen door, avoiding the busy footsteps of office workers and the obstacles lined up.

Inside, what awaits you are interviewers dressed in suits… …and a boxing ring.

In Hyun-soo’s fist, which competes with the interviewers.

‘It contains Hwang Su-in’s passion for his dream.’

Soon, Hyun-soo, who had been exchanging punches fiercely, was knocked out.

When I opened my eyes again and woke up, I was on the bed.

Hyunsoo, who yawned and got up while wearing a low-arts running shirt and shorts, once again began to control the dream entities that had been running wild inside him.

‘Concentrating on the natural emotions of the actor Kim Hyun-soo, the usual me.’

He bends down to tie the laces of his Lowarts sneakers, then gets up and opens the window curtains.

Along the Han River, you can see students going to school, office workers going to work, and citizens jogging in Low Arts sportswear.

Soon, the logo of Lowarts Sports will rise above the sea surface where the blue Han River and red sunlight are rippling and mixing.

Next is Hyun-soo’s narration.

[In a daily life without rules or boundaries.]

[Every moment is a sport.]

[No rules, no lines.]

[RAW ARTS SPORTS]

And as soon as he finished recording the final narration for the commercial, an idea occurred to Jeon Jeong-woo.

‘I’m sure. This commercial was definitely written with actor Kim Hyun-soo in mind from the beginning.’

Otherwise, there is no other way to explain the perfect results you captured on screen today.

Continued in the next episode ▶