The Magician’s Memorial - Chapter 250



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250. New genre (4)

Finally, today the National Economy Party launched an election fund.

The name was National Economic Recovery Fund, and it was launched in two ways: investing in the National Economic Party and sponsoring candidates running for office.

“How will the campaign funds react?”

“More than 50,000 people invested within 10 minutes of launch.”

“The numbers are still not enough. Strengthen promotion through social media. Emphasize that the National Economy Party is helpful to their lives by exposing user-tailored pledges.”

Age group, occupation, region, etc.

People who use SNS could be divided into several groups.

And the more the pledges suited to the group were exposed, the greater the promotional effect.

This had already been confirmed through advertising.

The difference in sales between when customized advertising was implemented through an algorithm and when it was not was more than doubled.

The advertising algorithm was modified and modified into a customized promise provision algorithm.

Naturally, Cheon Min-jeong’s team created a new algorithm, and it was an algorithm that enabled the National Economy Party’s customized pledges to be exposed according to the personal interests, age group, and occupation of everyone who accesses SNS.

“We will strengthen the customized pledge algorithm a little more and make it work.”

“And highlight to office workers that campaign funds are great for financial purposes, not just for political purposes.”

In 2006, the interest rate on bank term deposits was around 4-5%.

However, since the interest rate on election funds was up to 6-7%, it was possible to see a higher interest rate effect than deposits or savings.

“I have already heard that Taewoo Securities employees are showing great interest in election funds. The interest rate is higher than savings, and since the money can be withdrawn after half a year, the time the money is tied up is short, so it is suitable as a short-term investment.”

“You can invest in the election fund starting from 10,000 won, so even as a student, you can invest in this fund. So depending on the promotion, the amount of money saved in the election fund will change significantly.”

The election fund was not simply a fund for supporters.

It was a fund that you could invest in for financial purposes even if you had no interest in the National Economic Party.

That is why he boasted to Representative Choi Jae-seok that he could raise a huge amount of funds.

“We will promote it in various ways.”

“If there is anything lacking, get help from Team Manager Cheon Min-jeong. It will be resolved quickly.”

In the field of algorithms, there was no talent like Cheon Min-jeong.

Since she agreed to make changes in real time during the election period, there was no need to worry about raising money for the National Economy Party’s campaign fund.

* * *

A week after the campaign fund was released.

At the request of Representative Choi Jae-seok, we met in a quiet place starting at lunchtime.

“Congratulations. I heard that the first fund goal has been completed.”

“I really didn’t expect that we would achieve the first goal in just one week. We raised a whopping 20 billion won in just one week!”

From a political party’s perspective, 20 billion won was not a large amount of money.

It was an amount that could have been made just by joining hands with one large company, but it was a large amount of money because the National Economy Party did not receive election funds from large companies.

“This is just the beginning. I know there are many local lawmakers who have not yet reached their goal.”

“Most of them joined the National Economy Party. I believe this is because the names of local lawmakers are not known.”

“So, starting from the second election fund, we modified the algorithm in a way that allows direct investment in local lawmakers.”

“You’ve already made the changes. Thanks to you, Vice President, we can proceed with this election without worrying about money.”

A smile bloomed on Representative Choi Jae-seok’s face.

But the situation was not good enough to make me smile.

“If we are to hold an election with only the election cost limit, the intensity of the election campaign will inevitably be weaker than that of the major political parties.”

“Isn’t that inevitable? We are gathering as many volunteers as possible and preparing to hold elections with minimal cost.”

“To conduct elections in a low-cost way, we need a completely different method of campaigning than we have done so far.”

Election campaigns tend to depend on money.

In the case of large political parties, they selected many campaigners and had them stand in front of traffic lights.

Dozens of vehicles were mobilized to travel around the region to promote the event.

There was also a way to promote it by spending hundreds of millions of won to send out large-scale text messages.

However, all of them ultimately cost money, and it was a burdensome campaigning method for the National Economy Party.

“Is there a method of election that doesn’t cost money? In the case of local elections, isn’t it necessary to meet local voters one by one and shake their hands to get their votes?”

“It is not necessary to meet local voters in the market or on the streets. This can be done through SNS. In particular, SNS can tell not only which region a subscriber is in but also which apartment he or she lives in. Therefore, the National Economy Party candidate’s constituency can be identified. “You can promote it specifically.”

“You are saying that you can communicate with local residents through SNS.”

This was the reason why many celebrities and politicians joined social media.

What celebrities and politicians have in common is that they are ultimately jobs in which treatment varies depending on recognition.

In particular, in the case of local lawmakers, election was determined by how well the name was known to local people.

So before the regression, there were few politicians who did not use SNS.

Even now, many politicians are already using SNS as a promotional tool.

However, if Taewo Group stepped forward, it could have promoted it on social media in a more active and customized way.

“And there is also a way to build awareness through a video platform. Uploading a video to WeTube is free, so you can save a lot on election costs.”

“Are you talking about WeTube? I know it’s a place where sports and game videos are mainly uploaded….”

It was WeTube, which did not yet have active political videos.

However, starting from this election, various political YouTubers will be born, and if they take the lead in advance, they could have promotional tools that even large political parties do not have.

“The number of middle-aged people using video platforms is also increasing significantly. And there are quite a few young people who are interested in politics. So, if you talk about political issues through WeTube that cannot be said on public broadcasts, it can be effective.”

“It’s not difficult to talk about a political agenda, but who will see it?”

“If you just make it, of course it won’t be fun and you won’t watch it. However, if you make it fun by adding entertainment elements appropriately, you can see a pretty good effect.”

It was Rep. Choi Jae-seok, who distrusted the benefits of dominating the WeTube political category.

However, preparations had already been completed, and all that was required was for politicians from the National Economy Party, including him, to appear.

“It’s good to make things interesting, but I’m afraid of being made into a caricature. The moment a politician looks funny, his political career is no different from the end.”

“Isn’t that why we need experts? We hired experts to create the script and edit the video to make him look like a politician with a sense of humor and not just a funny person.”

“Since the vice president said so, I will believe it and appear.”

“I will definitely make Rep. Choi the governor of Gyeonggi Province. And I will help many politicians from the National Economy Party participate in local politics.”

As the power of the National Economy Party grew, the Taewo Group gained a stronger defense.

This level of investment was not a waste at all for a wall that would block all attacks from the political world.

* * *

There is one month left until the local elections.

In the meantime, Taewo Group and the National Economy Party used various campaign strategies, and the effects began to appear as the election day approached.

“The number of subscribers to the National Economy Party’s WeTube has exceeded 700,000. It is the largest among political channels. This is very fast compared to other WeTube channels in Korea.”

“It’s definitely different with the input of experts.”

“Thanks to the Vice President who brought the producer and writer of a political satire program from the United States.”

Even David moved for the National Economy Party.

It was David, who hired the producer of a popular entertainment program that airs every Saturday in the United States.

In addition, famous Korean editors, subtitlers, and writers were mobilized to grow the National Economy Party’s WeTube channel.

“What is the reaction on social media?”

“Providing customized election pledges is showing great power. In particular, the approval rating of the candidates has increased significantly, perhaps because we have provided the pledges of the National Economy Party candidates running in that region.”

As expected, SNS was showing great power.

In the case of local elections, there were few people who knew the candidates and voted, so if they made their names known even a little, they could receive votes.

“At least I can get my election expenses compensated.”

“It seems that more than 80% of candidates will be able to receive compensation for their election expenses. And we have raised 40 billion won through campaign funds. Although it may not be as much as a large political party, it is enough to run a similar campaign. no see.”

“There will be no case where you can’t run for office because you don’t have money.”

The biggest problem that prevented young politicians from running for office was money.

However, as long as he received the National Economy Party’s nomination, he was able to raise election funds through election funds, so the money problem could be considered solved.

“It is said that those running for city council or district council are very satisfied.”

“Now all that remains is Rep. Choi Jae-seok’s election as governor of Gyeonggi Province. How much difference is there in the current approval ratings?”

“As the ruling party continues to be divided, votes are flowing towards the opposition party. Currently, it is a three-way battle, and the party is ranked second with a 7% difference to the opposition party’s first-place candidate, and is 5% ahead of the ruling party candidate, who is in third place. ”

The advantage of large political parties was that they had fixed votes.

No matter what mistakes the candidate made, there was a support base that supported them as solidly as concrete.

The National Economy Party was also gradually building a concrete support base, but the number was small compared to the major political parties.

“If the concrete doesn’t shake, this election will be very difficult.”

“It is difficult to narrow the gap of 7%, especially if the concrete supporting the opposition party is not shaken.”

It was very difficult to shake the concrete support layer.

This was only possible if a huge incident such as illegal election funding or the so-called carjacking incident occurred.

“The opposition party gained momentum in this election.”

“Some even say that a dog can be elected if it receives only the opposition party’s nomination. The ruling party’s approval rating has fallen to that extent. There was an expert’s analysis that the National Economy Party’s approval rating has increased, which could prevent the opposition party from dominating the race.”

It wasn’t that there were no methods.

I remembered many of the opposition party’s mistakes that had not yet been announced or committed.

If such incidents were announced on a large scale now, it could have dampened the momentum of the opposition party.

However, such a method is bound to have strong aftereffects.

This was not a method that would have been used in the Gyeonggi Province gubernatorial election, even if Representative Choi Jae-seok had run for president.

So, a different method had to be mobilized, and an issue that would enthuse the entire Gyeonggi Province was needed.

“I think we need to bring up a large issue that will be helpful to Representative Choi Jae-seok. If we bring up not just one but several issues at the same time, we will be able to overcome the 7% gap.”