The technological empire begins with polymer materials - Chapter 9 The two giants in fast fashion!

Can a fast fashion company from China defeat the famous Zara?

Not to mention knowing, Xu Qingzhou said that he had never heard of it at all, and Cao Feiyu on the side also showed a very interested expression.

Although the old saying goes well, after three days of separation, one should look at each other with admiration, but such a huge change in the plateau still makes it difficult for Cao Feiyu to adapt. Is this still the old friend in his memory? How does he know so much?

Gao Yuan chuckled, “If you pay attention to a list called BrandZ’s list of the top 50 Chinese overseas brands, you will find that there is a company called Shein that we rarely hear about, ranking fourteenth on this list.”

“You know, the thirteenth one on the list is the famous DJI Group, which makes drones in Shenzhen, and the fifteenth one is China Eastern Airlines Group. How can Shein , actually ranked higher than China Eastern Airlines?”

As soon as this question came up, everyone was stunned. After DJI and before China Eastern Airlines, it must be a very awesome company. However, no one has heard of this mysterious company called Shein. Something is really wrong.

Gao Yuan paused and continued: “In addition to Shein, there is also a mysterious company on this list called Zaful. Zaful’s ranking is twenty-three.”

“Don’t think that ranking 23 is low. You must know that China Southern Airlines ranks 25, PetroChina ranks 26, VIVO ranks 27, Honor ranks 28, and Gree ranks 29. As two giants in telecommunications, ZTE Group, ranked 30.”

As a result, the atmosphere becomes even weirder. These two unfamiliar companies are ranked too high, right?

The top 50 overseas brands naturally refer to the international markets outside China, which have strong influence.

How is it possible that two unknown companies in China can dominate the international market and rank higher than Gree and ZTE? ?

Gao Yuan opened a bottle of mineral water and took a sip. “To tell you the truth, Shein and Zaful are two companies that are engaged in fast fashion and sell clothes.”

“Because the products of these two companies are not sold in China, domestic consumers have never heard of them.”

“But things in this world are so wonderful. Just because you haven’t heard of them doesn’t mean they don’t exist. In fact, not only do they exist, but their methods are extremely fierce and their attacks are extremely crazy!”

“Dr. Xu, when you are worried that domestic clothing companies cannot defeat foreign companies, Shein and Zaful are teaming up in North America and Europe to kill the most powerful fast fashion giant in the world!”

“In 2019 alone, the Spanish giant ZARA closed more than a thousand stores, the Swedish giant H.M.’s profit margin fell directly from more than 10% to negative, the North American giant Forever21 went bankrupt, and another giant GAP is still struggling. Support, but bankruptcy is not far away.”

“So, we still have to look further ahead. In China, giants like Uniqlo and Nike are indeed dominating the sky, but outside China, the war has never stopped, and countless Chinese companies are still going overseas one after another. , rush forward without hesitation!”

“We all know that Huawei is suffering from a fatal blockage in North America, and its mobile phone business is likely to never recover. The situation is really tragic, and we all feel very sad.”

“But did you know that Huawei’s sales in Europe plummeted by 17%? At the same time, Xiaomi’s sales in Europe increased by 65%!”

“Those white-skinned pigs think that by squeezing Huawei out of the market, their own companies can make a profit?”

“What a joke! The one that replaced Huawei as the third largest mobile phone supplier in Europe is not a North American company, nor a European company, but Xiaomi! From now on, Xiaomi will be one of the three largest mobile phone suppliers in Europe!”

“At the same time, the European sales of China’s other two mobile phone giants, VIVO and OPPO, have also soared by more than 50%! China’s mobile phone manufacturers are still as strong as ever!”

“Samsung was originally very happy, thinking that Huawei would be blocked and it would benefit from it. But what happened? The three Chinese companies, led by Xiaomi, not only ate up the share left by Huawei, but also wiped out 31% of Samsung’s sales! “

“In other words, even without Huawei, Samsung would still be dead! It’s just that the executioner has changed.”

It has to be said that although Gao Yuan is not very old, he is the kind of person with a passionate voice and a magnetic voice that is very inspiring.

As a senior technology fan, Gao Yuan has been sparing no effort over the years to collect all kinds of cold knowledge on the Internet. Over time, he has formed a unique set of world views and values.

And his profound understanding of global markets and global competition is not much worse than those of so-called experts.

After listening to Gao Yuan’s words, Dr. Xu Qingzhou’s heartbeat accelerated and he was extremely excited.

Although the battle between Eastern and Western civilizations is fierce, China is not free. In corners that ordinary people don’t pay attention to, one after another peak duel is constantly being staged.

“So, can the textile industry be saved?” Dr. Xu Qingzhou asked with concern. Although textile is known as a sunset industry, it is his old profession after all.

“Be confident and eliminate the possibility.” Gao Yuan said with a slight smile: “In 2019, Vietnam will officially replace Bangladesh and become the world’s second largest textile exporter. It sounds very scary and threatening.”

“But do you know that the second place in Vietnam actually has a very low gold content, only 30 billion US dollars. In fact, even if we add up all the places from second to tenth, it is still not as good as China, because our annual Textile exports exceed US$200 billion.”

“A skinny camel is bigger than a horse. There is obviously a trend against us internationally. However, as long as we maintain a humble and prudent attitude and do not look down on the enemy because of its weakness, and at the same time strengthen upstream technology research and development and downstream brand building, we will definitely not There will be no problems.”

Director Qin, the oldest, went out to make phone calls. Gao Yuan and a group of young people chatted very happily, especially between Xu Qingzhou and Gao Yuan, there was a feeling of sympathy for each other.

Maybe it was because of the same values, or maybe it was because Xu Qingzhou admired Gao Yuan’s erudition. Anyway, the two of them left each other’s WeChat messages and phone numbers, and even met for a couple of drinks, singing and drinking, and chatting happily.

what’s the situation…

Qin Yongbo came back from making a phone call and found that Gao Yuan and Xu Qingzhou were a bit arm-in-arm, as if they had known each other for a long time.

“Boss Xiao Gao, you just talked about bank loans. I know an acquaintance. If you need help, you can ask him for help.” Director Qin said a little abruptly: “After all, not all banks can correctly evaluate X The value of fiber.”

“Come on, let’s add WeChat and I’ll push this person’s business card to you.”

Sorry, the update time cannot be fixed. Firstly, because the manuscript has not been saved, and secondly, the body has not fully recovered.

Anyway, hope it gets better soon.

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